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Managing: Jurnal Bisnis dan Manajemen
Published by Penerbit Hellow Pustaka
ISSN : -     EISSN : 3063165     DOI : https://doi.org/10.61166/managing
Core Subject : Economy,
Economics, Econometrics & Finance
Managing: Jurnal Bisnis dan Manajemen is a peer reviewed journal published by Penerbit Hellow Pustaka. The journal is aimed at spreading the research results conducted by academicians, researchers, and practitioners in the field of business and management. In particular, papers which consider the following general topics are invited: Business, Economics, Organization, Strategic Management, Human Resource Management, Marketing, Finance, And Entrepreneurship. FOCUS: Managing: Jurnal Bisnis dan Manajemen provides scientific articles developed in attending through the article publications, original research report, reviews, and scientific commentaries in business and management. SCOPE: Managing: Jurnal Bisnis dan Manajemen encompasses research papers from researcher, academics, and practitioners. In particular, papers which consider the following general topics are invited: Business, Economics, Organization, Strategic Management, Human Resource Management, Marketing, Finance, Banking Entrepreneurship
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol. 3 No. 1 (2026)" : 5 Documents clear
A Theoretical Study on the Role of Digital Marketing Management in Increasing MSME Sales: A Literature Review Aisha Nurrahma Naifa; Zahra Jannatul Firdausi; Mashudi
Managing: Jurnal Bisnis dan Manajemen Vol. 3 No. 1 (2026)
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/managing.v3i1.41

Abstract

This research aims to theoretically examine the role of digital marketing management in increasing sales of Micro, Small and Medium Enterprises (MSMEs). This research begins with very rapid developments in information and communication technology that have revolutionized the way businesses operate throughout the world, including in the MSME sector. Digital transformation requires business actors to adapt to new ways of marketing products and building relationships with consumers. The main emphasis in this research is to analyze how digital marketing strategies can be utilized optimally by MSME players to increase market access and optimize competitive position. The method used is a descriptive qualitative approach through literature study, through collection and analysis of various sources of relevant information. The research results show that digital marketing management has an important role in helping the development of MSMEs, especially related to the efficiency of spending on promotions, relationships with customers, and increasing product exposure in cyberspace. These findings confirm that adapting to digital technology is a strategic step for MSMEs to survive and advance in the digital economy era.
Analysis of Product Strategy and Design in Establishing a Local Merchandise Business Based on Yogyakarta Batik Cultural Identity Nurul Jennah; Abdur Rohman
Managing: Jurnal Bisnis dan Manajemen Vol. 3 No. 1 (2026)
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/managing.v3i1.42

Abstract

This study aims to analyze the development of merchandise products inspired by Batik Yogyakarta, which continue to reflect local cultural values while also possessing strong visual and market appeal in the modern era. Batik Yogyakarta is recognized as a cultural heritage rich in philosophy and historical significance, making it highly potential for development as a creative product, such as merchandise. This study focuses on three main aspects: strategies for product development, design approaches that align with traditional values while remaining responsive to contemporary trends, and identifying technical and operational challenges that arise during the merchandise production process. The research adopts a literature review method with a qualitative descriptive approach, involving an analysis of various scientific references, articles, and journals relevant to the development of culture-based products.
The Impact of Artificial Intelligence (AI) News Virality on Public Perception in Indonesia in 2025 Putri Indriani; Sadam Rahmat Putra; Akbar Kurnia; Suci Permata Nadia Pasaribu
Managing: Jurnal Bisnis dan Manajemen Vol. 3 No. 1 (2026)
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/managing.v3i1.50

Abstract

This study aims to determine the influence of news virality regarding Artificial Intelligence (AI) on public perception in Indonesia in 2025. The rapid development of AI, accompanied by the massive dissemination of information through social media and digital platforms, has created a wave of diverse public opinion, ranging from enthusiasm for innovation to concern about the socio-economic impacts. This study used a quantitative approach with a survey method of 150 respondents aged 17–50 who are active on social media. Data were collected through an online questionnaire and analyzed using descriptive statistics, Pearson correlation, and simple linear regression. The results show a positive and significant relationship between AI news virality and public perception, with a correlation value of 0.487 and a significance level of p < 0.05. The greater the intensity of exposure to AI viral news, the stronger its influence on shaping public perception. These findings demonstrate the important role of the media in presenting balanced information and the need to improve digital literacy amidst the rapid and often inaccurate flow of technological information.
The Influence of Experiential Marketing and Facilities on Consumer Satisfaction at KFC Galuh Mas Karawang Muhammad Aldi Rizky; Jakaria, Jakaria
Managing: Jurnal Bisnis dan Manajemen Vol. 3 No. 1 (2026)
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/managing.v3i1.59

Abstract

This study aims to determine the effect of experiential marketing, emotional branding, and customer loyalty on customer satisfaction. This study used a quantitative approach with a survey method involving 99 respondents who were active consumers. The data analysis technique used multiple linear regression with the help of SPSS. The results showed that Experiential Marketing had a positive and significant effect on customer satisfaction. Emotional branding also had a significant impact, where emotional attachment to the brand increased satisfaction. Customer loyalty also had a significant impact, strengthening the relationship between consumers and the company. Simultaneously, these three variables contributed to increasing customer satisfaction. These findings indicate the importance of building a pleasant customer experience, strengthening emotional connections with the brand, and maintaining customer loyalty. Recommendations for companies include increasing innovation in Experiential Marketing, consistency in emotional branding, and developing sustainable customer loyalty programs to maintain customer satisfaction.
A Resource-Based View Approach to Understanding the Dynamics of Competitive Advantage: A Case Study of Ayam Salto Bandar Lampung Adhe Elasno; Daffa Ilyasa Aras; Palupi Patmasari; Vicky F Sanjaya
Managing: Jurnal Bisnis dan Manajemen Vol. 3 No. 1 (2026)
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/managing.v3i1.87

Abstract

The rapid development of fast food in Indonesia has placed MSMEs such as Ayam Salto in increasingly intense competition, making the management of resources that meet VRIN criteria a key factor for sustainable competitive advantage. This study aims to map the main resources and capabilities of Ayam Salto using the Resource-Based View framework and analyze their contribution to the formation of business differentiation. Through a qualitative case study approach involving interviews, observations, and document analysis, the findings show that unique recipes, consistent service patterns, and a brand image based on local identity are core assets that are difficult to imitate and not easily substituted, thereby strengthening the company's competitive position. This study confirms that the strategic utilization of VRIN resources, supported by adaptive and innovative capabilities, is an important foundation for culinary MSMEs to maintain competitiveness in the fast food market.

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