cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Siti Rokhmah
Contact Email
penerbithellowpustaka@gmail.com
Phone
+6282316484975
Journal Mail Official
info@hellowpustaka.id
Editorial Address
Jl. Dampuawang No. 9 Simpang Tiga Utara Karangampel Indramayu Jawa Barat 45283
Location
Kab. indramayu,
Jawa barat
INDONESIA
Managing: Jurnal Bisnis dan Manajemen
Published by Penerbit Hellow Pustaka
ISSN : -     EISSN : 3063165     DOI : https://doi.org/10.61166/managing
Core Subject : Economy,
Economics, Econometrics & Finance
Managing: Jurnal Bisnis dan Manajemen is a peer reviewed journal published by Penerbit Hellow Pustaka. The journal is aimed at spreading the research results conducted by academicians, researchers, and practitioners in the field of business and management. In particular, papers which consider the following general topics are invited: Business, Economics, Organization, Strategic Management, Human Resource Management, Marketing, Finance, And Entrepreneurship. FOCUS: Managing: Jurnal Bisnis dan Manajemen provides scientific articles developed in attending through the article publications, original research report, reviews, and scientific commentaries in business and management. SCOPE: Managing: Jurnal Bisnis dan Manajemen encompasses research papers from researcher, academics, and practitioners. In particular, papers which consider the following general topics are invited: Business, Economics, Organization, Strategic Management, Human Resource Management, Marketing, Finance, Banking Entrepreneurship
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 3 Documents
 1 
Search results for , issue "Vol. 3 No. 1 (2026)" : 3 Documents clear
A Theoretical Study on the Role of Digital Marketing Management in Increasing MSME Sales: A Literature Review Aisha Nurrahma Naifa; Zahra Jannatul Firdausi; Mashudi
Managing: Jurnal Bisnis dan Manajemen Vol. 3 No. 1 (2026)
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/managing.v3i1.41

Abstract

This research aims to theoretically examine the role of digital marketing management in increasing sales of Micro, Small and Medium Enterprises (MSMEs). This research begins with very rapid developments in information and communication technology that have revolutionized the way businesses operate throughout the world, including in the MSME sector. Digital transformation requires business actors to adapt to new ways of marketing products and building relationships with consumers. The main emphasis in this research is to analyze how digital marketing strategies can be utilized optimally by MSME players to increase market access and optimize competitive position. The method used is a descriptive qualitative approach through literature study, through collection and analysis of various sources of relevant information. The research results show that digital marketing management has an important role in helping the development of MSMEs, especially related to the efficiency of spending on promotions, relationships with customers, and increasing product exposure in cyberspace. These findings confirm that adapting to digital technology is a strategic step for MSMEs to survive and advance in the digital economy era.
Analysis of Product Strategy and Design in Establishing a Local Merchandise Business Based on Yogyakarta Batik Cultural Identity Nurul Jennah; Abdur Rohman
Managing: Jurnal Bisnis dan Manajemen Vol. 3 No. 1 (2026)
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/managing.v3i1.42

Abstract

This study aims to analyze the development of merchandise products inspired by Batik Yogyakarta, which continue to reflect local cultural values while also possessing strong visual and market appeal in the modern era. Batik Yogyakarta is recognized as a cultural heritage rich in philosophy and historical significance, making it highly potential for development as a creative product, such as merchandise. This study focuses on three main aspects: strategies for product development, design approaches that align with traditional values while remaining responsive to contemporary trends, and identifying technical and operational challenges that arise during the merchandise production process. The research adopts a literature review method with a qualitative descriptive approach, involving an analysis of various scientific references, articles, and journals relevant to the development of culture-based products.
The Impact of Artificial Intelligence (AI) News Virality on Public Perception in Indonesia in 2025 Putri Indriani; Sadam Rahmat Putra; Akbar Kurnia; Suci Permata Nadia Pasaribu
Managing: Jurnal Bisnis dan Manajemen Vol. 3 No. 1 (2026)
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/managing.v3i1.50

Abstract

This study aims to determine the influence of news virality regarding Artificial Intelligence (AI) on public perception in Indonesia in 2025. The rapid development of AI, accompanied by the massive dissemination of information through social media and digital platforms, has created a wave of diverse public opinion, ranging from enthusiasm for innovation to concern about the socio-economic impacts. This study used a quantitative approach with a survey method of 150 respondents aged 17–50 who are active on social media. Data were collected through an online questionnaire and analyzed using descriptive statistics, Pearson correlation, and simple linear regression. The results show a positive and significant relationship between AI news virality and public perception, with a correlation value of 0.487 and a significance level of p < 0.05. The greater the intensity of exposure to AI viral news, the stronger its influence on shaping public perception. These findings demonstrate the important role of the media in presenting balanced information and the need to improve digital literacy amidst the rapid and often inaccurate flow of technological information.

Page 1 of 1 | Total Record : 3

 1 

Filter by Year

2026 2026


Reset
Filter By Issues
All Issue Vol. 3 No. 1 (2026) Vol. 2 No. 2 (2025) Vol. 2 No. 1 (2025) Vol. 1 No. 1 (2024)