JAMBIS : Jurnal Administrasi Bisnis
JAMBIS: Jurnal Administrasi Bisnis adalah jurnal akademik yang didedikasikan untuk mempublikasikan hasil penelitian mahasiswa dalam bidang ilmu administrasi bisnis. Jurnal ini bertujuan untuk memberikan wadah bagi mahasiswa untuk menyebarluaskan temuan penelitian mereka kepada komunitas akademik, praktisi bisnis, dan masyarakat luas. Ruang Lingkup dan Fokus: JAMBIS menerima artikel penelitian yang mencakup berbagai aspek administrasi bisnis, termasuk namun tidak terbatas pada: - Pemasaran dan Perilaku Konsumen - Kewirausahaan dan Inovasi Bisnis - Manajemen Operasional dan Rantai Pasok - Sumber Daya Manusia dan Kepemimpinan - Strategi Bisnis dan Studi Kelayakan - Transformasi Digital dalam Bisnis - Tata Kelola Perusahaan dan Etika Bisnis Tujuan dan Manfaat: - Meningkatkan budaya akademik di kalangan mahasiswa dengan mendorong publikasi hasil penelitian mereka. - Menyediakan platform bagi mahasiswa untuk memperoleh pengalaman publikasi ilmiah sebelum melanjutkan ke jenjang yang lebih tinggi. - Memfasilitasi kolaborasi antara mahasiswa, dosen, dan praktisi dalam pengembangan ilmu administrasi bisnis. - Meningkatkan kualitas penelitian mahasiswa melalui proses peer-review yang ketat dan bimbingan dari editor serta reviewer berpengalaman.
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<![CDATA[PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN PADA (WARUNG NASI KUD) CIKARANG BARAT ]]>
<![CDATA[Trisnawati Trisnawati]]>;
<![CDATA[TS. Reza]]>
<![CDATA[ JAMBIS : Jurnal Administrasi Bisnis Vol 1, No 6: Desember 2021 ]]>
Publisher : <![CDATA[JAMBIS : Jurnal Administrasi Bisnis ]]>
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DOI: 10.31334/jambis.v1i6.2353
<![CDATA[This researchaims to analyze the influence of price and product quality towards customers loyalty. It is heldand Warung Nasi KUD West Cikarang. Quantitative research method is used in this researh as the methodof the research, and multiple linear regression is used as the data analysis method. To analyze the data thisresearch uses SPSS 24.0 software for windows. The population of this research is the customers of WarungNasi KUD West Cikarang , while the sample, 60 people, is chosen by using Hair et al. method.The result ofthis research shows that the independent variables, price variable has positive and significant effect 23,4%toward the customers loyalty, product quality variable has positive and significant 52,1% towards thecustomers loyalty. In addition the price and quality variable have contribution 40,91%, and the remaining59,09% is effected by other factors that are not examined in this research.]]>
<![CDATA[Pengaruh Kualitas Produk Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen (Studi Pada the Body Shop Botani Square Mall Bogor) ]]>
<![CDATA[Laras Nur Aini]]>;
<![CDATA[Nidaul Izzah]]>
<![CDATA[ JAMBIS : Jurnal Administrasi Bisnis Vol 1, No 6: Desember 2021 ]]>
Publisher : <![CDATA[JAMBIS : Jurnal Administrasi Bisnis ]]>
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DOI: 10.31334/jambis.v1i6.2178
<![CDATA[This study aims to determine how much influence product quality and service quality have on consumer satisfaction (Study at The Body Shop of Botani Square Mall in Bogor). The research method used is quantitative methods. The sample consisted of 160 respondents who were selected using a non-probability sampling technique with the accidental sampling method. The data was analyzed by multiple linear regression analysis. The results showed that partially product quality has a significant influence on consumer satisfaction, with a value of 0.369 or 36.9%. Partially, service quality also has a significant effect on customer satisfaction, with a value of 0.176 or 17.6%. Simultaneously, product quality and service quality have a significant effect on customer satisfaction, with a value of 0.392 or 39.2%.]]>
<![CDATA[Analisa Implementasi Strategi Pemasaran Untuk Meningkatkan Jumlah Pelanggan Di Waroeng Steak And Shake Cempaka Putih Jakarta Pusat ]]>
<![CDATA[Wiwi Nurhayati]]>;
<![CDATA[Thamrin Thamrin]]>;
<![CDATA[Ghita Yasaningthias]]>
<![CDATA[ JAMBIS : Jurnal Administrasi Bisnis Vol 1, No 6: Desember 2021 ]]>
Publisher : <![CDATA[JAMBIS : Jurnal Administrasi Bisnis ]]>
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DOI: 10.31334/jambis.v1i6.2335
<![CDATA[Waroeng Steak and Shake is a steakhouse that stands with the concept of simplicityand the principles of Halalan Thayyiban. However, in its business activities, the Waroeng Steakand Shake menu is considered to have gradually increased and there are no bookings forevents. The purpose of this study was to analyze the implementation of the marketing strategyto increase the customers at Waroeng Steak and Shake which was reviewed through theMarketing Mix along with its obstacles and solutions. This research was conducted using adescriptive qualitative approach with observation and interview techniques. The resultsshowed that Waroeng Steak and Shake experienced an increase in July to December but alsoa decrease in the following six months in 2020, January to June. This was due to the Covid-19 Pandemic that has caused a decline or even setback in business sectors. However, the7P Marketing Mix strategy carried out by Waroeng Steak and Shake Cempaka Putih CentralJakarta actually increased the number of customers. Started from May to June 2020 thenumber of customers was stable, which means moving forward from the decline in theprevious months, considering the new normal situation with the health protocol enforced bythe government.]]>
<![CDATA[Pembelajaran Open Ended Pada Mata Kuliah Matematika Keuangan ]]>
<![CDATA[Ayu Silvi Lisvian Sari]]>
<![CDATA[ JAMBIS : Jurnal Administrasi Bisnis Vol 1, No 6: Desember 2021 ]]>
Publisher : <![CDATA[JAMBIS : Jurnal Administrasi Bisnis ]]>
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DOI: 10.31334/jambis.v1i6.2126
<![CDATA[Penelitian ini bertujuan untuk mengetahui penerapan Pendekatan Open Ended pada mata kuliah Matematika Keuangan dan mendeskripsikan peningkatan hasil belajar mahasiswa pada mata kuliah Matematika Keuangan dengan Pendekatan Open Ended. Penelitian ini menggunakan metode Kualitatif. Subjek penelitian ini adalah Mahasiswa semester 6 UNIPA Kampus Blitar.. Objek penelitian ini adalah keseluruhan proses pembelajaran pada Mata Kuliah Matematika Keuangan dengan menggunakan pendekatan Open Ended. Instrumen penelitian ini yaitu Lembar Kerja Mahasiswa (LKM) , lembar observasi, dan tes. Langkah penelitian dengan menggunakan Open Ended meliputi (a) dosen menyajikan masalah dan Mahasiswa diberi waktu untuk memahami masalah, (b) Mahasiswa memikirkan pemecahan masalah yang akan digunakan menyelesaikan masalah bersama dengan teman satu kelompok, (c) dosen mencatat respon mahasiswa saat Mahasiswa mempresentasikan hasil diskusi di depan kelas, (d) dosen membimbing dan mengarahkan mahasiswa saat diskusi berlangsung (e) dosen bersama-sama mahasiswa membuat kesimpulan. Setelah data dianalisa, peneliti menyimpulkan bahwa pada penelitian ini diperoleh hasil belajar secara klasikal mencapai 80%, rata-rata observasi pengamatan guru mencapai 81,75%, dan rata-rata observasi pengamatan siswa mencapai 83,2%. Sehingga penelitian dengan penerapan Open Ended untuk mata kuliah Matematika Keuangan, pada mahasiswa semester 6 UNIPA Kampus Blitar dikatakan berhasil]]>
<![CDATA[Pengaruh Bauran Pemasaran dan Kualitas Pelayanan Terhadap Keputusan Pembelian Pada PT Mitra Sumber Utama Bekasi ]]>
<![CDATA[Tuti Alawiyah]]>;
<![CDATA[Heksawan Rachmadi]]>
<![CDATA[ JAMBIS : Jurnal Administrasi Bisnis Vol 1, No 6: Desember 2021 ]]>
Publisher : <![CDATA[JAMBIS : Jurnal Administrasi Bisnis ]]>
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DOI: 10.31334/jambis.v1i6.2354
<![CDATA[The purpose of this research is to analyze the relationship between marketing mix and servicequality on purchasing decisions, either individually or jointly. The study was designed using asurvey method with a correlational approach and the data obtained were analyzed statistically.The study was conducted at PT Mitra Sumber Utama Bekasi using a sample of 50 employees.The research data was collected by recording secondary data and using a Likert scalequestionnaire which was calibrated using item validity and reliability coefficient tests.Analysis of the data using the correlation regression method, by testing the requirements of theanalysis, namely the heteroscedasticity test and the normality test of the estimated error.Statistical calculations using the SPSS software program. The research results are as follows:First, the results of the study state that the marketing mix variable (X1) has a positive effect onpurchasing decisions (Y) both partially. And the coefficient of determination obtained is 0.343.This shows that the marketing mix variable (X1) affects the purchasing decision variable (Y) by34.3%, while the remaining 65.7% is influenced by other variables not examined in this study.Second, the results of the study state that the service quality variable (X2) has a positive effecton purchasing decisions (Y) partially. And the coefficient of determination obtained is 0.308.This shows that the service quality variable (X2) affects the purchasing decision variable (Y) by30.8%, while the remaining 69.2% is influenced by other variables not examined in this study.Third, the value of the determinant coefficient is 44%. This shows that the variable (marketingmix) (quality of service) affects the Y variable (purchase decisions) by 44% while the remaining56% is influenced by other variables not examined in this study.The implication of the results of this study is that purchasing decisions can be improved throughefforts to improve the marketing mix and service quality that is more conducive and even better]]>
<![CDATA[PENGARUH HARGA DAN KUALITAS PELAYANAN PRODUK TERHADAP KEPUASAN KONSUMEN ( PADA TOKO TOP JAYA MOTOR BEKASI) ]]>
<![CDATA[Tommy Fernandus]]>;
<![CDATA[Syahrul Reza]]>
<![CDATA[ JAMBIS : Jurnal Administrasi Bisnis Vol 1, No 6: Desember 2021 ]]>
Publisher : <![CDATA[JAMBIS : Jurnal Administrasi Bisnis ]]>
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DOI: 10.31334/jambis.v1i6.2336
<![CDATA[This study aims to determine price and service quality on consumer satisfaction (atToko Top Jaya Motor Bekasi). This study uses quantitative methods. The data collectiontechnique used is a questionnaire. The population of this research is all buyers/consumers ofTop Jaya Motor Stores who buy Honda auto parts. The sampling technique used in this studywas simple random sampling with a population sampling method. The sample is 110 samples,the data analysis used is multiple linear regression analysis using the help of IBM Statisticssoftware version 26. The effect of price on consumer satisfaction at the Top Jaya Motor Storeis based on the correlation coefficient (R) of 0.884. The value of R2is between 0.75-0.99, sothe relationship between price and business development can be very strong. The effect ofservice quality on customer satisfaction at Toko Top Jaya Motor based on the correlationcalculation with a correlation coefficient value (R) of 0.675 is between 0.75-0.99, so therelationship between service quality and business development can be measured be said to bevery strong.]]>
<![CDATA[Pengaruh Kompensasi Dan Disiplin Kerja Terhadap Kinerja Karyawan Pada PT. Samudera Sarana Terminal Indonesia ]]>
<![CDATA[Cahyani Prasetiawati]]>;
<![CDATA[M. Akbar]]>
<![CDATA[ JAMBIS : Jurnal Administrasi Bisnis Vol 1, No 6: Desember 2021 ]]>
Publisher : <![CDATA[JAMBIS : Jurnal Administrasi Bisnis ]]>
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DOI: 10.31334/jambis.v1i6.2352
<![CDATA[The sample in this study were all employees of PT Samudra Sarana Terminal totaling 41respondents with non-probability sampling with saturated sampling. The type of data used in thisstudy was obtained from primary data and secondary data. Data collection methods used,literature study and questionnaires. Data analysis techniques used in This study tested the validity,reliability, classic assumption test, multiple linear regression, and hypothesis testing. Researchresult. Partially compensation has a positive effect on employee performance because it is seenfrom the t-count value of 2.119 while the statisticaltable (t-table) is 2.022 and the compensationvariable significance value is 0.041 which is smaller than 0.05. So it can be concluded that H0 isrejected and Ha is accepted, this shows that partially compensation has a positive effect onemployee performance. The second result is that discipline has a positive effect on employeeperformance because it is seen from the t-count value of 2.142 while the table statistic (t-table) is2.022 and the Discipline variable's significance value is 0.039 which is smaller than 0.05. So it canbe concluded that H0 is rejected and Ha is accepted, this shows that partially Discipline has apositive effect on employee performance. The results of the third study, namely that simultaneouslyfor the Compensation and Discipline variables obtained Fcount = 5.654 and Ftable 3.24 and thesignificance value is 0.007 less than 0.05, so Ho is rejected and Ha is accepted. This shows thatjointly Compensation and Discipline have an effect on Employee Performance.]]>
<![CDATA[The Influence of Timeliness and E - Servqual On Customer Satisfaction With The Delivery Service PT Jalur Nugraha Ekakurir (JNE) Express (Case Study Of JNE Express Mindi Customers In North Jakarta) ]]>
<![CDATA[Putri Anggraini]]>;
<![CDATA[Ai Netty Sumidartiny]]>
<![CDATA[ JAMBIS : Jurnal Administrasi Bisnis Vol 1, No 6: Desember 2021 ]]>
Publisher : <![CDATA[JAMBIS : Jurnal Administrasi Bisnis ]]>
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DOI: 10.31334/jambis.v1i6.2334
<![CDATA[This study aims to determine and analyze the effect of timeliness and e-servqual on customersatisfaction with the delivery service of PT Lintas Nugraha Ekakurir (JNE) Express. The dataused was primary data which was collected through the distribution of questionnaires with aLikert scale. The population in this study was 1,844,462 residents of North Jakarta. Withaccidental sampling technique, a sample of 100 respondents was obtained from the population.This study used a quantitative approach. Calculations and data analysis were performed usingSPSS 28.0. The results showed that partially (t test) Punctuality (X1) has a significant effect onCustomer Satisfaction (Y) as evidenced by tcount > ttable (4.234 > 1.984) and the coefficient ofdetermination (r2) of 43.5%. Partially (t test) E-Servqual (X2) has a significant effect onCustomer Satisfaction (Y) as evidenced by tcount > ttable (8.743 > 1.984) and the coefficient ofdetermination (r2) of 62.6%. Simultaneously (f test) Punctuality (X1) and E-Servqual (X2) havea significant effect on Customer Satisfaction (Y) as evidenced by fcount > ftable (104.963 > 3.09)and the coefficient of determination (r2) of 68.4%.]]>
<![CDATA[Pengaruh Manajemen Sumber Daya Manusia Untuk Meningkatkan Mutu Pendidikan Di Sekolah Dasar Negeri Ii Bakalanpule ]]>
<![CDATA[Kuswanto Kuswanto]]>
<![CDATA[ JAMBIS : Jurnal Administrasi Bisnis Vol 1, No 6: Desember 2021 ]]>
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DOI: 10.31334/jambis.v1i6.2061
<![CDATA[In order to improve the quality of education, the thing that needs to be considered is about Human Resource Management because without the support of good human resources, an organization or educational institution will not be able to progress and develop. Therefore, every organization or educational institution that wants to progress and develop must pay attention to human resources and manage them properly, in order to create quality education. This study aims to determine whether human resource management is very influential in improving the quality of education at the State Elementary School II Bakalanpule. The research method uses field research with a qualitative descriptive approach which aims to obtain information about the existing conditions and is designed to collect information about real, ongoing conditions. The results of this study indicate that human resource management has a very good influence on improving the quality of education at the State Elementary School II Bakalanpule where the principal assigns all teachers to participate in several activities and programs to support the ability and competence of teachers to continue to improve and develop, including is participating in seminars and training activities. Programs and activities to increase entrepreneurial, supervisory, managerial and entrepreneurship skills and are supported by educational staff who implement a good quality culture so that in terms of improving the quality of education it is very effective.]]>
