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INDONESIA
Journal of Managiere and Business
Published by EDU PARTNER INDONESIA
ISSN : 2988425X     EISSN : 29866553     DOI : https://doi.org/10.69747/managiere
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Journal of Managiere and Business is intended to be the journal for publishing articles reporting the results of management and business research. Invites manuscripts on various topics to include, including but not limited to functional areas of Management, Sharia Management, Financial Administration, Marketing, Marketing Management, Financial Management, Strategic Management, Tourism and Creative Economy, e-Business, Entrepreneurship.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
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Search results for , issue "Vol 2 No 2 (2024): October" : 5 Documents clear
The Effects of Electronic Word of Mouth (Ewom) and Brand Ambassador Concerning Consumer Purchase Decisions Nofrianti, Lena; Ghaefira Nur Fatimah
Journal of Managiere and Business Vol 2 No 2 (2024): October
Publisher : EDU PARTNER INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69747/managiere.v2i2.68

Abstract

The increasing competition in the beauty industry has made effective marketing strategies critical, particularly for products like Scarlett Whitening. This study examines the influence of two key variables Brand Ambassador (X1) and Electronic Word of Mouth (e-WOM) on consumer purchase decisions. The research problem focuses on understanding which marketing method better drives purchasing decisions. Using a quantitative approach, data was collected and analyzed to assess the impact of these variables. The findings reveal that while Brand Ambassadors have minimal influence on consumer purchase decisions, e-WOM significantly and positively impacts purchasing behavior. Combined, both factors account for 69.2% of the variation in consumer decisions. The results highlight that e-WOM is more effective than Brand Ambassadors in influencing buyers in the beauty industry. This study concludes that leveraging e-WOM-based marketing strategies can better guide consumers in making informed purchasing choices, providing a valuable reference for businesses aiming to enhance their marketing effectiveness in the competitive beauty product market.
The Impact of Technology on Online Reviews and Ratings Among Muhammadiyah University Students Zelin Wahyuni; Ghaefira Nur Fatimah
Journal of Managiere and Business Vol 2 No 2 (2024): October
Publisher : EDU PARTNER INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69747/managiere.v2i2.69

Abstract

Technology and the internet have developed into a lifestyle for almost all levels of Indonesian society. The access method is very easy and its use is unlimited to get the essential data. The cause for these shifts in consumer behavior is the convenience of internet buying. Data on the value of e-commerce transactions in Indonesia, which is growing annually, further supports the convenience of purchasing. Online customer reviews influence online product purchases. This variable is thought to have an impact on prospective online buyers, where prospective buyers obtain information or advice about the product they want to buy from previous buyers of the product and experience the benefits of the product. Consumers can easily learn and read reviews that have been given as consideration when wanting to buy a product. Before making sure the item (Ika Sugiarti and Iskandar 2021) is purchased. A rating may also be defined as a user's or consumer's evaluation of a product's preference based on their transactions and experiences with it. Online shop users see the main thing, one of which is the fulfillment of needs, satisfaction or pleasure, when they have entered a feeling of satisfaction then they have Of course everything will be done to meet these satisfaction needs.
The Role of Content Marketing and Live Streaming in Improving Decisions to Purchase Skincare Products on the Shopee Application Silvia Septiani; Gahefira Nur Fatimah
Journal of Managiere and Business Vol 2 No 2 (2024): October
Publisher : EDU PARTNER INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69747/managiere.v2i2.70

Abstract

The rapid development of technology, indisputably advancing, has led toimprovements across various industries. This progress has also had an impact onadvancements within the industrial sector. According to the current phenomenon,many marketers still lack understanding of the opportunities available, particularlyregarding the Live Streaming feature for the products they market. The objective of this research is to understand the impact of live streaming and content marketing on the purchasing decisions of Shopee users. One hundred respondents were involved in this study. Respondents were selected through purposive sampling. The data were analyzed using the SPSS version 25 method. The results of this study indicate that content marketing and live streaming have a positive and significant impact on purchasing decisions on the Shopee application. Furthermore, based on the determination test results (R2) of 0.732, equivalent to 73.2%, while the other variables not included in this study influence the remaining 26.8%.
Tourism Attraction and Destination Image in Building Interest in Visiting Tourists : A Case Study of Red Lentera Beach Adelia Pratama; Anggi Josetio Prayoga
Journal of Managiere and Business Vol 2 No 2 (2024): October
Publisher : EDU PARTNER INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69747/managiere.v2i2.71

Abstract

This research aims to find out how tourists' willingness to visit Lentera Merah Beach is influenced by the image of the destination and its tourist attractions. Questionnaires were distributed to visitors to Lentera Merah Beach as part of the research methodology. The results of the investigation show that the natural beauty, facilities and uniqueness of a destination's beaches are one of the factors that make the destination attractive to visitors and significantly influence their willingness to come. In addition, positive opinions about a location, such as its reputation, perceived safety, and high-caliber service, also influence tourists' desire to visit Lentera Merah Beach. The conclusions of this research have implications for destination managers, who must continue to improve tourist attractions and increase positive opinions of their places to attract more visitors.
Use of Tiktok in Digital Business Marketing as a Promotional Media Sundari; Ghaefira Nur Fatimah
Journal of Managiere and Business Vol 2 No 2 (2024): October
Publisher : EDU PARTNER INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69747/managiere.v2i2.72

Abstract

Every day we see children using today's information technology, known as social networking or media, due to its rapid development. There are even terms that refer to this technology, especially in our country. This technology is available in the form of software such as Facebook, Twitter, WhatsApp, TikTok, the Internet, and telephone, as well as hardware such as laptops and telephones. Now, Tik Tok users are getting creative and telling others about what they're up to. Through showing films, pictures, and songs, these devices facilitate information, can be transmitted, and explain stimulation for those who see, imitate, or disseminate it. If companies use social networks, especially TikTok, to promote their products, Indonesians, especially the Bengkulu community, have a promising market share. This study aims to learn how rnf.creation uses the Tik Tok social network to market its digital products. This research uses the observation method; Qualitative observation, using a descriptive approach, was used, and the file collection method was through question and answer and file storage. After the data is collected through question and answer, the file analysis method is used. In addition, the All relationships were analyzed to obtain initial presumptions and reach conclusions. The results show that rnf.creation has utilized social media to market its business on Instagram, which has gradually become better known and has many followers. Apart from that, they have used Digital Business to market their products, which allows social media users to see products posted on their Instagram accounts as well as using TikTok accounts as promotional media to attract customers on social media.

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