cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Wirna Rindang Putri Larosa
Contact Email
admin@sihojurnal.com
Phone
+6282290663210
Journal Mail Official
admin@sihojurnal.com
Editorial Address
Jln. Dusun I No. 72 Nias, Sumatera Utara, Indonesia
Location
Kab. nias,
Sumatera utara
INDONESIA
Jurnal Ilmu Ekonomi dan Bisnis (JUKONI)
Published by CV. Sinar Howuhowu
ISSN : -     EISSN : 30643406     DOI : https://doi.org/10.70134/jukoni
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ilmu Ekonomi dan Bisnis (JUKONI) menyajikan artikel-artikel penelitian di bidang ilmu ekonomi dan bisnis. Jurnal ini bertujuan untuk menjadi platform publikasi bagi akademisi, peneliti, dan praktisi yang ingin berkontribusi terhadap pengembangan teori dan praktik di sektor ekonomi dan bisnis. JUKONI berfokus pada topik-topik inovatif dan terkini yang meliputi berbagai aspek dari ilmu ekonomi dan bisnis, di antaranya: Ekonomi Makro dan Mikro Manajemen Keuangan dan Akuntansi Bisnis Internasional dan Kewirausahaan Ekonomi Perdagangan dan Pembangunan Ekonomi Digital dan Inovasi Teknologi dalam Bisnis Kebijakan Ekonomi dan Peraturan Bisnis Ekonomi Regional dan Global Strategi Bisnis dan Pemasaran Ekonomi Berkelanjutan dan Corporate Social Responsibility (CSR).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 12 Documents
 1   2 
Search results for , issue "Vol. 2 No. 1 (2025): JUKONI - Februari" : 12 Documents clear
Pengaruh Physical Evidence, Kualitas Layanan, Dan Atmosfer Yang Dipersepsikan Terhadap Niat Kunjungan Kembali di Sorake Beach Walk Telaumbanua, Ernina
Jurnal Ilmu Ekonomi dan Bisnis Vol. 2 No. 1 (2025): JUKONI - Februari
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jukoni.v2i1.247

Abstract

This study aims to analyze the effect of physical evidence, service quality, and perceived atmosphere on return visit intentions at Sorake Beach Walk. The research method used is a quantitative approach by distributing questionnaires to 200 respondents who have visited the destination. The collected data were analyzed using multiple linear regression techniques to determine the relationship between the independent and dependent variables. The results showed that the three factors had a significant effect on return visit intentions. Physical evidence has the most dominant influence, followed by service quality and perceived atmosphere. Adequate facilities, responsive service, and a supportive atmosphere overall create a positive experience for visitors, which in turn increases their intention to return. The conclusion of this study is that Sorake Beach Walk managers should pay attention and improve aspects of physical evidence, service quality, and perceived atmosphere holistically to maintain visitor loyalty and increase destination attractiveness.
Analisis Penggunaan Konten Sosial Media Pada Umkm Terhadap Minat Beli Konsumen Di Kota Gunugsitoli Gulo, Yenni Tri Yanti; Ndraha, Anjes Tatema Jefanya; Haria, Reklis Putri; Zendrato, Sejoiman
Jurnal Ilmu Ekonomi dan Bisnis Vol. 2 No. 1 (2025): JUKONI - Februari
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jukoni.v2i1.261

Abstract

Social media has emerged as one of the most effective marketing tools for developing businesses, especially in the micro, small and medium enterprise (UMKM) sector.  The aim of this research is to analyze the impact of social media content owned by UMKM on consumer purchasing intentions in Gunungsitoli. This study uses a qualitative approach and interview methods to research UMKM owners and consumers in Gunungsitoli. The findings of this study indicate that social media content quality, engagement, and posting consistency are critical to driving consumer buying habits. This study provides UMKM in Gunungsitoli with a better understanding of consumer behavior in the digital era. 
Kualitas Dalam Memproduksi Suatu Barang Dan Jasa Tanjung, Devi Purnama; Zega, Janvany Herni Yanti; Zai, Irene Indrawati; Harefa, Dian Indah Putri
Jurnal Ilmu Ekonomi dan Bisnis Vol. 2 No. 1 (2025): JUKONI - Februari
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jukoni.v2i1.264

Abstract

Quality in the production of goods and services is an important element that affects customer satisfaction and the competitiveness of the company. In the context of the production of goods, quality is determined by factors such as the selection of raw materials, efficient production processes, and strict quality control. Meanwhile, in the production of services, quality is more related to customer perceptions of the services provided, which are influenced by the expertise of the workforce, the service process, and the overall customer experience. Factors that affect quality include available resources, managerial skills, technology, and company culture. To maintain and improve quality, companies need to implement a quality management system, provide continuous training to employees, and always focus on continuous improvement. With the right strategy, companies can ensure high quality, which ultimately supports customer satisfaction and business sustainability.
Kecerdasan Emosional Dalam Manajemen Pengambilan Keputusan Laoli, Briyan Wirawan Putra; Waruwu, Demi Etika; Lase, Candra Eka Trisno
Jurnal Ilmu Ekonomi dan Bisnis Vol. 2 No. 1 (2025): JUKONI - Februari
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jukoni.v2i1.265

Abstract

Emotional intelligence has a substantial impact in management decision making, particularly at the individual and the organizational levels. This research aims to determine the importance of emotional intelligence in management decision making. Through a comprehensive literature review, this research will identify how emotional intelligence influences the decision-making process. Using a qualitative method, this examination gathers data from several studies in the few decades. Data sources in this research are obtained from journal articles, books, research reports and other scientific sources relevant to the research topic. The research results found that there are 4 roles of emotional intelligence in decision-making management, namely, integrity, strategic thinking, individual existence, and effective decisions. By managing emotions, both in oneself and in others, individuals can make better, wiser and more effective decisions that ultimately contribute to success. Controlling emotions in decision-making management does not mean suppressing or ignoring emotions, but rather understanding and managing them in a constructive way.
Dampak Literasi Keuangan Terhadap Pengelolaan Utang Rumah Tangga Dawolo, Asmiarni Putri; Sarumaha , Fanny Corsby Sella; Zebua, Jeli Susanti; Halawa, Herlinwati
Jurnal Ilmu Ekonomi dan Bisnis Vol. 2 No. 1 (2025): JUKONI - Februari
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jukoni.v2i1.269

Abstract

Financial literacy plays an important role in helping individuals and families manage finances wisely, including in debt management. This study aims to analyze the impact of financial literacy on household debt management. Based on a literature review of various studies in the last five years, it is found that good financial literacy contributes to more effective financial decision-making, avoidance of excessive debt, and improved household welfare. Financial literacy not only influences the way households budget, but also provides a better understanding of the risks and benefits of using debt. As such, individuals with high levels of financial literacy tend to have better control over their finances and are able to manage debt more productively. The article draws on ten relevant academic journals to substantiate these findings and recommends the importance of ongoing financial education programs.
Peran Fintech Dalam Memperluas Akses Keuangan di Daerah Terpencil : Studi Kasus di Pulau Tello Fanaetu, Yuternalis Juniter; Zalukhu, Sukur Puji Iman; Telaumbanua, Vita Levda; Zai, Seven Dewira; Sabola, Sesilia Agustina
Jurnal Ilmu Ekonomi dan Bisnis Vol. 2 No. 1 (2025): JUKONI - Februari
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jukoni.v2i1.270

Abstract

This research aims to analyze the role of financial technology (fintech) in expanding financial access in remote areas, with a focus on a case study on Tello Island, an area located outside urban areas.  On Tello Island, limited infrastructure and minimal access to traditional financial institutions often become obstacles for local communities to access adequate financial services.  In this context, fintech has the potential to be a solution to bridge this gap.  This research explores how fintech innovations, such as digital payments, online loans, and money transfer systems, can overcome geographic and economic barriers, and increase financial inclusion in the region.  The method used in this research involves field surveys and interviews with fintech users, service providers and local communities to gain insight into the impacts and challenges of fintech implementation on Tello Island.  It is hoped that the research results will provide an overview of the potential of fintech in supporting economic development and community welfare in remote areas, as well as provide recommendations for the development of more effective and sustainable fintech solutions in similar areas.
Hubungan Antara Gaya Kepemimpinan Transformasional Dan Motivasi Kerja Karyawan Pada Sektor Jasa Zai, Enggie Novita; Lase, Fitri Anita; Ndruru, Podiyanto; Lombu, Roni Ariaman
Jurnal Ilmu Ekonomi dan Bisnis Vol. 2 No. 1 (2025): JUKONI - Februari
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jukoni.v2i1.273

Abstract

This study aims to analyze the relationship between the style of transformational leadership and employee motivation in the service sector. Transformational leadership style, which includes ideal influences, inspirational motivation, intellectual stimulation, and individual consideration, is seen as an effective leadership approach in increasing employee work motivation. Work motivation is measured based on two main aspects, namely intrinsic motivation and extrinsic motivation. This research concludes that transformational leadership is an important factor in increasing employee motivation, especially in the service sector that requires intensive interaction with customers. The practical implications of this study include the need for the development of training programs to equip leaders with transformational leadership capabilities, as well as the importance of empowering employees through personal attention and encouragement of innovation.
Dampak Pemasaran Digital Terhadap Perilaku Konsumen Sebuah Studi Pada Platform Media Sosial Dachi, Fostina Fosilai; Lase, Fifin Herlina; Ndruru, Herman Kurniawan
Jurnal Ilmu Ekonomi dan Bisnis Vol. 2 No. 1 (2025): JUKONI - Februari
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jukoni.v2i1.274

Abstract

This study aims to analyze the relationship between the style of transformational leadership and employee motivation in the service sector. Transformational leadership style, which includes ideal influences, inspirational motivation, intellectual stimulation, and individual consideration, is seen as an effective leadership approach in increasing employee work motivation. Work motivation is measured based on two main aspects, namely intrinsic motivation and extrinsic motivation. This research concludes that transformational leadership is an important factor in increasing employee motivation, especially in the service sector that requires intensive interaction with customers. The practical implications of this study include the need for the development of training programs to equip leaders with transformational leadership capabilities, as well as the importance of empowering employees through personal attention and encouragement of innovation.
Efektivitas Marketplace Dalam Meningkatkankonsentrasi Pemasaran Dan Penjualan Bagiumkm Di Kota Gunung Sitoli Zega, Selviaman; Mendrofa, Yufita; Zendrato, Jefriniat Jaya; Halawa, Toberman
Jurnal Ilmu Ekonomi dan Bisnis Vol. 2 No. 1 (2025): JUKONI - Februari
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jukoni.v2i1.277

Abstract

The research conducted by the author aims to investigate and explain how centralized marketing and sales of MSME products are. In an effort to spur the development and growth of small businesses or MSMEs, a certain way or method is needed to increase their sales. One of the efforts made is to utilize digital media which has rapidly developed online application by many business actors. The problem that arises is how to choose and determine the most effective media in order to increase marketing activities so that sales turnover can increase significantly. Marketplace is a platform that provides effective solutions for MSMEs to improve marketing and sales in the current era of modernization, especially in the digital sector. In this research, the author used a survey method among MSMEs in the Gunungsitoli city area who were still actively using the marketplace platform. The benefit of a marketplace is that it is able to expand market reach so that it can increase the number of sales and facilitate transactions between sellers and buyers. Furthermore, using the marketplace certainly has several obstacles; including price competition between fellow MSME players, commission fees. On this occasion, the research carried out was an effort to propose a strategy for MSMEs in the city of Gunungsitoli to make perfect use of the marketplace platform. 
Pengaruh Sosial Media Marketing Terhadap Brand Awareness Dan Loyalitas Pelanggan Laoli, Viktorman; Mendrofa, Zakaria Abadi; Mendrofa, Selvinus Berkat Totonafo
Jurnal Ilmu Ekonomi dan Bisnis Vol. 2 No. 1 (2025): JUKONI - Februari
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jukoni.v2i1.279

Abstract

Digital marketing has become one of the most effective strategies in influencing consumer behavior inthis digital era. Social media platforms, as one of the main marketing channels, play an important role in shaping consumer purchasing decisions. This study aims to analyze the impact of digital marketing, particularly through social media, on consumer behavior. The method used in this study is a surveyof 200 consumers who are active on social media, focusing on the use of platforms such as Instagram, Facebook, and TikTok. The results show that relevant content and direct interaction between brands and consumers have a significant influence on purchasing decisions. The findings provide insights forcompanies to design more effective marketing strategies in the digital era.

Page 1 of 2 | Total Record : 12

 1   2 

Filter by Year

2025 2025


Reset
Filter By Issues
All Issue Vol. 2 No. 3 (2025): JUKONI - Oktober Vol. 2 No. 2 (2025): JUKONI - Juni Vol. 2 No. 1 (2025): JUKONI - Februari Vol. 1 No. 1 (2024): JUKONI - Oktober