cover
Contact Name
Muhammad Khairil
Contact Email
mkhairil@untad.ac.id
Phone
+62+6285742149772
Journal Mail Official
shsocialhumanity@gmail.com
Editorial Address
Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Tadulako, Kampus Bumi Tadulako Tondo, Palu, Provinsi Sulawesi Tengah, 94118
Location
Kota palu,
Sulawesi tengah
INDONESIA
Social Humanity
Published by Universitas Tadulako
ISSN : -     EISSN : 26205491     DOI : https://doi.org/10.22487/j.sochum
Core Subject : Humanities, Social,
Social Humanity adalah jurnal ilmiah yang diperuntukkan bagi akademisi dan profesional untuk berbagi hasil penelitian terbaru tentang ilmu sosial, budaya, psikologi, dan praktik humaniora. Jurnal ini fokus pada publikasi hasil-hasil penelitian sosial, budaya, psikologi, dan humaniora
Articles 56 Documents
KREDIBILITAS PENDETA PADA SAAT BERKHOTBAH DI GEREJA SIDANG JEMAAT ALLAH “KALVARI” PALU Kristi, Felicia
Social Humanity: Jurnal Ilmu Sosial dan Humaniora Vol. 4 No. 1 (2020): June
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/j.sochum.v4i1.1455

Abstract

In every religion, both organizations and individuals who have been recognized can play a role in the continuity of religious activities which we generally know as Religious Leaders. Specifically in the Christian religion, they are referred to as priests. The pastor has a very important role in the ongoing worship activities in the church, therefore the pastor is indirectly required to be able to guide the congregation he leads in one way, namely delivering sermons to the congregation well and having credibility, because of the credibility he has. So a pastor can convince and influence his congregation with the quality, capability, or strength to inspire trust. The credibility of the communicator is divided into two aspects, namely the credibility of expertise and the credibility of trust. The aim of this research is to determine the credibility of the pastor when preaching in the eyes of the congregation of the Kalvary Assemblies of God Church in Palu. The research method used is a descriptive method with the principle of a survey approach, namely critical observation or investigation to obtain permanent information regarding a particular problem and object, in a particular community group area or location that will be studied. The results of the research show that all the pastors at the Assemblies of God Church "Kalvari" Palu have credibility in the eyes of their congregation.
PENGARUH PERSONAL SELLING CUSTOMER SERVICE TERHADAP KEPUASAN NASABAH DI PT. BANK RAKYAT INDONESIA (Persero) Tbk CABANG PALU Yulianti, Riscy
Social Humanity: Jurnal Ilmu Sosial dan Humaniora Vol. 4 No. 1 (2020): June
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/j.sochum.v4i1.1456

Abstract

Marketing promotion is an effort to convey messages or information to the public, especially customers, regarding the existence of a product or service. All efforts in dealing with such complex problems and such sharp competition through various ways and methods by decision makers in a company, especially in facing the current high level of competition, are implementing the right promotional mix, one of which is personal selling. At a time when the competitive situation is so tight, personal selling is a special concern for the management of companies engaged in the production of goods and services. In the world of banking, promotion in marketing bank products through personal selling is one of the most important things to introduce the products offered to the public or customers. In the world of banking, customer service is an important thing, namely dealing with customers directly, one of the tasks of customer service is serving all customer needs satisfactorily. The services provided include receiving complaints or problems being faced by customers. Customer satisfaction is the most important thing for service providers, because customers will spread their feelings of satisfaction to potential customers if the customer gets a good impression or service from the service provider, which will increase the reputation of the service provider.
PERSEPSI PENGURUS KOMUNITAS FORUM UMAT ISLAM SULAWESI TENGAH TERHADAP ISI PEMBERITAAN UMAT ISLAM PADA AKUN MUSLIM CYBER ARMY MELALUI FACEBOOK Aisia, Masyithah
Social Humanity: Jurnal Ilmu Sosial dan Humaniora Vol. 4 No. 1 (2020): June
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/j.sochum.v4i1.1457

Abstract

This research uses a case study method, in order to measure and find out more about a problem. In this research, several administrators in the FUI Sul-Teng community were the main sources, to find out and analyze what perceptions could be found, and what factors were the basis for the perceptions of the FUI Sul-Teng community administrators regarding the content of Muslim news. on the MCA account via Facebook. The results of this research show that there are similar perceptions regarding the content of Muslim news that appears on the MCA account, especially since the MCA account has been infiltrated by many people and social media users who have personal interests. So the information on this account is not as pure as before, which was initially formed by MCA as a means of discussion and a place to share information about Muslims. Plus, many accounts are in the name of MCA accounts. The main factor underlying the FUI Sul-Teng management, namely the individual factor concerned (perception) where the FUI Sul-Teng administrators themselves are the object of research responding to Muslim news on the MCA account, while the individual is supported by several factors, namely based on attitude, experience, knowledge, and hope. Regarding the news observed by Muslims. Then there is the target of perception. Each of the FUI Central Sulawesi administrators provides a perception based on various events contained in Muslim news, especially on the MCA account via Facebook. Then the situation, which was observed by the community administrators in viewing information about Muslims on the MCA account via Facebook.
FUNGSI DESK EDITOR SEBAGAI GATEKEEPER PADA PROGRAM BERITA LINTAS SULTENG DAN RAGAM INFO SULTENG LPP RRI PRO 1 PALU Abubakar, Tri Reza Aditya Kasmad
Social Humanity: Jurnal Ilmu Sosial dan Humaniora Vol. 4 No. 1 (2020): June
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/j.sochum.v4i1.1458

Abstract

The aim of this research is to determine the function of the desk editor in determining the suitability of news at LPP RRI Palu and to find out the factors that hinder the desk editor in carrying out its function at LPP RRI Palu. The research method used is qualitative research with the research location at the LPP RRI Palu office. The informants in this research were 5 (five) informants selected through purposive sampling. Data collection techniques were carried out using participant observation and in-depth interviews. The data analysis technique uses qualitative data analysis. The research results show that when viewed from the function of the LPP RRI Palu desk editor, it is based on four stages of the gatekeeper function, namely: Broadcasting actual information from various categories such as Political, Legal and Security Affairs, Equality, Social Welfare, Culture and Sports by prioritizing the speed of the information to reach listeners. However, in practice it does not broadcast actual news and in reality, there is still some exactly the same news or information being broadcast again at different times. At the stage of expanding the quantity of information, the LPP RRI Palu editor's desk in the news sector developed information or news, but only the title changed, while the content or point of view of the news broadcast on the Ragam Info Central Sulawesi program to the Lintas Central Sulawesi program was exactly the same. Then, at the stage of interpreting the information, the LPP RRI Palu desk editor in the field of reporting pays attention to the use of sentences that are not long-winded, but which are easy to understand or more communicative so that what is meant to be conveyed is also the meaning received by the listener.
PENGARUH IKLAN BALIHO PIZZA HUT PALU TERHADAP MINAT BELI KONSUMEN DI KOTA PALU Pradana, Rhizky Rizaldy
Social Humanity: Jurnal Ilmu Sosial dan Humaniora Vol. 4 No. 1 (2020): June
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/j.sochum.v4i1.1459

Abstract

The background of this research aims to determine the influence of Palu Pizza Hut billboard advertising on consumer buying interest in the city of Palu. The independent variables studied are typography (X1), illustrations (X2), color (X3), lines (X4), layout (X5) (which are derivative variables from elements of visual communication design) with the dependent variable namely consumer buying interest in the city of Palu. To find out how much influence the independent variables (typography, illustrations, colors, lines, layout) have on the dependent variable (consumer buying interest), multiple regression analysis was used with the F test analysis method. This research used a sample of 50 respondents from Palu Pizza Hut consumers. Meanwhile, sampling used random sampling analysis techniques. The tests used to test research instruments were validity tests, reliability tests and normality tests. Hypothesis testing uses the F test and, while to analyze the data, multiple regression analysis is used. The results of this research show that there is an influence between typography (X1), illustrations (X2), color (X3), lines (X4), layout (X5) on Pizza Hut Palu consumer buying interest (Y) with a contribution value of 41.6%, while the remaining 58.4% are other variables not examined in this study. This means that the hypothesis Ha is accepted and Ho is rejected. From this research, it was also concluded that the more dominant element in influencing the purchasing interest of Pizza Hut Palu consumers is layout (X5). Layout becomes the more dominant element.
PROSES KOMUNIKASI KONSELOR DENGAN KLEIN NARKOBA KASI PASCAREHABILITASI BADAN NARKOTIKA NASIONAL PROVINSI SULAWESI TENGAH Rais, Dewi Oktavianty
Social Humanity: Jurnal Ilmu Sosial dan Humaniora Vol. 4 No. 2 (2020): December
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/j.sochum.v4i2.1463

Abstract

The aim of the research is to determine the interpersonal communication process between counselors and clients at the National Narcotics Agency of Central Sulawesi Province, post-rehabilitation section. This type of research is descriptive qualitative with research location. Central Sulawesi Province National Narcotics Agency. In this study, ten people were selected using sampling techniques. Data collection techniques were carried out using in-depth observation. Data analysis techniques use data analysis and qualitative. The results of research related to interpersonal communication between counselors and clients show that the communication process begins with the desire of the communicator, in this case the counselor, to facilitate the client in counseling guidance, the counselor's desire to communicate using words and sentences verbally or in writing so that it can influence the client, the counselor can creating a comfortable atmosphere in counseling guidance, to encode the counselor can formulate the contents of his mind to find out how to communicate by asking questions that do not make the drug client relapse, then the counselor sends messages via counseling guidance to drug clients face to face and monitoring via telephone. After that, the drug client receives a message from the counselor through counseling guidance. The counselor who sends a message via a question will decode this so that it can be understood by the drug client, for the initial goal, namely to return the client to his social function and maintain recovery. Then the drug client will understand the message of the question and will respond or provide a response from the drug client, so that the client will open up and accept the advice and input given by the counselor.
STRATEGI PROMOSI RUMAH MAKAN SAUNA ALAM PRATAMA DALAM MENARIK MINAT PELANGGAN Ramadhan, Mohammad Rizki
Social Humanity: Jurnal Ilmu Sosial dan Humaniora Vol. 4 No. 2 (2020): December
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/j.sochum.v4i2.1464

Abstract

The purpose of this research is to determine the promotional strategy carried out by the Alam Pratama Sauna Restaurant to attract customer interest. The type of research used is qualitative descriptive type. The basis of research in this research is a case study with a total of 3 informants, the data collection techniques used are observation, interviews and documentation. The data analysis techniques used are data reduction, data presentation, and drawing conclusions or verification. The results of the research show that in culinary business competition in the city of Palu, Rumah Makan Sauna Alam Pratama carries out a promotion strategy with interactive marketing/internet marketing via social media Instagram by integrating features such as followers, photo uploads, captions. photos), Instagram stories, Geotagging, Arroba 16, Social networking for sharing photos or videos, Likes, Comments, Instagram camera, Photo effects. Apart from that, Alam Pratama Sauna Restaurant uses Word of Mouth media. In carrying out this promotional strategy, Alam Pratama Sauna Restaurant uses internet marketing as a promotional media, apart from being cheap and easy to use, this media is very effective for spreading promotional information.
PROMOSI PRODUK DI FACEBOOK MELALUI COMMUNITY MARKETING Risky, Mohammad
Social Humanity: Jurnal Ilmu Sosial dan Humaniora Vol. 4 No. 2 (2020): December
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/j.sochum.v4i2.1465

Abstract

Facebook is a medium for promotion to consumers who join community marketing. Community marketing uses Facebook to promote goods or services, making it easy to access almost everyone who has a Facebook account. Another advantage is that the number of members is not limited so that community marketing that synchronizes with the group can promote products to all users who can view the community marketing group. Producers become members of Facebook like users in general. Producers who become members of Facebook can promote their products repeatedly, greet and chat with their consumers so that there is a close relationship between producers and consumers. The purpose of this research is to find out promotions carried out on Facebook through community marketing. This type of research is descriptive qualitative research based on source analysis. The research subject is purposive sampling. The data collection techniques used were participant observation, in-depth interviews. The research results show that promotion carried out by community marketing on Facebook is a process in an online community on Facebook which aims to promote their goods or products to potential consumers who are members of the community. The process of promoting products on Facebook through community marketing uses three promotional techniques, namely Sales Promotion, implementing promotions such as attractive displays, price discounts and samples such as making video demos of the items being promoted. Direct Marketing or direct marketing is an interactive process between consumers and marketers by establishing communication to then get a response as soon as possible from consumers using various media that are not limited to using only one type of media and are closed in nature. Mouth to Mouth is a way of spreading information about goods or services through chat from one person to another, such as sellers promoting each other and the same is done by consumers giving each other information about the products or goods offered by the seller.
ANALISIS PERANAN KOMUNIKASI KELOMPOK GAMER’S ONLINE MOBILE LEGENDS PADA SKUAD X-COA DI KELURAHAN UJUNA KOTA PALU Sasmita, Hadi Djaya
Social Humanity: Jurnal Ilmu Sosial dan Humaniora Vol. 4 No. 2 (2020): December
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/j.sochum.v4i2.1466

Abstract

This research aims to find out the role of online mobile legends gamer's group communication in the X-coa squad in Ujuna Village, Palu City. This research uses the Beal, Bohlen, and Raudabaugh model of the role of group members, namely group tasks, group maintenance and individual. The informants in this study were 3 people consisting of the squad leader, active squad members and members who had left the squad using a purposive sampling technique, namely determining the criteria determined by the researcher. The data analysis technique in this research uses qualitative data analysis techniques. Using observation, interviews and documentation methods. The results of this research show that the role of mobile legends online game group communication in the X-coa squad occurs while playing games and outside of playing games. In the role of group communication when playing games, open communication occurs. Supported by voice conversation features and instant messages, members are free to communicate the messages they want to convey. However, the message delivery feature provided does not make the communication climate warm when playing games. This is because conflicts often arise due to gamers' behavior, such as playing uncoordinatedly, not providing enough information when there is a lag, not following established rules, the lack of a leader's role in providing understanding about the use of terms in the game, which then triggers rude and impolite language when delivering message. Outside of playing games, the role of squad leader is quite good with the use of communication media in the form of WhatsApp to maintain relationships between fellow members. However, this squad also did not avoid problems because the essence of the conversation that was built in the group was mutually criticizing and inciting each other. Apart from that, problems when playing games are often carried over into their conversations when they are not playing games because there is no resolution provided when conflicts arise between players in the X-coa squad.
STRATEGI KOMUNIKASI BADAN NARKOTIKA NASIONAL (BNN) DALAM MENGURANGI JUMLAH PENGGUNA NARKOBA DI KOTA PALU Arief, Andi Mohammad
Social Humanity: Jurnal Ilmu Sosial dan Humaniora Vol. 4 No. 2 (2020): December
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/j.sochum.v4i2.1467

Abstract

The aim of this research is to look at BNN's communication strategy in the Dipa Program in reducing the number of drug users in Palu City by examining the problems in this research, namely (1) What is BNN's communication strategy in implementing the Dipa program in Palu City, (2) What are the factors? This is the only thing that hinders BNN in implementing the Dipa program in Palu City. Research objectives (1) To determine BNN's communication strategy in implementing the Dipa program in Palu City. (2) To find out the obstacles experienced by BNN in implementing the Dipa program in Palu City. This type of research uses a qualitative descriptive approach. Location: This research was conducted at the Palu City National Narcotics Agency Office located at Jalan Soekarno Hatta, Palu City. Data collection techniques include observation, interviews and documentation. The research uses qualitative data analysis techniques, namely data reduction, data presentation, and drawing conclusions. Based on the research results, it shows that the National Narcotics Agency (BNN) Communication Strategy in Reducing the Number of Drug Users in Palu City is by implementing DIPA program activities where the activities start from planning a structured communication strategy in implementing communication strategies in outreach/socialization activities which are generally aimed at in government agencies, educational agencies, the private sector and related community groups, in order to reap the results of the common goal of reducing the number of drug abuse in the city of Palu. Apart from that, looking at the obstacle factors related to human resources, in this case a group of people who are less likely to participate in fulfilling the invitation from BNN if they are not provided with transportation costs for them and lack of coordination from related parties.