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Muhammad Khairil
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mkhairil@untad.ac.id
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shsocialhumanity@gmail.com
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Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Tadulako, Kampus Bumi Tadulako Tondo, Palu, Provinsi Sulawesi Tengah, 94118
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Kota palu,
Sulawesi tengah
INDONESIA
Social Humanity
Published by Universitas Tadulako
ISSN : -     EISSN : 26205491     DOI : https://doi.org/10.22487/j.sochum
Core Subject : Humanities, Social,
Humanities Social Sciences
Social Humanity adalah jurnal ilmiah yang diperuntukkan bagi akademisi dan profesional untuk berbagi hasil penelitian terbaru tentang ilmu sosial, budaya, psikologi, dan praktik humaniora. Jurnal ini fokus pada publikasi hasil-hasil penelitian sosial, budaya, psikologi, dan humaniora
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 56 Documents
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PENGARUH POSITIONING ROYAL CHOCOLATE DONUTS & COFFEE (RO.CHO) TERHADAP PENINGKATAN MINAT BELI KONSUMEN Syafruddin, Yulianti
Social Humanity: Jurnal Ilmu Sosial dan Humaniora Vol. 3 No. 1 (2019): June
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/j.sochum.v3i1.1333

Abstract

Positioning is a communication strategy related to how the audience places a product, brand or company in their brains, in their imagination, so that the audience has a certain assessment. This research was conducted in order to determine how the influence of positioning Royal Chocolate Donuts & Coffee (Rho.Cho) on increasing consumer buying interest. This research was conducted using quantitative methods. Data were collected through questionnaires to consumers Rho.Cho Donuts as respondents. The results showed that there was an effect of positioning Ro.Cho donuts on increasing consumer buying interest by 33.9%. The test results show that the variable (X) of product category positioning has a significant influence on the dependent variable of increasing consumer buying interest. While the remaining 66.1% are other variables not examined in this study. Based on the results of these studies, the positioning of Ro.Cho donuts can affect the increase in consumer buying interest.
PERSEPSI MAHASISWA PADA INFORMASI AKUN INSTAGRAM LAMBE TURAH Sari, Eka Yunita
Social Humanity: Jurnal Ilmu Sosial dan Humaniora Vol. 3 No. 2 (2019): December
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/j.sochum.v3i2.1336

Abstract

This study aims to determine student perceptions of LAMBE TURAH's Instagram account information in providing information presented by LAMBE TURAH regarding the lives of celebrities. The research method used in this study is quantitative based on a survey method conducted at the Department of Communication Studies, Tadulako University. The sampling technique of this study is random sampling technique, totaling 52 respondents. The data was collected using a questionnaire with Likert measurement scale. The results showed perceptions related to the information provided by the Lambe Turah Instagram account using the theory of the nature of perception. There are 5 indicators consisting of perception based on experience with an average of 66.28%, selective perception 63.59%, presumptive perception 65.77%, evaluative perception 58.46%, contextual perception 63.72%. Students' perceptions of Lambe Turah's Instagram account information help them in getting information presented by Lambe Turah's Instagram account because the information presented is easy to understand and interesting to read. Also, the lambe turah instagram account is entertaining, refreshing and pleasing to the audience by presenting light and relaxed information according to needs.
STRATEGI KOMUNIKASI POLISI SEKTOR (POLSEK) LABUAN UNTUK MENINGKATKAN PARTISIPASI MASYARAKAT DALAM MENCIPTAKAN MASYARAKAT SADAR KEAMANAN DAN KETERTIBAN MASYARAKAT (KAMTIBMAS) Badaruddin, Widya Castra
Social Humanity: Jurnal Ilmu Sosial dan Humaniora Vol. 3 No. 2 (2019): December
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/j.sochum.v3i2.1337

Abstract

The purpose of this study is to find out the Communication Strategy and the obstacles of the Labuan Police Sector to Increase Community Participation in Creating A Community Awareness of Public Order and Security (KAMTIBMAS). The type of research used is descriptive qualitative type. The basis of the research in this study is a case study with a total of 5 (five) informants, data collection techniques used are observation and in-depth interviews. The data analysis technique used is descriptive qualitative. The results showed that the communication strategy of the Labuan Sector Police in carrying out KAMTIBMAS activities in its jurisdiction was to identify the communication target which consisted of a reference frame factor from the community background and situation and condition factors sourced from the data and information of the Kamtibmas Supervisory Officer of each village. The study of the purpose of communication messages by the Polsek is generally a message about security and order, the implementation of KAMTIBMAS activities cannot be separated from the media, namely loudspeakers, focus groups, posters and the last component is divided into two aspects, namely the attractiveness of the Polsek and the credibility of the Police or public trust. The inhibiting factors or disruptions to the police communication strategy are technical problems, communication media, namely loudspeakers and infocus audio media, which still depend on electricity. The two semantic disorders are errors in the language used by the Labuan Police so that the audience has difficulty in capturing the message conveyed, this is related to the background of the audience that has not been considered. Lastly, physical obstacles caused by geographical conditions especially during the rainy season.
STRATEGI PENYIARAN RADIO NEBULA 101FM DALAM MENJAGA EKSISTENSI DI KALANGAN PENDENGAR Irnadi, Muhammad Agung; Zainuddin, Sumarni; Yusaputra, Muhammad Isa
Social Humanity: Jurnal Ilmu Sosial dan Humaniora Vol. 3 No. 2 (2019): December
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/j.sochum.v3i2.1338

Abstract

This research aims to determine the strategy of broadcasting Nebula 101 fm radio in maintaining its existence among listeners. The writer uses descriptive research. Informants were selected by purposive sampling method. The informants selected were Agusta Sri Astuti (senior announcer at Radio Nebula 101Fm), Nana Rachman (junior announcer at Radio Nebula 101 Fm), and Ronny Rotty (Broadcast Manager at Radio Nebula 101 Fm). Data collection methods used are observation and interviews. The process of data analysis through qualitative data analysis methods. From the results of the research, it is known that in radio broadcasts, several steps need to be taken to maintain the continuity of the radio to last a long time and also the listeners of the radio feel comfortable to continue listening to the radio. Nebula FM is 25 years old, but still has an existence among its listeners. Radio implements strategies in the form of (1) Radio Nebula's management does not make Radio Nebula programs on a regular basis, but goes through the planning process and survey process to Nebula listeners, (2) One program has its own listeners, so Radio Nebula knows who the listeners are and that useful for making adlips for advertisements, (3) Radio Nebula adjusts the materials that must be brought on certain programs and the songs played must also be adjusted to the listener's mood at certain hours, (4) Programs that is on Radio Nebula, mostly old-school programming, but designed and presented differently. (5) The classification of existing programs makes radio has a diverse audience mass. Radio Nebula always strives to be able to maintain audiences and make interesting programs so that listeners are not easily left out.
STUDI PEMANFAATAN INTERNET PADA MAHASISWA KOMUNIKASI FISIP UNTAD ANGKATAN 2015 Haikal, Muhammad; Zainuddin, Sumarni; Alatas, Raisa
Social Humanity: Jurnal Ilmu Sosial dan Humaniora Vol. 3 No. 2 (2019): December
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/j.sochum.v3i2.1339

Abstract

Along with the change in the learning paradigm, the success of teaching and learning activities in higher education is not only determined by the factor of the lecturer, but is strongly influenced by the activity of students. Through the internet, students can access various literatures and scientific references that are needed quickly, so as to facilitate the study process. The problem of this research is how to use the internet by students of Fisip Untad Communications class of 2015, and what factors support students of Fisip Untad Communications to use the internet as a medium. This research uses qualitative research with a case study approach. There were four informants in this study. Data collection techniques are observation and interviews. The results showed that some Untad Communication students were familiar with and used the internet as a medium. Each student has a different way of using the internet such as where to access, how long to access the internet, and also the sites accessed by students. The places to access the internet that are often used by students are in internet cafes, at home, and in the environment around campus. Untad Fisip Communications students use the internet as a medium, because the internet can make it easier to find information and course assignments. Factors supporting the use of the internet as a student medium include demands from lecturers to fulfill course assignments, more complete learning resources on the internet, assisting in obtaining course references, making it easier to do assignments, the information available is clearer and more valid, faster in information search, more complete sources of knowledge, hotspots on campus, up to date/new news, lower costs, easy access, curiosity and needs.
KEPUTUSAN GATEKEEPER DALAM MENENTUKAN LAYAK TIDAKNYA SEBUAH BERITA: Rubrik Metro Palu Di Harian Metrosulawesi Palu Saputra, Tri Ramanandha; Akifah, Andi; Wahid, Muhammad
Social Humanity: Jurnal Ilmu Sosial dan Humaniora Vol. 3 No. 2 (2019): December
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/j.sochum.v3i2.1340

Abstract

This study aims to find out what criteria are set by the gatekeeper at the Metrosulawesi Daily in determining whether or not a news item is worthy of publication and to find out what methods are used by gatekeepers at the Metrosulawesi Daily in resolving news writing errors. This study uses participant observation with a qualitative descriptive research approach as well as using a qualitative content analysis research method that uses a variant approach to the qualitative case study methodology which. The results of this study found that the gatekeeper of the Metrosulawesi daily in determining whether or not a news item was appropriate prioritized the economic aspect as the main guideline in gatekeeping. While the other 6 aspects as mentioned by Bittner only have a small influence on the gatekeeper in determining whether or not a news is worthy. Based on the research obtained, it can be concluded that the gatekeeping process carried out in the Metro Palu rubric is more inclined to the aspect of economic needs. For gatekeepers in determining whether or not a news is appropriate, the economic aspect is a basic guideline for companies to survive in the middle of media competition in Palu City. The economic aspect in the gatekeeping process in the Metrosulawesi daily can even shift the role of the gatekeeper in selecting every information. This is because the presence of advertisements, sponsors and advetorials is the main source of life for the survival of the Metrosulawesi Daily. In resolving writing or reporting errors, the Metrosulawesi daily chose to meet directly with sources to confirm the reporting errors. Then repackaging the false news, then republish it so that misunderstandings can be resolved without legal action.
PERSONAL SELLING SEBAGAI KOMUNIKASI PEMASARAN PRODUK INDIHOME PT. TELKOM PALU Faisal; Zainuddin, Sumarni; Alfiyaty, Rizqy
Social Humanity: Jurnal Ilmu Sosial dan Humaniora Vol. 3 No. 2 (2019): December
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/j.sochum.v3i2.1341

Abstract

This study aims to determine the form of Personal Selling by PT. Telkom as well as knowing the Personal Selling process carried out by PT. Telkom Palu. The type of research used is descriptive qualitative type. The basis of research in this study is a case study, data collection techniques used are observation and in-depth interviews. The data analysis technique used in this research is the data analysis technique of Miles and Huberman's interactive analysis model, namely data reduction, data presentation, conclusion drawing and verification. The results showed that the form of Personal Selling that occurred at PT. Telkom Palu, namely, (1) retail sales, sales serving prospective customers who come to the company, (2) field sales, sales selling outside the company, and (3) executive sales, PT. Telkom Palu involves agency leaders in product marketing. The Personal Selling process that occurs are, (1) looking for potential customers, sales canvassing related to customer references, (2) preliminary approach, sales start a relationship with the initial steps, namely several personal visits, telephone and sms, (3) approach, sales look attractive and be polite and attentive to potential customers, (4) presentation and demonstration, sales bring supporting tools that support smooth activities, (5) overcome objections, sales when meeting potential customers, by making sales, and listening to all complaints related to IndiHome product problems, (6) closing sales, sales recognizing signs given by customers in the form of statements or comments, and (7) following up, sales ensuring customer satisfaction and repeat purchases. This has been done by PT. Telkom Palu in order to attract interest and increase sales of telecommunication service products.
ANALISIS WACANA PENULISAN BERITA ANTARA WARTAWAN WANITA DAN PRIA TENTANG PELECEHAN SEKSUAL DI DETIK.COM Yanti, Basrah
Social Humanity: Jurnal Ilmu Sosial dan Humaniora Vol. 3 No. 2 (2019): December
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/j.sochum.v3i2.1342

Abstract

The purpose of this study was to find out how to write news stories between female and male journalists about sexual harassment in the online media Detikcom. The research method used in this research is descriptive qualitative, using discourse analysis methods Roger Fowler, Robert Hodge, Gunther Kress, and Tony Trew. This analysis uses elements of vocabulary and grammar. Vocabulary is divided into four, namely classification, limiting views and marginalization. Then the grammatical elements are divided into two, namely passivation and nominalization. The object of this research is sexual harassment news on the Detiknews website on the Detikcom portal as many as 6 news stories with 3 topics, divided into 3 news writing by women and 3 news writing by men, from February to August 2014. The results of the research are seen from the elements of vocabulary and grammar. , according to Roger Fowler, Robert Hodge, Gunther Kress, and Toni Trew. The significant difference in women's and men's news writing about sexual harassment in Detikcom's online media, is only in the element of limiting views where male writers are more likely to use the word euphemism than female news writers. and on the element of marginalization men tend to marginalize actors badly. while the other elements are different but not as significant as the elements of limiting views and marginalization, because the researcher only focuses on the subtle aspects and whether or not the language used by female and male news writers about sexual harassment in the online media Detikcom.
PROSES NEWS BULETIN DAN MANAJEMEN STRATEGIS PROGRAM SIARAN BERITA SULTENG HARI INI DI LPP TVRI PALU: (Studi Deskriptif pada LPP TVRI Palu Sulawesi Tengah) Pandewa, Bahauddin
Social Humanity: Jurnal Ilmu Sosial dan Humaniora Vol. 4 No. 1 (2020): June
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/j.sochum.v4i1.1453

Abstract

LPP TVRI Sulteng, carries out activities in terms of publishing news, carrying out several stages starting from searching for news until the news is suitable for publication so that the implementation of activities is the News bulletin process and strategic management of the news broadcast program at today's Central Sulawesi event. Several stages are required to be carried out by journalists. Firstly, editorial meetings, secondly, reporting and making news, thirdly, the editing process, fourthly, making inserts, fifthly preparing the news, sixthly, broadcasting. From the six initial stages above, it will be supported by how LPP TVRI Palu employees carry out strategic management carried out by parties or program and business development divisions by going through (4) stages in carrying out strategic management, namely planning by holding meetings to choose the name of the program, promoting the program. broadcast by collaborating with other parties. Broadcast Production, publish reliable information, and carry out news rundowns. Program Execution, in this section it can be seen that the Central Sulawesi Today program is broadcast every day at 17:00 WITA by looking at the rest time from the daily activities of the people of Central Sulawesia. The final stage is the Monitoring and Evaluation section, the parts that will be monitored and evaluated are all the news that will be published. The supporting factors are having quite good and numerous human resources, dynamic broadcast programs and factual news to be published to the people of Central Sulawesi. However, there are several inhibiting factors, namely the coverage of the Central Sulawesi area which is wide enough for a reporter to cover an incident to make it into news, so that the existing news cannot be published directly to the public.
ANALISIS MEDIA SOSIAL INSTAGRAM SEBAGAI MEDIA PROMOSI KEDAI WAFFLE BOX Rahayu, Eka Yunita
Social Humanity: Jurnal Ilmu Sosial dan Humaniora Vol. 4 No. 1 (2020): June
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/j.sochum.v4i1.1454

Abstract

The purpose of this study is to find out how the editor-in-chief in directing journalists to find news so that they are able to produce quality news and find out how journalists understand the instructions given by the chief editor. The research method used is descriptive qualitative research with the research location located at Radar TV Palu, Jalan Yos Sudarso No. 9 Hammers. the informants in this study amounted to 4 (four) informants who were selected through purposive sampling. Data collection techniques were carried out by observation (participants) and interviews. The data analysis technique used qualitative data analysis. The results of this study indicate that the editor-in-chief's communication style to journalists on Radar TV Palu has indeed been carried out by the editor-in-chief, this is because all instructions or directives from the editor-in-chief to journalists have been carried out, although not entirely. There are four communication style orientations used by the editor-in-chief of Radar TV Palu, namely action-oriented communication style, process-oriented communication style, people-oriented communication style and idea-oriented communication style. However, of the four communication styles, the most prominent leadership style used by the editor-in-chief of Radar TV Palu is a people-oriented communication style because it is humane, can share feelings and is also based on his experience in the field of journalism or being a journalist so that he can understand every process. by journalists. Meanwhile, in carrying out any instructions or directions given by the editor-in-chief of Radar TV Palu, it has been carried out by journalists, to carry out this is not difficult because the relationship between the editor-in-chief and all journalists is very well established and that also makes it easier for the editor-in-chief in giving directions even though the direction it's not maximally done by journalists.

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