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Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi
Published by Universitas Muhammadiyah Surakarta
ISSN : -     EISSN : 29862027     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi publishes high quality research papers in all areas of economic and business, and in closely related fields of economics. The Journal is interested in both theoretical and applied research with an emphasis on topics in management, accounting, and economic development. The Journal publishes an issue quarterly. The issue typically deals with an important research topic and is edited by a recognized expert in the field
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekomomi dan Ekonometrika
Articles 5 Documents
 1 
Search results for , issue "Vol. 1 No. 3 (2023)" : 5 Documents clear
REBRANDING UMKM KERANJANG BAMBU TO BAMBU SEBAGAI UPAYA PENGEMBANGAN PRODUK EKSPOR DI PASAR ASEAN Putri, Bernanda Arsita; Didit Purnomo
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 1 No. 3 (2023)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v1i3.60

Abstract

Every province in Indonesia has bamboo crops, either grown wildly or grown in plantations, because Indonesia is a large bamboo producing country. Anyaman bamboo is one of Indonesia’s traditional products and has great potential to be developed and exported. PT Putri Tropika Karya performs rebranding on bamboo basket products from the company Keranjang Bambu To Bambu. Rebranding includes the creation of new brands, product logos, taglines, packaging, and brochures. The aim of this program is to increase the productivity of the company, reach international markets, improve marketing, and brand awareness. The result of the implementation of the export product development program is to meet the demand from ASEAN countries, expand the range of available products by adding basket variants, extend the market coverage of export products to the ASEAN region, enhance the understanding for partners in basic financial records, allowing them to easily track business progress and set company guidelines, add partner insights to provide partners with valuable knowledge to leverage market opportunities, thereby encouraging sustainable product innovation and market expansion for partners. This study uses a qualitative approach with case studies. The outer part of the program is the enhancement of relationships between partners, the provision of some ideas for innovation, the safety of production processes, branding, social media accounts, and the improvement of product packaging.
STRATEGI DAN PROGRAM EKSPOR PRODUK KERANJANG ANYAMAN BAMBU “KALATHI APO BAMPOU” KE PASAR ASEAN Maharani, Nadila Putri; Eny Setyowati
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 1 No. 3 (2023)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v1i3.61

Abstract

The Campus Merdeka Certified Internship Program (MBKM) is an initiative by the Ministry of Education and Culture (KEMENDIKBUD) that provides opportunities for students to gain experience through internships and independent studies. Through this program, students can sharpen skills relevant to their field of study through real projects and obtain certificates as evidence of their achieved competencies. The National Export School Foundation collaboratesin the Independent Study with Certification program under the Campus Merdeka Certified Internship Program (MBKM), which focuses on the theme "Be A Digital Exporter" for students across Indonesia. This program involves collaboration between students and the micro, small, and medium-sized bamboo weaving business "Bambu To Bambu" in Gunung Kidul, Yogyakarta. Through mentoring and provided materials, students contribute to enhancing the products of these micro, small, and medium-sized enterprises (UMKM) through branding, packaging,and digital marketing, thereby helping them improve their export capabilities and understand the potentialof local export products and their interactions with the global market. The program is expected to assist thesemicro, small, and medium-sized enterprises (UMKM) in preparing and successfully marketing their products in the international market.
Analisis Daya Saing dan Faktor yang Mempengaruhi Ekspor Teh di Pasar Internasional Septino, Septino Adi Surya
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 1 No. 3 (2023)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v1i3.62

Abstract

Competitiveness is a key in a cross-country economic order. The level of competitiveness is calculated based on commodity exports in a country. Tea is one of Indonesia's export products. This study aims to analyze competitiveness and the influence of production, international prices, land area, imports and exchange rates on the competitiveness of Indonesian tea. The method used is Revealed Comparative Advantage (RCA) to analyze the competitiveness of Indonesian teaexports in the international market and the multiple linear regression method to analyze the factors that influence the competitiveness of Indonesian tea exports. The data used in this study are time series secondary data from 2001 to 2022. The results of the study show that international production and prices do not have a significant effect on the competitiveness of Indonesian tea exports. Land area has a significant positive effect on the competitiveness of Indonesian tea exports. Imports and exchange rates have a significant negative effect on the competitiveness of Indonesian tea exports.
Pengaruh Spiritualitas Produk Dan Spiritualitas Promosi Pada Keputusan Pembelian Online Yang Dimediasi Oleh Loyalitas Pelanggan Mahendra, Ivang Arielya Deva; Mukharomah, Wafiatun
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 1 No. 3 (2023)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v1i3.564

Abstract

This study aims to analyze the effect of spirituality products and spirituality promotion on online purchasing decisions which are dissipated by loyalty. This research is a type of quantitative research. The population and sample of this research are the public who make online purchases as many as 85 people. Sources of data used in this study is primary data. Methods of data collection using a questionnaire. Data analysis using SmartPLS software. The results of this study indicate that product spirituality has a significant effect on loyalty, promotion of spirituality has a significant effect on loyalty, while product spirituality has no effect on purchasing decisions. In addition, the promotion of spirituality has an effect on purchasing decisions, then for loyalty has a significant effect on purchasing decisions, and for loyalty mediates positively between the influence of spirituality products on purchasing decisions and loyalty is also able to mediate the influence of spirituality promotion on purchasing decisions.
Pengaruh Likuiditas, Profitabilitas, dan Struktur Modal Terhadap Nilai Perusahaan (Studi Kasus pada Jakarta Islamic Indeks Sebelum dan Masa Pandemi) Suryani, Attien Rahmawati Ade; Mukharomah, Wafiatun
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 1 No. 3 (2023)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v1i3.565

Abstract

This research was conducted to determine the difference before and during the pandemic to companies value by using a sample of the Jakarta Islam Index (JII) listed on the Indonesia Stock Exchange in the 2018-2021 period. The research method used by researcher was the Paired Sample t-Test. This study shows that the Covid-19 pandemic has a bad enough impact on the capital market. Based on the results of the Paired Samples t-Test that has been carried out, it can be concluded that before and during the Covid-19 pandemic the Current Ratio variable did not have a significant effect on the company value, so that it can be said that there was no difference between before and during the Covid-19 pandemic. For the Return on asset and Debt to Equity Ratio variables have a significant influence on the company value, it can be said that there is a difference between before and during the Covid-19 pandemic.

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