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Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi
Published by Universitas Muhammadiyah Surakarta
ISSN : -     EISSN : 29862027     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi publishes high quality research papers in all areas of economic and business, and in closely related fields of economics. The Journal is interested in both theoretical and applied research with an emphasis on topics in management, accounting, and economic development. The Journal publishes an issue quarterly. The issue typically deals with an important research topic and is edited by a recognized expert in the field
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekomomi dan Ekonometrika
Articles 16 Documents
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Search results for , issue "Vol. 2 No. 4 (2024)" : 16 Documents clear
Analisis Minat Konsumen Terhadap Pembelian Ulang Produk Halal Bakery Tsabita: Studi Kasus Halal Bakery Tsabita Surakarta Almira, Nabila; Maulidyah Indira Hasmarini
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 2 No. 4 (2024)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v2i4.357

Abstract

Penelitian ini bertujuan untuk menganalisis lebih dalam mengenai minat konsumen terhadap pembelian ulang produk Halal Bakery Tsabita, untuk mengetahui apakah berhubungan antara labelisasi halal, harga dan kualitas produk yang dapat mendorong minat konsumen sehingga mampu meningkatkan pembelian ulang produk. Penelitian ini menggunakan metode deskriptif kualitatif dengan teknik pengumpulan data dilakukan melalui pengisian kuesioner terhadap 53 responden yang merupakan konsumen dari Halal Bakery Tsabita. Hasil dari penelitian ini menunjukkan bahwa dengan adanya labelisasi halal pada produk, harga yang terjangkau oleh semua kalangan dan kualitas produk memiliki konsistensi yang sama setiap kali membeli dapat meningkatkan minat konsumen untuk melakukan pembelian ulang produk.
PERAN MEDIA SOSIAL UNTUK MENINGKATKAN JANGKAUAN PEMASARAN DAN NILAI EKONOMI PADA USAHA “LILIN AROMATHERAPY” HASIL DARI WIRAUSAHA MERDEKA Putra, Fahreza Nandito
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 2 No. 4 (2024)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v2i4.363

Abstract

This study explores the role of social media in expanding the marketing reach of the "Lilin Aromatherapy" business within the context of digital technology development. The use of social media platforms such as Instagram and WhatsApp has proven effective in increasing followers and content views, contributing to enhanced brand awareness and sales. This research employs qualitative methods, collecting data from social media content and interviews with business members. The findings indicate that digital marketing strategies, including personal selling promotions at Car Free Day (CFD) events and regular social media publications, successfully attract public interest. Analysis shows that direct discounts are more effective than buy-three-get-one-free promotions. Regular publications with informative and engaging content on social media can expand market reach and enhance customer loyalty. This study highlights the importance of integrating digital technology into business strategies to achieve sustainable growth and increase the economic value of small and medium-sized enterprises in the digital era.
Penentuan Strategi Pemasaran Tote Bag Lurik (BAGRIK) : Analisis SWOT SETYOWATI, RINI; Fatimah Nurhayati, Siti
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 2 No. 4 (2024)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v2i4.364

Abstract

Tote Bag Lurik (BAGRIK) is a tote bag product and its derivatives made from lurik patchwork. The use of lurik patchwork is a form of regional cultural preservation and waste utilization efforts in creating and developing innovative and creative potential products. The products produced from the management of lurik patchwork are so diverse that marketing efforts are not easy. The marketing process is one of the important parts that must be considered, in the marketing process determining the right strategy must be done so that the company is able to maintain and develop its business. SWOT analysis is used as a form of effort in identifying existing problems so that the company's goals can achieve the expected targets. Limitations in promotional facilities and the lack of public interest in products made from lurik are weaknesses for BAGRIK. The large number of competitors and price competition between producers is a threat to BAGRIK. So that a marketing strategy can be found that can be applied in an effort to maintain its business by always maintaining and improving product quality, not lowering the standards of the products produced, establishing good interactions with consumers, making good use of technological developments, increasing public interest in products made from lurik by conducting more education about lurik and the products produced.
Strategi Pemasaran Tas Lurik Bagrik Craft Menggunakan Bauran 4P (Product, Price, Place, Promotion) Septiyaningsih, Lili; Setyowati, Eni
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 2 No. 4 (2024)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v2i4.366

Abstract

The development of the fashion industry continues to grow, one of which is bags. Bags are used by all circles of society that blend with the diversity of styles and needs. "Bagrik Craft Lurik Bag" has the advantage of being made with a modern and fashionable design of uniqueness in motifs that give an ethnic and cultural impression that raises local culture and preserves lurik fabrics. Seeing the prospect of a bag business that produces many competitors. Sellers of bag products must realize that they must use marketing strategies to maintain business and attract new consumers in order to compete. The 4P marketing strategy of product, price, place, promotion, is used to increase sales, quality improvement, and product improvement of "Bagrik Craft Lurik Bags" in order to compete with competitors and reach a wide market due to increasingly fierce market competition. The implementation of marketing strategies is very important because it builds trust between business actors and consumers, with consumer trust, businesses can survive.
PENINGKATAN PRODUKTIVITAS MY BLESSING CLOTH MELALUI TANTANGAN DAN PELUANG MANAJEMEN SUMBER DAYA MANUSIA DI ERA REVOLUSI 4.0 Javafelistca, Renasya Caesar; Setyowati, Eni
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 2 No. 4 (2024)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v2i4.371

Abstract

The major changes occurring in the industry and economy as a result of the adoption of advanced technologies such as the internet, robotics, and artificial intelligence are challenges that need to be faced by MSMEs in the current era of the 4.0 industrial revolution, especially for those engaged in business ventures in the scope of the printing industry such as My Blessing Cloth. This era demands collaboration between humans and machines and intelligent systems to create work productivity and increase efficiency in various industrial sectors and in everyday life. So that the company's human resource management is now required to adapt new recruitment strategies to find employees who are able to manage increasingly complex technology, as well as updating employee policies to support changes in corporate culture and ways of working that are more open to innovation. The findings of this research indicate that the drive to increase My Blessing Cloth's productivity includes human resource empowerment and continuous improvement in the quality of work results so that the company is expected to be able to face and overcome all kinds of challenges and opportunities in the era of the industrial revolution 4.0.
Inovasi Teknologi dan Penerapannya pada IKM Kota Surakarta, Sebuah Studi Pendahuluan Setyawan, Anton Agus; Praswati, Aflit Nur Yulia; Nugroho, Sidiq Permono; Isa, Muzakar; Prasetya, Farid Adi; Kurniawan, Fery Indra; Setyawan, M Arkan
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 2 No. 4 (2024)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v2i4.724

Abstract

This study aims to identify the types and levels of technology innovation adopted by Small and Medium Enterprises (SMEs) and cooperatives in Surakarta City, as well as to analyze its impact on their business development. A qualitative approach was applied using surveys, in-depth interviews, and focus group discussions (FGD). The findings indicate that most SMEs have implemented input-level innovations through human resource (HR) training and alternative raw material utilization, but have yet to advance significantly in product development or production process innovation. Business process innovations, especially in digital marketing, have been more widely adopted and directly contributed to increased sales. Key driving factors for innovation include government-provided training programs and revenue growth post-innovation. Meanwhile, obstacles faced by SMEs include limited R&D and training budgets, and inadequate technological auditing capabilities. This study recommends optimizing the roles of local governments and universities in innovation facilitation and providing incentives to support innovation sustainability in the SME sector.

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