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Contact Name
Ajeng Pipit Fitriani
Contact Email
falahiya@iainponorogo.ac.id
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085730471755
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falahiya@iainponorogo.ac.id
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Faculty of Economics and Islamic Business IAIN Ponorogo Campus II, Jenangan, Ponorogo, East Java, Indonesia 63492
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Kab. ponorogo,
Jawa timur
INDONESIA
Falahiya
Published by Institut Agama Islam Negeri Ponorogo
ISSN : 29649811     EISSN : 29648130     DOI : https://doi.org/10.21154/falahiya
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Falahiya: Research Journal of Islamic Banking and Finance is a journal published by the Islamic Banking Department of the Faculty of Islamic Economics and Business, IAIN Ponorogo. The scope of the journal is scientific papers by students or collaborations between students and lecturers in the field of Islamic finance and banking. It is published twice a year in the months of June and December. The publication process is carried out through a peer-review process in accordance with scientific publication standards. Incoming manuscripts are selected by the editorial board and evaluated by expert partners.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 61 Documents
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The Effect of Promotion and Price on Financing Decisions for the Solusi Emas Hijrah (SOLEH) Product at Bank Muamalat Madiun Branch Office Annisa Rohmatul Hidayah; Near Anggreini Hesti Noviana
Falahiya Journal of Islamic Banking and Finance Vol. 5 No. 2 (2026)
Publisher : Universitas Islam Negeri (UIN) Kiai Ageng Muhammad Besari Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/ay3rka52

Abstract

Introduction: This study examines the effect of promotion and price on financing decisions for the Solusi Emas Hijrah (SOLEH) product at Bank Muamalat Madiun. Research Methods: A quantitative associative approach was used. Data were collected from 76 respondents using purposive sampling and analyzed with multiple linear regression using SPSS 22. Results: Promotion has a positive and significant effect on financing decisions, while price has a positive but not significant effect. Simultaneously, both variables significantly influence financing decisions, with promotion as the most dominant factor. Conclusion: Promotion and price affect financing decisions, with promotion being more influential. The bank is advised to strengthen promotion strategies while maintaining competitive pricing.

Page 7 of 7 | Total Record : 61

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