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Siti Nur Mahmudah
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amaluna425@gmail.com
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Kampus II Pintu, Jenangan, Ponorogo, Indonesia
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Kab. ponorogo,
Jawa timur
INDONESIA
Amaluna: Jurnal Pengabdian Masyarakat
Published by Institut Agama Islam Negeri Ponorogo
ISSN : 29648424     EISSN : 29632226     DOI : https://doi.org/10.21154/amaluna.v1i1.761
Core Subject : Religion, Humanities, Education, Social,
Religion Humanities Education Social Sciences Other
Amaluna: Jurnal Pengabdian Masyarakat is multidisciplinary scientific journal published by the Faculty of Economics and Islamic Business IAIN Ponorogo. This journal covers many problems or general problems related to community services. This journal publication aims to disseminate conceptual ideas and research results that have been achieved in the field of community service. This journal contains various community service activities with the theme in the area of supervision of various potentials, complexities, challenges, and problems in society. Implementation of service activities as well as community participation and work partners. Activities are organized into activities that aim to improve community welfare.
Arjuna Subject : Umum - Umum
Articles 6 Documents
 1 
Search results for , issue "Vol. 1 No. 2 (2022)" : 6 Documents clear
Optimalisasi Digital Marketing Untuk Meningkatkan Omzet Usaha Mikro Dan Kecil Di Wringinanom Ponorogo Kasanah, Nur; Elysa Septiana; Lia Alfi Karomah; Melfi Mutia Arifin; Muhammad Pandu Bagaskara; Munifah Rahmawati
Amaluna: Jurnal Pengabdian Masyarakat Vol. 1 No. 2 (2022)
Publisher : Institut Agama Islam Negeri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/amaluna.v1i2.1357

Abstract

This community service activity aims to find alternative efforts in increasing the sales turnover of micro and small businesses in Wringinanom Village, Sambit District, Ponorogo Regency, which has many micro-businesses. This study uses the ABCD (Asset Based Community-Driven Development), which approaches the steps of inculturation, discovery, design, define, and reflection. Efforts are being made to optimize sales turnover through digital marketing by training on creating and maintaining accounts in Google Business and social media. The evaluation results show that digital marketing helps increase the sales turnover of micro-businesses in Wringianom Ponorogo.
Pengembangan Pemasaran Umkm Batik Tulis Untuk Meningkatkan Perekonomian Masyarakat Di Desa Genilangit Kecamatan Poncol Kabupaten Magetan Nofitasari; Amri, Muhtadin
Amaluna: Jurnal Pengabdian Masyarakat Vol. 1 No. 2 (2022)
Publisher : Institut Agama Islam Negeri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/amaluna.v1i2.1358

Abstract

During the current pandemic, many people are unemployed, lack education, and lack knowledge about skills, so the purpose of this activity is training for the development of written batik marketing in Genilangit village. The actions we carry out can be helpful and also able to increase and foster enthusiasm for entrepreneurship for PKK mothers, especially young people, so that they are more enthusiastic about innovating and creating so that local people can live prosperously from their work. In addition to guiding the importance of innovation and entrepreneurship, we also conduct training on the digital world and ways to promote UMKM products to be well-known in the broader community. Within the Genilangit Village community, the marketing strategy still needs to be higher, so hand-written batik needs to be famous outside Genillangit Village. This service aims to help promote the market of Genilangit-written batik so that it is known in the wider community. Because in this day and age, social media is increasingly sophisticated, so it's easier to promote goods. As a good seller, you must sell in the right way so that consumers are satisfied with the products you sell, don't because selling online we ch by selling goods that don't match consumer orders because customers are the most important in buying and selling transactions.
Online Marketing Dan Labelisasi Produk Sebagai Terobosan Pemasaran Pada UMKM Tas Anyaman Di Desa Nailan Ponorogo Febrilyantri, Candra; Cahya Firman Syah
Amaluna: Jurnal Pengabdian Masyarakat Vol. 1 No. 2 (2022)
Publisher : Institut Agama Islam Negeri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/amaluna.v1i2.1359

Abstract

Woven bag crafts is one of the Micro, Small, and Medium Enterprises (MSMEs) located in Nailan Village, Slahung District, Ponorogo Regency, and has been running for almost three years since 2019. Woven bag products are increasingly popular among the community. However, there are obstacles when doing marketing, namely not being able to reach outside the Ponorogo district; besides, this product still needs to have a label that can influence people's buying interest. Therefore, assistance is necessary for making labels and marketplace accounts so that product sales can be carried out widely. These activities for business owners take advantage of opportunities, potential, and technology to maximize business profits. The method used is ABCD, namely finding assets owned by the community and optimizing them. The results obtained from the mentoring activities have succeeded in helping woven bag business owners in Nailan village, Slahung sub-district, and Ponorogo district makes product labels and uses technology to increase sales.
Strategi Pemasaran Dan Literasi Syariah Dalam Mendukung Pemberdayaan UMKM Masyarakat Fitriani, Ajeng Pipit; Aldzu Pazeroma; Dwi Rahayu
Amaluna: Jurnal Pengabdian Masyarakat Vol. 1 No. 2 (2022)
Publisher : Institut Agama Islam Negeri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/amaluna.v1i2.1457

Abstract

Broto Village is one of the villages in Slahung sub-district, Ponorogo district that has many village assets that have the potential to be developed, especially small snack food processing industries such as processed bananas, corn and family medicine (TOGA). The products of small industries that can be marketed today are sale of bananas, banana chips, corn marning, and various processed herbal medicine TOGA. However, it is very unfortunate that the sales of various processed snacks have not been maximized, due to the lack of marketing strategies both in terms of packaging and in terms of promotion. This is due to the lack of ability of Small and Medium Enterprize (UMKM) actors in terms of branding, packaging, and promotions both offline and online. Departing from the assets of the Small and Medium Enterprize (UMKM) actors who already have this small business, this management seminar and marketing strategy is feasible to carry out. In the implementation of the seminar, the enthusiasm of Small and Medium Enterprize (UMKM) actors was extraordinary. They participated in seminar activities from beginning to end. After the seminar, Small and Medium Enterprize (UMKM) actors also tried to apply the knowledge they had gained, by improving branding, packaging, starting to promote their products through social media and recording sales in the cash book. The results of the evaluation show the ability of Small and Medium Enterprize (UMKM) actors to increase. And, of course, a comprehensive evaluation and ongoing assistance will be needed in the future.
Workshop Upscale Product “Standarisasi UMKM Sebagai Strategi Pengembangan Perekonomian Desa Janti” Marsudi, Kenlies Era Rosalina; Muhammad Nur Hanif; Roudlotul Husna
Amaluna: Jurnal Pengabdian Masyarakat Vol. 1 No. 2 (2022)
Publisher : Institut Agama Islam Negeri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/amaluna.v1i2.1462

Abstract

Janti Slahung Ponorogo Village is an area whose people are known to have many Micro, Small and Medium Enterprises (MSMEs). MSMEs in this area include catering, tailors, oyster mushroom cultivation, and also Rengginang snacks. MSMEs, the majority of whom are the older generation, have not been able to properly keep up with the development of sophisticated technology that can support the progress of their business. This has made it difficult for MSMEs in this village to develop and MSME actors claim to be overwhelmed in the face of intense competition in entrepreneurship. The main difficulty for MSMEs is that they have to understand the sophistication of technology in marketing MSME products on social media and attractive packaging. For this reason, a training and mentoring program is needed related to product branding and product packaging. The training and mentoring begins with the Upscale Product Workshop.The method used is ABCD (Asset Based Community Development) implemented through several steps namely, discovery, design, define, and reflection. The strategy used for the MSME community is in the form of invitations, explanations and direct practice. With this activity, it is hoped that people who participate in training and mentoring will have more capabilities to support their business by mastering product marketing strategies that are in line with the times and market needs that are in demand by consumers in this era and have product packaging capabilities that attract consumers' purchasing power.
Pemberdayaan Ekonomi Disabilitas Melalui Batik Ciprat Hanik Fitriani
Amaluna: Jurnal Pengabdian Masyarakat Vol. 1 No. 2 (2022)
Publisher : Institut Agama Islam Negeri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/amaluna.v1i2.1465

Abstract

One of the poor people in Simbatan Village, Nguntoronadi Magetan, is dominated by persons with disabilities who are considered marginal people, so empowerment assistance is needed, especially in the economic field so that people with disabilities are able to be independent. The research method in this research is qualitative research that relies on economic effectiveness in the community, in this case, disability in Simbatan Village, Nguntoronadi District, Magetan, with a field research approach. The data in this study are 25 disabilities who are members of the SW. Kontakroso as the object under study. The results in this study were that persons with disabilities who were considered not independent were given training and assistance in making splashed batik and sewing through the stages of briefing, batik training, sewing training, implementation, marketing training and finally monitoring and evaluation. The conclusion from this study is that the economic condition of disabled people in Simbatan Village belongs to the category of poor people, so empowerment assistance is needed as an effort to make people with disabilities independent and productive, not dependent on normal society. b). The empowerment strategy is carried out by providing training on sprinkling batik and sewing as well as providing assistance in the field of marketing with an online marketing strategy through social media that does not yet exist, so that products with disabilities can be recognized by local, national and international markets.

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