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Journal Communication Spectrum: Capturing New Perspectives in Communication
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Published by Universitas Bakrie
ISSN : 20878850     EISSN : 26226405     DOI : -
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences
Journal Communication Spectrum Capturing New Perspectives in Communication, terbit dua kali setahun (Februari dan agustus) diiterbitkan oleh Program Studi Ilmu Komunikasi Fakultas Ekonomi dan Ilmu Sosial Universitas Bakrie (FEIS UB) sebagai media atau wacana persepektif baru di bidang ilmu Komunikasi.
Arjuna Subject : -
Articles 8 Documents
 1 
Search results for , issue "Vol 10, No 1 (2020): February - July 2020" : 8 Documents clear
PUBLIC RELATIONS STRATEGY ON RESPONDING ENVIRONMENTAL ISSUES TO SUSTAIN CORPORATE IMAGE: A Descriptive Study of Danone-AQUA's #BijakBerplastik Megan, Deborah; Noer, Mochammad Kresna
Journal Communication Spectrum : Capturing New Perspectives in Communication Vol 10, No 1 (2020): February - July 2020
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v9i2.1984

Abstract

This study began with a contamination problem that was often brought up when speaking about environmental issues on a larger scale. The most debatable aspect of environmental issues nowadays is about marine plastic pollution that already contaminated the world's ocean. This issue then motivated societies in the world to start reducing plastic usage, but unfortunately, there are only a few companies that tried to support this movement. In Indonesia, Danone-AQUA is one of the companies that support the movement. In mid-2018, Danone-AQUA stated their commitment to engage in this said movement by making #BijakBerplastik commitment. This research was conducted using Cutlip and Center’s strategic public relations phase in understanding the social marketing effect that was done by Danone-AQUA in maintaining the positive image of the company as the pioneer of bottled drinking water in Indonesia. Using case study research method as its base with a post-positivistic paradigm and qualitative approach in descriptive nature, data was gathered by doing in-depth interviews and literature review studies. There are five key informants, two public relations communication consultants, representatives from Danone-AQUA, one public target, and one communications expert. This study found that the public relations strategy used by Danone-AQUA with the form of social marketing applied in #BijakBerplastik successfully maintains the corporate image in a positive way. To cite this article (7th APA style): Megan, D. & Noer, M. K. (2020). Public Relations Strategy on Responding Environmental Issues to Sustain Corporate Image: A Descriptive Study of Danone-AQUA's #BijakBerplastik. Journal Communication Spectrum, 10(1), 58-67. http://dx.doi.org/10.36782/jcs.v9i2.1984
CHINA’S NATIONAL IMAGE: The Analysis of Chinese Tourists on New Media in Thailand Tuzov, Viktor; Ansah, Patrick Owusu; Boonanant, Chanchanok
Journal Communication Spectrum : Capturing New Perspectives in Communication Vol 10, No 1 (2020): February - July 2020
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v10i1.1977

Abstract

This article comparatively analyzes the images of Chinese tourists on the news websites of Bangkok Post (E-Newspaper) and Channel 7 (E- media), to examine the tone of images of Chinese tourists on the websites of selected mainstream media in Thailand. The results showed a variety of discovery data of Chinese tourists' images happening in Thailand. When studying the national image of each country, it is regarded as a normal problem that the result came out both in a positive and negative way. Through the content analysis approach, this article reveals the basic framework of Chinese tourist behavior within and outside the national image, highlights the close relationship between tourism and national image-building. According to the findings, the frequent keywords that were mostly used and often appeared in news are negative words. The media agenda presented highly in Bangkok Post and Channel7 was the social agenda. Also, the political news received the lowest coverage in both Bangkok Post and Channel7 in regard to the chosen timeframe for the study. Overall, the social agenda was the most presented media agenda in both Bangkok Post and Channel7 To cite this article (7th APA style):Tuzov, V., Ansah, P. O. and Boonanant, C. (2020). China’s National Image: The Analysis of Chinese Tourists on New Media in Thailand. Journal Communication Spectrum, 10(1), 10-23. http://doi.org/10.36782/jcs.v10i1.1977 
HOAX AND THE CRISIS OF HEALTH COMMUNICATION-PUBLIC SPHERE Praptiningsih, Winanti; Kurnia, Novi
Journal Communication Spectrum : Capturing New Perspectives in Communication Vol 10, No 1 (2020): February - July 2020
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v10i1.2002

Abstract

Digital media development makes easier for everyone to share information. One of the visible characteristics is the change of audience role to be more active in the convergence era. At this point, hoax comes, such as vaccine danger which massively spreads in 2017-2018. The hoax case content is about kinds of concern, such as health clinical sense, work of digital media, to religious dogma. The article studies the vaccine danger polemic in 2017-2018, from the kinds of hoax appearance to the crisis of the health communication-public sphere in the digital era. This study finds that:  First, new media offers people more personal communication space where they can be a consumer and producer of information at once. Second, a clinical sense of health becomes a claim for being right that makes people trust scientific logic and eliminate critical attitude to manipulative works.  Third, the health information gap and lack of people's understanding of medical and technical terms make them active consumers who look for information independently through digital media.  Fourth, people concern about health information needs so they pay attention to see, read, and even share information. Fifth, hoax with certain interest tends to purpose on fake news that spreads in social media massively. Sixth, insufficient digital literacy in society makes them lost in mass information in the new media era. To cite this article (7th APA style): Praptiningsih, W. & Kurnia, N. (2020). Hoax and the Crisis of Communication-Public Sphere. Journal Communication Spectrum, 10(1), 1-9. http://doi.org/10.36782/jcs.v10i1.2002
PARTICIPATORY FANDOM OF ARMY BTS INDONESIA IN THE DIGITAL COMIC ON WEBTOON APPS Irwansyah, Irwansyah; Lestari, Annisa Fitriana
Journal Communication Spectrum : Capturing New Perspectives in Communication Vol 10, No 1 (2020): February - July 2020
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v9i1.1872

Abstract

The development of technology, communication and information facilitates cultural exchange in individuals and groups. One form of the phenomenon of cultural exchange is K-Pop. K-Pop has given rise to presence of idol, fans and fandom. Uses and gratification theory shows that individuals actively use the media to fulfill their goals as fans with a form of participatory fandom. In economy context, idols are used as a media consumer attraction. Idol cooperation with a media, attracted fans to participate with the media. With the presence of digital media, fans do online participatory fandom activities, such as digital comics. The features of digital comics are used by fans as a medium for participatory fandom. By making fans of BTS (ARMY BTS Indonesia) in LINE Webtoon, this research was conducted to look at patterns of fan participation with different categories in utilizing digital comic applications as fandom media. Research used constructivism paradigm through a qualitative digital ethnographic approach. Semi-structured interviews were carried out on five informants who were ARMY BTS Indonesia as readers of "Save Me" webtoon and digital observations in LINE Webtoon. The results show that there are two characteristics of fans, namely temporary fan and devoted fan. Other results show that devoted fans take advantage of the features in LINE Webtoon more optimally as a form of dedication to their idols, while temporary fans have other phenomena besides idols to do participatory fandom activities. To cite this article (7th APA style): Irwansyah & Lestari, A. F. (2020). Participatory Fandom of Army BTS Indonesia in the Digital Comic on Webtoon Apps. Journal Communication Spectrum, 10(1), 46-57. http://dx.doi.org/10.36782/jcs.v9i1.1872  
COHESIVENESS, SENSE OF ETHNICITY, AND STEREOTYPING IN THE GROUP COMMUNICATION OF BATAK STUDENTS IN BENGKULU UNIVERSITY Ningrum, Dyaloka Puspita; Arrianie, Lely
Journal Communication Spectrum : Capturing New Perspectives in Communication Vol 10, No 1 (2020): February - July 2020
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v10i1.1957

Abstract

This article provides an overview of how group communication among Punguan Raja Sonang members, namely the association of students with Batak ethnic backgrounds from the clans of Gultom, Samosir, Sitinjak, Pakpahan and Harianja at the University of Bengkulu. Using a qualitative-descriptive approach with data collection methods by observation, in-depth interviews, and documentation, the results show that the members of Punguan Raja Sonang need the closest people that can help them get to know their fellow Bataks in a clan. The same background, area of origin, belief, and language make the members of Punguan Raja Sonang at the University of Bengkulu have cohesiveness or strength to remain in the clan group. In addition, their sense of Batakness is nurtured through group communication, although there are indications that some group members are colonized by certain Batak character stereotypes, which makes them participate in prejudging other group members who have anomalous characters. Above all, a close togetherness among them can create a high sense of solidarity both with older members and with young peers. To cite this article (7th APA style): Ningrum, D. P. & Arrianie, L. (2020). Cohesiveness, Sense of Ethnicity, and Stereotyping in the Group Communication of Batak Students in Bengkulu University. Journal Communication Spectrum, 10(1), 38-45. http://doi.org/10.36782/jcs.v10i1.1957 
THE DISCOURSE OF (RE)MOTHERHOOD IN ONLINE MEDIA: A Critical Study of the Corruption News on Tempo.co Dedees, Adek Risma; Noviani, Ratna
Journal Communication Spectrum : Capturing New Perspectives in Communication Vol 10, No 1 (2020): February - July 2020
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v10i1.2003

Abstract

The news report of Tempo.co about both Ahmad Fathanah and Ratu Atut Chosiyah corruption cases took the discourse of mother and women as the main idea. Mother and women were involved in both cases that tend to be reported exaggeratedly with a huge sensation by using connotation dictions. Media disclosed not only their scandal in corruption but also personal and private life. The motherhood feature of those women become the underlined a major issue in the news. This research focused on three concerns: the discourse formation of (re)motherhood in the news report of both corruption cases, the subject position of mother and women in the news, and the reason why the discourse of mother and women become the main topic in the news report. Critical discourse analysis by Sara Mills was used for showing how media has constructed subject-object and reader positioning on the news. The result showed that the discourse of motherhood was not only reproduced by the nation, but also by the news in online media (Tempo.co). Media has ideological instruments (i.e. wording, grammar, and reader position) to narrate, to evaluate, and more important to define the role of mother and women to fix with the conventional socio-cultural values. They have represented mother and women as independent and modern subject and at the same time, they also circumscribed the definition to make sure that they remain in the ideal type: as the guardian of the family, the companion of the husband, and the guide of the children. To cite this article (7th APA style): Dedees, A. R. & Noviani, R. (2020). The Discourse of (re)motherhood in Online Media: A Critical Study of the Corruption News on Tempo.co. Journal Communication Spectrum, 10(1), 24-37. http://dx.doi.org/ 10.36782/jcs.v10i1.2003  
MIND, SELF, AND SOCIETY IN THE ONLINE GAY COMMUNITY: Study on Grindr Apps Pranata, Rendy Harsono; Putri, Dianingtyas M.
Journal Communication Spectrum : Capturing New Perspectives in Communication Vol 10, No 1 (2020): February - July 2020
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v10i1.2007

Abstract

Self-identity is a unified thing with someone's self-concept. The experience that is owned by someone is personal knowledge from experiencing and having various moments and references. The advancement of information technology in the Industry 4.0 era is now facing 5.0, opening up the opportunity to youths especially generation Z (Gen Z) who much more cares about freedom, having high self-confidence, and capability to quickly adopt various applications across internet media outlets. Nevertheless, they lack eagerness to dig deeper into something. Those factors have influenced the development of their self-concept through internet media. Grindr has known as an online gay-dating application, where a homosexual male exposes himself to what he wants to be seen by other users. This article focused on the review and describe how the self-concept development process of gen Z in using the application. Analyze the research using Mead's symbolic interactionism theory, furthermore to find out what factors that influence self-concept development of the application active users in their daily life. This research using virtual ethnography to four homosexual men in the age of 16-23. The results indicated that through the online application, a homosexual male is capable to develop his self-concept that wants to be seen on that medium. Moreover, the close read of data also uncovered at least ten types of aforesaid application users based on the self-concept that they form To cite this article (7th APA style): Pranata, R. H. and Putri, D. M. (2020). Mind, Self, and Society in the Online Gay Community: Study on Grindr Apps. Journal Communication Spectrum: Capturing New Perspectives in Communication, 10(1), 68-82. http://dx.doi.org/10.36782/jcs.v10i1.2007
MIND, SELF, AND SOCIETY IN THE ONLINE GAY COMMUNITY: Study on Grindr Apps Pranata, Rendy Harsono; Putri, Dianingtyas M.
Journal Communication Spectrum : Capturing New Perspectives in Communication Vol 10, No 1 (2020): February - July 2020
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v10i1.2007

Abstract

Self-identity is a unified thing with someone's self-concept. The experience that is owned by someone is personal knowledge from experiencing and having various moments and references. The advancement of information technology in the Industry 4.0 era is now facing 5.0, opening up the opportunity to youths especially generation Z (Gen Z) who much more cares about freedom, having high self-confidence, and capability to quickly adopt various applications across internet media outlets. Nevertheless, they lack eagerness to dig deeper into something. Those factors have influenced the development of their self-concept through internet media. Grindr has known as an online gay-dating application, where a homosexual male exposes himself to what he wants to be seen by other users. This article focused on the review and describe how the self-concept development process of gen Z in using the application. Analyze the research using Mead's symbolic interactionism theory, furthermore to find out what factors that influence self-concept development of the application active users in their daily life. This research using virtual ethnography to four homosexual men in the age of 16-23. The results indicated that through the online application, a homosexual male is capable to develop his self-concept that wants to be seen on that medium. Moreover, the close read of data also uncovered at least ten types of aforesaid application users based on the self-concept that they form To cite this article (7th APA style): Pranata, R. H. and Putri, D. M. (2020). Mind, Self, and Society in the Online Gay Community: Study on Grindr Apps. Journal Communication Spectrum: Capturing New Perspectives in Communication, 10(1), 68-82. http://dx.doi.org/10.36782/jcs.v10i1.2007

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