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Journal Communication Spectrum: Capturing New Perspectives in Communication
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Published by Universitas Bakrie
ISSN : 20878850     EISSN : 26226405     DOI : -
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences
Journal Communication Spectrum Capturing New Perspectives in Communication, terbit dua kali setahun (Februari dan agustus) diiterbitkan oleh Program Studi Ilmu Komunikasi Fakultas Ekonomi dan Ilmu Sosial Universitas Bakrie (FEIS UB) sebagai media atau wacana persepektif baru di bidang ilmu Komunikasi.
Arjuna Subject : -
Articles 7 Documents
 1 
Search results for , issue "Vol 8, No 1 (2018): February - July 2018" : 7 Documents clear
PESONA DAN KHARISMA USTADZ DALAM IMAJINASI POPULER DI INDONESIA Chaniago, Rizky Hafiz
Journal Communication Spectrum: Capturing New Perspectives in Communication Vol 8, No 1 (2018): February - July 2018
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v8i1.1809

Abstract

The development of globalization and the present information age has influenced many relationships in the world of life, including the life of religiosity, especially Islam. Relation between religion and culture mainly through the development of popular culture in the era of globalization and information is characterized by various problems, dilemmas, and contradictions. In the millennium era in Indonesia the power of religion and the power of popular culture in the larger cultural context has led to various contradictions and paradoxes in religious life. The development of popular culture has had a profound effect on how religion is now understood and ritualized. To cite this article (7th APA style): Chaniago, R. H. (2018). Pesona dan Kharisma Ustadz dalam Imajinasi Populer di Indonesia [Ustadz's Enchantment and Charisma by Popular Imagination in Indonesia]. Journal Communication Spectrum, 8(1), 1-14. http://dx.doi.org/10.36782/ jcs.v8i1.1809
BELENGGU ATURAN, NEGOSIASI, DAN EKSISTENSI RADIO KOMUNITAS: Studi pada Radio Balai Budaya Minomartani dan Wijaya di Yogyakarta Eddyono, Aryo Subarkah; Hanathasia, Mirana
Journal Communication Spectrum: Capturing New Perspectives in Communication Vol 8, No 1 (2018): February - July 2018
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v8i1.1810

Abstract

Licensing issues are one thing that puts a burden on community radios, radios that are established to serve the information and entertainment needs of a particular community and are not justified in seeking benefits like private radio. Another thing is about the rules of advertising where community radio is not allowed to broadcast commercial advertisements, as well as canalization rules problems or broadcast frequency restrictions. This research answers the negotiations conducted by the Balai Minomartani (BBM) radio station and Radio Wijaya in Yogyakarta in obeying the government's burdensome rules and what their motivations. Data obtained from in-depth interviews, online and offline observations, and document collection. The results showed that the negotiations carried out by such two radio related to the troublesome and burdensome rules were to obtain legality and carry out the mandate of the community because legality became an important capital for the existence of community radio and to obtain various accesses. To cite this article (7th APA style): Eddyono, A. S. & Hanathasia, M. (2018). Belenggu Aturan, Negosiasi, dan Eksistensi Radio Komunitas [The Shackle of Regulation, Negotiation, and Existence of the Community Radio]. Journal Communication Spectrum, 8(1), 15-44. http://dx.doi.org/10.36782/ jcs.v8i1.1810
STRATEGI KOMUNIKASI PARIWISATA KOTA BENGKULU: Studi Unique Selling Proposition Program Visit 2020 Wonderful Bengkulu Ningrum, Dyaloka Puspita; Adhrianti, Lisa; Gushevinalti, Gushevinalti
Journal Communication Spectrum: Capturing New Perspectives in Communication Vol 8, No 1 (2018): February - July 2018
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v8i1.1811

Abstract

This study aims to determine the communication strategy of the Unique Selling Proposition (USP) of Bengkulu city tourism for the Visit 2020 Wonderful Bengkulu program based on promotional mix theory which includes advertising, sales promotion, personal selling and public relations. Using a qualitative-interpretive approach, we collected data in the field through in-depth interviews with 9 informants, participant observation, and other document records. The results show that in promoting, ads have not highlighted the uniqueness of tourism potential and media placement of ads that are not distributed in all airlines. On the other hand, Bengkulu City tourism is also relatively promoted only privately and accidently, for example due to official visits by officials. Regarding the public relations strategy, we found inconsistencies between reality in tourism objects and the proclaimed regional government program. Based on these findings, we suggest a more strategic effort to maximize preparations to welcome the Visit 2020 Wonderful Bengkulu. To cite this article (7th APA style):Ningrum, D. P., Adhrianti, L. & Gushevinalti (2018). Strategi Komunikasi Pariwisata Kota Bengkulu: Studi Unique Proposition Program Visit 2020 Wonderful Bengkulu [The Tourism Communication Strategy of Bengkulu City].  Journal Communication Spectrum, 8(1), 45-55. http://dx.doi.org/10.36782/jcs.v8i1.1811
PERSEPSI PEMANGKU KEPENTINGAN MENGENAI POTENSI PARIWISATA SEBAGAI PEMEREKAN KOTA CIREBON Mihardja, Eli Jamilah; Rudianto, Dudi
Journal Communication Spectrum: Capturing New Perspectives in Communication Vol 8, No 1 (2018): February - July 2018
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v8i1.1812

Abstract

In an effort to form city branding, the first step is a survey of perceptions and expectations about a region either from the local community itself as well as outside parties who have relevance to the area. Cirebon has great tourism potential to be developed as citybranding, but still unknown chances. Therefore, this research is conducted on tourist visitors as one of stakeholder to know their perception about Cirebon tourism potential to be a city brand. As a result, visitor perception is positive so policy makers can develop it as a strategy to form citybranding of Cirebon Municipal City. To cite this article (7th APA style): Mihardja, E. J. & Rudianto, D. (2018). Persepsi Pemangku Kepentingan Mengenai Potensi Pariwisata Sebagai Pemerekan Kota Cirebon [Stakeholder’s Perception about Citybranding Potentials of Cirebon]. Journal Communication Spectrum, 8(1), 56-71. http://dx.doi.org/10.36782/jcs.v8i1.1812
BIOPOLITIK DAN GERAKAN LITERASI KOMUNIKATIF KAUM MUDA Faisal, Andi
Journal Communication Spectrum: Capturing New Perspectives in Communication Vol 8, No 1 (2018): February - July 2018
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v8i1.1813

Abstract

The current demographic bonus is often thought of as a "golden opportunity" for the nation to align itself with other nations. Population growth, especially productive age, will be a key measure in improving the country's productivity. But in the modern Biopolitical Era, it can be a "threat" to the democratic life and public criticism. This paper attempts, critically explores how biopolitical regimes work in controlling the socio-political life of society. Ranging from cultural issues in the post-tradition era, emancipation politics, the digital world, to the social life of public spaces/ spheres, will be the main focus. Alternatively, the idea of youth literacy becomes an offer in reading/ writing various issues of the nation that depart from the roots of everyday life. To cite this article (7th APA style): Faisal, A. (2018). Biopolitik dan Gerakan Literasi Komunikatif Kaum Muda [Biopolitics and the Communicative Literacy Movement of Youth]. Journal Communication Spectrum, 8(1), 72-93. http://dx.doi.org/10.36782/jcs.v8i1.1813
PEWUJUDAN DAN PENYERAPAN PEMAIN DALAM VIDEO GAME Yuwono, Ardian Indro; Simatupang, Gabriel Roosmargo Lono Lastoro; Salam, Aprinus
Journal Communication Spectrum: Capturing New Perspectives in Communication Vol 8, No 1 (2018): February - July 2018
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v8i1.1837

Abstract

In playing various video game, gamers unconsciously and automaticly embodied theirself inside the video game. The embodiment process are portrayed through icons, avatars and mostly their in-game characters, while the immersion happens during the process of playing, which can occur inside and outside of the video game. The playing intensity and the amount of time spend in playing video game determine the overall process of embodiment and immersion, beside the player sociocultural condition. This research uses ethnography to identify how gamers play the video game to fulfill their intrinsic needs such as competence, autonomy and relatedness. To cite this article (7th APA Style): Yuwono, A. I., Simatupang, G. R. L. L. & Salam, A. (2018). Pewujudan dan penyerapan Pemain dalam Video Game [Embodiment and Immersion of Players in the Game Video]. Journal Communication Spectrum, 8(1), 94-112. http://dx.doi.org/10.36782/jcs.v8i1.1837
FRAGRANCE COMMUNICATION THEORY: How Scent Speaks Wijaya, Bambang Sukma
Journal Communication Spectrum: Capturing New Perspectives in Communication Vol 8, No 1 (2018): February - July 2018
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v9i2.1958

Abstract

One of the sensors that plays a vital role in communication is the sense of smell, which transmits nasal messages. A form of nasal communication that is widely used in everyday and professional activities is fragrance communication. This article focuses on dissecting the six dimensions of fragrance communication: Message (a special message sent by the communicator to the communicant regarding the fragrance), Memory (fragrances that lead someone to specific memories), Mood (fragrances that can create or change the mood of the wearer or people surroundings that capture the fragrance), Me (fragrance as the identity and personality of someone or something unique), Mate (fragrance as an attractant and binding social relationship between actors and communication reactors), and Myth (fragrance as a signifier of myths that develop in a particular culture and society). Fragrance communication is the process of constructing and interpreting meaning through the sense of smell involving sensation stimuli and nasal perception. To cite this article (7th APA style): Wijaya, B. S.. (2018). Fragrance Communication Theory: How Scent Speaks. Journal Communication Spectrum: Capturing New Perspectives in Communication, 8(1), 94-113. http://dx.doi.org/10.36782/jcs.v9i2.1958

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