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Journal Communication Spectrum: Capturing New Perspectives in Communication
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Published by Universitas Bakrie
ISSN : 20878850     EISSN : 26226405     DOI : -
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences
Journal Communication Spectrum Capturing New Perspectives in Communication, terbit dua kali setahun (Februari dan agustus) diiterbitkan oleh Program Studi Ilmu Komunikasi Fakultas Ekonomi dan Ilmu Sosial Universitas Bakrie (FEIS UB) sebagai media atau wacana persepektif baru di bidang ilmu Komunikasi.
Arjuna Subject : -
Articles 7 Documents
 1 
Search results for , issue "Vol 9, No 1 (2019): February-July 2019" : 7 Documents clear
MANAGING COMMUNICATION PROCESS IN THE ORGANIZATIONAL CHANGES: The Case of PT XYZ Masyhuri, Muhammad
Journal Communication Spectrum: Capturing New Perspectives in Communication Vol 9, No 1 (2019): February-July 2019
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v9i1.116

Abstract

Communication is vital to the effective implementation of organizational changes. During the major organizational changes within the organization, a good and suitable communication process is needed and important to improve company’s operation performance.  The aim of this paper is to analyze communication problems during organizational changes and to propose the appropriate interventions in the organization’s case study. Three major internal communication barriers are found and indicated which related to the geography, culture and people problems.  Through applying not only ICT’s approaches, but also implementing training, education and workshop as well as boundary spanners programs, those communication problems could be overcame. To cite this article (7th APA style): Masyhuri, M.. (2019). Managing Communication Process in the Organizational Changes: The Case of PT XYZ. Journal Communication Spectrum, 9(1), 42-56. http://dx.doi.org/10.36782/jcs.v9i1.116
KOMUNIKASI INTERPERSONAL PASANGAN TA’ARUF ONLINE DATING DI RUMAHTAARUF.COM Mardianti, Permata
Journal Communication Spectrum: Capturing New Perspectives in Communication Vol 9, No 1 (2019): February-July 2019
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v9i1.1585

Abstract

The emergence of the new media of the internet has shifted the definition of interpersonal communication. Furthermore, the emergence of social networks disclose new chance for agencies that offer dating through an online service or commonly known as online dating. One of them is Rumahtaaruf.com. This research focuses on how the motive in choosing the couples through Rumahtaaruf.com and how the interpersonal communication between the couple. This research uses qualitative method with phenomenological approach. The data obtained through interviews and literature studies, while informants in this study are couples who have married after meeting through Rumahtaaruf.com. The results show that the reason for choosing a partner based on because of motive, present motive and in order to motive. The because of motive evokes a criteria in selecting a partner such as education, age, occupation, physical attractiveness, the family response, and culture.Whereas the motive of the present are the development of interpersonal communication and the enhancement of interpersonal relationship between the couple which strengthened after the wedding.The motive of the present relates to the in order to motive of partner, for examples household life and economic conditions. To cite this article (7th APA style):Mardianti, P., Supratman, L. P. & Rina, N. (2019). Komunikasi Interpersonal Pasangan Ta’aruf Online Dating di Rumahtaaruf.Com [Interpersonal Communication of the Ta’aruf Online Dating Couple]. Journal Communication Spectrum, 9(1), 57-66. http://dx.doi.org/10.36782/jcs.v9i1.1585
ETIKA DAN PRIVASI LAYANAN JASA TEKNOLOGI FINANSIAL: Studi Fenomenologi Pada Korban Pelanggaran Privasi Sanjaya, Rati; Irwansyah, Irwansyah
Journal Communication Spectrum: Capturing New Perspectives in Communication Vol 9, No 1 (2019): February-July 2019
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v9i1.1873

Abstract

Digitalization not only help people to make life easier, but also brought data risk. Data became a commodity in industry 4.0 that made ethic and privacy issue for financial technology (fintech). Rapid technology development unequal with regulation development, Indonesia still use stock exchange’s law which not covered all financial technology aspect like cyber security. This research was made to discover privacy violation that happened to two key informants and three informants who support this research to figure the case through phenomenology. The result is fintech user was lack of knowledge about privacy and threat that might be happened about data they give to fintech organization. To cite this article (7th APA style): Sanjaya, R. & Irwansyah (2019). Etika dan Privasi Layanan Jasa Teknologi Finansial: Studi Fenomenologi pada Korban Pelanggaran Privasi [Ethics and Privacy regarding the Financial Technology Services]. Journal Communication Spectrum, 9(1), 14-29. http://dx.doi.org/10.36782/jcs.v9i1.1873
ANALISIS AJANG “HONDA BIKERS DAY 2018” SEBAGAI MAIN TOOLS DALAM BAURAN KOMUNIKASI PEMASARAN Wijoyo, R. Aryo Nurdianto; Wahyuni, Itca Istia
Journal Communication Spectrum: Capturing New Perspectives in Communication Vol 9, No 1 (2019): February-July 2019
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v9i1.1898

Abstract

This study aims to find out the "Honda Bikers Day 2018" event as a main tool in the marketing communication mix of PT Astra Honda Motor (AHM). The method used in this research is a descriptive qualitative case study. The "Honda Bikers Day 2018" event was held to maintain consumer loyalty. As the largest automotive company in Indonesia which has a high level of sales, this event is an AHM's effort to maintain its existence. This event that embraces the consumers’ community won the ‘Best of the Best Maintaining Loyalty Event’ in the annual Mix Magazine award, Indonesia Most Experiential Brand Activation 2018, proving its success in packaging the community-based marketing and loyalty event. To cite this article (7th APA style): Wijoyo, R. A. N. & Wahyuni, I. I. (2019). Analisis Ajang “Honda Bikers Day 2018” sebagai Main Tools dalam Bauran Komunikasi Pemasaran [The Analysis of “Honda Bikers Day 2018” Event as Main Tools of Marketing Communication Mix]. Journal Communication Spectrum, 9(1), 30-41. http://dx.doi.org/10.36782/jcs.v9i1.1898
TEENAGE PERCEPTION TOWARDS THE ROLE OF BEAUTY VLOGGER IN THE EFFORT TO DEVELOP BUYING INTEREST Widiastuti, Tuti
Journal Communication Spectrum: Capturing New Perspectives in Communication Vol 9, No 1 (2019): February-July 2019
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v9i1.1924

Abstract

Youtube is a popular video sharing website where users can load, watch and share video clips in a free way. Generally videos on YouTube are music video clips, movies, TV, and videos made by Youtubers. The video that is popular by teenagers, especially young women, is the vlog content of makeup tutorials or review makeup by beauty vlogger. Currently the cosmetics industry believes the YouTube Beauty Vlogger to review its products through vlog content. One of them is Emina cosmetic product that trusts Abel Cantika, a YouTube beauty vlogger as a Celebrity Endorser for its products. This study uses the theory of mass communication and the theory of perception regarding the buying interest on a product. The purpose of this study is to examine more deeply the role of beauty vlogger in influencing buying interest in teenagers on Emina cosmetics. This study used a qualitative research method with data obtained through interviews with three informants who are teenagers in terms of age 17- 20 years old. The results of the research of the three informants showed that the role of beauty vlogger greatly influenced the buying interest in Emina products. To cite this article (7th APA style): Widiastuti, T. (2019). Teenage Perception towards the Role of Beauty Vlogger in the Effort to Develop Buying Interest. Journal Communication Spectrum, 9(1), 1-13. http://dx.doi.org/10.36782/jcs.v9i1.1924
WILAYAH YANG BERUBAH: Transformasi Hunian dengan Perspektif Spasial dan Tatanan Budaya Sebagai Potensi Destination Branding Kota Tua Ampenan Mataram Mihardja, Eli Jamilah; Ihsan, Mohammad; Adriati, Fatin
Journal Communication Spectrum: Capturing New Perspectives in Communication Vol 9, No 1 (2019): February-July 2019
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v9i1.1938

Abstract

Identification of changes in the culture of society in the Kota Tua Ampenan Mataram (the Old Town of Ampenan) is expected to be able to influence the emergence of residential transformation so that destination branding strategies can be developed. This research combines the heritage engineering approach in guiding the destination branding strategy. Using data collection methods through field observations and interviews with community leaders, elders, and the community, findings showed that the heritage engineering approach resulted in a recommendation that the Kota Tua Ampenan could be developed into a specific residential area and become a city identity. Therefore, it is necessary to develop cultural changes in the local community, such as changes in mindset, perspective, community behavior, and agreements between communities. This is important to develop Kota Tua Ampenan as the flagship destination of Mataram, NTB. To cite this article (7th APA style): Mihardja, E. J., Ihsan, M. & Adriati, F. (2019). Wilayah yang Berubah: Transformasi Hunian dengan Perspektif Spasial dan Tatanan Budaya sebagai Potensi Destination Branding Kota Tua Ampenan Mataram [Residential Transformation with Spatial and Cultural Perspectives as Destination Branding Potential]. Journal Communication Spectrum, 9(1), 67-78. http://dx.doi.org/10.36782/jcs.v9i1.1938
REREAD THE PUBLIC: The New and Future Public Relations Wijaya, Bambang Sukma
Journal Communication Spectrum: Capturing New Perspectives in Communication Vol 9, No 1 (2019): February-July 2019
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v9i1.2482

Abstract

The communications revolution, marked by developments in information technology, changes in the media ecosystem and audience habits, and an increasingly open communications culture and climate, is forcing public relations (PR) and corporate communications professionals to change their mindsets and work patterns. Public relations leadership requires a rereading of the meaning of 'public.' How companies and organizations run also requires adjustments to new paradigms, which has consequences for how PR leadership adapts. This article examines changes in professional organizations and public relations strategies. Some of them include a paradigm shift from corporate brand image to corporate brand engagement, from corporate identity to corporate behavior, superiority to equality, snobbery to humbleness, from regular to adaptive and creative PR, from insensitive to empathetic PR, from objective to subjective PR, from mechanistic/normative to humanistic PR, and from digital to digital-humanistic PR. How to cite this article:Wijaya, B. S. (2019). Reread the Public: The New and Future Public Relations. Journal Communication Spectrum: Capturing New Perspectives in Communication, 9(1), 79-93.

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