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INDONESIA
Jurnal Mahasiswa Manajemen, Bisnis, Enterpreneurship
Published by Universitas Tulungagung
ISSN : -     EISSN : 29631157     DOI : https://doi.org/10.36563/jimbien.v3i2.1359
Core Subject : Economy,
Economics, Econometrics & Finance
JIMBIEN (Journal Management Bisnis Entrepeneurship) is managed by the students of Faculty of Economics. This journal is published twice a year which is on June and November. Jimbien is a management journal that publishes student scientific works in the fields of management and business.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 15 Documents
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Search results for , issue "vol. 5 no. 1 (2026)" : 15 Documents clear
PENGARUH ARTIFICIAL INTELLIGENCE DAN PERSONALISASI IKLAN TERHADAP POLA BELANJA GEN Z DENGAN CUSTOMER EXPERIENCE SEBAGAI MODERASI Novanda Cesaria Falentine M. Wata; Yonas F. Riwu; Marisi
JIMBIEN: JURNAL MAHASISWA MANAJEMEN, BISNIS, ENTREPRENEURSHIP Vol. 5 No. 1 (2026)
Publisher : Universitas Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36563/405wtk93

Abstract

Abstrak Penelitian ini bertujuan untuk menganalisis pengaruh Artificial Intelligence (AI) dan personalisasi iklan terhadap pola belanja Generasi Z dengan customer experience sebagai variabel moderasi di Kota Kupang pada platform e-commerce Lazada. Penelitian menggunakan pendekatan kuantitatif asosiatif dengan sampel sebanyak 100 responden Gen Z yang pernah berbelanja di Lazada lebih dari satu kali, diambil menggunakan teknik purposive sampling. Analisis data dilakukan dengan metode Partial Least Squares–Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa AI dan personalisasi iklan berpengaruh positif dan signifikan terhadap pola belanja Gen Z. Namun, customer experience tidak terbukti memoderasi pengaruh AI maupun personalisasi iklan terhadap pola belanja. Temuan ini mengindikasikan bahwa pola belanja Gen Z di Kota Kupang lebih dipengaruhi secara langsung oleh teknologi AI dan personalisasi iklan, tanpa diperkuat oleh customer experience.   Kata kunci: Artificial Intelligence, Personalisasi Iklan, Customer Experience, Pola Belanja, GenerasiZ  
PENGARUH BRAND COMMUNITY DAN CUSTOMER ENGAGEMENT TERHADAP BRAND TRUST PADA PENGGUNA WARDAH DI KALANGAN MAHASISWA FISIP USU David Jefferson Tua Sinaga; Aoriasoke Sihombing; Mariani Purba; Juelsa M. S. Sinaga; Theresa A. ButarButar; Onan Marakali Siregar; Ummi Salamah Sitorus
JIMBIEN: JURNAL MAHASISWA MANAJEMEN, BISNIS, ENTREPRENEURSHIP Vol. 5 No. 1 (2026)
Publisher : Universitas Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36563/ds7hhc47

Abstract

Penelitian ini bertujuan untuk menguji dampak komunitas merek dan keterlibatan pelanggan terhadap kepercayaan merek di kalangan konsumen produk Wardah yang merupakan mahasiswa S1 di Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Sumatera Utara. Penelitian ini menggunakan metodologi kuantitatif dengan desain penelitian eksploratif. Data dikumpulkan dengan memberikan kuesioner kepada 108 responden yang dipilih melalui metode sampel purposif. Analisis data dilakukan dengan Structural Equation Modeling-Partial Least Squares (SEM-PLS) melalui SmartPLS 4. Hasil penelitian menunjukkan bahwa komunitas merek memberikan pengaruh positif dan substansial terhadap kepercayaan merek, yang berarti bahwa keterlibatan pelanggan yang lebih besar dalam komunitas merek Wardah berkorelasi dengan peningkatan tingkat kepercayaan terhadap merek. Secara bersamaan, keterlibatan pelanggan tidak memberikan pengaruh substansial terhadap kepercayaan merek. Temuan ini menunjukkan bahwa komunitas merek memainkan peran penting dalam membina hubungan konsumen dan kepercayaan terhadap merek Wardah.
DIGITAL MARKETING COMMUNICATION STRATEGIES TO INCREASE SALES THROUGH THE SHOPEEFOOD PLATFORM: A STUDY OF JUICE SELLERS IN SUKARAME, BANDAR LAMPUNG Intan Suri Mahardika Pertiwi; Maela Elga Fadilah
JIMBIEN: JURNAL MAHASISWA MANAJEMEN, BISNIS, ENTREPRENEURSHIP Vol. 5 No. 1 (2026)
Publisher : Universitas Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36563/87s5pe55

Abstract

This study aims to examine digital marketing communication strategies for increasing sales through the ShopeeFood platform among juice sellers in Sukarame, Bandar Lampung. The rapid development of digital platforms has encouraged MSMEs to utilize online media as a means of business communication and product marketing. This study employs a descriptive qualitative approach, with data collected through observation, interviews, and documentation involving juice sellers and consumers who use ShopeeFood services as informants. The findings reveal that the digital marketing communication strategies implemented include optimizing product visuals, offering digital promotions such as discounts and free shipping, providing responsive customer service, and actively engaging with customers through application features. The implementation of these strategies has been effective in increasing consumer purchase intention and sales volume. In addition, the use of ShopeeFood enables businesses to reach a wider market while strengthening customer loyalty. However, business owners continue to face challenges, including price competition, dependence on platform-based promotions, and limited digital technology skills. This study emphasizes that digital marketing communication strategies through ShopeeFood play an important role in increasing sales among culinary MSMEs in the digital economy. The findings highlight the importance of combining attractive product presentation, promotional strategies, responsive customer service, and active digital interaction to support business growth and maintain customer relationships.
THE EFFECT OF REWARD AND PUNISHMENT ON TEACHER PERFORMANCE IN NON-FORMAL EDUCATION INSTITUTIONS Abdul Basir; Siti Nur Badriyah; Siti Marwati
JIMBIEN: JURNAL MAHASISWA MANAJEMEN, BISNIS, ENTREPRENEURSHIP Vol. 5 No. 1 (2026)
Publisher : Universitas Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36563/0s51xz80

Abstract

This study aims to analyze the effects of reward and punishment on the performance of teachers at Bimba Bintang Junior, Cibitung District, both partially and simultaneously. Using a descriptive-verificative quantitative design, the study involved 40 teachers as the sample. Primary data were collected through questionnaires and analyzed using multiple linear regression (SPSS 25). The results revealed that reward had a significant positive effect (p < 0.001) on performance, characterized by increased motivation, responsibility, and teaching dynamism. Punishment was also found to be effective in strengthening discipline and compliance with internal regulations, with a significance value of p = 0.002. Simultaneously, reward and punishment jointly affected teacher performance, with an F-test significance of p < 0.001, explaining 69.6% of the variance in teacher performance (R² = 0.696), while the remaining variance was influenced by factors outside the model. The practical implication is that non-formal educational institutions need to integrate a fair appreciation system with proportional sanction mechanisms to promote more optimal teacher performance.
WOMEN'S EMPOWERMENT IN INDONESIA'S DIGITAL LABOR PLATFORMS:A QUALITATIVE STUDY OF LIVED EXPERIENCES Ayu Lestari
JIMBIEN: JURNAL MAHASISWA MANAJEMEN, BISNIS, ENTREPRENEURSHIP Vol. 5 No. 1 (2026)
Publisher : Universitas Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36563/pt92ec96

Abstract

Digital labor platforms are expanding rapidly across the Global South, raising questions about whether they empower women or reproduce precarity under the guise of flexibility. Indonesia, one of Southeast Asia’s largest platform economies, illustrates how digital work intersects with entrenched gender norms, regulatory gaps, and structural inequalities. This study applies Kabeer (1999) framework of resources, agency, and achievements, supported by Sen (1999) capability approach, Malhotra & Schuler (2002) indicators, and Cornwall & Rivas (2015) call to politicize empowerment. Semi-structured interviews with ten women in ride-hailing and reselling platforms were thematically analyzed to foreground lived experiences. Findings show that platform work generates real but fragile empowerment. Resources such as digital skills and income enable entry, while achievements like financial independence and confidence are genuine yet undermined by five constraints: physical safety, algorithmic precarity, taxation burdens, social stigma, and capability gaps. Agency emerges as negotiated autonomy; women exercise choice, but only within structural limits imposed by algorithms, household norms, and unsafe conditions. Empowerment in Indonesia’s platform economy thus remains contingent, partial, and dependent on broader institutional transformation
THE EFFECT OF FINANCIAL INCLUSION AND FINANCIAL LITERACY ON THE PERFORMANCE OF MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMEs) IN JOMBANG REGENCY, INDONESIA Henita Diah Amanda; Novita Mardiani
JIMBIEN: JURNAL MAHASISWA MANAJEMEN, BISNIS, ENTREPRENEURSHIP Vol. 5 No. 1 (2026)
Publisher : Universitas Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36563/n9q5sn68

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an important role in supporting regional economic growth and employment. However, MSME performance remains constrained by limited access to financial services and inadequate financial management capabilities. Although the relationship between financial inclusion, financial literacy, and MSME performance has been widely examined, empirical evidence focusing on MSMEs in Jombang Regency remains relatively limited. This study aims to examine the effects of financial inclusion and financial literacy on MSME performance in Jombang Regency. This study employed a quantitative approach using a survey of 100 MSME owners selected through purposive sampling. Data were collected through questionnaires and analyzed using multiple linear regression with the assistance of IBM SPSS Statistics. The analysis examined the partial and simultaneous effects of financial inclusion and financial literacy on MSME performance. The results indicate that financial inclusion and financial literacy have positive and significant effects on MSME performance, both individually and simultaneously. Among the two independent variables, financial literacy has the most dominant effect on MSME performance. These findings suggest that improving access to formal financial services alone may not be sufficient to enhance MSME performance. Such access needs to be accompanied by adequate financial knowledge and skills to support better financial decision-making and business management. This study provides empirical evidence of the importance of strengthening financial inclusion and financial literacy as complementary factors in improving MSME performance in Jombang Regency. The findings may serve as a reference for local governments and financial institutions in developing more targeted and effective MSME development programs.
THE ROLE OF THE VILLAGE CONSULTATIVE BODY IN VILLAGE FUND ACCOUNTABILITY AND DEVELOPMENT OVERSIGHT: A CASE STUDY OF KAYUARA SAKTI VILLAGE, MUARA ENIM REGENCY Ully Khairunnisa; Isnan Hari Mardika
JIMBIEN: JURNAL MAHASISWA MANAJEMEN, BISNIS, ENTREPRENEURSHIP Vol. 5 No. 1 (2026)
Publisher : Universitas Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36563/ar29ve10

Abstract

This study examines the role of the Village Consultative Body (BPD) in supervising village development and maintaining the accountability of Village Funds in Kayuara Sakti Village, Gunung Megang Sub-district, Muara Enim Regency. The research responds to the continuing gap between the legal authority assigned to the BPD and its actual supervisory capacity, particularly in villages with geographical constraints that have received limited scholarly attention. A qualitative approach with a descriptive phenomenological design was employed. Data were collected through in-depth interviews with six key informants, field observations, and document analysis. The findings indicate that the BPD performs its supervisory role throughout the planning, implementation, and accountability stages of Village Fund management. Community aspirations are mainly collected through village deliberation meetings, field visits, and direct communication with residents. Nevertheless, participation from youth groups and residents living in remote areas remains relatively limited. The study also reveals that the effectiveness of supervision is constrained by insufficient technical competence, limited access to financial information, geographical barriers, and the lack of continuous institutional support. Despite these challenges, the presence of the BPD contributes positively to improving transparency, accountability, and communication between the village government and the community. This study extends previous research by demonstrating that geographical characteristics and institutional capacity jointly influence the effectiveness of village-level supervision. The findings highlight the importance of strengthening BPD capacity through regular technical training, improved access to information, and sustainable collaboration with local governments to enhance accountability in Village Fund management.
READINESS AND CHALLENGES IN ADOPTING TECHNOLOGY ENTREPRENEURSHIP IN INDONESIAN VOCATIONAL HIGH SCHOOLS: A SYSTEMATIC LITERATURE REVIEW Ronald Hervin Haloho
JIMBIEN: JURNAL MAHASISWA MANAJEMEN, BISNIS, ENTREPRENEURSHIP Vol. 5 No. 1 (2026)
Publisher : Universitas Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36563/2de8ex39

Abstract

This study aims to analyze the level of readiness, challenges, and effective strategies for adopting technology entrepreneurship in Vocational High Schools (SMK) in Indonesia. The study employed a systematic literature review using the PRISMA framework. Of the 247 articles identified through Google Scholar, 10 articles met the final criteria and were synthesized based on three research questions. The results show that most vocational high schools remain at an initial stage of readiness, with technology entrepreneurship not yet systematically integrated into the curriculum and learning process. The main barriers include limited digital infrastructure, teacher competence, curriculum flexibility, funding, and weak school–industry ecosystems. Strategies showing positive results include project-based learning, technology entrepreneurship-based Teaching Factory (TEFA), structured learning frameworks, and strengthened industry partnerships and digital entrepreneurship. The scientific contribution of this study lies in an integrative synthesis that connects institutional readiness, implementation barriers, and pedagogical strategies into a diagnostic-prescriptive framework for developing technology entrepreneurship in Indonesian vocational education. These findings can serve as a basis for developing policies, curricula, and learning strategies for technology entrepreneurship in vocational high schools.
GOVERNING VALUE THROUGH GENDER DIVERSITY: HOW WOMEN ON BOARDS DRIVE FIRM PERFORMANCE IN INDONESIA Ardaniswari Dewi; Eduardus Tandelilin
JIMBIEN: JURNAL MAHASISWA MANAJEMEN, BISNIS, ENTREPRENEURSHIP Vol. 5 No. 1 (2026)
Publisher : Universitas Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36563/mxka2656

Abstract

This article examines whether the composition of corporate boards particularly the inclusion of women directors has measurable implications for firm value among non-financial companies listed on the Indonesia Stock Exchange (IDX) over the 2018–2023 period. Anchored in principal agent theory and the resource-based view of the board, the study posits that gender-inclusive governance structures generate superior oversight quality and broader access to strategic resources, ultimately translating into enhanced market valuation. Panel data covering 193 companies yielding 1,158 firm-year observations were analyzed using pooled ordinary least squares regression with heteroscedasticity-consistent standard errors (HC3), accompanied by comprehensive model selection diagnostics (Hausman and Breusch-Pagan tests) and endogeneity discussions. Two complementary proxies for gender composition were employed: an aggregate composite board gender diversity index (Blau Index) and the proportion of female directors on the board. Empirical results confirm that both measures exert statistically significant positive effects on Tobin’s Q. Specifically, a marginal increment in the gender diversity score corresponds to a 0.1721 improvement in Tobin’s Q (significant at the 1% level), while each percentage-point rise in female board representation is associated with a 0.0061 increase in market-to-book value (significant at the 5% level). Diagnostic analysis reveals that multicollinearity among governance variables is minimal (mean VIF = 1.34), and the substantial divergence in explanatory power between Model 1 (Adj. R² = 0.5653) and Model 2 (Adj. R² = 0.0369) underscores the superiority of composite diversity metrics over linear headcounts in capturing complex governance dynamics. Strategic recommendations are provided for nomination committees, institutional investors, and capital market regulators in emerging market settings.
TIKTOK ENGAGEMENT CONSISTENCY AS DIGITAL RESILIENCE: STORYTELLING AND CONTENT QUALITY IN A LOCAL FASHION BRAND Rahma Salsabila; Arus Reka Prasetia
JIMBIEN: JURNAL MAHASISWA MANAJEMEN, BISNIS, ENTREPRENEURSHIP Vol. 5 No. 1 (2026)
Publisher : Universitas Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36563/ans3rq17

Abstract

Short-form video marketing is often evaluated through viral or high-performing posts, while less attention is given to whether engagement remains stable across a brand’s content stream. This study examines the relationships of brand storytelling and content quality with engagement consistency on TikTok and assesses whether engagement consistency can serve as a content-level indicator of digital resilience. A quantitative, non-reactive, secondary-data design was applied to 40 publicly available videos posted by Eshnawn Studios from 22 June 2023 to 21 April 2026. Engagement Rate was calculated from views, likes, comments, shares, and saves, while storytelling and content quality were coded using a structured rubric and aggregated into six observation periods. Engagement consistency was represented inversely by the Coefficient of Variation of Engagement Rate and analyzed using descriptive statistics, Spearman correlation, exploratory regression, and sensitivity checks. Storytelling was strongly associated with higher engagement variability, while content quality showed a similar but statistically non-significant tendency. The Coefficient of Variation also distinguished stable from volatile periods, supporting engagement consistency as an exploratory indicator of content-level digital resilience. For fashion businesses, social media managers, and digital marketers, the findings support content planning that balances creative storytelling with repeatable formats, consistent product framing, and performance monitoring.

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