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All Journal International Journal of Supply Chain Management Jurnal Wacana Ekonomi Jurnal PADMA: Pengabdian Dharma Masyarakat Journal of Knowledge Management Moneta : Journal of Economics and Finance Commercium: Journal of Business and Management Communica : Journal of Communication Novatio : Journal of Management Technology and Innovation
Arus Reka Prasetia
Universitas Widyatama
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Transportation Other

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Pelatihan Pembuatan Facebook Ad Di UMKM Di Sentra Kampoeng Rajoet Binong Jati Agatha Rinta Suhardi; Vina Silviani Marinda; Arus Reka Prasetia; Titto Rohendra; Andi Budiawan
Jurnal PADMA: Pengabdian Dharma Masyarakat Vol 1, No 2 (2021): PADMA
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jpdm.v1i2.10668

Abstract

Di Indonesia, industri rajut mulai berkembang dan menjadi salah satu faktor pendukung industri fashion yang semakin bervariasi. Penggunaan teknologi internet menjadi target penting dari pemerintah Indonesia untuk meningkatkan promosi penjualan dari industry rajut itu sendiri. Tujuan kegiatan ini adalah untuk memberikan penyelenggaraan pelatihan pembuatan facebook ad guna membantu para pengrajin rajut dalam memasarkan dan memperkenalkan produknya melalui internet sehingga penjualan industri rajut semakin meningkat, inovatif, kreatif, mandiri serta berdaya saing. Metode pelaksanaan adalah dengan memberikan pelatihan, memberikan implementasi dan contoh facebook ad untuk peningkatan penjualan melalui informasi yang diberikan dalam facebook ad. Materi yang disampaikan pada kegiatan PKM mencapai target cukup baik sebab materi pelatihan dan implementasi facebook ad serta beberapa peserta sudah ada yang memiliki facebook ad dalam memperkenalkan produk-produknya sehingga dapat mengembangkan peluang usaha yang dapat menghasilkan profit secara maksimal.Kata Kunci : Pelatihan, Facebook ad, Sentra Rajut In Indonesia, the knitting industry began to develop and became one of the factors supporting the increasingly varied fashion industry. The use of internet technology is an important target of the Indonesian government to increase sales promotion of the knitting industry itself. The purpose of this activity is to provide training on making Facebook ad to help knitting craftsmen in marketing and introducing their products via the internet so that sales of the knitting industry are increasing, innovative, creative, independent and competitive. The method of implementation is to provide training, provide implementation and examples of facebook ad to increase sales through the information provided in facebook ad. The material presented at the PKM activity reached the target quite well because the training material and the implementation of Facebook ad and some of the participants already had Facebook ad in introducing their products so that they could develop business opportunities that could generate maximum profit.Keywords: Training, Facebook ad, Knitting Center
Green Supply Chain Management Organizational Performance Sinaga, Obsatar; Mulyati, Yati; Darrini, Anni; Galdeano, Dulcenombre Madrid; Prasetya, Arus Reka
International Journal of Supply Chain Management Vol 8, No 2 (2019): International Journal of Supply Chain Management (IJSCM)
Publisher : ExcelingTech

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59160/ijscm.v8i2.2977

Abstract

The purpose of this study is to ensure the organizational performance through internal and external drivers along with the mediating role of green supply chain management on Indonesian manufacturing industry. 5point Likert scale is used to collect the data. Random sampling technique is used on the 300 respondents from Indonesian medical officers. PLS3 is used to analyze the data. The findings of this concluded that internal drivers and external drivers are strong motivators for “Small and Medium-Sized Enterprises (SMEs)” to practice. “Green supply chain management” practices such as management of internal environmental, cooperation and green purchasing with consumers are in practice in Indonesian “Small and Medium-Sized Enterprises (SMEs)”. SMEs that practicing “Green supply chain management” may expand company repute and consequence in higher loyalty with improved sales, and increased profit.
The Effect of Live-Stream E-Branding on Impulse Buying Behavior with Parasocial Interaction as a Mediating Variable on Shopee Live Prasetia, Arus Reka; Hurriyati, Ratih; Dirgantari, Puspo Dewi
Commercium : Journal of Business and Management Vol. 4 No. 1 (2026): February 2026
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/commercium.v4i1.1176

Abstract

In response to the rise of interactive live‐stream commerce, this study investigates whether live‐stream e‐branding influences impulse buying behavior among Shopee Live users in Indonesia directly or primarily via parasocial interaction. Drawing on the Stimulus–Organism–Response (S–O–R) model, the study conceptualizes parasocial engagement with streamers as the key affective mechanism linking branding stimuli to impulsive responses in a Southeast Asian live‐commerce setting that has received limited scholarly attention. A cross‐sectional survey of 140 active Shopee Live viewers was conducted and analyzed using Structural Equation Modeling–Partial Least Squares (SEM‐PLS). The results reveal that live‐stream e‐branding alone does not significantly trigger impulse buying; rather, it cultivates parasocial bonds that strongly drive unplanned purchases, indicating a full mediation effect. These findings suggest that in live commerce, impulsive buying hinges more on the quality of viewer–streamer relationships than on direct branding exposure. The study enriches S–O–R theory by validating parasocial interaction as a core mediating process and advises marketers to prioritize authentic, empathy‐driven interactions during live streams to stimulate impulse purchases.
Enhancing Corporate Governance with Blockchain and Smart Contracts: A Systematic Review of Agency Conflict Mitigation Prasetia, Arus Reka; Perdananti, Primanola; Waspada, Ikaputera; Sari, Maya
Moneta : Journal of Economics and Finance Vol. 4 No. 1 (2026): January 2026
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/moneta.v4i1.1249

Abstract

Agency conflicts remain a persistent challenge in corporate governance because information asymmetry and misaligned incentives can weaken monitoring and accountability. This systematic literature review synthesizes international empirical evidence on how blockchain and smart contracts relate to agency conflict mitigation and governance outcomes, and it clarifies boundary conditions and implications for Agency Theory. We followed PRISMA reporting guidance and searched Scopus for English journal articles published between 2018 and 2025. After title, abstract, and full-text screening, 13 empirical studies were included for quality appraisal and thematic narrative synthesis. Across contexts, blockchain adoption or innovation intensity is most consistently associated with improved information environments, including higher transparency and reporting quality and lower opportunism related proxies, and it is also associated with improved investment efficiency and selected compliance and risk outcomes. Evidence on smart contracts is substantially thinner. Smart contracts are explicitly analysed in one case study and they are discussed secondarily in one additional study, while none of the large sample quantitative studies operationalises smart contract use as a distinct construct. The synthesis indicates that governance benefits depend on data integrity supported by internal controls, external monitoring and assurance capacity, and regulatory and legal alignment that enables auditability and enforceability. Overall, blockchain-enabled corporate governance is best interpreted as governance by system design that complements conventional mechanisms and motivates future research on measurable smart contract use cases and stronger causal identification.
Redefining Optimal Value: An Ontological Analysis of Sustainability Integration in Capital Structure Theory Muchamad, Widy; Suryadi, Edi; Rasto; Prasetia, Arus Reka; Noraga, Gilang Bhirawa
Journal of Knowledge Management Vol 20 No 1 (2026): Journal of Knowledge Management
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jkm.v20i1.43153

Abstract

Integrasi keberlanjutan dalam teori struktur modal merepresentasikan transformasi paradigmatik fundamental namun belum mendapat kajian sistematis dari perspektif filsafat ilmu. Penelitian ini mengeksplorasi transformasi asumsi ontologis, epistemologis, dan aksiologis yang mendasari konsep nilai optimal dalam teori struktur modal. Menggunakan systematic literature review dengan pedoman PRISMA 2020, lima studi berkualitas tinggi periode 2020-2024 dianalisis dari 189 artikel database Scopus. Temuan mengungkapkan tiga transformasi fundamental. Secara ontologis, nilai optimal bertransformasi dari konstruk unidimensional finansial menjadi konstruk multidimensional dinamis yang mengintegrasikan dimensi finansial, lingkungan, dan sosial. Secara epistemologis, framework keberlanjutan mengubah basis pengetahuan melalui ekspansi informasi melampaui metrik finansial dan pergeseran paradigma menuju penciptaan nilai multi-stakeholder. Secara aksiologis, paradigma integrated value creation mendominasi dengan menolak trade-off dikotomis antara return finansial dan dampak keberlanjutan. Kontribusi teoretis terletak pada integrasi perspektif filsafat ilmu ke dalam manajemen keuangan untuk memahami transformasi paradigmatik. Secara praktis, temuan memberikan implikasi bagi perusahaan, investor, dan pembuat kebijakan dalam mengadopsi pendekatan nilai terintegrasi. Penelitian masa depan perlu mengeksplorasi mekanisme transformasi melalui studi kualitatif dan analisis emerging markets. 
A Systematic Literature Review on Integrating Ethics and Axiology into Organizational Digital Transformation Strategies Prasetia, Arus Reka; Muchamad, Widy; Noraga, Gilang Bhirawa; Suryadi, Edi; Rasto
Novatio : Journal of Management Technology and Innovation Vol. 4 No. 1 (2026): January 2026
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/novatio.v4i1.1259

Abstract

Digital transformation is a key organizational strategy, yet data-intensive systems and artificial intelligence amplify ethical dilemmas and contested value choices. Prior reviews cover digital transformation, AI ethics, and corporate digital responsibility, but rarely explain how ethical principles and axiological values are operationalized across the strategic lifecycle. This systematic literature review maps integration mechanisms in strategy formulation and implementation, identifies the ethical orientations that underpin them, and synthesizes recurring barriers and responses. We screened Scopus journal articles in English published from 2019 to 2025 and appraised quality using the Mixed Methods Appraisal Tool; 70 medium or high quality studies were synthesized through narrative synthesis and reflexive thematic analysis. Ethics and axiology are most often embedded through governance arrangements and formal policies, supported by stakeholder engagement and transparency and accountability practices. Explicit references to classical normative theories are less frequent than applied framings grounded in stakeholder orientation, responsibility, and responsible AI. Common barriers include governance gaps, cultural resistance, cybersecurity risks, and privacy concerns, and responses emphasize strengthened governance, capability building, and auditable oversight. The review’s novelty is a lifecycle-oriented synthesis that links normative foundations to concrete, auditable strategic mechanisms. It translates fragmented debates into a transferable, mechanism-based map that can guide governance design and future empirical testing. Based on these patterns, we propose an axiological lens as a practical strategic compass for making value commitments explicit, actionable, and continuously evaluated.
Influencer Attractiveness, Influencer Expertise, and Purchase Intention in Digital Marketing Transformation: A Systematic Review Arus Reka Prasetia; Nanda Alvi Fauza
Novatio : Journal of Management Technology and Innovation Vol. 3 No. 4 (2025): October 2025
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/novatio.v3i4.1483

Abstract

Digital marketing transformation has elevated influencer marketing into a strategic mechanism through which brands shape consumer evaluation and stimulate purchase intention across increasingly platformized environments. Prior broad reviews and recent meta-analyses have mapped influencer marketing and its aggregate effectiveness, yet evidence remains less clear on how influencer attractiveness and influencer expertise operate as analytically distinct source attributes across platform-specific contexts. This systematic review addresses that focused problem by examining how these two attributes are conceptualized and operationalized, how they are associated with purchase intention, which mediating and moderating mechanisms recur most frequently, and how the evidence differs across global and Indonesian contexts. Following PRISMA 2020 and a PICo-based review design, the study searched Scopus, ScienceDirect, Emerald Insight, SAGE Journals, and Springer Nature Link, applied explicit eligibility criteria, and synthesized 95 empirical journal articles published between 2016 and 2025. The findings indicate that the literature is highly concentrated in recent years, dominated by quantitative survey designs, and theoretically anchored primarily in source credibility and related source-evaluation perspectives. Across the included studies, attractiveness appears more visible in visually expressive environments such as Instagram, whereas expertise appears more salient in live commerce and social-commerce settings where consumers require stronger informational assurance. Parasocial interaction, trust, and perceived credibility emerge as the most recurrent explanatory mechanisms, while Indonesian evidence is analytically relevant but still limited in volume. Overall, the review contributes to digital marketing transformation scholarship by showing that isolating attractiveness and expertise from broader credibility bundles yields a more precise, context-sensitive explanation of purchase intention as a platform-contingent and mechanism-mediated outcome.
Employee Ownership as a Corporate Governance Mechanism: Systematic Review of Agency Cost Implications in Capital Structure Theory Gilang Bhirawa Noraga; Arus Reka Prasetia; Widy Muchamad; Wufron Wufron
Jurnal Wacana Ekonomi Vol 25 No 02 (2026): Jurnal Wacana Ekonomi
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jwe.v25i02.43643

Abstract

This systematic literature review synthesizes empirical evidence on the effects of employee ownership schemes on agency costs between shareholders and bondholders in publicly traded firms, identifies underlying causal mechanisms, and analyzes the implications for capital structure. The review follows the PRISMA 2020 guidelines, with a systematic search of the Scopus database. From 44 identified records, 11 studies passed the quality assessment; 8 of these provided sufficient empirical depth on the integrated employee ownership, agency cost, capital structure linkage and were retained for in-depth synthesis, while the remaining 3 studies are reported as supplementary evidence. Data were synthesized using narrative synthesis combined with thematic analysis and mechanism mapping. The included evidence is concentrated in the Chinese (50%) and French (37.5%) institutional contexts, with no studies from the United States, the United Kingdom, or other Anglo-Saxon markets captured by the search an explicit limitation that constrains external validity. The review reveals an asymmetric pattern: all 8 in-depth studies report that employee ownership consistently reduces equity agency costs through interest alignment, enhanced monitoring, and improved information quality, whereas the evidence on debt agency costs is moderate, context-dependent, and confined to two studies that document a curvilinear (U-shaped) relationship in which moderate levels reduce the cost of debt while excessive levels intensify bondholder concerns. Bondholder, shareholder conflict resolution itself remains substantially under-investigated; this gap is interpreted not as a defect of the review but as a substantive finding about the current state of the field. Employee ownership therefore functions as an effective governance mechanism for equity agency costs but requires careful calibration where bondholder protection is at stake. Critical research gaps were identified in the bondholder perspective, formal causal-mechanism testing, optimal ownership thresholds, long-term effects, and geographic representativeness, each of which is discussed as a priority for future inquiry.
From Motif to Meaning: Digital Batik Storytelling and Brand Identity in Indonesia Arus Reka Prasetia; Muhammad Firdaus Benyamin
Communica : Journal of Communication Vol. 4 No. 2 (2026): April 2026
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v4i2.1392

Abstract

Indonesian batik brands increasingly use Instagram and official websites to circulate heritage narratives, motif references, and commercial collections. However, the cross-platform process through which motif references become coherent brand meaning remains insufficiently specified, particularly in relation to arts management and cultural stewardship. This study introduces motif-to-meaning translation as a conceptual lens for explaining how motif references in brand-authored digital artefacts are connected to communicated identity claims across websites and Instagram. Using a qualitative multiple-case digital artefact analysis, the study examined 150 official artefacts from five Indonesian batik brands, comprising 25 website pages and 125 Instagram posts and reels published between 1 January 2024 and 1 October 2025. The analysis showed that Instagram was dominated by campaign-led storytelling and episodic heritage narration, whereas websites more often anchored institutional legitimacy, heritage explanation, formal documentation, and sustainability commitments when present. Across the corpus, motifs were translated into meaning through recurring narrative moves that linked motif references to value statements, lifestyle framing, participatory invitations, and craft-process legitimacy. The five brands also differed in their communicated identity profiles, reflected in distinct configurations of heritage legitimacy, craft authority, market-facing identity, and responsibility cues. The findings suggest that coherent digital batik communication depends on coordinated curation and interpretive governance across platforms, highlighting platform strategy as a salient concern for arts management.
Co-Authors Agatha Rinta Suhardi Budiawan, Andi Darrini, Anni Edi Suryadi, Edi Galdeano, Dulcenombre Madrid Gilang Bhirawa Noraga Ikaputera Waspada, Ikaputera Maya Sari Muhammad Firdaus Benyamin Nanda Alvi Fauza Obsatar Sinaga Perdananti, Primanola Puspo Dewi Dirgantari Rasto Ratih Hurriyati Titto Rohendra Vina S. Marinda Widy Muchamad Wufron Wufron Yati Mulyati, Yati