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All Journal International Journal of Supply Chain Management Jurnal Wacana Ekonomi Jurnal PADMA: Pengabdian Dharma Masyarakat Jurnal Visual Ideas Journal of Knowledge Management Journal of Business and Management Inaba Politeia : Journal of Public Administration and Political Science and International Relations Moneta : Journal of Economics and Finance Commercium: Journal of Business and Management Communica : Journal of Communication Novatio : Journal of Management Technology and Innovation
Arus Reka Prasetia
Universitas Widyatama
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Transportation Other

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Pelatihan Pembuatan Facebook Ad Di UMKM Di Sentra Kampoeng Rajoet Binong Jati Agatha Rinta Suhardi; Vina Silviani Marinda; Arus Reka Prasetia; Titto Rohendra; Andi Budiawan
Jurnal PADMA: Pengabdian Dharma Masyarakat Vol 1, No 2 (2021): PADMA
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jpdm.v1i2.10668

Abstract

Di Indonesia, industri rajut mulai berkembang dan menjadi salah satu faktor pendukung industri fashion yang semakin bervariasi. Penggunaan teknologi internet menjadi target penting dari pemerintah Indonesia untuk meningkatkan promosi penjualan dari industry rajut itu sendiri. Tujuan kegiatan ini adalah untuk memberikan penyelenggaraan pelatihan pembuatan facebook ad guna membantu para pengrajin rajut dalam memasarkan dan memperkenalkan produknya melalui internet sehingga penjualan industri rajut semakin meningkat, inovatif, kreatif, mandiri serta berdaya saing. Metode pelaksanaan adalah dengan memberikan pelatihan, memberikan implementasi dan contoh facebook ad untuk peningkatan penjualan melalui informasi yang diberikan dalam facebook ad. Materi yang disampaikan pada kegiatan PKM mencapai target cukup baik sebab materi pelatihan dan implementasi facebook ad serta beberapa peserta sudah ada yang memiliki facebook ad dalam memperkenalkan produk-produknya sehingga dapat mengembangkan peluang usaha yang dapat menghasilkan profit secara maksimal.Kata Kunci : Pelatihan, Facebook ad, Sentra Rajut In Indonesia, the knitting industry began to develop and became one of the factors supporting the increasingly varied fashion industry. The use of internet technology is an important target of the Indonesian government to increase sales promotion of the knitting industry itself. The purpose of this activity is to provide training on making Facebook ad to help knitting craftsmen in marketing and introducing their products via the internet so that sales of the knitting industry are increasing, innovative, creative, independent and competitive. The method of implementation is to provide training, provide implementation and examples of facebook ad to increase sales through the information provided in facebook ad. The material presented at the PKM activity reached the target quite well because the training material and the implementation of Facebook ad and some of the participants already had Facebook ad in introducing their products so that they could develop business opportunities that could generate maximum profit.Keywords: Training, Facebook ad, Knitting Center
Green Supply Chain Management Organizational Performance Sinaga, Obsatar; Mulyati, Yati; Darrini, Anni; Galdeano, Dulcenombre Madrid; Prasetya, Arus Reka
International Journal of Supply Chain Management Vol 8, No 2 (2019): International Journal of Supply Chain Management (IJSCM)
Publisher : ExcelingTech

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59160/ijscm.v8i2.2977

Abstract

The purpose of this study is to ensure the organizational performance through internal and external drivers along with the mediating role of green supply chain management on Indonesian manufacturing industry. 5point Likert scale is used to collect the data. Random sampling technique is used on the 300 respondents from Indonesian medical officers. PLS3 is used to analyze the data. The findings of this concluded that internal drivers and external drivers are strong motivators for “Small and Medium-Sized Enterprises (SMEs)” to practice. “Green supply chain management” practices such as management of internal environmental, cooperation and green purchasing with consumers are in practice in Indonesian “Small and Medium-Sized Enterprises (SMEs)”. SMEs that practicing “Green supply chain management” may expand company repute and consequence in higher loyalty with improved sales, and increased profit.
The Effect of Live-Stream E-Branding on Impulse Buying Behavior with Parasocial Interaction as a Mediating Variable on Shopee Live Prasetia, Arus Reka; Hurriyati, Ratih; Dirgantari, Puspo Dewi
Commercium : Journal of Business and Management Vol. 4 No. 1 (2026): February 2026
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/commercium.v4i1.1176

Abstract

In response to the rise of interactive live‐stream commerce, this study investigates whether live‐stream e‐branding influences impulse buying behavior among Shopee Live users in Indonesia directly or primarily via parasocial interaction. Drawing on the Stimulus–Organism–Response (S–O–R) model, the study conceptualizes parasocial engagement with streamers as the key affective mechanism linking branding stimuli to impulsive responses in a Southeast Asian live‐commerce setting that has received limited scholarly attention. A cross‐sectional survey of 140 active Shopee Live viewers was conducted and analyzed using Structural Equation Modeling–Partial Least Squares (SEM‐PLS). The results reveal that live‐stream e‐branding alone does not significantly trigger impulse buying; rather, it cultivates parasocial bonds that strongly drive unplanned purchases, indicating a full mediation effect. These findings suggest that in live commerce, impulsive buying hinges more on the quality of viewer–streamer relationships than on direct branding exposure. The study enriches S–O–R theory by validating parasocial interaction as a core mediating process and advises marketers to prioritize authentic, empathy‐driven interactions during live streams to stimulate impulse purchases.
Influencer Attractiveness, Influencer Expertise, and Purchase Intention in Digital Marketing Transformation: A Systematic Review Arus Reka Prasetia; Nanda Alvi Fauza
Novatio : Journal of Management Technology and Innovation Vol. 3 No. 4 (2025): October 2025
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/novatio.v3i4.1483

Abstract

Digital marketing transformation has elevated influencer marketing into a strategic mechanism through which brands shape consumer evaluation and stimulate purchase intention across increasingly platformized environments. Prior broad reviews and recent meta-analyses have mapped influencer marketing and its aggregate effectiveness, yet evidence remains less clear on how influencer attractiveness and influencer expertise operate as analytically distinct source attributes across platform-specific contexts. This systematic review addresses that focused problem by examining how these two attributes are conceptualized and operationalized, how they are associated with purchase intention, which mediating and moderating mechanisms recur most frequently, and how the evidence differs across global and Indonesian contexts. Following PRISMA 2020 and a PICo-based review design, the study searched Scopus, ScienceDirect, Emerald Insight, SAGE Journals, and Springer Nature Link, applied explicit eligibility criteria, and synthesized 95 empirical journal articles published between 2016 and 2025. The findings indicate that the literature is highly concentrated in recent years, dominated by quantitative survey designs, and theoretically anchored primarily in source credibility and related source-evaluation perspectives. Across the included studies, attractiveness appears more visible in visually expressive environments such as Instagram, whereas expertise appears more salient in live commerce and social-commerce settings where consumers require stronger informational assurance. Parasocial interaction, trust, and perceived credibility emerge as the most recurrent explanatory mechanisms, while Indonesian evidence is analytically relevant but still limited in volume. Overall, the review contributes to digital marketing transformation scholarship by showing that isolating attractiveness and expertise from broader credibility bundles yields a more precise, context-sensitive explanation of purchase intention as a platform-contingent and mechanism-mediated outcome.
Employee Ownership as a Corporate Governance Mechanism: Systematic Review of Agency Cost Implications in Capital Structure Theory Gilang Bhirawa Noraga; Arus Reka Prasetia; Widy Muchamad; Wufron Wufron
Jurnal Wacana Ekonomi Vol 25 No 02 (2026): Jurnal Wacana Ekonomi
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jwe.v25i02.43643

Abstract

This systematic literature review synthesizes empirical evidence on the effects of employee ownership schemes on agency costs between shareholders and bondholders in publicly traded firms, identifies underlying causal mechanisms, and analyzes the implications for capital structure. The review follows the PRISMA 2020 guidelines, with a systematic search of the Scopus database. From 44 identified records, 11 studies passed the quality assessment; 8 of these provided sufficient empirical depth on the integrated employee ownership, agency cost, capital structure linkage and were retained for in-depth synthesis, while the remaining 3 studies are reported as supplementary evidence. Data were synthesized using narrative synthesis combined with thematic analysis and mechanism mapping. The included evidence is concentrated in the Chinese (50%) and French (37.5%) institutional contexts, with no studies from the United States, the United Kingdom, or other Anglo-Saxon markets captured by the search an explicit limitation that constrains external validity. The review reveals an asymmetric pattern: all 8 in-depth studies report that employee ownership consistently reduces equity agency costs through interest alignment, enhanced monitoring, and improved information quality, whereas the evidence on debt agency costs is moderate, context-dependent, and confined to two studies that document a curvilinear (U-shaped) relationship in which moderate levels reduce the cost of debt while excessive levels intensify bondholder concerns. Bondholder, shareholder conflict resolution itself remains substantially under-investigated; this gap is interpreted not as a defect of the review but as a substantive finding about the current state of the field. Employee ownership therefore functions as an effective governance mechanism for equity agency costs but requires careful calibration where bondholder protection is at stake. Critical research gaps were identified in the bondholder perspective, formal causal-mechanism testing, optimal ownership thresholds, long-term effects, and geographic representativeness, each of which is discussed as a priority for future inquiry.
Strategic Capability and Public Value in Online Gambling Enforcement: An Indonesian National Police Case Study Arus Reka Prasetia; Puspo Dewi Dirgantari
Politeia : Journal of Public Administration and Political Science and International Relations Vol. 4 No. 2 (2026): April 2026
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/politeia.v4i2.1493

Abstract

Online gambling has become a major public governance and cyber law enforcement challenge in Indonesia due to its links to social harm, illicit financial flows, and threats to digital order. This article examines how the Indonesian National Police, particularly the Directorate of Cyber Crime within the Criminal Investigation Agency, mobilizes strategic capability in online gambling enforcement and how these enforcement patterns can be interpreted through a public value lens. The study employed a qualitative document-based single-case design using 21 screened public documents selected from 35 sources related to the 2022–2025 enforcement period. The corpus included performance reports, institutional statements, regulatory and policy documents, task-force coordination materials, and public analytical sources. Data were analyzed using thematic document analysis, pattern matching, and explanation building. The findings identify five strategic capabilities: integrated digital intelligence, accredited digital forensics, inter-agency coordination, public participation and reporting reach, and adaptive legal-investigative capability. These capabilities contribute to economic protection, social protection, and digital ecosystem integrity through intelligence-driven enforcement, financial disruption coordination, public reporting and preventive education, and digital ecosystem stewardship. Economic protection emerged as the strongest dimension, while digital ecosystem integrity remained the most interpretive because it relied on proxy indicators rather than standardized measurement. The article concludes that online gambling enforcement in Indonesia becomes strategically meaningful when police capability is directed not only toward case handling but also toward broader public value creation.
From Motif to Meaning: Digital Batik Storytelling and Brand Identity in Indonesia Arus Reka Prasetia; Muhammad Firdaus Benyamin
Communica : Journal of Communication Vol. 4 No. 2 (2026): April 2026
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v4i2.1392

Abstract

Indonesian batik brands increasingly use Instagram and official websites to circulate heritage narratives, motif references, and commercial collections. However, the cross-platform process through which motif references become coherent brand meaning remains insufficiently specified, particularly in relation to arts management and cultural stewardship. This study introduces motif-to-meaning translation as a conceptual lens for explaining how motif references in brand-authored digital artefacts are connected to communicated identity claims across websites and Instagram. Using a qualitative multiple-case digital artefact analysis, the study examined 150 official artefacts from five Indonesian batik brands, comprising 25 website pages and 125 Instagram posts and reels published between 1 January 2024 and 1 October 2025. The analysis showed that Instagram was dominated by campaign-led storytelling and episodic heritage narration, whereas websites more often anchored institutional legitimacy, heritage explanation, formal documentation, and sustainability commitments when present. Across the corpus, motifs were translated into meaning through recurring narrative moves that linked motif references to value statements, lifestyle framing, participatory invitations, and craft-process legitimacy. The five brands also differed in their communicated identity profiles, reflected in distinct configurations of heritage legitimacy, craft authority, market-facing identity, and responsibility cues. The findings suggest that coherent digital batik communication depends on coordinated curation and interpretive governance across platforms, highlighting platform strategy as a salient concern for arts management.
Maintaining Banking Asset Quality Through Investor Sentiment: Evidence From KBMI 3 Banks In Indonesia Widy Muchamad; Dedi Supiyadi; Arus Reka Prasetia; Wufron Wufron; Ahmad Mudzakir
Journal of Business and Management Inaba Vol. 5 No. 1 (2026): Volume 5 Number 1, June 2026
Publisher : Universitas Indonesia Membangun (Inaba)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/bw8zex41

Abstract

This paper investigates the transmission mechanism through which capital structure decisions shape bank credit quality, with investor sentiment serving as the mediating channel. Drawing on a balanced panel of 11 KBMI 3-classified commercial banks listed on the Indonesia Stock Exchange over the 2021–2025 post-pandemic period, the study employs the Debt-to-Equity Ratio (DER), Price-to-Book Value (PBV), and Non-Performing Loan (NPL) as proxies for the respective constructs. The empirical strategy combines Random Effect Model (REM) estimation with bootstrap-resampling mediation analysis (5,000 iterations) to yield robust inference across 55 balanced observations. Estimation results show that DER does not exert a statistically significant direct influence on PBV, yet PBV demonstrates a significant inverse relationship with NPL. More importantly, the indirect effect of DER on NPL through PBV is statistically significant under bootstrap confidence intervals that exclude zero, confirming full mediation. The evidence points to market perception—captured by PBV—as the primary conduit through which funding-structure choices ultimately affect loan portfolio quality. Theoretically, the findings reconcile Signaling Theory, Trade-Off Theory, and Market Discipline Theory within a single mediating framework, enriching the literature on bank risk transmission in emerging economies. Practically, the results underscore the strategic value of cultivating positive investor sentiment as an indirect lever for reducing credit risk and reinforcing financial stability.
Associations Of Electronic Service Quality And Promotion With Customer Satisfaction Among Shopee Users In Bandung City Muhammad Raihan Fahrezi; Arus Reka Prasetia
Journal of Business and Management Inaba Vol. 5 No. 1 (2026): Volume 5 Number 1, June 2026
Publisher : Universitas Indonesia Membangun (Inaba)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/c4j3qb89

Abstract

Prior Shopee studies provide inconsistent evidence on whether promotion remains associated with customer satisfaction when electronic service quality is considered simultaneously, and several have focused on narrowly defined respondent groups. This study reassesses these relationships among Shopee users in Bandung City through a quantitative cross-sectional survey. Data were collected in 2025 from 97 eligible respondents using non-probability incidental sampling and a 30-item context-adapted questionnaire administered through Google Forms. The data were analyzed using descriptive statistics, item-to-to-to-total correlations, Cronbach’s Alpha, regression diagnostics, multiple linear regression, and HC3 heteroscedasticity-robust inference. Electronic service quality and promotion were both positively associated with customer satisfaction. Under HC3 robust inference, electronic service quality was positively associated with customer satisfaction (B = 0.477, p < 0.001), as was promotion (B = 0.446, p < 0.001), while promotion produced B = 0.446, p < 0.001. The model explained 75.8 percent of the observed variation in customer satisfaction, with R² = 0.758 and adjusted R² = 0.753. Because the two unstandardized coefficients were numerically close and were not formally compared, neither predictor was interpreted as meaningfully stronger. The study contributes a contemporary robustness-oriented replication and contextual extension of an established Shopee model using 2025 data and an operational specification that incorporates trust and transaction security within electronic service quality. Given the cross-sectional, single-source design, the findings indicate associations rather than causal effects and should be interpreted with caution.
Transformasi Visual Branding: Peran Kecerdasan Buatan dalam Evolusi Desain Komunikasi Visual Kontemporer Arus Reka Prasetia
Jurnal Visual Ideas Vol. 6 No. 1 (2026): Visual Ideas
Publisher : Universitas Widyatama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33197/visualideas.vol6.iss1.2026.3415

Abstract

This research aims to analyze the transformation of visual branding through the role of artificial intelligence in the evolution of contemporary visual communication design. The method employed is a systematic literature review with a qualitative descriptive-analytical approach, analyzing 87 scientific publications from the 2019-2024 period obtained through Scopus, Web of Science, and Google Scholar databases. Data analysis techniques utilize qualitative content analysis with a thematic approach, encompassing coding, categorization, interpretation, and synthesis stages to identify transformation patterns in design practice and visual branding. Research findings reveal that artificial intelligence has transformed visual communication design in three fundamental dimensions: production efficiency that increases iteration speed by up to 300 percent, mass personalization enabling context-based visual adaptation to audiences, and creative exploration expanding aesthetic possibility spaces. The evolution of visual branding is characterized by a shift from static brand identities toward dynamic parametric systems, the emergence of paradoxes between automation and humanization needs, and ethical considerations regarding copyright and algorithmic bias. The designer's role has evolved from executor to strategic orchestrator with new competencies including prompt engineering, data interpretation, and curatorial skills. The research concludes that this transformation is not about human replacement by machines, but rather symbiotic collaboration where artificial intelligence amplifies human creative capabilities while preserving the fundamental values of visual communication design as a medium for meaning-making and meaningful emotional connections.
Co-Authors Agatha Rinta Suhardi Ahmad Mudzakir Amelia Resa Salsabila Budiawan, Andi Darrini, Anni Edi Suryadi Galdeano, Dulcenombre Madrid Gilang Bhirawa Noraga Gilang Bhirawa Noraga Ikaputera Waspada Maya Sari Muhammad Firdaus Benyamin Muhammad Raihan Fahrezi Nanda Alvi Fauza Obsatar Sinaga Primanola Perdananti Puspo Dewi Dirgantari Puspo Dewi Dirgantari Rasto Ratih Hurriyati Supiyadi, Dedi Titto Rohendra Vina S. Marinda Widy Muchamad Widy Muchamad Wufron Wufron Yati Mulyati, Yati