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Prosiding Seminar Nasional Ilmu Sosial dan Teknologi (SNISTEK)
Published by Universitas Putera Batam
ISSN : -     EISSN : 30259770     DOI : https://doi.org/10.33884/psnistek.v6i
Core Subject : Economy, Science, Education, Social,
Computer Science & IT Economics, Econometrics & Finance Social Sciences Other
SNISTEK adalah sebuah acara akademik yang prestisius dan berkualitas, yang diadakan setiap tahun dengan tujuan untuk mendukung pertukaran pengetahuan, ide, dan temuan terbaru dalam bidang ilmu sosial dan teknologi. Seminar ini merupakan platform ideal bagi para ilmuwan, peneliti, praktisi, dan akademisi untuk berbagi hasil penelitian terbaru, diskusi mendalam, dan memperluas jaringan profesional mereka. SNISTEK mengakomodasi berbagai topik dan disiplin ilmu dalam bidang ilmu sosial dan teknologi. Beberapa topik yang sering dibahas di SNISTEK meliputi, tetapi tidak terbatas pada: - Ilmu Sosial (Sosiologi, Psikologi, Antropologi, Ekonomi, dll.) - Teknologi dan Informatika - Manajemen dan Bisnis - Pendidikan - Kesehatan dan Kesejahteraan - Keberlanjutan dan Lingkungan - Kebijakan Publik dan Hukum - Teknologi Industri - Teknologi Pertanian dan Lingkungan dan banyak lagi.
Arjuna Subject : Umum - Umum
Articles 36 Documents
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Search results for , issue "Vol 7 No 1 (2025): SNISTEK" : 36 Documents clear
PENGARUH VIRAL MARKETING, BRAND AMBASSADOR, DAN KEPERCAYAAN KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN NATASHA SKINCARE DI KOTA BATAM Artika Mulia Sari; Nur Elfi Husda
Prosiding Vol 7 No 1 (2025): SNISTEK
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/psnistek.v7i1.10705

Abstract

Increasingly fierce business competition is driving companies to innovate in digital marketing strategies. One approach used is viral marketing, brand ambassadors, and building consumer trust to influence purchasing decisions. This study aims to determine whether influencer endorsements, customer reviews, and perceived quality influence purchasing decisions for Skintific products on TikTok Shop, both individually and collectively. A systematic and structured quantitative approach was used, located in Batu Aji District, Batam City. The population included all Natasha Skincare users in the area, and a sample of 100 people was determined using a purposive sampling method. Respondents were active users of Natasha Lightening Night Cream. Data were collected through a questionnaire and analyzed using multiple linear regression. Viral marketing has been proven effective in increasing purchase intention through the distribution of interactive content on social media. Brand ambassadors contribute to building a positive image and emotional attachment to the product. Consumer trust is formed from perceptions of quality, transparency, and previous experience, which strengthen the tendency to purchase. All three complement each other in forming stronger purchasing decisions
Pengaruh Hybrid Working Terhadap Loyalitas Karyawan Generasi Z Di Industri Kreatif Syahrinda Fina; Wasiman
Prosiding Vol 7 No 1 (2025): SNISTEK
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/psnistek.v7i1.10718

Abstract

Since the outbreak of Covid-19, many countries have decided to adopt strict health regulations and implement working from home as part of the telecommuting scheme. In the midst of the pandemic, the working world underwent a significant transformation. Flexibility and balance between work and personal life became a top priority, especially for Generation Z employees. Generation Z has entered productive age and started joining the workforce. The digital technology environment that accompanies their growth makes Gen Z have various advantages. However, this generation also faces new challenges. Gen Z frequently switches workplaces even within months. At the same time, hybrid working emerged as a work model considered to provide comfort. The lack of social interaction and direct collaboration in this system poses challenges because it can lead to decreased team harmony. The implementation of hybrid working requires greater attention from companies to maintain Generation Z’s loyalty. If companies are unable to adjust their work systems to the need for flexibility and psychological support, they are likely to lose young potential talents. The world of work is now required to adapt to the expectations and characteristics of the new workforce, especially Generation Z, who are starting to dominate the labor market. Failure to adjust the work environment to their preferences can result in a high turnover rate.
Sekolah Budaya Digital: Model Transformasi Pelestarian Budaya Lokal Berbasis Teknologi dan Eduwisata Komunitas Ni Putu Puspa Widyastiti; Lilik Khomsatin Romadhoni; Ida Ayu Putu Widani Sugianingrat
Prosiding Vol 7 No 1 (2025): SNISTEK
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/psnistek.v7i1.10719

Abstract

The preservation of local culture in the digital era faces serious challenges due to the strong current of globalization and the lack of innovation in methods of transmitting traditional values to younger generations. Elementary school children, particularly in rural areas, are increasingly disconnected from their cultural roots due to the absence of learning spaces suited to their characteristics as digital natives. This study proposes the concept of a “Digital Culture School” as an integrative strategy to strengthen cultural preservation, develop creative human resources, and promote community-based edutourism. The concept is based on a case study of the Pesinauan program in Kemiren Village, Banyuwangi—a traditional school initiated by the Osing community and conducted regularly every weekend. The method used is a conceptual-reflective approach, employing literature review and content analysis of Pesinauan documentation and relevant scholarly sources. The findings indicate that integrating direct cultural learning with the use of digital media can enhance children's participation, reinforce cultural documentation, and create a flexible and replicable educational model. In conclusion, the Digital Culture School has strong potential as an innovative solution to address the challenges of cultural preservation while serving as a community empowerment platform through the strengthening of cultural identity and the development of village-based educational tourism.
Analisis Beban Kerja Terhadap Kinerja Karyawan Dyna Arofatul Baiyinah
Prosiding Vol 7 No 1 (2025): SNISTEK
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/psnistek.v7i1.10720

Abstract

Workload is a few tasks given by the company to employees; workload is one of the things that affects employee performance. Company X is a company involved in manufacturing, has 45 employees. The purpose of this study is to determine and analyze the workload of the production department in Company X, the high workload given affects the realization of production results. This study method uses quantitative and is analyzed using the Structural Equation Modeling - Partial Least Squares) SEM PLS method. The results of the study show that the workload that occurs in Company X, can have a positive influence on employee performance with work standards that encourage employees to achieve the results that have been achieved
Analysis Of Meaning And Poetic Devices In The Poem “The Soldier” By Rupert Brooke Robby Satria; Mhd Johan; Ramanda Rizki
Prosiding Vol 7 No 1 (2025): SNISTEK
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/psnistek.v7i1.10721

Abstract

This article analyzes the meaning and poetic devices of the poem "The Soldier" by Rupert Brooke toward the sacrafaction of British soldier in World War I. This research uses a qualitative method by applying a Formalistic Approach based on LG Alexander's theory. Data collection techniques are carried out through close reading and analyzed using content analysis to interpret the thematic and structural elements of the text. The findings show that this poem functions primarily to commemorate the war hero as a form of noble sacrifice for the homeland. This poem represents a romanticized form of patriotism, typical of early World War I literary works. The analysis identifies the use of one structural device (illustration), one meaning device (metaphor), and two sound devices: rhyme (with eight different patterns) and rhythm (with a consistent structure of six syllables). All of these devices collectively enhance the poem's beautiful verse and reflection of honor, legacy, and national devotion.
Lanskap Penggunaan Media Sosial di Kota Batam: Pendekatan Pemetaan Kuantitatif Angel Purwanti; Angeline Wong
Prosiding Vol 7 No 1 (2025): SNISTEK
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/psnistek.v7i1.10722

Abstract

This study aims to map the pattern of social media use in Batam City with a descriptive quantitative approach based on PSPP. A total of 384 respondents were selected through random sampling techniques, representing various age groups, genders, education, and location. The results show that Instagram and TikTok are the dominant platforms among young users, especially women, while Facebook and YouTube are more widely used by men. The Chi-Square test confirmed a significant relationship between gender and social media platform preferences (χ² = 29.45; p < 0.001). Analysis of social media usage dimensions—context, communication, collaboration, and connection—shows that engaging, polite, and interactive content is preferred over incentive-based promotions. These findings strengthen the relevance of Social Digital Literacy theory and Agenda Setting, as well as provide empirical contributions to the development of public communication strategies, community digital literacy, and demographic-based social media policies in Batam City
Analisis Strategi Bisnis dan Sistem Informasi Akuntansi terhadap Kinerja UMKM di Sumatera Utara Neni Marlina Br Purba; Yuliadi; Poniman
Prosiding Vol 7 No 1 (2025): SNISTEK
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/psnistek.v7i1.10723

Abstract

The objective of this study is to investigate the ways in which business strategies and accounting information systems (AIS) impact the performance of micro, small, and medium enterprises (MSMEs) in North Sumatra both partially and simultaneously. The phenomenon of low MSME performance, which is demonstrated by fluctuating turnover, stagnant profitability, and a lack of competitiveness, is the result of a lack of structured business strategy planning and ineffective use of accounting information systems. A questionnaire was used to collect data, and it was tested for validity and reliability. Selanjutnya, tes klasik asumsi, tes multiple linear regression, tes parsial, dan tes simultan dilakukan dengan menggunakan SPSS.The results indicate that business strategy has a positive and significant impact on SME performance, and SIA also has a positive and significant impact on SME performance. With an adjusted R² coefficient of 0.751, 75.1% of the variation in SME performance can be explained by these two variables, while the remaining 24.9% is influenced by other factors outside the scope of this study. The results indicate that the success of SMEs does not only depend on the right business strategy but also on the effective implementation of SIA to enhance operational efficiency, decision-making speed, and better competitiveness.
Hukum Internasional dan Tantangan Cybersecurity: Keamanan Digital di Era Global Sechilia Herdianti Nur; Padrisan Jamba
Prosiding Vol 7 No 1 (2025): SNISTEK
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/psnistek.v7i1.10724

Abstract

International law have an important role in addressing cyber security challenges in the interconnected digital era. Cyber security includes data protection and digital infrastructure that are crucial. Therefore, establishing international cooperation, effective regulation and increasing awareness are the main keys in dealing with complex and ever-evolving cyber. The development of information and communication technology in this digital era has also provided great benefits, but also presents serious challenges in the form of cyber threats.
Analisis Kasus Microsoft V. United States (2018) : Implikasi Terhadap Hukum International Mellinda Kharisty Mangulu; Lenny Husna
Prosiding Vol 7 No 1 (2025): SNISTEK
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/psnistek.v7i1.10725

Abstract

The Microsoft v. United States (2018) case stands as a landmark in the discourse of international law concerning jurisdiction over digital data in the era of global information exchange. The dispute began when the U.S. goverment, thourgh the Federal Bureau Of Investigation (FBI), issued a warrant to microsoft to provide email data of a criminal suspect stored on its servers located in Ireland. Microsoft refused on the grounds that data stored outside the U.S. territory could not be accessed under the domestic legal framework, namely the Stored Communications Act (SCA) of 1986. This conflic ignited a global legal debate on data sovereignity and cross border privacy protection. This article aims to explore the jurisdictional conflict and the legal diplomatic response thourgh the enacment of the CLOUD Act. Using a normative juridical approach, the article also discusses the broader impact on internaational law, digital plomacy, and the strategic role of higher educations institutions in promoting digital legal literachy.
Analisis Diagnosis Tingkat Kesehatan Mental Dengan Teknik Klasifikasi Algoritma C4.5 Erlin Elisa; Maslan, Andi; Simanjuntak, Pastima
Prosiding Vol 7 No 1 (2025): SNISTEK
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/psnistek.v7i1.10726

Abstract

Mental health has become an increasingly important issue amid the growing pressures of modern life, particularly in the workplace. Job demands, performance targets, and the dynamics of social relationships at work can trigger stress that negatively affects employee productivity and well-being. However, low awareness and social stigma surrounding mental health issues often result in stress going undetected at an early stage. This study aims to identify employee stress levels at a company in Batam City using a data mining approach. Data were collected through the distribution of questionnaires based on the DASS-21 (Depression Anxiety Stress Scales), which measures three main aspects: stress, anxiety, and depression. The data were analyzed using the Python programming language, with stages including preprocessing, transformation of scale values into numerical form, and the construction of a classification model using the C4.5 algorithm (Decision Tree Classifier). The results showed that the classification model was able to identify stress levels with an accuracy of 67%. The best performance was observed in the moderate stress class (class 1), with a precision value of 0.71 and a recall of 0.79. In contrast, the classification performance for minority classes such as no stress (class 0) and severe stress (class 2) was relatively low. These findings suggest that the C4.5 algorithm is reasonably effective in recognizing dominant stress patterns but requires further data processing and class-balancing techniques to improve overall model performance. This study is expected to serve as a foundation for early detection and more accurate handling of workplace stress

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