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INDONESIA
Jurnal Manajemen Bisnis
Published by Institut Bisnis Nusantara
ISSN : 14108992     EISSN : 26542757     DOI : -
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
​Esensi: Jurnal Bisnis dan Manajemen adalah jurnal ilmiah yang diterbitkan oleh Institut Bisnis Nusantara Jakarta. Jurnal ini fokus pada bidang akuntansi, bisnis, ekonomi, keuangan, dan manajemen.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 7 Documents
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Search results for , issue "Vol. 28 Issue 1 (2025)" : 7 Documents clear
PENGARUH GAYA KEPEMIMPINAN, BUDAYA KERJA ORGANISASI, KOMPETENSI PEGAWAI, TERHADAP KINERJA PEGAWAI DENGAN MOTIVASI KERJA SEBAGAI INTERVENING DI BADAN PUSAT STATISTIK Sentani, Pramaika Yoga; Onaning, Kamaruzzaman
ESENSI: Jurnal Manajemen Bisnis Vol. 28 Issue 1 (2025)
Publisher : Institut Bisnis Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56943/esensi.v28i1.59

Abstract

Badan Pusat Statistik (BPS) memiliki peran krusial dalam menyediakan data untuk menentukan arah kebijakan pembangunan negara. Untuk menjalankan tugas besar tersebut, BPS sangat bergantung pada kinerja pegawainya. Namun, kinerja pegawai dipengaruhi oleh berbagai faktor, sehingga penting untuk mengidentifikasi variabel yang paling berpengaruh di lingkungan kerja BPS. Penelitian kuantitatif ini bertujuan untuk menganalisis dan menguji secara empiris pengaruh gaya kepemimpinan, budaya organisasi, dan kompetensi pegawai terhadap kinerja pegawai, serta meninjau peran mediasi dari motivasi kerja. Sebanyak 100 pegawai aktif di kantor pusat BPS dipilih sebagai responden menggunakan teknik pengambilan sampel acak. Data primer dikumpulkan melalui kuesioner dan dianalisis menggunakan metode Structural Equation Modelling (SEM) dengan program SmartPLS, mencakup pengujian validitas, reliabilitas, dan model struktural. Hasil penelitian menunjukkan bahwa kompetensi pegawai memiliki pengaruh langsung dan signifikan terhadap kinerja. Sebaliknya, gaya kepemimpinan dan budaya organisasi tidak memiliki pengaruh langsung yang signifikan. Temuan menarik lainnya adalah peran motivasi kerja sebagai mediator. Budaya organisasi terbukti berpengaruh signifikan terhadap kinerja pegawai ketika dimediasi oleh motivasi kerja, menunjukkan bahwa budaya kerja yang baik dapat mendorong kinerja jika disertai dengan motivasi yang tepat. Namun, pengaruh gaya kepemimpinan dan kompetensi tidak menjadi signifikan terhadap kinerja ketika melalui motivasi kerja.
ANALISIS KINERJA KEUANGAN SEBELUM DAN SELAMA PANDEMI COVID-19 (STUDI PADA PERUSAHAAN SUBSEKTOR TELEKOMUNIKASI TAHUN 2017-2018) Mauna, Bunga; Onaning, Kamaruzzaman
ESENSI: Jurnal Manajemen Bisnis Vol. 28 Issue 1 (2025)
Publisher : Institut Bisnis Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56943/esensi.v28i1.60

Abstract

Pandemi Covid-19 memberikan dampak signifikan terhadap berbagai sektor ekonomi, termasuk industri telekomunikasi yang berperan penting dalam mendukung aktivitas komunikasi dan digitalisasi selama pembatasan sosial. Perubahan kondisi pasar akibat kebijakan work from home dan pembatasan mobilitas berpotensi memengaruhi kinerja keuangan perusahaan subsektor telekomunikasi. Penelitian ini bertujuan untuk menganalisis perbedaan kinerja keuangan sebelum dan selama pandemi Covid-19 pada perusahaan subsektor telekomunikasi yang terdaftar di Bursa Efek Indonesia periode 2017–2022. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan komparatif. Sampel penelitian ditentukan melalui teknik purposive sampling, sementara analisis data meliputi statistik deskriptif, uji normalitas, dan uji beda Wilcoxon Signed Rank Test. Hasil penelitian menunjukkan bahwa tidak terdapat perbedaan signifikan pada rasio likuiditas dan profitabilitas, sedangkan rasio solvabilitas dan aktivitas menunjukkan perbedaan yang signifikan sebelum dan selama pandemi Covid-19. Temuan ini mengindikasikan bahwa meskipun perusahaan mampu mempertahankan kemampuan likuiditas dan profitabilitasnya, tingkat ketergantungan terhadap pendanaan utang meningkat dan efisiensi operasional mengalami perubahan selama pandemi. Hasil penelitian diharapkan dapat menjadi masukan bagi manajemen perusahaan dalam merumuskan strategi pengelolaan keuangan yang lebih adaptif terhadap situasi krisis serta memberikan referensi bagi peneliti selanjutnya dalam mengkaji kinerja keuangan pada sektor yang terdampak pandemi.
PERAN BRAND IMAGE MEMEDIASI PERCEIVED QUALITY DAN SOCIAL MEDIA TERHADAP PURCHASE INTENTION Winadi Prasetyoning Tyas, Ari Anggarani; Billyyando, Billy
ESENSI: Jurnal Manajemen Bisnis Vol. 28 Issue 1 (2025)
Publisher : Institut Bisnis Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56943/esensi.v28i1.245

Abstract

In the midst of intense competition in the fashion industry, companies are required to understand factors influencing consumer purchase intention. Brand image is not formed directly but is influenced by perceived quality and social media marketing. This study aims to determine the effect of perceived quality and social media marketing on purchase intention with brand image as a mediating variable in the fashion industry. The study uses a quantitative approach by distributing questionnaires to 110 prospective Uniqlo buyers in Bekasi, referring to Hair's minimum sample rule (number of statements x 5). Data analysis uses Structural Equation Modeling Partial Least Square (SEM-PLS). Results show that perceived quality does not form brand image but directly drives purchase interest through rational evaluation of product quality. Social media marketing effectively builds brand image through visual content and digital interaction, but does not directly trigger purchases because young consumers are more critical of promotions. Brand image becomes a strong driving factor for purchase intention through emotional connections and social identity. Brand image mediates the influence of social media marketing on purchase intention, but does not mediate the perceived quality-purchase intention relationship. Perceived quality and social media marketing have different influence paths. Fashion companies need to develop integrated strategies that combine direct product quality communication with brand image building through social media.
The Influence of Brand Awareness and Brand Trust on Brand Loyalty of Halal Skincare Products: The Mediating Role of Brand Love Suryani, Wan
ESENSI: Jurnal Manajemen Bisnis Vol. 28 Issue 1 (2025)
Publisher : Institut Bisnis Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56943/esensi.v28i1.56

Abstract

This study aims to analyse the effect of brand awareness and brand trust on brand loyalty in Wardah brand halal skincare products, with brand love as a mediating variable. Using an explanatory quantitative approach, data was collected from 219 Muslim female respondents in Medan City through a Likert scale questionnaire. The analysis was conducted using Structural Equation Modeling based on Partial Least Square (SEM-PLS) with SmartPLS. The results showed that brand awareness and brand trust have a positive and significant effect on brand loyalty, both directly and indirectly through brand love. This finding indicates that consumer loyalty to halal skincare products is not only formed by brand recognition and trust, but also influenced by emotional attachment to the brand. This study provides a theoretical contribution by integrating cognitive and affective dimensions in shaping brand loyalty, and provides practical implications for marketing strategies for halal products that focus on young Muslim female consumers.
THE EFFECT OF MARKETING COMMUNICATION, EXPERIENTIAL MARKETING, AND CUSTOMER TRUST ON PURCHASE DECISIONS AT FORME FURNITURE Budiyanto, Albert
ESENSI: Jurnal Manajemen Bisnis Vol. 28 Issue 1 (2025)
Publisher : Institut Bisnis Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56943/esensi.v28i1.334

Abstract

This study investigates whether marketing communication, experiential marketing, and customer trust jointly and individually have significant effects on purchase decisions at Forme Furniture. The research employs an associative (explanatory) design. The population comprises all Forme Furniture customers in 2023 (N = 107). Using non- probability, saturated (census) sampling, the sample equals the population (n = 107). Data analysis includes validity and reliability tests, multiple linear regression, and F- and t- tests. The F-test results indicate that marketing communication, experiential marketing, and customer trust collectively exert a significant effect on purchase decisions. The t-tests show that each predictor—marketing communication, experiential marketing, and customer trust has a positive, statistically significant partial effect on purchase decisions at Forme Furniture.
EFFECTIVENESS ANALYSIS OF SAKTI APPLICATION IN SUPPORTING STATE FINANCIAL DISBURSEMENT AT BPOM IN 2024 Christiningrum, M. F.; Muhamad Jihan Naslin
ESENSI: Jurnal Manajemen Bisnis Vol. 28 Issue 1 (2025)
Publisher : Institut Bisnis Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56943/esensi.v28i1.335

Abstract

This study evaluates the effectiveness of the Sistem Aplikasi Keuangan Tingkat Instansi (SAKTI) in facilitating state financial disbursement at the Indonesian Food and Drug Authority (BPOM) in 2024, focusing on the role of user operators. Utilizing the DeLone and McLean Information Systems Success Model (2003), the study examines the influence of System Performance (SP), Information Effectiveness (IE), and Service Performance (SV) on SAKTI’s Net Benefit Effectiveness (NB). Employing Partial Least Square Structural Equation Modeling (PLS-SEM) with data from 18 user operator respondents collected via a Likert-scale questionnaire, the findings reveal that System Performance significantly impacts Net Benefit Effectiveness (path coefficient = 0.651, P = 0.025, f² = 0.508). In contrast, Information Effectiveness (path coefficient = -0.024, P = 0.479, f² = 0.000) and Service Performance (path coefficient = 0.247, P = 0.256, f² = 0.040) show no significant influence. The model explains 69.8% of the variance in Net Benefit Effectiveness (R² = 0.698). Challenges such as complex system features and limited training are identified. Recommendations include enhancing system reliability, simplifying interfaces, and providing regular training to optimize SAKTI’s effectiveness.
THE INFLUENCE OF SERVICE ASSURANCE, EMPOWERMENT, RESPONSIVENESS IN SERVICE RECOVERY, AND WORK MOTIVATION ON CUSTOMER SATISFACTION THROUGH THE MEDIATING OF SERVICE QUALITY: Case Study at PT. Brantas Abipraya (Persero) Aloysius Harry Mukti; Lalu Irjan Atmanegara
ESENSI: Jurnal Manajemen Bisnis Vol. 28 Issue 1 (2025)
Publisher : Institut Bisnis Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56943/esensi.v28i1.336

Abstract

The purpose of this research is to explore and analyze the influence of service assurance, empowerment, responsiveness in service recovery, and work motivation on customer satisfaction through the mediating role of service quality. This study was designed using a purposive sampling method with 320 respondents who are customers of PT Brantas Abipraya (Persero). Data were analyzed using the Structural Equation Model (SEM) with SmartPLS 4.0. The findings indicate that service assurance, empowerment, responsiveness in service recovery, and work motivation each have a positive influence on customer satisfaction. Furthermore, service quality successfully mediates the influence of service assurance, responsiveness in service recovery, and work motivation on customer satisfaction, but does not mediate the influence of empowerment on customer satisfaction.

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