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I Made Surya Negara Sudirman
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The Journal of Management, Digital Business, and Entrepreneurship
Published by PT. Global World Scientific
ISSN : -     EISSN : 30218276     DOI : https://doi.org/10.58857/JMDBE.2023.v01.i01
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
The Journal of Management, Digital Business, and Entrepreneurship (JMDBE) is a scientific journal with E-ISSN 3021-8276 published by the Global World Scientific which aims to publish articles of empirical and theoretical studies in the field of marketing management, finance, human resources, operations, strategy management, tourism management, digital business and entrepreneurship. Editors accept articles in English or Bahasa and were not delivered or published in another journal. Determination of the article that appeared determined by expert editors review results through double blind review process. JMDBE focuses related on various themes, topics and aspects management, digital business and entrepreneurship, including (but not limited) to the following topics: Human Resource Management, Financial Management, Behavioral Finance, Marketing Management, Strategic Management, Digital Business, Organizational Behavior, Operations Management, Change Management, Management of Sharia, Knowledge Management, Entrepreneurship, E-Business, Capital Market.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
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Search results for , issue "Vol. 2 No. 02 (2025)" : 5 Documents clear
Marketing Strategy to Increase Sales of Traletosi Coffee in Lembantongoa Village Andini, Siti Aisyah; Parani, Syamsul Bahri Dg.; Zahara, Zakiyah; Moh. Zeylo A.
The Journal of Management, Digital Business, and Entrepreneurship Vol. 2 No. 02 (2025)
Publisher : PT. Global World Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58857/JMDBE.2024.v02.i02.p01

Abstract

This research aims to find out and analyze the strategies used by the Traletosi ground coffee business to increase sales. The method used is a qualitative method and SWOT analysis (Strength, weakness, opportunity, threat). SWOT analysis is an analysis used to evaluate opportunities and threats in the external environment as well as strengths and weaknesses in the internal environment. The main focus of this research is on the mix of Segmentation, Targeting, Positioning, and Marketing. The research results obtained are the increasing use of strategy in marketing a product, the driving factor of which is generating greater profits or profits. The strategic analysis tool used to evaluate IFAS ( Internal Factor Analysis Summary) and EFAS (External Factor Analysis Summary) to evaluate internal and external factors that influence a business in the context of the Traletosi coffee business, by creating IFAS and EFAS tables as a marketing strategy to increase sales.
The Effect of Leadership and Compensation on Employee Performance at the Central Sulawesi Provincial DPRD Secretariat Yusfausan Pratama, Muhammad
The Journal of Management, Digital Business, and Entrepreneurship Vol. 2 No. 02 (2025)
Publisher : PT. Global World Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58857/JMDBE.2024.v02.i02.p02

Abstract

This study aims to analyze the effect of leadership and compensation on employee performance at the Secretariat of the DPRD of Central Sulawesi Province. The independent variables in this study are leadership and compensation, while the dependent variable is employee performance. The research population included all 69 employees of the DPRD Secretariat, with a sample size of 39 people determined through a simple random sampling technique using the Slovin formula with an error rate of 5%. This research uses a quantitative approach with a causal-comparative design. Data were collected through a five-point Likert scale questionnaire and tested for validity and reliability using Corrected Item-Total Correlation and Cronbach's Alpha. Data analysis was conducted through classical assumption tests, multiple linear regression analysis, and hypothesis testing using the t-test and F-test. The results of the analysis show that both leadership and compensation have a positive and significant effect on employee performance, both partially and simultaneously. The coefficient of determination (R²) shows that the leadership and compensation variables together are able to explain variations in employee performance with a substantial contribution. These findings indicate the importance of strengthening effective leadership and developing a fair and competitive compensation system in improving employee performance in the government sector.
Learning Interest and Academic Success: Investigating the Moderating Role of Infrastructure at Udayana University's Management Program Juniari, Ni Putu Metya; Wardani, Ni Wayan Rusma
The Journal of Management, Digital Business, and Entrepreneurship Vol. 2 No. 02 (2025)
Publisher : PT. Global World Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58857/JMDBE.2024.v02.i02.p05

Abstract

This study aims to examine the effect of learning interest on the Cumulative Achievement Index (GPA) of students of the Management Study Program at Udayana University, with campus infrastructure as a moderating variable. This study uses a quantitative approach and explanatory design to identify causal relationships between variables. The independent variable in this study is learning interest, the dependent variable is GPA, and the moderating variable is campus infrastructure. The population of the study was all active students of the Undergraduate Management Study Program at Udayana University, totaling 41 people, with a sampling technique using total sampling. Data were collected through a closed questionnaire based on a Likert scale and tested using a moderated regression analysis technique (MRA) with the help of statistical software. The results of the analysis show that learning interest has a positive and significant effect on students' GPA. Furthermore, campus infrastructure does not moderate the relationship, meaning that students' perceptions of campus infrastructure and facilities do not increase the influence of learning interest on academic achievement. The implications of this study indicate the importance of strengthening students' learning interest through a participatory pedagogical approach to create a conducive learning environment. These findings are expected to be a reference for policy makers in higher education environments in formulating strategies to improve the quality of education based on a holistic approach between internal and external aspects of students.
The Influence of Brand Ambassador on Consumer Purchase Decisions: A Study of Mie Sedaap Korean Spicy and K-Pop Enthusiasts in Bandung Gustiawan, Muhammad Riefla; Nurbasari, Anny
The Journal of Management, Digital Business, and Entrepreneurship Vol. 2 No. 02 (2025)
Publisher : PT. Global World Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58857/JMDBE.2024.v02.i02.p03

Abstract

The objective of this study is to determine and analyze the influence of the brand ambassador on purchase decisions. The research methods use quantitative with a descriptive and verificative approach. The sampling technique in this research uses purposive sampling. The sample for this study consists of 106 respondents who are over 17 years old, K-pop fans in Bandung and have purchased Mie Sedaap Korean Spicy. The results showed that the variables of brand ambassador and purchase decisions are in the good category. Furthermore, the brand ambassador has an influence on purchase decisions. And then, there is still needs improvement, especially when launching the new product. Consideration of launching new products in the future is expected to make consumers buy the product at the time of the product launch or close to the product launch date. With a successful product launch that convinces purchases, of course this will attract the attention of other potential consumers.
Analysis of the Influence of Price, Product Accessibility, and Consumer Emotions on Somethinc Skincare User Satisfaction Among the Young Generation of Bali Nandatio, Adhina; Sari, Ni Komang Putri Karina
The Journal of Management, Digital Business, and Entrepreneurship Vol. 2 No. 02 (2025)
Publisher : PT. Global World Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58857/JMDBE.2024.v02.i02.p04

Abstract

This study aims to analyze the effect of price, product accessibility, and consumer emotions on user satisfaction of Somethinc brand skincare among the younger generation in Bali. This study uses a quantitative approach with an associative research type. The independent variables studied are price (X₁), product accessibility (X₂), and consumer emotions (X₃), while the dependent variable is customer satisfaction (Y). The population of the study was the entire younger generation of Somethinc skincare users in Bali, with a non-probability sampling technique through the purposive sampling method. The sample consisted of 62 respondents selected based on certain criteria such as age 17–30 years and product use for at least the last three months. Data were collected using a questionnaire and tested for validity and reliability before being analyzed using multiple linear regression. The results of the study indicate that partially, price and consumer emotions have a positive and significant effect on customer satisfaction. Simultaneously, the three independent variables are also proven to have a significant effect on the level of user satisfaction of Somethinc skincare products. These findings indicate that a marketing strategy that considers competitive price aspects and positive emotional experiences will have a significant impact on increasing the satisfaction and loyalty of young consumers. The practical implications of these results provide a basis for companies to develop more focused and customer experience-based marketing strategies, especially in the dynamic and competitive skincare market.

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