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All Journal Teaching and Learning Journal of Mandalika (Teacher) International Journal of Social Service and Research Jurnal Abmas Negeri (JAGRI) Tadulako International Journal of Applied Management (TaJAM) The Journal of Management, Digital Business, and Entrepreneurship Journal of Humanities, Community Service, and Empowerment
Parani, Syamsul Bahri Dg.
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Dinamika Faktor Pribadi Terhadap Keputusan Pembelian Smartphone OPPO Di Kota Palu Rizaldi, Muhammad; Parani, Syamsul Bahri Dg.
Teaching and Learning Journal of Mandalika (Teacher) e- ISSN 2721-9666 Vol. 4 No. 2 (2024)
Publisher : Institut Penelitian dan Pengembangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh faktor pribadi yang mencakup umur dan tahap dalam siklus hidup, pekerjaan, gaya hidup, serta kepribadian dan konsep diri terhadap Keputusan pembelian masyarakat palu barat membeli smartphone Oppo di Kota Palu. Metode penelitian yang digunakan adalah metode deskriptif kausal dengan pendekatan kualitatif. Teknik penarikan sampel yang digunakan dalam penelitian ini adalah teknik sampling incidental sebanyak 75 responden. Teknik analisis yang digunakan adalah analisis regresi linear berganda dengan program SPSS 26. Pengumpulan data dilakukan secara langsung dengan menyebarkan kuesioner pada responden. Hasil penelitian menunjukan bahwa faktor-faktor seperti umur, tahap dalam siklus hidup, pekerjaan, dan gaya hidup terbukti memiliki pengaruh signifikan terhadap keputusan pembelian. Konsumen muda dengan gaya hidup aktif dan pekerjaan yang mendukung penggunaan teknologi cenderung memilih model smartphone dengan spesifikasi tinggi dan fitur canggih. Meskipun kepribadian dan konsep diri tidak menunjukkan pengaruh signifikan secara individual, gabungan semua variabel tersebut secara simultan memberikan dampak yang berarti terhadap keputusan pembelian. Temuan ini memberikan wawasan berharga bagi OPPO untuk merancang strategi pemasaran yang lebih efektif, dengan mempertimbangkan demografi, pekerjaan, dan gaya hidup konsumen di Palu Barat.
Marketing Strategy to Increase Sales of Traletosi Coffee in Lembantongoa Village Andini, Siti Aisyah; Parani, Syamsul Bahri Dg.; Zahara, Zakiyah; Moh. Zeylo A.
The Journal of Management, Digital Business, and Entrepreneurship Vol. 2 No. 02 (2025)
Publisher : PT. Global World Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58857/JMDBE.2024.v02.i02.p01

Abstract

This research aims to find out and analyze the strategies used by the Traletosi ground coffee business to increase sales. The method used is a qualitative method and SWOT analysis (Strength, weakness, opportunity, threat). SWOT analysis is an analysis used to evaluate opportunities and threats in the external environment as well as strengths and weaknesses in the internal environment. The main focus of this research is on the mix of Segmentation, Targeting, Positioning, and Marketing. The research results obtained are the increasing use of strategy in marketing a product, the driving factor of which is generating greater profits or profits. The strategic analysis tool used to evaluate IFAS ( Internal Factor Analysis Summary) and EFAS (External Factor Analysis Summary) to evaluate internal and external factors that influence a business in the context of the Traletosi coffee business, by creating IFAS and EFAS tables as a marketing strategy to increase sales.
Cooperative Business Competitiveness Model Based on Business Type in Palu City Parani, Syamsul Bahri Dg.; Syamsuddin, Syamsuddin; Ponirin, Ponirin; Sukardi, Sukardi
International Journal of Social Service and Research Vol. 5 No. 5 (2025): International Journal of Social Service and Research
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/ijssr.v5i5.1230

Abstract

The advancement of science and technology has intensified global economic competition, often marginalizing community-based economic systems, such as cooperatives. Despite their constitutional role as pillars of Indonesia’s national economy, cooperatives in Palu City struggle with internal and external challenges, weakening their competitiveness. While prior studies have examined cooperative strategies generically, this research introduces novelty by developing type-specific competitiveness models for savings and loan, service, consumer, and producer cooperatives in Palu City, integrating SWOT analysis with Porter’s Generic Strategy and 2020 Indonesian Cooperative Empowerment Policies a framework underexplored in existing literature. Used a qualitative descriptive approach, 57 cooperatives were analyzed via purposive sampling, focusing on digitally adaptive and policy-aligned strategies. Findings reveal distinct strategies for each type: savings and loan cooperatives require aggressive digitalization and market expansion; service cooperatives need cost leadership and operational improvements; consumer cooperatives benefit from market network diversification and e-marketing; and producer cooperatives must prioritize branding and real-time bookkeeping. These tailored strategies address gaps in prior studies, which often overlook business-type heterogeneity. The study’s implications extend to policymakers and cooperative managers, advocating for targeted interventions aligned with local conditions and national policies. Future research should evaluate the implementation efficacy of these models longitudinally and across regions to validate their adaptability.
THE EFFECT OF SOCIAL MEDIA TIKTOK SHOP ON IMPULSE PURCHASES MEDIATED BY EMOTIONAL RESPONSE IN GENERATION Z IN PALU CITY Ramadhani, Jihan; Parani, Syamsul Bahri Dg.; Santi, Ira Nuriya
JURNAL INTERNASIONAL UNIVERSITAS TADULAKO Vol 6 No 2 (2024): August : Tadulako International Journal of Applied Management
Publisher : Master of Management Study Program, Faculty of Economics and Business, Tadulako University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59769/tajam.v6i2.140

Abstract

This study aims to determine the effect of TikTok Shop on impulse purchases mediated by emotional responses. This type of research is quantitative research which is one type of research whose specifications are systematic, planned and clearly structured from the beginning to the creation of its research design. The population in this study is an element of Generation Z in Palu City whose number is unknown. In this study using purposive sampling technique, which is a sampling technique with certain considerations so that the number of samples obtained was 90 people who were Generation Z in Palu City. Hypothesis testing was carried out using the Structural Equation Model (SEM) method using Partial Least Square (PLS) software, namely SmartPLS 3.0 software. So that the results showed that the TikTok Shop Social Media Variable had a positive and significant effect on Generation Z Impulse Purchases in Palu City. The TikTok Shop Social Media variable has a positive and significant effect on the Emotional Response of Generation Z in Palu City. The Emotional Response variable has a positive and significant effect on Generation Z Impulse Purchases in Palu City. The Emotional Response variable mediates the effect of Social Media TikTok Shop on Generation Z Impulse Purchases in Palu City.
THE INFLUENCE OF ACADEMIC SERVICE QUALITY ON STUDENT SATISFACTION MEDIATED BY TUITION FEES AT THE POSTGRADUATE PROGRAM OF TADULAKO UNIVERSITY IN PALU CITY Syaiful, Muhamad; Bachri, Syamsul; Parani, Syamsul Bahri Dg.
JURNAL INTERNASIONAL UNIVERSITAS TADULAKO Vol 7 No 1 (2025): Tadulako International Journal of Applied Management
Publisher : Master of Management Study Program, Faculty of Economics and Business, Tadulako University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59769/tajam.v7i01.173

Abstract

This study means to look at and dissect the impact of scholastic assistance quality on understudy fulfillment interceded by educational expenses at the Tadulako College Postgraduate program in Palu City. Questionnaires were distributed to students for data collection. The participants in this study were master's and doctoral students enrolled in Tadulako University's Postgraduate Program in Palu City during the 2023–2024 academic year. The inspecting method utilized likelihood examining. deciding the quantity of tests utilizing the slovin equation and got an example of 100 individuals as respondents. Using Smart-PLS 4.0 software, the measurement model (outer model) and structural model (inner model) are evaluated as part of the data analysis technique, which makes use of descriptive statistical analysis and partial least square (PLS) analysis. The outcomes showed that the nature of scholarly administrations affected understudy fulfillment, getting a way coefficient worth of 0.483 and a P-worth of 0.000. The immediate impact of scholastic help quality on educational expenses has a way coefficient worth of 0.564 and a P-worth of 0.000. The path coefficient and the P-value for the direct effect of tuition fees on student satisfaction were 0.366 and 0.000, respectively. The academic service quality variable has a path coefficient value of 0.207, a P-value of 0.00, and an upsilon v value of 0.898, all of which indicate that tuition fees have a significant indirect impact on student satisfaction.
Building Entrepreneurial Character and Marketing Talents In Primary School Students Through the Market Day Program Maharani, Andi Nur Dean; Sutomo, Maskuri; Parani, Syamsul Bahri Dg.; Farid
Journal of Humanities, Community Service, and Empowerment Vol. 1 No. 1 (2024)
Publisher : PT. Global World Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58857/JHCSE.2024.v01.i01.p05

Abstract

The aim of this research is to determine the benefits of character building and developing the entrepreneurial spirit of students at SD Inpres 3 Ulatan in the Market Day program. The Market Day program is an entrepreneurship program to develop students' character. Within the scope of education, students must always be directed to change themselves through a creative and innovative spirit through quality superior programs. In elementary schools, this concept is important in suppressing the flow of entrepreneurship and creating superior competitive people. The research method used is a descriptive qualitative method. Data collection was carried out using primary data collection techniques; namely, the researcher directly took data from the field relating to implementation problems by directly reviewing the planning and implementation activities of market day at school, conducting interviews with school principals, teachers, parents, and students, as well as taking documentation in the form of supporting photos during Market Day activities. The informants in this research were students who were involved as buyers, teachers, parents, students, and school principals. The research results show that the implementation of Market Day is one of the programs implemented at SD Inpres 3 Ulatan, Parigi Moutong district to develop students' entrepreneurial spirit and mentality. In addition, teachers use contextual activities to improve students' skills.
Improving the Competitiveness of Culinary Businesses through Education on Halal Certified Food and Beverage Products in Masaingi Village Parani, Syamsul Bahri Dg.; Muslimin, Muslimin; Miru, Sulaeman; Nofal, Mohammad; Dwiwijaya, Kadek Agus
Jurnal Abmas Negeri (JAGRI) Vol. 6 No. 1 (2025): Volume 6 Nomor 1 Juni 2025
Publisher : Sarana Ilmu Indonesia (salnesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36590/jagri.v6i1.1218

Abstract

In the era of globalization, halal certification has become a crucial element in the marketing of food, beverages, and pharmaceuticals, particularly for culinary businesses. This is due to the increasing demand from Muslim consumers who require products that comply with halal standards. In Islam, consumed food and products must be halal and thoyyib, as prescribed in the Qur'an and Hadith. However, most SMEs businesses in Desa Masaingi have yet to obtain halal certification, which ensures that their products and services meet the halal standards set by the Halal Product Assurance Agency (BPJPH). This community service aimed to enhance the knowledge and awareness of both the community and business actors about the importance of halal certification, halal production processes, and the market opportunities that can open up by obtaining such certification. The methods used included location observation, inspection of home industries, education on halal and thoyyib products, and registration for Business Identification Numbers (NIB) and halal certification through the OSS application and BPJPH official website. The results of this community service showed that these activities successfully improved the community's understandingof halal principles and motivated culinary business actors to obtain halal certification. Consequently, culinary business actors in Desa Masaingi, particularly in the Pangi tourist area, are expected to be more open to the halal certification process and enhance their product competitiveness in broader markets.
Co-Authors Andini, Siti Aisyah Dwiwijaya, Kadek Agus Farid IRA NURIYA SANTI Maharani, Andi Nur Dean Maskuri Sutomo Moh. Zeylo A. Muslimin Muslimin Nofal, Mohammad Ponirin Ponirin, Ponirin Ramadhani, Jihan Rizaldi, Muhammad Sukardi Sukardi Sulaeman Miru Syaiful, Muhamad Syamsuddin Syamsuddin Syamsul Bachri Zakiyah Zahara