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All Journal International Journal of Supply Chain Management Journal of Secretary and Business Administration The Journal of Management, Digital Business, and Entrepreneurship Jurnal Manajemen Maranatha
Anny Nurbasari
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Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Transportation

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SUPPLY CHAIN MANAGEMENT ETHICS: ANALYZE THE BUSINESS Nurbasari, Anny; Adiprimadana Sanjaya, Fanlia; Khaidarmansyah, Khaidarmansyah; Maulamin, Taufan; thaib, Muprihan; Hendri, Edduar; Yuli Sugiarti, Diyah; septarina, Linda; Fetrimen, Fetrimen; Rismita, Rismita; Kosasih, Kosasih
International Journal of Supply Chain Management Vol 9, No 2 (2020): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

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Abstract

Abstract- The purpose of this paper is to describe a conceptual framework of Supply Chain Management Ethics (SCM-ethics). In any organization and related business, it is very important to understand the need for business ethics and examine the moral and ethical values of the flow of business work. It can be said that business ethics is the pillar for every business and organization because whenever the industry for business is communicating with their clients, employees and related people. The ethics and the social image of the organization will be in the focus for all the, directly and indirectly, persons who are part of the organization or activities as well as passively contributing in the growth of organization. Government has already established law and regulations for every trade now it is is the duty of any business for an organization to follow these rules and guidelines to maintain the dignity and trust of all towards the business. There are many factors which are directly related to business ethics such as increasing product price employee salary commitment to other parties and fulfillment of orders. The business manager is the most important person who has the responsibility to maintain the ethical status of the business. Time by time the norms and meaning of business ethics our changing. The philosophy e of every business and its ethics determines the base purpose of company e and also so helpful to obtain and improve the aims of the business. Ethics can be defined as an indirect protocol for rules which govern the business decision on daily e for periodical basis. For this purpose, the basic key terms are finance, finance paradigm, business issues, Human resource Management trade unions common Management strategy, sales, and marketing, emerging issues, production, property, modern history of property rights, slaves as property e, nature versus social construct, intellectual property and many more.
Enterprises supply chain management for development of business Syamsiah Badruddin; Anny Nurbasari; M. Ariza Eka Yusendra; Paisal Halim; Andri Winata; EF Sigit Rochadi; Stefanus Rumangkit; Hartono Hartono; Meiyanti Widyaningrum; Rhini Fatmasari; Baharuddin Baharuddin; Donna Sampaleng
International Journal of Supply Chain Management Vol 9, No 2 (2020): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

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Abstract-Institutional and social capital theories can help to understand how social enterprises can contribute and transform sustainable supply chains. This article introduces a framework that seeks to understand social enterprise and entrepreneurship capabilities in transforming institutions to strengthen supply chain sustainability and briefly gives some preliminary findings related to social capital and supply chains. Presently the social entrepreneurship has many areas to explore and having exceptionally golden opportunities to reform the business research. With this article an analytical model and business model is proposed for commercial entrepreneurship. It also works as a bridge between many communities and the industries. Here it is also presented a roadmap for the future scope of industrial development. In this study it is try to explain that how a social entrepreneurship can work by providing high end services and user demands and also refer to establish many new industries. The new findings and the upcoming possible demands of a user are focused by this article.
An Analysis of Aligning Supply Chain Management With Business Strategy Anny Nurbasari; M. Saputra; Paisal Halim; Viola De Yusa; Ramlan Siregar; Besti Lilyana; I Wayan Suparta
International Journal of Supply Chain Management Vol 9, No 3 (2020): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

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Abstract- The main objective in this research is attempting to demonstrate alignement mechanism of supply and bussiness strategy. Companies are beginning to view supply chain management and procurement as a rising priority.  Procurement has traditionally been a cost-driven model, finding suppliers that can provide the best product at the lowest cost. In stressing the sociotechnical qualities of the supply chain, it is argued the bussiness is the only common element to the entire demand chain. Brand strategy management should be both a demand and supply chain priority, in contrast to its general demand chain focus. It is restrictive lawful rights that secure works of initiation, structure or work of art. A business strategy of any work save the distribution,  creation or clearance of the rights to education, melodic, imaginative work, sensational, computer program, or to utilization of a business print or mark. Results showed that having a strong brand not only supports your interactions with stakeholders but with your employees and suppliers too. This is especially important if you are driving transformation within the organization.
Strategi Bauran Pemasaran Terhadap Kepuasan Wisatawan (Studi pada D'dieuland) Ryxwel Alexander; Anny Nurbasari
Jurnal Sekretaris dan Administrasi Bisnis Vol 7 No 1 (2023): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : Akademi Sekretari Manajemen Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v7i1.293

Abstract

Tingkat pertumbuhan ekonomi di Indonesia tentunya dipengaruhi oleh berbagai sektor yang ada, terutama pada sektor industri pariwisata yang dapat dikatakan sebagai salah satu pendorong pertumbuhan ekonomi bagi sebuah negara, salah satunya objek wisata D’dieuland yang berada di kabupaten Bandung Barat. Pada umumnya dalam memasarkan suatu produk maupun jasa, sebagai individu atau perusahaan memerlukan strategi bauran pemasaran agar mampu bersaing untuk mendapatkan suatu keuntungan. Penelitian ini bertujuan untuk menguji bauran pemasaran (7p) terhadap kepuasan wisatawan. Teknik pengumpulan data menggunakan kuisioner yang dibagikan kepada 100 responden, dengan teknik pengambilan sampel purposive sampling serta teknik analisis data menggunakan metode Partial Least Square (PLS). dapat disimpulkan hanya variabel product dan process yang memiliki pengaruh signifikan terhadap kepuasan wisatawan.
Pengaruh Social Media Marketing dan Influencer Marketing Terhadap Keputusan Pembelian Konsumen Produk Skincare Azarine di Universitas Kristen Maranatha Purba, Deva Giovani; Nurbasari, Anny
Jurnal Sekretaris dan Administrasi Bisnis Vol 8 No 2 (2024): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : Akademi Sekretari Manajemen Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v8i2.467

Abstract

In the midst of competition with various local and even international skincare brands, Azarine develops and carries out In the midst of competition with various local and international skincare brands, Azarine develops and implements various marketing strategies to influence consumer purchase decisions. The objective of this study is to examine the impact of social media marketing and influencer marketing on purchasing decisions for Azarine skincare products at Universitas Kristen Maranatha. This research adopts a quantitative approach. The population consists of students from Universitas Kristen Maranatha. The target population includes both male and female students who have purchased Azarine products. Data collection involved distributing survey questionnaires via Google Forms. The obtained data will be analyzed using Smart PLS software. The findings of this study indicate that social media marketing positively influences purchase decisions. Influencer marketing also exerts a strong positive influence on purchase decisions. Moreover, these two marketing factors complement each other in positively influencing purchase decisions.
Analisis Daya Tarik Wisata, Kualitas Pelayanan Dimediasi Kepuasan Wisatawan dan Keterlibatan Wisatawan, pada Minat Berkunjung Ulang (Pengembangan Wisata Berkelanjutan di Pulau Padar Nurbasari, Anny; Aribowo, Agus; Budiningsih, Tatik; Morgan, Gerry; Raihin, Yusuf Osman
Jurnal Sekretaris dan Administrasi Bisnis Vol 8 No 2 (2024): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : Akademi Sekretari Manajemen Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v8i2.469

Abstract

This research aims to analyze the influence of tourist attractions and service quality on tourists' intention to visit again, with tourist satisfaction and tourist involvement as mediating variables. The research was conducted at the Pulu Padar tourist destination using quantitative methods by distributing questionnaires to 300 respondents using a non-probability sampling technique, namely a purposive sampling technique, including domestic and foreign visitors. Data collection through interviews, observations and distributing questionnaires using Google forms distributed via social media and direct surveys. Data processing and hypothesis testing uses the Structure Equation Modeling (SEM) method. The research results show that there is a positive influence of Destination Image on Tourist Satisfaction, Service Quality has a positive influence on Tourist Satisfaction, and there is no influence of Tourist Engagement. regarding Interest in Revisiting. Furthermore, destination image and service quality do not have a positive effect on intention to visit again, which is mediated by tourist satisfaction and tourist involvement. This research provides practical implications for managers of Padar Island tourist destinations, namely considering the diversification of products and experiences offered. This may include developing new attractions, cultural events or tour packages that appeal to different market segments.
Pengaruh Country Of Origin, Perceived Quality, Dan Brand Image Terhadap Purchase Intention (Studi Kasus Pada Konsumen Pengguna Smartphone Samsung Di Kota Bandung) muhaqi, jodi; Nurbasari, Anny
Jurnal Sekretaris dan Administrasi Bisnis Vol 8 No 1 (2024): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : Akademi Sekretari Manajemen Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v8i1.310

Abstract

Indonesia is one of the countries withhuge numbers of Internet users. Indonesia's population of 250 million is a big market. Indonesian smartphone users are alsoproliferating. One of the smartphone market leaders is Samsung. This study aimed to determine the effect of country of origin, perceived quality, and brand image on purchase intention. The research design used in this research is causal explanatory. The samplehas beenusing a Samsung Smartphone for more than 1 year and is a student. the number of respondents used is 130 respondents. Based on the results of the study, there is an influence of Country of origin on Purchase Intention of Samsung Smartphone users. There is an influence of Perceived quality on the Purchase Intention of Samsung Smartphone users. There is an influence of Brand image onthePurchase Intention of Samsung Smartphone users. For this reason, researchers suggest Samsung smartphones, to be able to improve Country of origin, Perceived quality, and Brand image as variables that can encourage consumer Purchase Intentions.
Konsep Pemasaran Melalui Internet Anny Nurbasari
Jurnal Manajemen Maranatha Vol 1 No 2 (2002)
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v1i2.147

Abstract

Tulisan ini mencoba membuka wawasan kita untuk mengenal dan mendalami paradigma baru dalam manajemen pemasaran, yang berkaitan dengan kemajuan teknologi pemasaran khususnya pemasaran internet (internet marketing).Pemasaran lewat internet sebagai media komunikasi baru makin lazim dilakukan dan makin berpengaruh karena efisiensinya (lengkap, detail, akurat, cepat, mudah, hemat, murah, dan berjangkauan luas). Secara otomatis ini meningkatkan customer intimacy dan customer satisfaction.Kata kunci: media digital internet, bauran pemasaran yang diperluas, segmentasi berdasarkan life style pengguna internet, faktor kunci untuk strategi website (6 Cs).
Kajian Pengaruh Pelayanan Umum terhadap Lalu-Lintas Jalan Tol Anny Nurbasari
Jurnal Manajemen Maranatha Vol 1 No 1 (2001)
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v1i1.154

Abstract

Globalisasi secara tdiak langsung berdampak pada pergeseran nilai-nilai kehidupan masyarakat. Di sisi lain, kehidupan masyarakat terhadap sarana pelayanan lalu-lintas cenderung meningkat. Pelaku bisnis di sektor jasa penyelenggara jalan tol khususnya Cawang-Tanjung Priok mencanangkan program Service Excellence untuk makin meningkatkan mutu pelayanan pengguna jalan tersebut.Ada 4 (empat) unsur pokok pelayanan jalan tol yang merupakan satu kesatuan yaitu kecepatan pelayanan transaksi pada gerbang tol, ketepatan pelayanan informasi mengenai kondisi jalan tol ke pengguna, keramahan petugas operasi dan pelayanan lalu lintas jalan tol serta kenyamanan fasiitas jalan dan perlengkapannya.Kata kunci: mutu, kehandalan, daya tanggap, jaminan, empati, bukti fisik berwujud
Impact of Brand Identity and Brand Identity-Cognitive Style Fit on Consumer-Based Brand Equity with Brand Image as a Mediating Variable in Toko Kecil Club Gradiyanto, Adrian; Nurbasari, Anny; Agus, Herdiansyah
The Journal of Management, Digital Business, and Entrepreneurship Vol. 2 No. 01 (2024)
Publisher : PT. Global World Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58857/JMDBE.2024.v02.i01.p01

Abstract

Brand value that is based on consumers (consumer-based brand equity) and is developed through brand identity that is by consumers' thinking characteristics is still very limited, even though consumers' ways of thinking are very diverse. This research aims to determine the influence of brand identity and brand identity that matches consumers' way of thinking (BICS fit) on CBBE, which is linked to the mediating variable (brand image). Using the explanatory research method, 11,000 Instagram followers of the Toko Kecil club became the population. The sample consisted of 386 people (slovin) using a simple random sampling technique. The results of this research show that brand identity has a positive effect on CBBE, brand identity has a positive effect on brand image, brand image has a positive effect on CBBE, brand identity mediated by brand image has a positive effect on CBBE, BICS fit has a positive effect on CBBE, BICS fit has a positive effect on brand image, brand image has a positive effect on CBBE, BICS fit which is mediated by brand image has a positive effect on CBBE. The results of this research can help clubs strategically overcome problems that arise and can provide a deeper understanding of the importance of brand identity, cognitive style, and brand image in achieving CBBE in the futsal club industry.
Co-Authors Adiprimadana Sanjaya, Fanlia Agus, Herdiansyah Andri Winata Aribowo, Agus Baharuddin Baharuddin Besti Lilyana, Besti EF Sigit Rochadi Fetrimen, Fetrimen Gradiyanto, Adrian Gustiawan, Muhammad Riefla Hartono Hartono I Wayan Suparta . Khaidarmansyah, Khaidarmansyah KOSASIH KOSASIH, KOSASIH Linda Septarina, Linda M. Ariza Eka Yusendra M. Saputra Maulamin, Taufan Meiyanti Widyaningrum Morgan, Gerry muhaqi, jodi Paisal Halim Purba, Deva Giovani Raihin, Yusuf Osman Ramlan Siregar Rhini Fatmasari Rismita, Rismita Ryxwel Alexander Sampaleng, Donna Stefanus Rumangkit Syamsiah Badruddin Tatik Budiningsih thaib, Muprihan Viola De Yusa Yuli Sugiarti, Diyah