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Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Published by Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia
ISSN : -     EISSN : 30482488     DOI : 10.61132
Core Subject : Science,
Decision Sciences, Operations Research & Management
Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis, It is a collection of papers or scientific articles that have been presented at the National Research Conference which is held regularly every two years by the Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia. The paper topics published in the Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis the sub-groups of Human Resource Management, Financial Management, Marketing Management, Public Sector Management, Operations Management, Supply Chain Management, Corporate Governance, Business Ethics, Management Accounting and Capital Markets and Investment and other relevant fields and this journal is published 1 year 2 times (June and December).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 119 Documents
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Peran Diplomasi Ekonomi Berkelanjutan dalam Mewujudkan Indonesia Emas 2045 Muhammad Farhan Surez
Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis Vol. 1 No. 1 (2024): Juni : Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/prosemnasimkb.v1i1.21

Abstract

This article examines the strategic role of sustainable economic diplomacy in achieving the vision of Golden Indonesia 2045. Sustainable economic diplomacy is defined as diplomatic efforts aimed at promoting environmentally friendly and inclusive economic growth through strong international relations, trade agreements, economic cooperation, and foreign direct investment (FDI). The analysis shows that through economic diplomacy, Indonesia can gain access to international markets, attract FDI, foster innovation and technology transfer, and strengthen regional and multilateral cooperation. These strategies support inclusive and environmentally sustainable economic growth, helping Indonesia to overcome global challenges and achieve long-term development goals. Recommendations include strengthening the capacity of economic diplomacy, effective inter-agency coordination, and inclusive policies.
Pengaruh Brand Image dan Word of Mouth terhadap Keputusan Pembelian : Studi Kasus Maharani Cake House di Tangerang Selatan Suryani Suryani
Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis Vol. 1 No. 1 (2024): Juni : Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/prosemnasimkb.v1i1.22

Abstract

This research aims to uncover the relationship between Brand Image and Word of Mouth on consumer purchasing decisions at Maharani Cake House. With the background of a high number of people with disabilities in Indonesia, Maharani Cake House emerges as a solution for social inclusion and creating job opportunities for them. A strong brand image and word-of-mouth recommendations are considered to influence customer satisfaction. The research method used is quantitative descriptive with a questionnaire. The data analysis results show that Brand Image and Word of Mouth have a significant influence on purchasing decisions, in line with consumer theory. These findings are consistent with previous research stating that a strong brand image and social interaction play an important role in shaping purchasing decisions. The research conclusion emphasizes the importance of building a strong brand image and enhancing social interaction to improve customer satisfaction and brand loyalty. Therefore, it is recommended for companies to continuously strengthen their brand image and foster word of mouth to increase consumer trust and expand market share.
The Impact of Infrastructure Development, Education, Tourism, and Agriculture on Regional Economic Growth in Indonesia Yusuf Iskandar; Kurniawan Kurniawan; Alzetrho Baja Pratama; Yana Priyana
Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis Vol. 1 No. 1 (2024): Juni : Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/prosemnasimkb.v1i1.23

Abstract

In order to better understand the complex links between infrastructure development, education, tourism, agriculture, and regional economic growth in Indonesia, this study uses structural equation modeling with partial least squares, or SEM-PLS. The research makes use of a 287-observation dataset and applies rigorous measurement model evaluation, bootstrapping analysis, structural model estimation, and model validation against multiple fit indices. The results show a strong positive correlation between each sector—agriculture, tourism, education, and infrastructure development—and regional economic expansion. The necessity for comprehensive, integrated development strategies is highlighted by the interconnectedness of these interactions. In order to promote balanced and resilient regional economic growth, the findings provide policymakers with useful insights and highlight the significance of ongoing investments in infrastructure, education, and sustainable tourism and agricultural practices.
Pengaruh Influencer dan E-Wom terhadap Minat Beli Konsumen pada Produk N’pure di Tangerang Selatan dengan Brand Trust Sebagai Variabel Intervening Nabila Fitri
Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis Vol. 1 No. 1 (2024): Juni : Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/prosemnasimkb.v1i1.24

Abstract

This research discusses the influence of Influencers and eWOM on consumer buying interest in N'pure products in South Tangerang with Brand Trust as an intervening variable. Nowadays, the biggest purchases are made online through e-commerce and people look for references through social media. Influencers are familiar figures among social media users. Influencers who are honest will always be more trusted by their followers. That way, whatever the influencer recommends, their followers tend to be interested in that product. Coupled with positive reviews and ratings on e-commerce, it will increase consumers' trust in a product which can increase interest in purchasing a product. The aim of this research is to review and find out how influential influencers and eWOM are on consumer buying interest, using brand trust as an intervention. This research uses quantitative methods with a questionnaire survey with a total of 60 respondents. From the results of this research, it can be seen that influencers have an influence on increasing the Brand Trust of a product and eWOM has a great influence on consumer buying interest. Brand Trust has a positive effect on Purchase Intention. Even though Influencers are not significant in influencing Purchase Interest, increasing trust in the brand will make a product brand known to many people, in other words it will influence consumer purchasing interest.
Pengaruh Influencer Marketing dan Brand image terhadap Keputusan Pembelian Produk Wardah di Tangerang Selatan Lapania Konita
Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis Vol. 1 No. 1 (2024): Juni : Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/prosemnasimkb.v1i1.25

Abstract

Nowadays, many brands, be it in the field of beauty or others, utilize influencer marketing as one of the promotional strategies to market their products. Moreover, now that everyone has social media, it is easier to launch marketing strategies through influencer marketing. Brand image also has an important role in improving purchasing decisions, with a strong brand image consumers will not hesitate to buy and even make repeat purchases. This study aims to identify the impact of influencer marketing and brand image on Wardah's purchasing decisions in South Tangerang. The research method used is a quantitative approach involving 55 respondents, and distributing questionnaires using Google Forms. Respondents taken are individuals who have used Wardah products at least once. The data used consisted of primary data. The analysis technique applied is Partial Least Squares (PLS), by conducting validity, reliability, and hypothesis testing. The results showed that both influencer marketing and brand image have a significant (positive) impact on purchasing decisions.
Peningkatan Seal Online Player Loyalty: Peran Experiental Value, Promosi, dan Player Satisfaction (Seal Online Gladius) Bayu Adhi Nugroho; Andriya Risdwiyanto
Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis Vol. 1 No. 1 (2024): Juni : Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/prosemnasimkb.v1i1.26

Abstract

Information technology (IT) plays an important role in supporting various aspects of modern life and industry. This research used quantitative methods with purposive sampling technique for sampling. Respondents were taken from members of the Seal Online Gladius community in an application called Discord totaling 298 members with a sample of 58 respondents. The research results showed that the contribution of the independent variable influence to the dependent variable was 13.8%, while partially the experiential value and the promotion did not have a significant effect on players’ loyalty. However, the player satisfaction has a significant effect on their loyalty.
Pengaruh Sosial Media dan Kepercayaan Konsumen Terhadap Keputusan Pembelian Platform Tokopedia di Tangerang Selatan Sultan Afryan Novendra
Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis Vol. 1 No. 1 (2024): Juni : Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/prosemnasimkb.v1i1.27

Abstract

This research reviews the influence of social media and trust on purchasing decisions on the Tokopedia platform in South Tangerang. The background reflects significant changes in consumer behavior due to developments in information technology, especially in online commerce. The goal is to analyze the factors that influence purchasing decisions with a focus on social media and consumer trust. Quantitative methods are used to collect and analyze data from consumers in the region. Research findings show that although social media does not have a positive influence on purchasing decisions, consumer trust has a significant influence on purchasing decisions. The implication is the importance of strengthening consumer trust in building effective marketing strategies on e-commerce platforms, as well as the need to develop theories of consumer behavior in the digital era.
Pengaruh Inovasi Produk dan Brand Ambassador EXO Terhadap Keputusan Pembelian: Studi Kasus Terhadap Konsumen Scarlett Whitening di Tangerang Selatan Novita Ramadayanti
Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis Vol. 1 No. 1 (2024): Juni : Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/prosemnasimkb.v1i1.28

Abstract

This study aims to analyze the influence of product innovation and brand ambassador to purchasing decisions Scarlett Whitening body lotion tube products in South Tangerang. Scarlett Whitening, a local Indonesian beauty brand, is known for a variety of skin care products such as body lotions, scrubs, scrubs, serums, and creams that aim to brighten and maintain healthy skin. With the motto" Reveal your Beauty, " Scarlett has managed to increase the confidence of its users. This study uses Partial Least Square (PLS) method with the help of SmartPLS and quantitative approach through google form questionnaire survey. The sample consisted of 60 respondents who had bought Scarlett tube body lotion products and knew the boy band EXO. The results showed that product innovation has a significant influence on purchasing decisions with a statistical t-value of 2.263 ≥ 1,96 and p-value of 0.000 ≤ 0,05. In addition, brand ambassadors also have a significant influence on purchasing decisions with a statistical t-value of 3.123 ≥ 1,96 and p-value of 0.000 ≤ 0,05.
Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan dan Implikasinya Pada Loyalitas Pelanggan Kosambi Maternal and Children Center Azhara Ajeng Niswara
Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis Vol. 1 No. 1 (2024): Juni : Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/prosemnasimkb.v1i1.29

Abstract

Kosambi Maternal and Children Center is a basic and specialized medical services with specialization in maternal and Child Services that seeks to maintain consumer loyalty by improving the quality of services and seeks to maintain consumer satisfaction in maternal and Child Health Services. This study aims to analyze the effect of service quality variables on customer satisfaction variables and their implications on customer loyalty Kosambi Maternal and Children Center. Data processing in this study using the method of Partial Least Square (PLS) with the help of SmartPLS. This study uses a quantitative approach. The method used is a survey method through questionnaires that are distributed digitally through google forms. The samples used in this study were 92 respondents taken from Kosambi Maternal and Children Center patients at random. The results of this study showed that the effect of customer satisfaction has a significant effect on customer loyalty with a T-statistic value of 7.426 ≥ 1,96 or p values of 0.000 ≤ 0,05. The quality of Service has a significant effect on customer satisfaction with T-statistic value of 5.435 ≥ 1,96 or p values of 0.000 ≤ 0,05. Service quality significantly affects customer loyalty with t-statistic value of 2.993 ≥ 1,96 p values of 0.003 ≤ 0,05.
Pengaruh Kualitas Produk, Harga, dan Suasana Toko Terhadap Minat Pembelian Ulang Konsumen Pada KKV di Wilayah Tangerang dan Tangerang Selatan Annisa Mu’izztikhomah
Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis Vol. 1 No. 1 (2024): Juni : Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/prosemnasimkb.v1i1.30

Abstract

This research was conducted to determine the influence of product quality, price, store atmosphere on consumer repurchase intention at KKV in the Tangerang and South Tangerang areas. The number of respondents was 88 who were selected through purposive sampling. The research uses the SEM-PLS analysis method with SmartPLS4 software. The results of this research show that product quality, price and store atmosphere have a positive and significant effect on repurchase intention.

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