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Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Published by Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia
ISSN : -     EISSN : 30482488     DOI : 10.61132
Core Subject : Science,
Decision Sciences, Operations Research & Management
Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis, It is a collection of papers or scientific articles that have been presented at the National Research Conference which is held regularly every two years by the Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia. The paper topics published in the Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis the sub-groups of Human Resource Management, Financial Management, Marketing Management, Public Sector Management, Operations Management, Supply Chain Management, Corporate Governance, Business Ethics, Management Accounting and Capital Markets and Investment and other relevant fields and this journal is published 1 year 2 times (June and December).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 118 Documents
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Analisis Ancaman Penipuan yang Terjadi pada Penjual dalam E-comerce Bagi Dunia Bisnis di Tahun 2024 Dwi Indah Oktaviani
Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis Vol. 1 No. 1 (2024): Juni : Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/prosemnasimkb.v1i1.11

Abstract

This research aims to investigate the experiences and protection strategies against fraud in digital business, focusing on Anafoya store that sells clothing products. The study reveals various challenges faced by sellers in dealing with fraud in the context of digital business. This study employs a qualitative approach with a case study research design through in-depth interviews. The interview results highlight several common forms of fraud, such as non-payment in COD transactions and returns of goods that do not match their condition. To address these challenges, Anafoya store has implemented proactive protection strategies, such as strengthening payment verification procedures and tightening return policies.
Analisis Evaluasi Pelaksanaan Tugas Dinas Koperasi, Usaha Kecil Menengah, Perindustrian Dan Perdagangan Kabupaten Pelalawan Tio Ardiyansyah; Seger sugianto; Nella suwarno
Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis Vol. 1 No. 1 (2024): Juni : Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/prosemnasimkb.v1i1.12

Abstract

The aim of this research is to determine the evaluation of the implementation of the duties of the Department of Cooperatives, Small and Medium Enterprises, Industry and Trade of Pelalawan Regency in developing the Bono batik industry. This research was carried out by looking at the evaluation of the implementation of tasks in the development of the Bono batik industry from several points of view, namely coaching, facilitating facilities and infrastructure, and supervision. In its implementation the researcher carried out data analysis using a descriptive survey where the researcher described the actual situation of what happened. during research by collecting data, classifying and analyzing so that an analytical formulation of the problems faced can be obtained and then a conclusion can be drawn. The type of data used is primary data obtained directly from respondents, namely the Head of the Industrial Development Section and all batik craftsmen at Rumah Batik Andalan. Meanwhile, secondary data is in the form of books, official government documentation obtained from the Industrial Development Section and Rumah Batik Andalan. To collect data, researchers used questionnaires, interviews and observations. Based on the results of research conducted by researchers regarding the Evaluation of the Implementation of the Duties of the Pelalawan Regency Cooperatives, Small and Medium Enterprises, Industry and Trade Department in Industrial Development (Batik Bono Industrial Study), it can be concluded that the implementation is in the score range of 195 in the Poorly Implemented category. Which means it hasn't been implemented well.
Analisis Penggunaan E-Commerce Bagi UMKM Di Era Digital Dicha Putri Rezkia
Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis Vol. 1 No. 1 (2024): Juni : Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/prosemnasimkb.v1i1.13

Abstract

The development of digital technology, especially e-commerce, has brought significant impacts to Micro, Small and Medium Enterprises (MSMEs). This research aims to identify the benefits and challenges of using e-commerce for MSMEs, as well as strategies that can be implemented to optimize the use of this platform. The research method used is a literature study to analyze information related to the benefits, challenges, and e-commerce promotion-strategies for MSMEs. The research findings show that e-commerce provides significant benefits, such as sales and market growth, and operational efficiency. However, MSMEs are also faced with challenges, such as the cost of technology adoption, low levels of digital literacy, and data security issues. To overcome these challenges, effective e-commerce promotion-strategies, such as building strong digital infrastructure, improving digital skills, and facilitating the use of e-commerce platforms, can be applied. The implication of this study is the importance of support and guidance for MSMEs in adopting e-commerce to remain competitive in the digital era.
Bahasa Inggris sebagai Katalis Perubahan: Memberdayakan Mahasiswa Manajemen Indonesia untuk Mendorong Pertumbuhan Ekonomi Berkelanjutan Bayu Ade Prabowo
Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis Vol. 1 No. 1 (2024): Juni : Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/prosemnasimkb.v1i1.14

Abstract

This classroom action research aimed to explore an innovative approach to teaching English that specifically targets the development of communication skills required for implementing sustainable business strategies. The study was conducted at the Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia (STIEPARI) Semarang, involving 30 management students. The research employed a mixed-methods approach, collecting data through surveys, interviews, classroom observations, and English proficiency tests. The findings revealed that the innovative teaching method, which integrated sustainability concepts and focused on developing relevant business communication skills, effectively enhanced students' English competence and understanding of applying sustainability concepts in business. The increased English proficiency positively impacted students' comprehension and ability to implement sustainability principles in business contexts. The study concludes that integrating sustainability concepts into English language learning for business purposes is an effective strategy for developing management students' competencies as change agents in promoting sustainable business practices. Recommendations for future research include expanding the sample, conducting longitudinal studies, exploring teachers' perspectives, and collaborating between business management academics and English language experts.
Berinovasi dengan TikTok: UMKM Lokal dan Langkah-Langkah Menghadapi Dinamika E-Commerce di Tahun 2024 Siswanto Siswanto
Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis Vol. 1 No. 1 (2024): Juni : Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/prosemnasimkb.v1i1.15

Abstract

In the growing digital era, the use of TikTok by local Micro, Small, and Medium Enterprises has become a significant concern in an effort to expand markets and increase sales. This article analyzes the challenges and strategies that can be adopted by in facing e-commerce dynamics and utilizing the TikTok Platform as E-Commerce effectively. The research method used is using a qualitative approach method by conducting literature studies and literature studies. The method for data collection is obtained from the official website (e-commerce usage data) and studying theories from various literatures related to the research. The results show the importance of efficient advertising budget management, optimization of logistics and delivery, improved skills in content creation, strategic collaboration, and campaign performance monitoring as key steps in facing challenges and taking advantage of opportunities in TikTok Commerce. Through a deep understanding of market dynamics and the implementation of appropriate strategies, MSMEs can strengthen their presence in TikTok Commerce and increase their competitiveness in the competitive e-commerce ecosystem. Translated with DeepL.com (free version)
Optimalisasi Pemanfaatan Dana Desa Terhadap Pembangunan di Desa Tanjungsari, Kecamatan Pacitan, Kabupaten Pacitan Aida Fatma; Lego Karjoko
Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis Vol. 1 No. 1 (2024): Juni : Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/prosemnasimkb.v1i1.16

Abstract

The use of Village Funds does not always go according to plan and optimally. Tanjungsari Village has become one of the villages with the largest Village Fund income in the last two years. This research aims to look at the optimization of the use of Village Funds carried out by the Tanjungsari Village government as a manifestation of the implementation of Law number 6 of 2014 concerning Villages. The research method used in this research is descriptive analysis method with a qualitative approach. The results of this research are divided into three, the first is that the Village Fund has been utilized by Tanjungsari Village for village development and community empowerment in accordance with the priorities for utilizing Village Funds based on directions from the central government. Second, the use of Village Funds in Tanjungsari Village has provided many benefits for the people of Tanjungsari Village which are in accordance with the objectives of the Village Fund. Third, the use of Village Funds in Tanjungsari Village has not been running optimally because the use of Village Funds is still unable to solve the problem of unemployment and poverty and significantly increase original village income in Tanjungsari Village.
Pengaruh Pemasaran Digital, Kualitas Layanan Elektronik dan Citra Merek terhadap Keputusan Konsumen Menggunakan Aplikasi Ovo Nurul Sriminarti
Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis Vol. 1 No. 1 (2024): Juni : Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/prosemnasimkb.v1i1.17

Abstract

The behavior of digital wallet users in Indonesia depends on individual preferences, user habits, and other factors. Consumers' decisions in using digital finance applications are influenced by various factors, including digital marketing, the quality of electronic services and the brand image of the digital finance applications they use. This research aims to determine the influence of digital marketing, electronic service quality and brand image on consumer decisions to use the OVO application in the Jabodetabek area. The method used in this research is a quantitative method that is associative. Data was collected using a questionnaire distributed via Google Form to 155 respondents who used the OVO application. The sampling technique uses purposive sampling. Data processing in this research used the IBM Statistical Package for the Social Sciences (SPSS) ver.25. Based on the results of hypothesis testing, it shows that: (1) digital marketing variables have a positive and significant effect on consumer decisions to use the OVO application (2) electronic service quality variables have a positive and significant effect on consumer decisions to use the OVO application (3) brand image variables have a positive and significant effect on consumer decisions to use the OVO application and (4) digital marketing variables, electronic service quality and brand image together have a significant influence on consumer decisions to use the OVO application.
Sinergi Keberlanjutan: Mengungkap Pengaruh Green Compensation and Benefits terhadap Peningkatan Kinerja Karyawan Ani Puspitasari; Dyah Palupiningtyas; Krisnawati SN
Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis Vol. 1 No. 1 (2024): Juni : Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/prosemnasimkb.v1i1.18

Abstract

This study examines the impact of Green Compensation and Benefits on employee performance and the factors influencing its effectiveness using a mixed-methods approach. Quantitative results show a significant positive relationship between employees' perceptions of these practices and their performance. Qualitative findings reveal key factors influencing effectiveness, including perceived fairness, clear communication, and alignment with personal values. This study contributes to the Green Human Resource Management (GHRM) literature by demonstrating the specific role of Green Compensation and Benefits in promoting pro-environmental behavior and enhancing employee performance. Practical implications for HR managers are emphasized, including the importance of designing fair, transparent, and value-aligned systems. Future research is suggested to investigate the generalizability of findings, employ longitudinal designs, and explore interactions between Green Compensation and Benefits and other GHRM practices. A holistic approach to GHRM can motivate employees' pro-environmental behavior and better achieve organizational sustainability goals.
Perubahan Konsumen Digital: Mengantisipasi Perubahan Perilaku Konsumen dalam Bisnis E-Commerce Tahun 2024 Agus Saputra
Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis Vol. 1 No. 1 (2024): Juni : Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/prosemnasimkb.v1i1.19

Abstract

This research aims to analyze the changes in digital consumer behavior in the context of e-commerce business until 2024. Through a qualitative approach with a focus on literature studies, the analysis identifies factors that influence changes in digital consumer behavior, including increased online shopping activities, shifting purchasing preferences, the use of mobile devices, digital payment trends, data security and privacy, and the influence of social, cultural, and new technological factors. The analysis shows that consumers are increasingly demanding better user experience, flexibility in payment methods, and guaranteed data security and privacy. Meanwhile, new technologies such as artificial intelligence and collaboration with influencers also play an important role in influencing consumer behavior. Thus, the proposed suggestions include improving user experience, flexibility in payment methods, investment in new technologies, collaboration with influencers, and prioritizing data security and privacy. It is hoped that the results of this study can help e-commerce businesses to better understand the changes in digital consumer behavior and develop effective strategies in dealing with them.
Kebangkitan E-commerce Bertenaga AI: Mengubah Lanskap Bisnis di Tahun 2024 Yema Charista Zelda; Bayu Ade Prabowo; Yuniarto Rahmad Satato
Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis Vol. 1 No. 1 (2024): Juni : Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/prosemnasimkb.v1i1.20

Abstract

The rapid adoption of artificial intelligence (AI) in e-commerce is revolutionizing the business landscape. This study explores the rise of AI-powered e-commerce and its impact on business models, strategies, and market dynamics in 2024. Through a multiple case study approach, focusing on leading e-commerce companies such as Amazon, Alibaba, and Shopee, the research reveals that AI is fundamentally transforming the way businesses operate in the digital economy. AI enables enhanced personalization, operational efficiency, and improved customer experiences, driving the emergence of new business models and competitive advantages. However, the adoption of AI also creates significant challenges, including implications for the workforce, ethical concerns surrounding data privacy and algorithmic bias, and potential impacts on market dynamics and competition. The study highlights the need for a strategic and ethical approach to AI adoption, collaboration among stakeholders, and adaptive regulatory frameworks. It concludes with recommendations for businesses, policymakers, and future research to navigate the transformative impact of AI in e-commerce. The findings contribute to the literature on digital transformation and disruptive innovation, offering valuable insights for managers, practitioners, and researchers.

Page 2 of 12 | Total Record : 118

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