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Communica : Journal of Communication
Published by PT Penerbit Ilmiah Indonesia
ISSN : -     EISSN : 30464765     DOI : https://doi.org/10.61978/communica
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
Communica : Journal of Communication with ISSN Number 3046-4765 (Online) published by Indonesian Scientific Publication, is a leading open-access and peer-reviewed scientific journal dedicated to the dissemination of high-quality research in the field of communication. Since its establishment, Communica has been committed to publishing research articles, theoretical papers, case studies, and innovative analyses that undergo rigorous peer review to ensure the highest standards of academic excellence.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 5 Documents
 1 
Search results for , issue "Vol. 2 No. 2 (2024): April 2024" : 5 Documents clear
Systemic Drivers of Effective Crisis Communication: A Narrative Review Across Contexts Hapsari, Galuh Kusuma; Ananda, Annisa Rizki
Communica : Journal of Communication Vol. 2 No. 2 (2024): April 2024
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v2i2.645

Abstract

Organizational communication is pivotal in sustaining institutional resilience during crises, yet systematic evidence from Southeast Asia and Indonesia remains limited. This narrative review aims to synthesize recent empirical findings on internal and external communication strategies, with a focus on their effectiveness in fostering trust, engagement, and organizational reputation. Literature published between 2019 and 2024 was retrieved from Scopus, Google Scholar, and PubMed using Boolean search strings, and a total of XX eligible studies were included in the final synthesis. Findings indicate that internal strategies emphasizing transparency, emotional support, and digital connectivity enhance employee morale and cohesion, while external strategies rely on pre-crisis reputation, real-time messaging, and sensitivity to socio-political contexts. The growing use of social media and AI enables real-time sentiment analysis and tailored outreach, though ethical concerns and technological disparities between developed and developing countries remain significant barriers. This review reaffirms the Situational Crisis Communication Theory (SCCT), while proposing contextual adaptations that incorporate cultural diversity and technological complexities. Practically, the study highlights the urgency of systemic reforms, capacity building, and adaptive policies to strengthen organizational communication in Indonesia and the broader Southeast Asian region.
Integrating VR in Communication Practices: A Multisectoral Narrative Review with Emphasis on Education, Healthcare, and Marketing in Global Contexts Pratama, Alfian; Patrissia, Ressa Uli
Communica : Journal of Communication Vol. 2 No. 2 (2024): April 2024
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v2i2.646

Abstract

The integration of Virtual Reality (VR) and immersive technologies in communication is reshaping how individuals engage, interact, and learn across various sectors. This narrative review explores the applications and challenges of VR in education, healthcare, marketing, and cultural heritage communication. The study aimed to analyze current literature to uncover the transformative potential and limitations of VR-based communication practices. The review utilized a comprehensive literature search in databases such as Scopus, PubMed, and Google Scholar using keywords including "Virtual Reality," "Immersive Communication," "Augmented Reality," and "Narrative Review." Inclusion criteria prioritized peer-reviewed studies from 2010 to 2024 focusing on VR applications in communication contexts. Studies unrelated to communication, non-empirical works, and unpublished materials were excluded. Results show that VR enhances learning outcomes, social-emotional skills, and engagement in educational settings; improves therapeutic communication and patient care in healthcare; strengthens brand engagement in marketing; and facilitates access to cultural content globally. However, key challenges remain, including infrastructure limitations, cost barriers, social adaptation, and regulatory issues. Factors such as policy support, stakeholder training, and equitable design are vital for broader adoption. This review emphasizes the strategic role of VR in modern communication while calling for interdisciplinary research and policy reforms to ensure ethical and inclusive deployment. Addressing these systemic and contextual barriers is essential to realizing VR’s full potential.
Framing Risk and Social Norms: Effective Communication Strategies to Increase COVID-19 Vaccine Uptake Vanie, Adevy; Hariyanti, Anggelina
Communica : Journal of Communication Vol. 2 No. 2 (2024): April 2024
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v2i2.765

Abstract

Effective communication strategies are essential to combat vaccine hesitancy and enhance public health outcomes, particularly during global health crises such as the COVID-19 pandemic. This study investigates the impact of various communication framings educational, loss vs. gain framing, and social normative appeals on COVID-19 vaccine uptake. The objective is to identify strategies that are psychologically and culturally attuned to diverse populations. Using a systematic review and meta-analysis of 49 randomized controlled trials (RCTs), alongside case studies from China and the UK, this study evaluates the effectiveness of message types in promoting vaccine acceptance. Data were synthesized using fixed- and random-effects models, and subgroup analysis was conducted based on framing strategy and psychological orientation. Results show that loss-framed and normative messages significantly outperform gain-framed or generic formats. Educational messages produced pooled risk ratios (RRs) of 1.23–1.28, while loss-framed messages achieved an RR of 1.45. Case studies highlighted that individual framing works better for audiences with low institutional trust, whereas community framing is more effective in collectivist cultures and among those with strong just-world beliefs. Message effectiveness also varied by education level and cultural context. These results underscore the importance of tailored, psychologically informed, and culturally contextualized communication. The study contributes a nuanced framework for vaccine promotion based on behavioral science and highlights the need for adaptive, inclusive public health messaging in future crises.
Telehealth Inequity and Youth Engagement: A Mixed Methods Study of Access, Literacy, and Culture Bahrianoor; Febriana, Ajeng Iva Dwi
Communica : Journal of Communication Vol. 2 No. 2 (2024): April 2024
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v2i2.766

Abstract

Telemedicine is increasingly promoted to reduce healthcare disparities in rural regions, yet rural youth remain underserved by digital health innovations. This mixed methods study combined national survey data from Hungary and Sub-Saharan Africa (n = 3,240 adolescents) with 46 in-depth interviews and 12 focus groups in Southeast Asia to examine infrastructural, educational, economic, and cultural barriers to telemedicine adoption. Results showed that fewer than 50% of rural households in Sub-Saharan Africa had stable electricity and only 24% reported internet access, compared to 88% and 62% respectively in rural Hungary. Device ownership was also limited, with just 18% of rural Sub-Saharan youth owning smartphones. Digital health literacy scores were significantly lower among rural adolescents, while cultural preferences for traditional medicine and skepticism toward digital platforms further reduced uptake. Economic constraints, particularly the cost of mobile data, posed additional barriers. Ethical issues around privacy and consent were critical, especially for minors. These findings highlight the need for affordable infrastructure expansion, school-based digital literacy programs, and culturally sensitive outreach. The study concludes that telemedicine can transform rural healthcare access if implemented through equitable infrastructure investment, inclusive education, and participatory, youth-centered policy design.
Cross-Cultural Advertising in Southeast Asia: Market Trends, Digital Engagement, and Cultural Adaptation Saipul
Communica : Journal of Communication Vol. 2 No. 2 (2024): April 2024
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v2i2.774

Abstract

This study aims to analyze cross-cultural advertising in Southeast Asia (SEA) between 2019 and 2024, with particular attention to market growth, digital engagement, and cultural adaptation strategies that influence advertising effectiveness. A mixed qualitative-quantitative approach was employed, relying on secondary data from Mordor Intelligence, EMARKETER, and Campaign Asia. Theoretical frameworks from Hofstede’s cultural dimensions, Hall’s high/low context theory, and postcolonial perspectives were applied to interpret advertising practices. Findings indicate that campaigns integrating local languages, regional influencers, and visual storytelling outperform standardized global content. Mobile-first strategies aligned with cultural values increase engagement, while high-context communication enhances message retention. Personalized mobile content and culturally embedded apps strengthen consumer trust and loyalty. The study concludes that cultural adaptation is essential for effective advertising in SEA. Inclusive and culturally attuned strategies foster stronger brand loyalty and higher conversion rates. The insights provide practical guidance for marketers operating in the region’s competitive and diverse digital markets.

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