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Communica : Journal of Communication
Published by PT Penerbit Ilmiah Indonesia
ISSN : -     EISSN : 30464765     DOI : https://doi.org/10.61978/communica
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
Communica : Journal of Communication with ISSN Number 3046-4765 (Online) published by Indonesian Scientific Publication, is a leading open-access and peer-reviewed scientific journal dedicated to the dissemination of high-quality research in the field of communication. Since its establishment, Communica has been committed to publishing research articles, theoretical papers, case studies, and innovative analyses that undergo rigorous peer review to ensure the highest standards of academic excellence.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 5 Documents
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Search results for , issue "Vol. 3 No. 1 (2025): January 2025" : 5 Documents clear
Analysis of Marketing Public Relations Strategy by. U Provider in Enhancing Brand Awareness Through Social Media Ochsa Dwiprakasa, Muhammad; Misnawati, Desy; Zinaida, Rahma Santhi; Isnawijayani
Communica : Journal of Communication Vol. 3 No. 1 (2025): January 2025
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v3i1.397

Abstract

This study aims to analyze the marketing public relations strategies the By.U provider employs to increase brand awareness through social media. The research method used is a qualitative approach with several data collection techniques, including interviews, observation, and documentation. The data analysis employed is qualitative data analysis, which involves three main activities: data reduction, data presentation, and conclusion drawing or verification. Based on the research findings, it can be concluded that.U's marketing public relations planning strategy almost entirely adheres to the dimensions and indicators in the strategic planning process outlined by Whalen, known as Whalen’s 7-Step Strategic Planning Process. The only shortcoming lies in the situational analysis dimension, where U did not fully implement a SWOT analysis but only utilised certain aspects. The marketing public relations efforts By.U have generally been successful and aligned with the Three Ways Strategy concept by Thomas L. Harris. However, areas still need improvement, such as the frequency of interaction by the By.U team on Instagram comments, which is rarely done, and the repetitive use of the same color scheme in their posts, leading to follower fatigue. Moreover, there is a lack of broader outreach to less tech-savvy individuals. Additionally, the brand awareness of By.U users and potential users, according to Aaker's (1991) theory, is still at the brand recognition level.
Journalistic Convergence in Digital Media Transformation: A Study on Sriwijaya Post and sripoku.com Rustam; Isnawijayani; Misnawati, Desy; Amin, Zaid
Communica : Journal of Communication Vol. 3 No. 1 (2025): January 2025
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v3i1.486

Abstract

This study examines the transformation of journalistic practices in response to digital media developments, focusing on Sriwijaya Post and Sripoku.com. Using a qualitative descriptive approach, data were collected through interviews and observations with journalists at both the field and editorial levels. The findings reveal that media convergence has significantly impacted journalistic workflows, necessitating journalists to adopt multimedia skills, including video production, real-time reporting, and social media engagement. This transformation involves structural and strategic newsroom changes to facilitate cross-platform content production. As part of a regional media network, Sriwijaya Post and Sripoku.com have embraced digital platforms for content delivery and as a primary revenue stream, particularly through services such as Google AdSense. The study contributes to a deeper understanding of how regional media in Indonesia navigate the challenges of digital convergence while maintaining journalistic integrity and sustaining their role in a rapidly evolving media ecosystem.
The Effect of Social Media on Complex Buying Behavior in Insurance Industry with Age as Moderating Variable Azman, Siti Nur Fadilah; Mohamad, Siti Hajar
Communica : Journal of Communication Vol. 3 No. 1 (2025): January 2025
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v3i1.512

Abstract

The increasing popularity of social media has provided a new opportunity for businesses to boost sales. The slow growth of insurance penetration rate in Malaysia, leaves many Malaysians at financial risk. Hence understanding how social media can affect complex buying behavior should help insurance companies to boost their sales. This study will focusing in Klang Valley population, since it is diverse in term of race, financial status and religion making it a suitable sample.  This study is using theory of Reasoned Action and Social Identity Theory to investigate how social media can give effect on complex buying behavior in insurance industry with age as moderating factor. The methodology used in this study is online survey, it was designed and distributed to target respondents in Klang Valley using purposive sampling. A total of 211 responses were gained and only 178 from them are valid responses. The responses were analyzed with SPSS and Partial Least Square structural equation modeling (PLS-SEM). The finding of the study discuss both user review and social proof were discovered to have significant influence on complex buying behavior in insurance industry. However social media influencer does not significantly affect complex buying behavior. Furthermore, it was also found that age does not moderate the relationship between user review and complex buying behavior in insurance industry. The results contribute to the academic literature by reinforcing the relevance of TRA and SIT in understanding consumer decision-making in complex purchases.
Spinoza's Critique of Descartes' Dualism and The Relevance of Both In The Digital Age Hasibuan, Damri
Communica : Journal of Communication Vol. 3 No. 1 (2025): January 2025
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v3i1.629

Abstract

The digital era presents complex philosophical and ethical challenges, prompting an evaluation of traditional frameworks like mind-body dualism for new ethical foundations. This paper critically examines Baruch Spinoza's critique of René Descartes' dualism and their contemporary relevance in addressing the ethical and existential challenges of the digital age. Employing library research and a critical-philosophical approach, this study analyzes primary and secondary texts. This research finds that while Descartes' rationalism laid the groundwork for modern scientific epistemology, its inherent dualism contributes to digital ethical and existential crises. Conversely, Spinoza's monistic ethics of unity and natural order offer an alternative framework for navigating the moral dilemmas of a digital society. The study concludes by emphasizing the importance of synthesizing individual and relational rationality as a strong ethical foundation for human progress amidst rapid technological advancement.
Cross-Cultural Communication in MNCs: Insights into Structural Barriers and Strategic Solutions – A Narrative Review Aquarini
Communica : Journal of Communication Vol. 3 No. 1 (2025): January 2025
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v3i1.648

Abstract

This narrative review examines the complex landscape of communication in multinational corporations (MNCs), focusing on intercultural and structural challenges that affect internal communication and organizational cohesion. The study aims to synthesize recent findings and evaluate the effectiveness of current strategies in overcoming barriers such as language differences, cultural misalignments, and hierarchical communication structures. Using a structured review approach, the research draws on peer-reviewed literature from Scopus, Web of Science, and Google Scholar, analyzing thematic insights from qualitative and quantitative studies published over the past decade. The findings confirm that intercultural communication challenges—particularly language barriers and cultural diversity—remain persistent in MNC settings. Additionally, hierarchical organizational structures inhibit information flow and reduce employee engagement. Notably, the dominance of English as a corporate language can both facilitate and obstruct communication depending on local employees' proficiency levels. However, digital communication platforms and adaptive strategies that consider local cultural contexts have shown promise in mitigating these issues. The discussion emphasizes the importance of revisiting organizational communication policies, encouraging flatter hierarchies, and investing in intercultural training. These measures are key to fostering inclusive, responsive, and effective communication ecosystems. This review contributes to the literature by bridging systemic insights with practical implications, suggesting that a balanced global-local communication approach is critical for organizational resilience in diverse international contexts.

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