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Communica : Journal of Communication
Published by PT Penerbit Ilmiah Indonesia
ISSN : -     EISSN : 30464765     DOI : https://doi.org/10.61978/communica
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
Communica : Journal of Communication with ISSN Number 3046-4765 (Online) published by Indonesian Scientific Publication, is a leading open-access and peer-reviewed scientific journal dedicated to the dissemination of high-quality research in the field of communication. Since its establishment, Communica has been committed to publishing research articles, theoretical papers, case studies, and innovative analyses that undergo rigorous peer review to ensure the highest standards of academic excellence.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 4 Documents
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Search results for , issue "Vol. 3 No. 4 (2025): October 2025" : 4 Documents clear
Determining The Brand Identity of Setu Babakan In Various Promotional Media As A Betawi Cultural Tourism Destination Themotia Titi Widaningsih; Fit Yanuar
Communica : Journal of Communication Vol. 3 No. 4 (2025): October 2025
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v3i4.761

Abstract

Proper branding facilitates promotion efforts for managers. Good promotion can increase tourist visits. This study aims to identify branding aspects including brand demographics, personality, character, positioning, name, logo and slogan, ticket prices, and promotional media. The study was conducted in the Betawi cultural tourism area of Setu Babakan, using quantitative research. Data collection was carried out by distributing questionnaires to tourists. Focus group discussions were conducted with managers and the community. The results showed that Setu Babakan tourists were predominantly male, college graduates, both diploma and bachelor's, aged 20-30 years and private sector employees. Tourists utilize social media to obtain tourism information. Setu Babakan visitors are tourists who enjoy traveling and love the beauty of nature and culture.
Optimising Digital Public Relations in the Transformation of Smart and Sustainable City Communication: A Case Study of Jakarta and Bandung Yulia, Irla; Fajrini, Nurkhalila; Mulyajati, Enggar
Communica : Journal of Communication Vol. 3 No. 4 (2025): October 2025
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v3i4.844

Abstract

The present study analyses the strategic role of digital public relations (PR) in supporting the transformation of public communication towards Smart Sustainable Cities (SSCs) in Jakarta and Bandung. Using a qualitative case study approach, data were collected through interviews, digital media observation, and analysis of official smart city platforms. Thematic analysis was used to identify key patterns. Findings reveal that both cities use super-apps and social media to improve efficiency, transparency, and digital engagement. Challenges include human resource limitations, low digital literacy among certain groups, one-way communication dominance, and suboptimal system integration. Opportunities arise from the strong digital infrastructure and widespread social media. The study concludes that strengthening human capacity, targeted literacy programs, and interactive communication strategies are essential for effective digital PR in SSCs.
The Role of SEO Content Writer in Increasing The Organic Traffic of Akurat.co Website Syafitri, Dinda Nur; Priatna, Wahyu Budi
Communica : Journal of Communication Vol. 3 No. 4 (2025): October 2025
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v3i4.1167

Abstract

This study examines the role of SEO Content Writers in increasing the organic traffic of the Akurat.co website. The rapid growth of digital media has reshaped how audiences access information, making Search Engine Optimization (SEO) an essential strategy for enhancing visibility and engagement in online journalism. Specifically, this study explores how SEO Content Writers contribute to improving organic traffic in a digital newsroom context an area that remains underexplored compared to general marketing focused SEO studies. Using a qualitative approach, data were collected through in depth interviews with three informants: a Senior Managing Editor of SEO as the key informant, supported by an SEO Content Writer and the Entertainment Editor of Akurat.co. Furthermore, literature studies were utilized to enrich the analysis and support data interpretation. The findings highlight that SEO Content Writers play a strategic role in keyword selection, content structuring, trend based topic analysis, and the production of evergreen articles that sustain long term visibility. Based on internal insights from the editorial team, approximately 80% of Akurat.co’s high traffic articles are driven by SEO based content, indicating a dominant contribution to organic readership (based on company estimation, not independent analytics tracking). In conclusion, SEO oriented content writing extends beyond technical optimization, serving as a core editorial strategy to maintain competitiveness in digital journalism.
Utilizing Google Trends for the Identification of Evergreen Topics in Online Media Akurat.co Adzhari, Noor Latifah; Priatna, Wahyu Budi
Communica : Journal of Communication Vol. 3 No. 4 (2025): October 2025
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v3i4.1171

Abstract

The development of digital technology has changed how news is produced and consumed, requiring online media to adopt strategies that allow articles to remain relevant over time. Previous studies using Google Trends have focused on specific practical applications, such as analyzing newsroom patterns in Madania.co.id, assessing the impact of COVID-19 on the stock market, improving product keyword competitiveness, forecasting airport passenger arrivals, identifying public health risks, and analyzing social media usage trends. However, none of these studies investigate how Google Trends is used within editorial decision-making to support sustainable evergreen content production. This study fills that gap by examining how editors at Akurat.co utilize Google Trends to identify and select evergreen topics that continue attracting readers in the long term. The research uses a qualitative method through observation, interviews, and literature study conducted during an internship at PT Akurat Sentra Media. This internshipbased approach enables direct access to editorial routines, allowing deeper understanding of how data analytics supports decision-making in the newsroom. The findings reveal that Google Trends helps editors recognize topics with stable search interest such as education, lifestyle, and health thus supporting a more focused and data-driven SEO strategy. This study contributes to the discussion on data-driven journalism by demonstrating how search analytics can guide editorial sustainability practices in Indonesian online media. The implication is that integrating search data into newsroom workflows can improve content quality, match reader needs, and enhance the long-term competitiveness of digital news platforms.

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