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Jurnal Manajemen Maranatha
Published by Universitas Kristen Maranatha
ISSN : 14119293     EISSN : 25794094     DOI : http://doi.org/10.28932/jmm
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Focus and scope of Jurnal Manajemen Maranatha areas include marketing management, financial management, human resource management, operation management, and entrepreneurship. JMM accepts articles in the form of quantitative and qualitative research results, conceptual studies, and various other similar scientific papers.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 7 Documents
 1 
Search results for , issue "Vol 17 No 1 (2017)" : 7 Documents clear
PENGARUH CITY BRANDING PADA CITY IMAGE DAN KEPUTUSAN BERKUNJUNG WISATAWAN KE KABUPATEN PURWAKARTA Jesi Indriani; Chandra Kuswoyo
Jurnal Manajemen Maranatha Vol 17 No 1 (2017)
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v17i1.410

Abstract

This research aims to investigate the influence of city branding on city image, investigate the influence of city branding on decision to visit, and investigate the influence of city image on decision to visit. The research method used in this study is explanatory research. Sample of 156 tourist visiting the tourist attractions in Purwakarta. Method of data is collection questionnaire, causal explanatory, and using Path Analysis. The result showed that city branding variable (X) significantly influence on city image (Y1) about 40,7%, city branding variable (X) significantly influence on decision to visit (Y2) about 11,5%, city image variable (Y1) significantly influence on decision to visit (Y2) about 19,5%, and also city branding variables (X) and city image variable (Y1) significantly influence on decision to visit (Y2) about 50,20%. The conclusion of this research is a significant effect on city branding impact city image and decision to visit Purwakarta city.Keywords: city branding, city image, and decision to visit.
KOMPENSASI DAN KEPUASAN KERJA KARYAWAN BAGIAN SALES AND MARKETING INDUSTRI OTOMOTIF DI BANDUNG Hani Gita Ayuningtias; Ferdinal Syahputra; Arif Partono Prasetio
Jurnal Manajemen Maranatha Vol 17 No 1 (2017)
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v17i1.411

Abstract

The automotive industry face intense competition to win the customers’ choice. In doing so, they need to have a powerful sales team to pursue their target. Individual with higher satisfaction in their job will certainly give better contribution to organization. One of the antecedent of job satisfaction is compensation. The aim of the study is to analyze the effect of employee perception on job satisfaction. We use 385 automotive sales department in Bandung as participant. Data was collected using 50 items questionnaire. The Regression analysis with SPSS used to measure the effect of compensation on job satisfaction. The study found the correlation between two variables is 0,614. The effect of compensation on job satisfaction is 0.377. The result proved that compensation still become important factor to build employees’ satisfaction.this is in line with the automotive companys’ policy which always provide bonuses for those who achieve the target and perform. This policy will drive employees to maintain their performance. Then, the positive cycle of rewards, satisfaction, and performance will keep on going.Keywords: Job satisfaction, Compensation, Automotive Industry
ECOPRENEURSHIP PADA INDUSTRI PERIKANAN: BAGAIMANAKAH MANIFESTASI ECO-INNOVATION PADA FISH ‘N BLUES ENTERPRISE? Cut Irna Setiawati; Zidnie Ilma
Jurnal Manajemen Maranatha Vol 17 No 1 (2017)
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v17i1.412

Abstract

The purpose of this study is to describe the eco-innovation manifested by Fish 'n Blues (FnB) as the realization of ecopreneurship and innovation in the fishery industry in Indonesia. This research is descriptive research with qualitative method. The informants in this study consisted of the owner and FnB staff who have been in accordance with the indicators and justification of the purpose of this study, as many as 5 people. Researchers conducted in-depth interviews with employees who were in Fish 'n Blues directly to dig up the required information. In data analysis technique, the researcher is guided by data analysis in field Miles & Huberman model, consisting of data collection, data reduction, display data, conclusion drawing and verification. The result of this research shows that eco-innovation in FnB consists of six categories consisting of product care, minor product improvement, major product improvement, functional innovation, system innovation and scientific breakthrough. In practice, product care innovation is carried out in the process of selling environmentally friendly seafood products, both raw and processed products. In minor product improvement, FnB has a product line by selling raw and processed products, so it is not just the catch. Minor changes such as seaweed pilus products, tuna meatballs, pastel shells, crispy blood clams and egg blood shells. Major product improvement is a change in the function of raw tuna products commonly used as the main menu into Tuna Spread as an additional product for other food spreads such as bread and biscuits. FnB uses a cassava bag instead of a plastic bag that becomes the solution in the plastic waste problem so that the innovation is in accordance with the functional innovation dimension related to ecopreneurship. FnB uses social media for promotions and campaigns. Selection of social media than other mass media such as television and magazine is in accordance with the dimensions of innovation system because of the innovation in communicating with consumers in a more effective way. The latter category is the scientific breakthrough that is environmentally friendly invention will affect on a wide scale or against some industry or so-called scientific breakthrough. Based on the results of the analysis, unfortunately until now FnB has not had a scientific breakthrough because FnB only focuses on selling products only. Keywords: ecopreneurship; Eco-innovation; Fish 'n Blues; Fisheries retailers
DIMENSI-DIMENSI KUALITAS LAYANAN: PENGUJIAN MODEL KUALITAS LAYANAN DARI PERSPEKTIF EUROPA Chandra Kuswoyo; Rully Arlan Tjahyadi
Jurnal Manajemen Maranatha Vol 17 No 1 (2017)
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v17i1.413

Abstract

The purpose of this paper was to examine the role of functional quality, technical quality, and corporate image on customer satisfaction. Individual-level analyses from a sample of 265 students of Management study at Economic Faculty of Maranatha Christian University indicate that functional quality and corporate image are positively and significantly associated with customer satisfaction. Research findings indicate that functional quality and corporate image were found to be more important than technical quality in determining customer attitude. Keywords: Functional Quality, Technical Quality, Corporate Image, Customer Satisfaction
PENGARUH KEMASAN, KEWAJARAN HARGA DAN BRAND AWARENESS TERHADAP BRAND LOYALTY (STUDI KASUS PADA WISATAWAN NUSANTARA DI KARTIKA SARI BANDUNG) A. Gima Sugiama; Emmanuel Febiano Sigit Bayu Pambudy
Jurnal Manajemen Maranatha Vol 17 No 1 (2017)
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v17i1.414

Abstract

The competition of pastry business especially in Bandung is in rapid progress. Kartika Sari is one of the popular pastries brand in Bandung. Kartika Sari’s pastry which is start from small medium enterprise has growth and well known by domestic tourist as one of the most wanted pastry in Bandung. One of the reason is because the owner start to apply the marketing elements correctly in their entrepeneurship. In other words, an integration between entrepreneurship and marketing (entrepreneurial marketing) has created an effectiveness in competition. However, the presence of competitors' brands with various packaging, heterogenous prices and different level of brand awareness could potentially affect the brand loyalty of domestic tourist to Kartika Sari’s pastry brand. The purpose of this study is to determine the impact of packaging, price fairness and brand awareness to brand loyalty toward domestic tourist at Kartika Sari Bandung. The grand theory that used for the basis research were packaging, price and brand. The research method was descriptive method with quantitative research that processed by the regression model analysis techniques. The population study was domestic tourist whom were shopping at Kartika Sari Bandung. The technique of collecting data using questionnaires that distributed to a sample of 150 domestic tourist and who meet the eligibility rate of questionnaires was 110. The results showed that the packaging, the price fairness and brand awareness have significant positive impact to brand loyalty whether in parsial or simultanously. It means more quality in packaging tend to increase the brand loyalty of domestic tourist to Kartika Sari, more fairness in price tend to increase the brand loyalty of domestic tourist to Kartika Sari and the higher of brand awarness, result higher brand loyalty.Keywords: packaging, price fairness, brand awareness and brand loyalty
FAKTOR-FAKTOR YANG MEMPENGARUHI BEHAVIOURAL INTENTION Lily Purwianti; Karen Tio
Jurnal Manajemen Maranatha Vol 17 No 1 (2017)
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v17i1.415

Abstract

Internet is one of the electronic media with faster development than other electronic media. Survey proves that people use internet for entertainment, socialize, seeking information and purchasing goods or service through online. Survey's result also show online shopping trend keeps on increasing due to increase on consumer's need for e-commerce and other benefits that could be gained if consumer were buying things through online compared to buying directly. The purpose of this study was to evaluate the effect of e-service's elements such as e-service quality, customer satisfaction, attitude towards the website and behavioural intention to know how important is the factors of e-service in online shop's marketing strategy. The respondents in this study are customers that ever purchase from four Indonesia online shop website. The sample's criteria used in this study is non probability with purposive sampling method. The data analysis method are simple regression and multiple regression, Samples were collected by distributing 440 questionnaires in which the rate of return is 387. The results of this study indicate that e-service quality have a significant effect to customer satisfaction, e-service quality have significant effect to attitude towards the website, customer satisfaction have a significant effect to attitude towards the website, customer satisfaction have a significant effect to behavioural intention, brand image have a significant effect to customer satisfaction, brand image have a significant effect to behavioural intention and attitude towards the website have a significant effect to behavioural intention. Keywords: e-service quality, customer satisfaction, attitude towards the website, brand image dan behavioural intention.
PENGARUH INFLASI INDONESIA TERHADAP PENERIMAAN PENANAMAN MODAL ASING LANGSUNG KOREA SELATAN DI INDONESIA PERIODE 2000-2014 Sugiartiningsih Sugiartiningsih
Jurnal Manajemen Maranatha Vol 17 No 1 (2017)
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v17i1.416

Abstract

One of the keys to success in improving the economic prosperity of a country is evident from its response to bilateral or multilateral relations, particularly in the making of investments. Indonesia as a country that has started the construction of the New Order can not be separated from the role of foreign capital. In reality in the 1990s looks acceptance by the Indonesian foreign capital is relatively low compared to the developing countries in Asia. China is the largest recipient of foreign capital, followed by Singapore and Malaysia. In more remote Indonesian government continues its efforts to increase Foreign direct investment, especially from South Korea. As we all know South Korea is an important trading partner for Indonesia. Indonesia bilateral relations with South Korea have occurred since the New Order and has impacted the relatively low added value for Indonesia, especially in the 1990s. In the development of bilateral relations between the two countries increased, especially after entering the Reformation Era. This condition is supported by inflation in Indonesia is considered quite stable. This study aims to determine the effect of inflation on the acceptance Indonesia Foreign direct investment from South Korea to Indonesia during the period 2000-2014. The research methodology used is quantitative approach using simple regression model. Based on the results of the calculations, and a significant negative correlation between inflation in Indonesia and the acceptance of Direct Foreign Investment from South Korea in Indonesia. This is consistent with Fisher's theory that the decline in inflation Indonesia will be followed by a decline in interest rates Indonesia which ultimately impact the increased investment in Indonesia. Besides these reasons, the negative relationship, emphasizing that the investment climate in Indonesia has improved so trust Foreign investors, especially from South Korea in Indonesia is quite large. Keywords: Foreign direct investment, inflation in Indonesia

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