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Jurnal Manajemen Maranatha
Published by Universitas Kristen Maranatha
ISSN : 14119293     EISSN : 25794094     DOI : http://doi.org/10.28932/jmm
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Focus and scope of Jurnal Manajemen Maranatha areas include marketing management, financial management, human resource management, operation management, and entrepreneurship. JMM accepts articles in the form of quantitative and qualitative research results, conceptual studies, and various other similar scientific papers.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 7 Documents
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Search results for , issue "Vol 6 No 1 (2006)" : 7 Documents clear
Strategi Inovasi dan Kinerja Perusahaan Manufaktur di Indonesia: Pendekatan Model Simultan dan Model Sekuensial Lena Ellitan
Jurnal Manajemen Maranatha Vol 6 No 1 (2006)
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v6i1.221

Abstract

Innovation is currently considered to be critical for organizational competitiveness and survival. There has been a mushrooming of conferences, courses, publications and event whole journals dedicated to the innovation issued including innovativeness and innovation strategy. This paper focusses on the effect of innovation strategy on firms’s performance. An innovation strategy for manufacturing function covers four areas: a firm’s desired innovation leadership orientation (i.e. being a leader versus a follower), its level of emphasis on process and product innovation, its use of internal and external sources of innovation and its intensity of investment in innovation. This study examines two models of the association between manufacturing firms’ innovation strategy and their financial performance. The first examines the variations in the firms’ financial performance as a function of the dimensions of innovation strategy. The second is a sequential model that suggests a causal consequency among the dimension of innovation strategy that may lead to higher performance. Data were collected through mailed questionnaires. Respondents were CEOs of medium and large manufacturing firms on Indonesia. The questionnaires were sent to 700 CEOs manufacturing firms, an 21.05% response rate. Test of non-response bias indicated that the sample is representative for this study. The findings of this study suggest that: (1) Innovation strategy is important factor and a determinant of financial performance, (2) both model are appropriate for examining the associations between the dimension of innovation strategy and firms’ performance, and (3) the sequential model provides additional insights into the indirect contribution of the individual dimensions of innovation strategy to firms’ performance.
Penciptaan Sistem Penilaian Kinerja yang Efektif dengan Assessment Centre Dyah Ayu Lestari Windi Astuti
Jurnal Manajemen Maranatha Vol 6 No 1 (2006)
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v6i1.222

Abstract

Competent human resources is one of the most important factors to make an organization to be creative and innovative. To reach thus objective an organization have to up grade the quality of human resource. This upgrading will increase the whole performance of the organization. Organization should manage the best method to develop and motivate their employee, communicating performance appraisal in the organization, making appraisal procedure standard, and using the result for human resource development. This article will reveal everything about performance appraisal with assesment centre method, by the use of this method, the accuracy for individual performance appraisal or in a group should be increasing.
Potensi Keuntungan Private Label serta Proses Pemilihan Produk dan Pemasoknya pada Bisnis Ritel Benny B. Tjandrasa
Jurnal Manajemen Maranatha Vol 6 No 1 (2006)
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v6i1.223

Abstract

The demand of products with private label will be likely to get higher as the consumers become more and more selective in buying the products of high quality with an optimal price. Considering this, retailers need to pay more attention to products with private label in facing the competition (especially with other retailers) which is getting tighter. The strong points of products with private label, low price and attractive packaging, need to be balance with the good quality of the products and the right choice of suppliers.
Internet Marketing: Konsep dan Persoalan Baru Dunia Pemasaran Bertha Silvia Sutejo
Jurnal Manajemen Maranatha Vol 6 No 1 (2006)
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v6i1.224

Abstract

With increased globalization of the world economies, for most enterprises, market opportunities seem to be endless these days. Consequently, departing from the traditional commercial strategies and tactics, innovative managers are looking for unique ways to compete more effectively on a local, regional and global basis. Internet has received so much attention from business world because the internet will accelerate the decrease in costs of information. In addition, it provides a universal availability and higher quality of information. Internet also provides a fundamentally different environment for international marketing and requires a different approach. Marketing mix on internet marketing consist of five P’s: price, product, promotion, place, and personalization. Internet marketing establishes the new marketing paradigm. This paper will try to explain the effect of internet marketing on marketing mix and to determine some building blocks in the new marketing paradigm.
Hubungan Tipe Strategi Bisnis dan Strategi Pemasaran dalam Menciptakan Keunggulan Bersaing Perusahaan dengan Menggunakan Manajemen Tenaga Penjual Herlina .
Jurnal Manajemen Maranatha Vol 6 No 1 (2006)
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v6i1.225

Abstract

Competition is important for all company because it is can influence company’s success and failure. The company must have competitive advantage to reach superior performance. So that, the combination of business strategy in marketing and selling activities with human resource management (sales force) activities can produce competitive advantage to increase optimal result for long term.
Brand Trust dalam Konteks Loyalitas Merek: Peran Karakteristik Merek, Krakteristik Perusahaan, dan Karakteristik Hubungan Pelanggan-Merek Rully Arlan Tjahyadi
Jurnal Manajemen Maranatha Vol 6 No 1 (2006)
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v6i1.226

Abstract

Brand loyalty or customer loyalty is an important concept for many company, it can brings many benefits for the company, such as repeat purchase and recommendation of the brands to others, and then can reduce marketing costs. The existing literature of brand loyalty has been focused on the roles of customer satisfaction guiding their subsequent actions. In this context, the shifting emphasis to relational marketing has devoted a lot of effort to analyze how other constructs such as brand trust predict future intentions. Trust in a brand is important and is a main factor in the development of brand loyalty. Factors that can influence trust in a brand include a number of brand characteristics, company characteristics, and consumer-brand characteristics. Marketers should, therefore, take consideration of brand factors in the development of trust in a brand. The focus of this paper is to discuss factors affecting the development of trust in a brands, and to represent how that trust affect to brand loyalty.
Sembilan Fungsi Saluran Distribusi: Kunci Pelaksanaan Kegiatan Distribusi yang Efektif Henky Lisan Suwarno
Jurnal Manajemen Maranatha Vol 6 No 1 (2006)
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v6i1.227

Abstract

A marketing channel performs the work of moving goods from producers to consumers. It overcomes the time, place and possession gaps that separate goods and service from those who need or want them. Members of the marketing channel perform a number of key functions: information, promotion, negotiation, ordering, finance, risk taking, physical, payment and title. The study of nine marketing channel functions is to give lesson about the importance members of marketing channel to concern the nine marketing channel functions as the key of effectiveness marketing channel

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