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Arif Ridho Lubis
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AQILA : Acceleration, Quantum, Information Technology and Algorithm Journal
Published by Yayasan Asmin Intelektual Berkah
ISSN : -     EISSN : 30628555     DOI : 10.62123/aqila
Core Subject : Economy, Science, Engineering,
Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance
Acceleration, Quantum, Information Technology and Algorithm Journal (AQILA)is open to researchers and experts in the fields of computer science, information engineering, quantum computing, and information systems. Serving as a platform for scholars and practitioners, this journal facilitates the dissemination of research findings pertaining to cutting-edge advancements in Communication Engineering, Computer Science and Information Systems, Signal, Image and Video Processing, Electrical Power Engineering, Instrumentation and Control Engineering, Computer Network and System Engineering, Machine Learning, AI and Soft Computing, Electronics Engineering and Internet of Things (IoT). The publication schedule of the journal comprises two periods: June and December. Upon submission, manuscripts undergo a rigorous check for similarities utilizing the Turnitin application. The review process entails two rounds of evaluation. AQILA Journal welcomes submissions addressing the latest technological innovations and emerging issues within its thematic scope. Prospective authors are required to meticulously review and adhere to the submission guidelines and templates provided. Manuscripts that fail to meet the stipulated writing guidelines are subject to rejection by the editorial team. AQILA Journal invites manuscripts exploring topics such as signal processing, electronics, electricity, telecommunications, instrumentation & control, computing, and informatics.
Arjuna Subject : Ilmu Komputer (semua kategori) - Jaringan Komputer dan Komunikasi
Articles 22 Documents
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Skin Store Information System Strategy Planning Mobile-Based Using the Ward And Peppard Method Ariati, Nining; Akbar, Muhamad Hafiz; Melani, Afreti; Agustina, Geby Ayu; Aflah, Aulia Nur; Anjani
Acceleration, Quantum, Information Technology and Algorithm Journal Vol. 1 No. 2 (2024): VOLUME 1, NO 2: DECEMBER 2024
Publisher : Yayasan Asmin Intelektual Berkah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62123/aqila.v1i2.52

Abstract

The development of the beauty and self-care industry in Indonesia is accelerating, driving the need to digitize business processes to improve competitiveness. Cahaya Store, a beauty product store in Palembang, faces challenges such as the threat of new entrants, manual sales recording, and lack of digital platforms for online purchases. This research aims to design a mobile-based information system strategy using the Ward and Peppard method. The research stages involved internal and external environment analysis, SWOT, McFarlan Strategic Grid, value chain, and Porter's Five Forces. The results showed that the development of mobile e-commerce applications can provide online shopping accessibility, business process automation, and improved customer experience. The information system strategy includes the integration of inventory and sales management systems to improve operational efficiency and strengthen digital marketing. With the Ward and Peppard approach, Cahaya Store can formulate data-driven strategic steps to optimize information technology to support business growth and competitiveness. Research recommendations include the implementation of mobile applications with personalization features, customer relationship management, and continuous evaluation to maintain relevance to market dynamics.
The Role of The Role of Customer Relationship Management (CRM) in Enhancing Public Satisfaction with Smart City Services Paramita, Paramita
Acceleration, Quantum, Information Technology and Algorithm Journal Vol. 2 No. 1 (2025): VOLUME 2, NO 1: JUNE 2025
Publisher : Yayasan Asmin Intelektual Berkah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62123/aqila.v2i1.67

Abstract

This study aims to explore the role of Customer Relationship Management (CRM) in enhancing public satisfaction with smart city services. A literature review method was employed by analyzing 10 previous studies from 2015 to 2025 that are relevant to the implementation of CRM in smart city service applications. The findings reveal that CRM contributes to three key aspects: (1) CRM improves responsiveness to public complaints, (2) CRM encourages public engagement, and (3) CRM facilitates access to public service information. Despite its many benefits, the study also identifies several challenges in CRM implementation, such as technological readiness, limited human resources, and the level of digital literacy among citizens. Therefore, the successful implementation of CRM in smart city applications requires appropriate strategies, including public education and strengthening of technological infrastructure. This study is expected to provide insights for governments and stakeholders in optimizing CRM to improve the quality of public services in smart city applications.
Enhancing the Competitiveness of Small and Medium Enterprises (SMEs) Through the Implementation of Sustainable Customer Relationship Management Strategies Eva, Nenden; Veronica, Devi
Acceleration, Quantum, Information Technology and Algorithm Journal Vol. 2 No. 1 (2025): VOLUME 2, NO 1: JUNE 2025
Publisher : Yayasan Asmin Intelektual Berkah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62123/aqila.v2i1.68

Abstract

This study aims to analyze user satisfaction with ADINUSA e-learning services through the Customer Relationship Management (CRM) approach with the ADO (Antecedents, Decisions, Outcomes) framework. Data were obtained from user reviews and ratings, which showed that 86.5% of users were satisfied, while 13.5% indicated dissatisfaction. Thematic analysis identified six main issues that affect user satisfaction, namely material quality, assignments, system errors, language, mentoring, networks, and prices. The most dominant problems were related to materials, followed by technical constraints and the use of language that was less appropriate to the needs of novice users. The implementation of a structured and responsive CRM strategy has proven effective in increasing user satisfaction and loyalty. The concept of Sustainable CRM (SCRM) is also considered relevant in supporting the sustainability of digital learning services. These findings recommend the need to improve the quality of materials, technical improvements, and the presentation of more adaptive and sustainable services in order to maintain the platform's competitive advantage amidst the competition in the e-learning industry.
Design And Construction Of Parking Lot Security System Using Internet Of Things And RFID Technology In Megaland Housing Complex Salma, Riza; Al-Khowarizmi
Acceleration, Quantum, Information Technology and Algorithm Journal Vol. 2 No. 1 (2025): VOLUME 2, NO 1: JUNE 2025
Publisher : Yayasan Asmin Intelektual Berkah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62123/aqila.v2i1.76

Abstract

The parking lot security system is a very important aspect in maintaining the security and comfort of residents in a housing complex. This thesis aims to design and build a parking lot security system using Internet of Things (IoT) and Radio Frequency Identification (RFID) technology at the MegaLand housing complex. This system integrates IoT devices to monitor and control vehicle entry and exit access, and uses RFID technology to identify each vehicle that has a parking access permit. The use of this technology is expected to increase the efficiency and effectiveness of parking lot management, reduce the risk of theft, and make it easier for residents to access the parking area. The results of implementing this system show a significant improvement in the security and parking management aspects of the MegaLand Housing Complex.
Payroll Checker System Based on Employee Performance at PT GOTO Palembang Using FDD Marcelina, Dona; Putri, Indah Pratiwi; Yulianti, Evi
Acceleration, Quantum, Information Technology and Algorithm Journal Vol. 2 No. 1 (2025): VOLUME 2, NO 1: JUNE 2025
Publisher : Yayasan Asmin Intelektual Berkah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62123/aqila.v2i1.78

Abstract

This study addresses the critical need for modernising payroll management at PT GOTO Palembang, a rapidly expanding enterprise grappling with the limitations of manual, paper-based salary processing. The research focuses on the design and implementation of a web-based Payroll Checker Information System that integrates employee performance metrics to enhance accuracy, efficiency, and transparency in remuneration processes. Employing the Feature-Driven Development (FDD) methodology, the system was developed iteratively to ensure alignment with organisational requirements and adaptability to evolving operational complexities. The system architecture encompasses modules for attendance tracking, performance evaluation, salary computation—including deductions, allowances, and meal subsidies—and comprehensive reporting functionalities. Role-based access controls were instituted to safeguard data integrity and facilitate secure access for administrators, employees, and directors. The implementation of this system has yielded significant improvements in payroll accuracy, reduced administrative workload, and enhanced employee trust through increased transparency. Furthermore, the integration of performance-based compensation aligns employee incentives with organisational objectives, fostering a culture of accountability and continuous improvement. This initiative exemplifies how strategic application of information technology can optimise human resource management practices, particularly in organisations experiencing rapid growth and structural complexity. The findings underscore the efficacy of agile development methodologies in delivering scalable and responsive business solutions, and they offer valuable insights for enterprises seeking to modernise their payroll systems in alignment with contemporary performance management paradigms.
A Prognostic System for Pharmaceutical Inventory Forecasting Using the Trend Least Squares Method at Rakha Medika Yulianti, Evi; Putri, Indah Pratiwi; Marcelina, Dona
Acceleration, Quantum, Information Technology and Algorithm Journal Vol. 2 No. 1 (2025): VOLUME 2, NO 1: JUNE 2025
Publisher : Yayasan Asmin Intelektual Berkah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62123/aqila.v2i1.80

Abstract

This study proposes the development of a sophisticated predictive system for pharmaceutical inventory management at Rakha Medika, Palembang, aimed at addressing the prevalent challenges associated with inaccurate drug stock forecasting. Employing the Trend Least Squares method, the system leverages historical consumption data to generate precise predictions of future pharmaceutical needs, thereby facilitating optimal procurement strategies and mitigating the risks of both stockouts and surplus inventory. Developed with PHP and MySQL, the system offers a user-friendly web-based interface, providing role-specific access for administrators, warehouse personnel, and senior management, ensuring seamless integration within the existing operational framework. This research highlights the importance of data-driven decision-making in healthcare supply chain management, where the accuracy of stock forecasts directly correlates with the quality-of-service delivery. Through rigorous testing using real-world data, the system demonstrated a significant improvement in forecasting accuracy and operational efficiency, with tangible benefits including reduced administrative burdens and enhanced drug availability. The implementation of this predictive system not only optimizes inventory control but also contributes to the overall enhancement of healthcare services at the public health center.
Weaving Digital Relationships: A Social CRM Case Study of Local Beauty Brands Ana, Asri; Utami Rukmana, Putri; Lubis, Muharman
Acceleration, Quantum, Information Technology and Algorithm Journal Vol. 2 No. 2 (2025): VOLUME 2, NO 2: DECEMBER 2025
Publisher : Yayasan Asmin Intelektual Berkah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62123/aqila.v2i2.70

Abstract

The Customer Relationship Management paradigm evolved from transaction-based tod collaboration-oriented approach through Social CRM (SCRM) due to digital transformation. Descriptive qualitative research investigates the CRM approaches executed by BLP Beauty and MOP Beauty using digital ethnography and observational methods. The research extends its observation activities to digital platforms including social media platforms and e-commerce platforms and customer review platforms. The analysis proves BLP Beauty uses a standardized omnichannel strategy that adopts community engagement and performs hashtag-based social monitoring and collaborative customer engagement including two additional customer impact channels through Key Opinion Leaders (KOLs) and influencers. BLP Beauty operates with an open and extensive market segmentation whereas MOP Beauty adopts an elite branding strategy with premium positioning. CRM strategies work best when they match the brand image together with key traits of the customer base. The study establishes how vital it is to unite technology and community elements with emotional value creation for developing sustainable customer relations during the current digital era.
Personalization in Customer Relationship Management : Balancing Data Privacy and Customer Experience Zahran, Muhammad Hanif; Mikhail, Muhammad Hibban; Lubis, Muharman
Acceleration, Quantum, Information Technology and Algorithm Journal Vol. 2 No. 2 (2025): VOLUME 2, NO 2: DECEMBER 2025
Publisher : Yayasan Asmin Intelektual Berkah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62123/aqila.v2i2.73

Abstract

Personalization through Customer Relationship Management (CRM) systems has become an essential way for organizations to improve customer experiences and strengthen loyalty. However, in order to create individualized interactions, a lot of customer data must be gathered and processed, which inevitably creates privacy concerns. This study seeks to explore how organizations can strike a healthy balance between personalization and data privacy, and how this balance shapes the overall customer experience. This study uses a literature review as its main method to better understand customer attitudes, desires, and concerns about data privacy and tailored services by consulting a variety of scientific sources and earlier research. This study aims to identify the key factors that shape customers’ perspectives on personalization and the protection of their personal data. The insights gained are intended to support organizations in designing CRM strategies that are effective and engaging, while also demonstrating a clear commitment to respecting customer privacy helping create a customer experience that feels more trusted, meaningful, and sustainable.
Synergizing Omnichannel Order Management and CRM for Competitive Advantage: A Case Study of UNIQLO’s Digital Transformation Andartya Setyawan Darna; Muharman Lubis
Acceleration, Quantum, Information Technology and Algorithm Journal Vol. 2 No. 2 (2025): VOLUME 2, NO 2: DECEMBER 2025
Publisher : Yayasan Asmin Intelektual Berkah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62123/aqila.v2i2.83

Abstract

Intense competition in the retail industry requires companies to adopt an omnichannel strategy to create superior customer experience. This study aims to conduct an in-depth analysis of how UNIQLO, as a global retail leader, integrates Omnichannel Order Management (OOM) into its Customer Relationship Management (CRM) ecosystem. Adopting the omnichannel management framework, this study uses a qualitative case study approach based on secondary data to examine the strategies, technological enablers, and impacts of UNIQLO's "Ariake Project." The findings show that UNIQLO successfully builds a strong operational foundation through technological drivers, specifically RFID for unified inventory visibility and warehouse automation, alongside organizational drivers such as the "Takumi" culture. This integration enables flexible order fulfillment services such as Buy Online Pick-up In-Store (BOPIS), which has achieved an adoption rate of over 40%. Furthermore, the synergy with CRM has encouraged the growth of e-commerce contribution to a steady level of 15% post-pandemic. The study concludes that the key to UNIQLO's success lies in the synergistic integration of operational efficiency (OOM) and customer data intelligence (CRM), which provides actionable insights to balance technology with customer empathy in retail transformation.
Analysis of the Success of Knowledge Management Implementation in the Customer Relationship Management Framework at PT. Telkom Indonesia Mufti Salis, Afwa; Hisbullah, Fauzi; Noorachmad Muttaqin, Alif; Saidi Lubis, Fahdi
Acceleration, Quantum, Information Technology and Algorithm Journal Vol. 2 No. 2 (2025): VOLUME 2, NO 2: DECEMBER 2025
Publisher : Yayasan Asmin Intelektual Berkah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62123/aqila.v2i2.100

Abstract

Implementation of knowledge management has emerged as an essential strategic move for organizations aiming to improve their performance and competitiveness during the digital age. Among the biggest telecommunication firms operating in Indonesia is PT Telkom Indonesia, which has implemented a range of knowledge management activities to support their business and customer relationship operations. This paper aims to explore the critical factors expected to impact the successful installation of knowledge management within the context of the CRM process in PT Telkom Indonesia. A descriptive approach involving the literature study was employed to evaluate the range of issues pertinent to the knowledge management process from the technology and human perspective. It has been found that the critical factors for the successful installation of knowledge management include the adaptation and commitment of the leadership and staff participation and involvement. Moreover, the integration of knowledge management operations and the process of CRM helps generate greater knowledge for the purpose of supporting customers-focused decisions. This study's findings provide valuable information to firms operating within the telecommunication sector to understand how to design an effective knowledge strategy by integrating the CRM strategy for gaining the intended competitive advantage.

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