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Sri Yayu Ninglasari
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International Journal of Business and Management Technology in Society (IJBMTS)
Published by Institut Teknologi Sepuluh Nopember Surabaya
ISSN : -     EISSN : 30254256     DOI : -
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
The International Journal of Business and Management Technology in Society (IJBMTS) is a peer-reviewed, open-access journal that publishes original research articles, review articles, and case studies in the fields of business, management, and management of technology. The journal aims to provide a platform for scholars, practitioners, and policymakers to exchange ideas and share knowledge on how business and management of technology practices can contribute to the advancement of the society. The journal welcomes submissions from authors around the world and encourages interdisciplinary perspectives. Focus and Scope -Human Resource Management -Operations & Supply Chain Management -Accounting & Governance -Financial Management -International Business -Information Management -Management of Technology -Enterprise System -Innovation & Entrepreneurship -Social Entrepreneurship -Knowledge Management -Business Model & Development -Economics & Econometric -Strategic Management -Small Medium Enterprises -Marketing & Branding -Corporate social responsibility
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol. 3 No. 1: June 2025" : 5 Documents clear
Mapping the Scientific Landscape of Integrated Marketing Communication and Brand: A Bibliometric Analysis (1996–2023) Putra, Yudho Novandhika; Noer, Lissa Rosdiana
International Journal of Business and Management Technology in Society Vol. 3 No. 1: June 2025
Publisher : Direktorat Riset dan Pengabdian Kepada Masyarakat, Institut Teknologi Sepuluh Nopember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12962/j30254256.v3i1.4351

Abstract

Purpose – This study aims to map and analyze the scientific development of Integrated Marketing Communication (IMC) research and its relationship with brand equity within the fields of business, management, and accounting. Methodology – A bibliometric analysis was conducted using 175 peer-reviewed articles indexed in the Scopus database published between 1996 and 2023. The study applies performance analysis and science mapping techniques, utilizing VOSviewer to identify influential authors, documents, journals, and thematic research clusters in the IMC–branding literature. Findings – The results reveal that Keller (2009) and Schultz emerge as the most influential contributors in the IMC research landscape. The thematic mapping indicates that recent research trends emphasize the integration of social media and message consistency as critical elements of effective IMC strategies in building brand equity. The analysis also shows a growing interdisciplinary orientation and increasing academic interest in digital communication channels. Originality – This study offers a comprehensive bibliometric overview of IMC and branding research over nearly three decades, highlighting intellectual structures, influential contributors, and emerging themes. It contributes to the literature by systematically synthesizing the evolution of IMC scholarship and identifying future research directions relevant to both academics and practitioners. Practical implications – The findings provide valuable insights for marketing practitioners and brand managers in designing cohesive IMC strategies, particularly in leveraging digital and social media platforms to enhance brand equity through consistent messaging.
Daily Power Plant Operation Prediction Using Adaptive Filter Based on Wavelet Symlet Kartikasari, Milla; Hasanah, Nida Ul; Yunita, Widya
International Journal of Business and Management Technology in Society Vol. 3 No. 1: June 2025
Publisher : Direktorat Riset dan Pengabdian Kepada Masyarakat, Institut Teknologi Sepuluh Nopember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12962/j30254256.v3i1.5073

Abstract

Purpose – This study aims to develop an accurate method for predicting the daily operation of power plants to support optimal scheduling of generation and maintenance activities. Methodology – An adaptive filter based on wavelet symlet (adaplet) is applied using the Normalized Least Mean Square (NMLS) algorithm. The model adjusts its coefficients dunamically based on historical operational data to minimize prediction error. Findings – The method was tested on Indonesian power plant operation data and achieved a Mean Square Error (MSE) of 0.079. Segment-based evaluation confirmed the model’s ability to provide consistent prediction accuracy across different time frames. Originality – This research introduces a novel approach by combining wavelet symlet and adaptive filtering in the context of power plant operation prediction, which allows accurate forecasting using limited data. Research limitations – The study focuses on short-term prediction (up to 3 days ahead) and does not include external influencing factors such as weather or system demand. Only the NLMS algorithm was utilized, without comparison to other adaptive methods. Practical implications – The proposed method enables operators to generate more accurate and reliable schedules, improving overall system performance and reducing outage risks. Social implications – Enhancing the reliability of power plant operations contributes to a more stable electiricty supply, indirectly supporting public services and economic activities.
Maintain Customer Loyalty with Customer Relationship Management Approach: A Study of PT Fast Food Indonesia Tbk Surabaya Division Sevira , Imany Cinta; Agustin , Harisatul; Zhulqurnain, Mohamad Rijal Iskandar
International Journal of Business and Management Technology in Society Vol. 3 No. 1: June 2025
Publisher : Direktorat Riset dan Pengabdian Kepada Masyarakat, Institut Teknologi Sepuluh Nopember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12962/j30254256.v3i1.7857

Abstract

Purpose – This study seeks to examine the application of Customer Relationship Management (CRM) strategies by PT Fast Food Indonesia Tbk (KFC) in sustaining customer loyalty within a highly competitive food and beverage industry, particularly in light of KFC's leading market position accompanied by a declining revenue trend in 2024 relative to McDonald’s. Methodology – Employing a qualitative case study design, the research was conducted across seven KFC outlets in Surabaya from May to June 2025. Data collection involved semi-structured interviews and systematic observations with internal stakeholders (managers and cashiers) and external stakeholders (customers) directly involved in CRM implementation. Triangulation was utilized to enhance the validity and depth of data interpretation through the integration of diverse information sources. Findings – The investigation revealed the current practices of CRM implementation at PT Fast Food Indonesia Tbk, identifying both facilitating and constraining factors influencing its effectiveness in fostering customer loyalty amid intense industry competition. Practical implications – These findings provide critical insights for management at PT Fast Food Indonesia Tbk and comparable organizations to refine their CRM approaches, thereby improving customer engagement and competitive advantage. Social implications – Improved CRM strategies contribute to enhanced customer satisfaction and loyalty, ultimately benefiting the broader community by addressing consumer needs more effectively.
Cooperative Game Theory: Examining Promise, Trust and Contract Interplay Al-Muzaki, Lazuardi
International Journal of Business and Management Technology in Society Vol. 3 No. 1: June 2025
Publisher : Direktorat Riset dan Pengabdian Kepada Masyarakat, Institut Teknologi Sepuluh Nopember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12962/j30254256.v3i1.7870

Abstract

Purpose – This study aims to examine the interplay between promise, trust, and contract in cooperative game theory under conditions of moral hazard and information asymmetry. It seeks to identify how intrinsic promise-keeping behavior influences agent decisions, utility distribution, and social surplus maximization, with application to public–private contracting contexts. Methodology – Building on Chen’s (2000) framework, the study develops a cooperative game model applied to a case study of a local government–contractor bridge project governed by an incomplete contract. The model stresses a critical value parameter ( ) representing the contractor’s intrinsic utility from keeping a promise. A numerical simulation is conducted using hypothetical parameters to evaluate how varying  impacts contractor behavior (honest vs. cheating), parties utility, and social surplus. Findings – The simulation identifies a behavioral tipping point at , below which opportunistic behavior dominates, reducing social surplus and government utility. When  meets or exceeds this threshold, honest behavior becomes utility-maximizing for the contractor, significantly improving outcomes for both parties. Originality – The study’s novelty lies in simulating the behavioral threshold of the trust parameter ( ) within a cooperative game model, quantifying its impact on agent behavior and social surplus under incomplete contracts. Practical implications – The findings suggest that intrinsic trust mechanisms, such as long-term partnerships, reputation systems, and community accountability, can serve as cost-effective substitutes or complements to formal enforcement in incomplete contracts.
The Role of Innovation on Performance in Banking Sector: A Bibliometric Analysis Tyas, Tina Sekar Ayuning; Hanoum, Syarifa; Cempaka, Santy Dwi; Nikmah, Uliyatun
International Journal of Business and Management Technology in Society Vol. 3 No. 1: June 2025
Publisher : Direktorat Riset dan Pengabdian Kepada Masyarakat, Institut Teknologi Sepuluh Nopember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12962/j30254256.v3i1.8916

Abstract

Purpose – The banking industry has undergone significant transformation in recent decades, driven by rapid technological advances and regulatory changes. This study aims to explore the development of research related to the impact of innovation on banking performance. Methodology – This study analyses a total of 211 full-text articles from Scopus database using VOSViewer software and content analysis approach. Findings – This study found a significant increase in publications related to banking innovation since 2013. The journals "Sustainability Switzerland" and "Technological Forecasting and Social Change" are the main sources of publications and citations. The United States and China lead in the number of publications. Bibliographic coupling analysis identified 10 clusters with their respective main themes, including factors influencing firm performance, banking strategy, fintech adoption, SME growth, and the influence of organizational culture and intellectual capital. Further content analysis revealed that quantitative research dominates existing literature; product innovation is the most frequently discussed type of innovation; and financial and non-financial performance are often discussed together in a single article. Originality – This study provides a systematic bibliometric synthesis that integrates publication trends, thematic clusters, and content characteristics, thereby offering a comprehensive overview of how innovation–performance relationships have been examined in the banking sector. Research limitations – Articles analyzed limited to article and review publications in English until June 2024 available in Scopus. Practical implications – Banks need to pursue customer-centric and secure innovation through strategic investment in digital technologies, effective risk management, collaboration with fintech firms, and continuous human capital development within a robust regulatory framework.

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