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Study of Scientific and Behavioral Management (SSBM)
Published by Universitas Islam Negeri Alauddin Makassar
ISSN : -     EISSN : 27742768     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Jurnal Study of Scientific and Behavioral Management (SSBM) merupakan jurnal mahasiswa yang berada di lingkup program studi manajemen, Fakultas Ekonomi dan Bisnis Islam, UIN Alauddin Makassar. Jurnal SSBM memublikasikan karya tulis mahasiswa pada bidang manajemen dengan kualitas yang baik dengan bahasan operasional, strategi, sdm, pemasaran, keuangan, kewirausahaan, inovasi, dll. Jurnal SSBM menerima tulisan dengan kualitas yang baik sesuai dengan pedoman, dan memberikan dampak yang jelas bagi pengayaan ilmu pengetahuan
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Perilaku Organisasi dan Menejemen Sumber Daya Manusia
Articles 4 Documents
 1 
Search results for , issue "Vol 3 No 2 (2022): Efektifitas Penggunaan Sumber Daya Perusahaan di Masa Covid-19" : 4 Documents clear
Dampak Covid-19 Pada Rantai Pasokan dan Praktik Manajemen Sumber Daya Manusia dan Pemasaran Di Masa Depan nurul haeriyah; Wahyudi, Wahyudi
Study of Scientific and Behavioral Management Vol 3 No 2 (2022): Efektifitas Penggunaan Sumber Daya Perusahaan di Masa Covid-19
Publisher : Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/ssbm.v3i2.28863

Abstract

The increasing prevalence of COVID-19 has severe implications on the well-being of most organizations and professionals especially in the areas of human resource management and marketing. This study focuses on determining the impact of COVID-19 on different human resource practices and future marketing. It was determined that the dynamics of work had greatly changed from the traditional way of working from an organizational place to working remotely at home. As a result, marketing has also shifted to different online platforms because physical contact with customers is currently prohibited to maintain social distance, one of the ways to prevent the corona virus. This change has been associated with different negative implications and some positives as some professionals find it more flexible and comfortable to work remotely. To cope with the changing times of today, organizations need to adapt and adopt new emerging technologies to work remotely and consequently implement strategic policies and procedures to maintain a steady flow. Keywords: Human Resource Management, supply chain management, Covid-19, Marketing, SARS-CoV-2
Pengaruh Iklan Online dan Citra Merek Terhadap Minat Beli Dengan Kepercayaan Merek Sebagai Variabel Intervening pada Toko Online Shopee di Makassar Nugroho, Muhammad Iqbal Yudha; Efendi, Ahmad; Abdullah, Wahidah -
Study of Scientific and Behavioral Management Vol 3 No 2 (2022): Efektifitas Penggunaan Sumber Daya Perusahaan di Masa Covid-19
Publisher : Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/ssbm.v3i2.29409

Abstract

ABSTRACT This study aims to determine the effect of online advertising and brand image on buying interest with brand trust as an intervention variable at the online shopee shop in Makassar. This study uses primary data by taking data from the distribution of questionnaires. The sampling technique in this study is purposive sampling so that the number of samples used is 130 people. The data analysis technique in this study uses path analysis using SPSS which is directed to examine the relationship between online advertising and brand image variables on buying interest with brand trust as an intervention variable at the online shopee shop in Makassar. The results of this study indicate that online advertising has a positive and significant effect on brand trust. Brand image has a positive and significant effect on brand trust. Brand trust has a positive and significant effect on buying interest. online advertising has a positive and significant effect on buying interest. Brand image has a positive and significant effect on buying interest. Online advertising through brand trust has a positive and significant effect on buying interest. Brand image through brand trust has a positive and significant effect on buying interest. Keywords: Online advertising, Brand image, Brand trust, and Buying interest
Pengaruh Workload Terhadap Kinerja Pegawai Dengan Stres Kerja Sebagai Variabel Intervening Pada Pegawai RSUD H. A. Sulthan Daeng Raja Kabupaten Bulukumba Di Masa Pandemi-19 Jusmiati, Asrini; Akhmad jafar, Akhmad jafar; Suhartini, Eka
Study of Scientific and Behavioral Management Vol 3 No 2 (2022): Efektifitas Penggunaan Sumber Daya Perusahaan di Masa Covid-19
Publisher : Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/ssbm.v3i2.29787

Abstract

ABSTRACT The objectives of this study are: 1) To determine the effect of workload on employee performance. 2) To determine the effect of workload on work stress. 3) To determine the effect of work stress on performance. 4) To determine the effect of workload on performance through work stress as an intervening variable. This research is a quantitative research type and the research sample is 177 employees of RSUD H. Andi Sulthan Daeng Radja, Bulukumba Regency. This study uses path analysis for data analysis with the help of SPSS Version 26 Statistics program. The results of this study prove that: 1) Workload has a positive and significant effect on performance. 2) Workload has a positive and insignificant effect on work stress. 3) Job stress has a negative and significant effect on performance. 4) Job Stress does not mediate Workload on Performance. Keywords: Workload, Job stress, Performance
Pengaruh Pengalaman dan Nilai Pelanggan Terhadap Loyalitas Melalui Kepuasan Sebagai Variabel Intervening pada Pelanggan Scarlett Whitening di Kota Makassar Kurniah, Kurniah; Awaluddin
Study of Scientific and Behavioral Management Vol 3 No 2 (2022): Efektifitas Penggunaan Sumber Daya Perusahaan di Masa Covid-19
Publisher : Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/ssbm.v3i2.29836

Abstract

ABSTRACT This study aims to determine the effect of customer experience and value on loyalty through satisfaction as an intervening variable for Scarlett Whitening customers in Makassar City. The population sample is 96 people to facilitate facial calculations. Researchers obtained a sample of 100 respondents. The data analysis technique in this study is using structural Equation Modeling (SEM) using the help of SmartPLS version 3.0 for windows. The results of this study indicate that customer experience does not have a positive effect on customer loyalty, customer value has a positive effect on customer loyalty, customer experience has a positive effect on customer satisfaction, customer value has a positive effect on customer satisfaction, customer satisfaction has a positive effect on customer loyalty, customer experience has a positive effect on customer satisfaction through customer loyalty as an intervening variable, and customer value has a positive effect on customer satisfaction through customer loyalty as an intervening variable. Keywords : experience, customer value, satisfaction, customer loyalty

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