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Journal of Management, Education and Communication
Published by Dimar Jaya Publishing
ISSN : -     EISSN : 29874041     DOI : https://doi.org/10.64685/jmec
Core Subject : Education, Social,
Education Social Sciences
The Journal of Management, Education, and Communication is a scholarly publication dedicated to facilitating the exchange of knowledge and the latest findings in the fields of management, education, and communication. This journal provides a diverse platform for researchers, academics, practitioners, and thinkers across various disciplines to share in-depth understanding, innovations, and insights relevant to the challenges and emerging trends in these three fields. Here is a brief description of the Journal of Management, Education, and Communication
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol. 3 No. 2 (2025): July" : 5 Documents clear
Eksplorasi Engagement Rate dan Strategi Konten Tiktok Tasya Farasya: Validasi Model Komunikasi Pemasaran Digital Saputra, Rikky; Syahrani, Zahra; Rahmadani, Silviana; Prihadi, Deddy
Journal of Management, Education and Communication Vol. 3 No. 2 (2025): July
Publisher : Dimar Jaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64685/jmec.v3i2.42

Abstract

This research aims to explore the engagement rate and TikTok content strategy used by Tasya Farasya as a beauty influencer, and relate it to the validation of the digital marketing communication model. This research uses the media text analysis method. This research aims to explore the engagement rate and TikTok content strategy used by Tasya Farasya as a beauty influencer, and relate it to the validation of the digital marketing communication model. The results showed that the content strategy applied included personal branding, utilization of TikTok trends, storytelling, active interaction with followers, and consistency of visual editing. Meanwhile, the engagement rate managed to increase to 3.73%, with an average of 156.5 thousand likes, 1,000 comments, and 2.1 million viewers per content. This figure is classified in the high engagement category. The high engagement rate is proven to be in accordance with the application of elements from the digital marketing communication model, such as source credibility, message suitability, and platform selection.
The Effectiveness of Start with Simple Stories (SSS) Method on EFL Students’ Vocabulary Attainment Istithoah, Dinies Hanif; Sholikhah, Masriatus
Journal of Management, Education and Communication Vol. 3 No. 2 (2025): July
Publisher : Dimar Jaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64685/jmec.v3i2.44

Abstract

This study investigates the effectiveness of the Start with Simple Stories (SSS) method in enhancing vocabulary attainment among English as a Foreign Language (EFL) students. The research was conducted at SMP Plus Al-Islamiyah VII Al Batani in Tangerang Selatan, using a quasi-experimental design involving two groups of eighth-grade students. The experimental group received vocabulary instruction through the SSS method, while the control group was taught using conventional techniques. Pre-test and post-test vocabulary assessments were administered to both groups. Statistical analysis, including ANCOVA, was employed to determine the significance of the treatment effect. The findings revealed that the SSS method had a significant positive effect on students’ vocabulary mastery, highlighting the potential of extensive reading-based strategies in EFL classrooms.  
Strategi Komunikasi Pramuwisata dalam Pengembangan Wisata Air Terjun Tumpak Sewu Desa Sidomulyo Kecamatan Pronojiwo Kabupaten Lumajang Handini, Salsabillah
Journal of Management, Education and Communication Vol. 3 No. 2 (2025): July
Publisher : Dimar Jaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64685/jmec.v3i2.51

Abstract

Tour guides, as the spearhead of direct interaction with tourists, play an important role in supporting the advancement of local tourism. This study aims to examine the communication strategies implemented by tour guides in the development of the Tumpak Sewu Waterfall tourist destination in Sidomulyo Village, Pronojiwo District, Lumajang Regency. The method used in this study is a qualitative approach with data collection techniques through observation, in-depth interviews, and documentation. The results of the study show that there are three main communication strategies implemented by tour guides: (1) Communication strategy through social media, which is carried out by consistently sharing informative content and tourism promotions to attract tourists; (2) Communication strategy through cooperation, namely establishing synergy with local businesses, village governments, and nature lover communities to strengthen the tourism ecosystem; and (3) Communication strategy through changing people's mindset, which aims to build awareness and active participation of the local community in preserving the environment and providing the best service to tourists
Integrasi Praktik Komunikasi Digital dan Corporate Branding di Lingkungan Industri Strategis PT PAL Indonesia Haqqi , Alex Mohammad L.
Journal of Management, Education and Communication Vol. 3 No. 2 (2025): July
Publisher : Dimar Jaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64685/jmec.v3i2.52

Abstract

This study aims to analyze and evaluate the integration of digital communication practices with corporate branding strategies in the strategic industrial environment of PT PAL Indonesia. The research method used is a qualitative approach with case studies, through in-depth interviews, participatory observation, and analysis of company communication documentation. The results of the study show that: Digital communication is a strategic tool for strengthening corporate branding and corporate identity through consistent digital messaging. Stakeholder engagement has increased through digital platforms, and corporate branding supports strategic industrial diplomacy. The use of social media, official websites, and other digital channels has strengthened corporate brand positioning, increased stakeholder engagement, and supported the institution's reputation as a national strategic industry.
Komunikasi Pemasaran dalam Pemberdayaan UMKM di Desa Pedagangan Kecamatan Tiris, Kabupaten Probolinggo Amri, Novan Barliandry; A’yun, Ariza Qurrata
Journal of Management, Education and Communication Vol. 3 No. 2 (2025): July
Publisher : Dimar Jaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64685/jmec.v3i2.55

Abstract

Marketing communication is an important element in connecting MSME products with a wider market, especially in the context of villages that still face various limitations in terms of access to information and technology. This study aims to analyze the role of marketing communication in empowering Micro, Small, and Medium Enterprises (MSMEs) in Pedagangan Village, Tiris Subdistrict, Probolinggo Regency. The research method used is a qualitative descriptive approach with data collection techniques through observation, in-depth interviews, and documentation of MSME actors and related parties such as village officials and business assistants. The results of the study show that the marketing communication strategies implemented by MSME actors in Pedagangan Village are still traditional, such as word-of-mouth marketing and direct sales in local markets. However, there are empowerment efforts from various parties, including the village government and supporting institutions, to improve the ability of business actors to utilize digital platforms such as social media  as a means of promoting and distributing products.

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