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INDONESIA
Jurnal Ekonomi Syariah
Published by STAI Sulthan Syarif Hasyim Siak Sri Indrapura Riau
ISSN : 26543621     EISSN : 30471176     DOI : https://doi.org/10.64524/ah.v4i1
Core Subject : Religion, Economy, Education,
Religion Economics, Econometrics & Finance Education Other
the journal of sharia economics focuses on publishing research findings and scientific studies based on the principles of Islamic economics (Sharia), covering theories, practices, policies, and innovations in Sharia economics and finance at local, national, and global levels. This journal is published twice a year, in June and December. Al-Hasyimiyah is Sharia Economic Journal focuses on the publication of research results and scientific studies based on the principles of Islamic economics (sharia), covering theory, practice, policy, and innovation in Islamic economics and finance at local, national, and global levels.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 52 Documents
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STRATEGI MARKETING MIX SYARI’AH DALAM MENINGKATKAN PENJUALAN (Studi Pada Nanda Cosmetik Kampung Merempan Hilir Kecamatan Mempura Kabupaten Siak) Sri Indriyani Ali; Resa Maridawati
Al-Hasyimiyah: Jurnal Ekonomi Syariah Vol 4 No 02 (2025): Desember
Publisher : STAI Sulthan Syarif Hasyim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64524/ah.v4i02.162

Abstract

This study discusses the implementation of sharia-based marketing mix strategies in an effort to increase sales at Nanda Cosmetics, located in Merempan Hilir Village, Mempura District, Siak Regency. The main objective of this study is to analyze how sharia marketing mix strategies can be implemented to increase sales of cosmetic products at Nanda Cosmetics Siak. The method used in this study is a qualitative approach with a descriptive method, which involves data collection through interviews, observations, and documentation. The subject of the study was the owner of the Nanda Cosmetics Siak business, namely Nanda Hidayah, while the object of the study focused on the sharia marketing mix strategy implemented to increase product sales at Nanda Cosmetics Siak. The results of the study indicate that the marketing mix strategy implemented by Nanda Cosmetics Siak follows the 5P principle, namely product, price, place, promotion, and sharia guidelines. In its implementation, the marketing mix strategy is in accordance with sharia principles. Where Nanda Cosmetics products already have a BPOM label that guarantees safety and suitability for Muslim consumers. Pricing is done fairly and not excessively, promotions are done honestly and in accordance with sharia principles. However, the location aspect still needs to be improved because currently it can only be reached by the surrounding community.
STRATEGI PENINGKATAN MUTU PELAYANAN PADA TOKO HERBA PENAWAR AL-WAHIDA INDONESIA (HPAI) CABANG SIAK DITINJAU DARI ETIKA BISNIS ISLAM Wiwik Indra Mariana; Raudhatul Jannah
Al-Hasyimiyah: Jurnal Ekonomi Syariah Vol 4 No 02 (2025): Desember
Publisher : STAI Sulthan Syarif Hasyim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64524/ah.v4i02.163

Abstract

This study aims to analyze strategies for improving service quality at the Herba Penawar Al-Wahida Indonesia (HPAI) Siak Branch reviewed from the perspective of Islamic Business Ethies. This research uses a qualitative approach with a field study method. Data collection techniques include observation, interviews and documentation with data analysis techniques including data reduction, data presentation, drawing conclusions. Researchers use the TQS (Total Quality Service) theory which is part of TQM (Total Quality Management). The researcher‟s data analysis technique uses the data that has been obtained, then the data is analyzed using inductive thinking. The result of the study are that the head of the Siak HPAI Branch must provide a positive response, training and thoroughness to ensure the loyalty of the service provided by employees to consumers, for example First, Intangibility: training employees to be smart in ensuring and convincing potential consumers to be interested in achieving their desire to have HPAI products, such as employees are required to be friendly, responsive and reactive, have a neat appearance and openness about the product. Second, Heterogeneity: the act of providing SOP/ Matrix education to all HPAI employees, receiving input, providing effective communication training, and conducting continuous evaluations. Third, Inseperability: train employees not to delay providing solition to cunsumers who need advice, calm angry customers and be careful in communicating by paying attention to speaking style so they can respond positively to consumer intentions. Fourth, Perishability: consumer trust. market
SISTEM PENGUPAHAN BURUH KELAPA SAWIT DI KAMPUNG TUMANG KECAMATAN SIAK DALAM PERSPEKTIF EKONOMI ISLAM Wiwik Indra Mariana; Suci Rahma Sari
Al-Hasyimiyah: Jurnal Ekonomi Syariah Vol 4 No 02 (2025): Desember
Publisher : STAI Sulthan Syarif Hasyim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64524/ah.v4i02.164

Abstract

This study aims to examine the wage system for oil palm plantation laborers in Tumang Village, Siak District, from an Islamic perspective. The research method used is descriptive qualitative. The subjects of this study are oil palm plantation workers in Tumang Village. The results show that the wage payment system for oil palm plantation laborers in Tumang Village, Siak District, particularly regarding the timing of wage payments, is not in accordance with Islamic teachings, as the wages received are sometimes not in line with the initial agreement or are paid late. However, from the perspective of Islamic economics, the wage system for oil palm plantation laborers in Tumang Village, Siak District can be considered appropriate because the wages provided are commensurate with the work performed. The wage system and the amount of wages given are based on local community customs, so plantation owners do not arbitrarily determine wages. Both parties, before entering into a cooperation agreement, are already aware of the prevailing wage rates in the market
KONSTRUKSI SOSIAL TERHADAF RIBA DAN ALTERNATIFNYA: (STUDI WACANA PADA MAHASISWA EKONOMI SYARIAH DI STAI SULTHAN SYARIF HASYIM SIAK SRI INDRAPURA RIAU TAHUN 2023-2025) Wiwik Indra Mariana
Al-Hasyimiyah: Jurnal Ekonomi Syariah Vol 4 No 02 (2025): Desember
Publisher : STAI Sulthan Syarif Hasyim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64524/ah.v4i02.165

Abstract

This study aims to understand how Islamic Economics students at STAI Sultan Syarif Hasyim Siak Sri Indrapura, Riau, during the 2023–2025 period, construct their social understanding of riba and its alternatives. Riba, as a fundamental issue in Islamic economics, is not only viewed as a normative prohibition but also as a social phenomenon constructed through interactions, academic discussions, religious communities, and digital media. The research uses a qualitative method with a discourse analysis approach, grounded in Berger & Luckmann’s theory of social construction. Data were collected through in-depth interviews, participatory observation, and documentation of student activities. Data analysis was carried out through data reduction, thematic categorization, and triangulation to ensure validity. The findings show that students construct riba through three main discourse forms: Normative–religious, emphasizing riba as a major sin and a clear prohibition in Islamic law, Critical–social, viewing riba as an exploitative and unjust system and Practical alternatives, offering solutions through Islamic contracts (murabahah, mudharabah, musyarakah, ijarah), Islamic fintech, and productive waqf. The campus environment, social communities, and digital media play significant roles in strengthening these discourses and shaping students’ collective identity as intellectual and social agents. The dynamics of student discourse during 2023–2025 indicate a strengthening of sharia literacy, the digitalization of discourse, and the integration of social–spiritual values, although challenges remain, including conceptual ambiguity, dominance of the conventional financial system, and limited sharia-compliant infrastructure. The study concludes that students’ social construction of riba is not a static phenomenon, but a dynamic process that continues to evolve according to local and global contexts. These findings are expected to enrich academic literature, strengthen the development of Islamic economics curricula, and provide practical recommendations for campuses and student communities in building a just, riba-free financial system.
ANALISIS FAKTOR PENURUNAN PENYALURAN PEMBIAYAAN FINTECH SYARIAH DI INDONESIA TAHUN 2025 Muhammad Fauzan; Surya Tegar Widjiantoro
Al-Hasyimiyah: Jurnal Ekonomi Syariah Vol 4 No 02 (2025): Desember
Publisher : STAI Sulthan Syarif Hasyim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64524/ah.v4i02.167

Abstract

This study focuses on the notable decline in Islamic fintech financing in 2025, a development that becomes more striking when viewed alongside the simultaneous increase in the industry’s total assets. Official data from OJK indicate a sharp contraction, with financing dropping from Rp 1.58 trillion in 2024 to Rp 800 billion in 2025, suggesting deeper structural issues within the Islamic fintech ecosystem. Using a qualitative approach through a literature review, this research explores how rising credit risk—as reflected in the increase of TWP90—diminishing digital trust due to information uncertainty, weakening purchasing power, and stricter regulatory requirements collectively shaped lenders’ decisions to reduce funding supply. The synthesis of findings reveals that credit risk and digital trust play the most decisive roles in constraining financing flows, particularly in sharia-based platforms that rely heavily on transparency and contractual clarity. These results reinforce the relevance of the Crisis–Trust Model of Islamic Fintech in explaining shifts in funding behavior and highlight the need for stronger governance, improved digital transparency, and more adaptive regulatory policies to restore stability and resilience in the Islamic fintech industry.
Sejarah pemikiran ekonomi Islam adimarwan Azwar Karim dan kontribusinya terhadap pengembangan ekonomi syariah di Indonesia Nazwa rabiatun adawiyah; Rohmadi S.E., M.E
Al-Hasyimiyah: Jurnal Ekonomi Syariah Vol 5 No 01 (2026): Juni
Publisher : STAI Sulthan Syarif Hasyim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64524/ah.v5i01.144

Abstract

Perkembangan ekonomi Islam di Indonesia tidak dapat dilepaskan dari kontribusi pemikiran para tokoh akademisi dan praktisi yang berperan penting dalam membangun landasan teoritis serta sistem kelembagaannya. Salah satu tokoh utama dalam bidang ekonomi Islam Indonesia adalah Adiwarman Azwar Karim, seorang ekonom, dosen, dan praktisi yang dikenal luas melalui karya-karyanya seperti Ekonomi Mikro Islam, Ekonomi Makro Islam, serta Bank Islam: Analisis Fiqih dan Keuangan. Tulisan ini bertujuan untuk mengkaji pemikiran dan kontribusi Adiwarman dalam mengembangkan sistem ekonomi syariah di Indonesia, baik dalam tataran akademik maupun praktis. Melalui pendekatan kualitatif dengan studi pustaka, penelitian ini menunjukkan bahwa Adiwarman berhasil mengintegrasikan nilai-nilai Islam ke dalam teori ekonomi modern dengan pendekatan maqāṣid al-syarī‘ah dan prinsip keadilan distributif. Pemikirannya menjadi salah satu landasan penting bagi pengembangan perbankan dan keuangan syariah di Indonesia.
Peran Pasar dan Pemasaran Syariah dalam Mendorong Pertumbuhan Ekonomi Nasional Rizka Amelia
Al-Hasyimiyah: Jurnal Ekonomi Syariah Vol 5 No 01 (2026): Juni
Publisher : STAI Sulthan Syarif Hasyim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64524/ah.v5i01.168

Abstract

National economic growth is not solely determined by conventional industrial and financial sectors, but also by the strengthening of markets and marketing strategies grounded in ethical and justice-based values. In the Indonesian context, as the country with the largest Muslim population in the world, Islamic markets and Islamic marketing possess significant strategic potential to support inclusive and sustainable national economic growth. However, the utilization of this potential has not yet been optimal due to limited Islamic economic literacy, marketing innovation, and policy integration. This study aims to analyze the role of Islamic markets and Islamic marketing in promoting national economic growth. The research employs a library research method with a qualitative-descriptive approach through the analysis and synthesis of scientific literature, institutional reports, and relevant Islamic economic policies. The results indicate that Islamic markets play an important role in strengthening the real sector, increasing asset-based investment, and fostering the development of the national halal industry. Meanwhile, Islamic marketing contributes to building consumer trust, expanding market access, enhancing economic inclusion, and improving the competitiveness of halal products, particularly through the utilization of digital technology. The integration of Islamic markets and Islamic marketing is proven to form a just and sustainable Islamic economic ecosystem. This study concludes that Islamic markets and Islamic marketing are strategic instruments in promoting national economic growth based on Islamic values. The implications of this research emphasize the importance of policy synergy, institutional strengthening, and the enhancement of literacy and innovation in Islamic marketing to optimize their contribution to national economic development.
Kerangka Integratif Etika Bisnis Syariah dalam Penilaian Kelayakan Usaha dan Mitigasi Risiko Kegagalan Tahara Maharani
Al-Hasyimiyah: Jurnal Ekonomi Syariah Vol 5 No 01 (2026): Juni
Publisher : STAI Sulthan Syarif Hasyim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64524/ah.v5i01.169

Abstract

Islamic business ethics place Islamic values such as trustworthiness (amanah), honesty, justice, and the prohibition of riba as the moral foundation in conducting business activities. This study is motivated by the high rate of business failures, particularly among micro, small, and medium enterprises (MSMEs), which are often caused by weak governance and low ethical integrity among entrepreneurs. The purpose of this research is to examine the role of Islamic business ethics in assessing business feasibility and to formulate failure mitigation strategies consistent with Sharia principles. This study employs a qualitative method with a library research approach, referring to primary sources such as the Qur’an, Hadith, and DSN-MUI fatwas, as well as secondary literature from national and international academic journals published between 2017 and 2025. Data were analyzed descriptively and analytically using content analysis to identify the relationship between Sharia ethical principles, business feasibility indicators, and risk mitigation strategies. The results show that Islamic business ethics serve as both a moral guideline and a practical mechanism for realizing fair, transparent, and accountable Islamic governance. The principles of tauhid, amanah, ihsan, and justice strengthen public trust, encourage profit-and-loss-sharing financing, and reduce the risk of business failure. The implications of this study emphasize that the implementation of Islamic business ethics not only enhances profitability but also ensures blessings (barakah) and business sustainability, thereby serving as a conceptual foundation for entrepreneurs, financial institutions, and regulators in building a resilient, competitive, and socially beneficial halal business ecosystem.
Model Studi Kelayakan Bisnis Berbasis Maqāṣid al-Syariah dalam Perspektif Ekonomi Islam Nur Aprida
Al-Hasyimiyah: Jurnal Ekonomi Syariah Vol 5 No 01 (2026): Juni
Publisher : STAI Sulthan Syarif Hasyim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64524/ah.v5i01.170

Abstract

The growth of entrepreneurship and the halal industry in Muslim countries has shown significant progress, but business practices are still largely oriented towards profitability without considering the ethical dimensions and social welfare that are the main principles of Islamic economics. Conventional business feasibility studies generally assess market, technical, managerial, legal, social, and financial aspects, but have not fully integrated the values ​​of maqāṣid al-Shari'ah as a normative foundation in economic activity. This study aims to formulate a conceptual framework for business feasibility studies based on maqāṣid al-Shari'ah and identify maqāṣid indicators in each main aspect of business feasibility studies. The study uses a qualitative approach with a literature study method through analysis of various classical and contemporary literature on maqāṣid al-Shari'ah, Islamic economics, and business feasibility studies. Data were analyzed using content analysis techniques with a descriptive-analytical approach. The results of the study indicate that the integration of maqāṣid al-shariah in business feasibility studies produces a more comprehensive evaluation model by mapping market, technical, managerial, legal, socio-environmental, and financial aspects against the five main objectives of maqāṣid, namely the protection of religion, life, intellect, descendants, and property. This model also allows for the classification of the level of business benefits based on the categories of daruriyyāt, hajiyyāt, and tahsiniyyāt. The implications of the study indicate that this approach can be an alternative framework in assessing business feasibility that considers not only profitability, but also social sustainability, ethics, and community benefits more holistically.
TRANSFORMASI DIGITAL BPR MELALUI INFLUENCER MARKETING PADA PLATFORM TIKTOK: MODEL KOLABORASI STRATEGIS UNTUK MENINGKATKAN BRAND AWARENESS, LITERASI KEUANGAN, DAN AKSESIBILITAS LAYANAN KEUANGAN MIKRO DI ERA KONTEN VIRAL NAILATUL FAIZAH, GHAZIYAH
Al-Hasyimiyah: Jurnal Ekonomi Syariah Vol 5 No 01 (2026): Juni
Publisher : STAI Sulthan Syarif Hasyim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64524/ah.v5i01.171

Abstract

This study discusses the implementation of a collaboration strategy between Rural Banks (BPR) and TikTok content creators as part of digital transformation efforts to expand access to microfinance services. Amid the rapid growth of the digital economy and the rise of viral content trends, microfinance institutions face challenges in reaching a new generation that is more responsive to visual and informative communication on social media. This study analyzes how the TikTok platform, through partnerships with influencers, can be utilized to increase brand awareness, improve public financial literacy, and expand access to financial products. Using a qualitative method through a literature study, this research collects data from various credible sources. The results indicate that this strategy can increase brand awareness by up to 37%, improve understanding of microfinance products by 42%, and reach market segments that were previously difficult to access. This study recommends that BPR utilize the unique characteristics of TikTok, such as short-form content, authentic delivery style, and an educational approach, in developing innovative and inclusive digital marketing strategies.

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