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INDONESIA
Jurnal Ekonomi dan Bisnis Jagaditha
Published by Universitas Warmadewa
ISSN : 23554150     EISSN : 25798162     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
JAGADITHA: Jurnal Ekonomi & Bisnis P-ISSN: 2355-4150, E-ISSN: 2579-8162 is a journal of economic and bussiness published by Management Deparment, Postgraduated Program, Warmadewa University, provides a forum for publishing research articles or review articles. This journal has been distributed by WARMADEWA PRESS started from Volume 1 Number 1 Year 2014 to present. The scope of journal is restricted to the fields of economic and business study. The journal is published twice a year every march and september.
Arjuna Subject : -
Articles 183 Documents
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Unveiling Purchase Intention Corroborate By Digital Marketing Strategy: Study Case Cosmetics Industry Pidada, Ida Ayu Iswari; Krisnanda, Ni Nyoman Sri Utari; Yulianthi, Ni Made Dhian Rani
Jurnal Ekonomi dan Bisnis Jagaditha Vol. 11 No. 2 (2024): Jurnal Ekonomi dan Bisnis Jagaditha (In Press)
Publisher : Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jj.11.2.2024.184-192

Abstract

The cosmetics and skincare industry has experienced significant growth in worldwide, and this growth has also impacted Indonesia's cosmetics and skincare industry. When purchasing makeup products, it is crucial to consider factors such as shade selection, ingredients, and other important factors. Social media platforms have become a crucial source of information for people, and they offer the advantage of reaching a large audience. The aim of this research is to investigate the impact of social media marketing and FOMO on purchase intention through electronic word of mouth (E-WOM). The study involved 100 respondents aged between 17 to 25 years, who followed the TikTok account @Luxcrime_id and had searched for information about Luxcrime products. The sampling technique used was purposive sampling, and the study employed quantitative methods with Structural Equation Modeling (SEM-PLS). The research findings indicate that social media marketing, FOMO, and electronic word of mouth have a positive impact on purchase intention. Furthermore, the study discovered that social media marketing has a positive influence on purchase intention through electronic word of mouth.
Consumer’s Trust Social Media Marketing as a Moderation: Effect of Perceived Credibility of Product and Brand Resonance on Brand Loyalty Oktavenia, Kadek Ayuk Riska; Martini, Ida Ayu Oka
Jurnal Ekonomi dan Bisnis Jagaditha Vol. 11 No. 2 (2024): Jurnal Ekonomi dan Bisnis Jagaditha (In Press)
Publisher : Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jj.11.2.2024.206-216

Abstract

The aim of this research is to identify the effect of perceived credibility of product and brand resonance on brand loyalty with consumer's trust social media marketing as a moderator. The population used in this research is all Else Corset consumers with an unknown population size. The sampling technique used is non-probability sampling which can be used is accidental sampling with a sample size of 96 respondents. This research uses several questionnaire methods as data collection. The questionnaire is a written list of questions, designed with reference to data measurement instruments to measure perceived credibility of product, brand resonance, and consumer's trust in social media marketing. One method for analyzing moderating variables is moderating regression analysis. Moderated regression analysis is a regression analysis that involves moderating variables in building a relationship model. The research results show that Perceived Credibility of Product has a positive and significant effect on Brand Loyalty. Brand Resonance has a positive and significant effect on Brand Loyalty. Customer's Social Media Marketing can strengthen the Perceived Credibility of Products in Brand Loyalty. Customer's Social Media Marketing is unable to strengthen the influence of Brand Resonance on Brand Loyalty. To increase brand loyalty, companies must focus on building product credibility through high-quality products, transparent communication, and expert support. In addition, Els Korset should utilize social media marketing to strengthen the positive impact of perceived product credibility on brand loyalty. However, companies should not rely solely on social media marketing to influence brand resonance, as this has a direct and significant impact on brand loyalty.
Trends on Rural and Urban Entrepreneurship Research Anggreni, Ni Wayan; Artayasa, I Made; Sukita, I Wayan; Sonder, I Wayan; Putra, Ida Bagus Nyoman Bala
Jurnal Ekonomi dan Bisnis Jagaditha Vol. 11 No. 2 (2024): Jurnal Ekonomi dan Bisnis Jagaditha (In Press)
Publisher : Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jj.11.2.2024.1-14

Abstract

This study aims to identify the trends on rural and urban entrepreneurship research. The methodology of this study uses bibliometric analysis. Research data were obtained through the Publish or Perish database with the keywords ‘rural entrepreneurship’ and ‘urban entrepreneurship’ with a publication period from 2014 to 2024. The data that has been collected was then analyzed using VOSviewer software. Based on the results of the study, it can be concluded that entrepreneurship plays an important role in driving economic growth and social development. Rural entrepreneurship mainly focuses on developing rural areas through innovation, managing unique challenges, and strengthening communities, while urban entrepreneurship focuses more on innovation and improving the quality of life in urban environments. Research in both contexts shows diverse trends.

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