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DIMENSIA (Diskursus Ilmu Manajemen STIESA)
Published by Sekolah Tinggi Ilmu Ekonomi Sutaatmadja
ISSN : 16931866     EISSN : 28278283     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Setiap penerbitan minimal terdiri dari 5 judul artikel terkait rumpun ilmu manajemen yang terdiri dari: manajemen keuangan dan pasar modal, manajemen SDM dan keperilakuan, manajemen operasional, manajemen pemasaran, manajemen stratejik.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
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Search results for , issue "Vol. 20 No. 01 (2024): Maret" : 5 Documents clear
THE EFFECT OF TOTAL QUALITY MANAGEMENT (TQM) ON MANAGERIAL PERFORMANCE AT PT. LOGAM PERKASA RETAILINDO Kuncorosidi Kuncorosidi; Rangga Saka Pradana; Jojo Jojo
DIMENSIA (Diskursus Ilmu Manajemen STIESA) Vol. 20 No. 01 (2024): Maret
Publisher : STIESA Press

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Abstract

In this study, PT. Logam Perkasa Retailindo, commonly known by most Subang people, is the Roma Building Shop, which is the unit of analysis. PT. Logam Perkasa Retailindo was chosen because it is a retail store that has been established for 2 years but is well known among the people of Subang in particular, however, with the development of the retail industry in Subang City, PT. Logam Perkasa Retailindo began to get competitors from retail shops selling the same building products. The research method used in this study is an explanatory survey, and the type of research used in this research is descriptive and verification using a quantitative approach. The population in this study are all employees of PT. Logam Perkasa Retailindo has as many as 55 employees. In this study, the sampling technique used was non-probability sampling. The type of sample used from non-probability sampling in this study is saturated sampling. The final results of this study prove that Total Quality Management (TQM) influences Managerial Performance at PT. Perkasa Retailindo partially. With this, the researchers suggest that PT.Logam Perkasa Retailindo can implement Total Quality Management (TQM) optimally, as well as carry out continuous evaluation and improvement so that it can continue to improve the quality of its resources, both products and services, and increase customer satisfaction, so that it can continue to compete with similar companies
PENGARUH BAURAN PEMASARAN HIJAU TERHADAP KEPUTUSAN PEMBELIAN: (STUDI PADA MAHASISWA PENGGUNA TUPPERWARE STIE SUTAATMAJA SUBANG DAN MAHASISWA KOLEJ UNIVERSITY ISLAM SELANGOR) Devy Widya Apriandi; Padya Norma Putri
DIMENSIA (Diskursus Ilmu Manajemen STIESA) Vol. 20 No. 01 (2024): Maret
Publisher : STIESA Press

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Abstract

Green marketing is product marketing that aims to meet the needs and desires of consumers without causing any harm to the surrounding environment, both the product itself, the production process and its packaging. In implementing green marketing, four elements of the marketing mix are adopted. The marketing mix as is known has 4P components such as Product, Price, Place and Promotion. According to the green marketing philosophy, every element in the marketing mix must have a green outlook in its marketing. This research examines the influence of the green marketing mix on purchasing decisions for Tupperware products. In this study, researchers used a quantitative approach because they wanted to find the relationship between the Green Marketing Mix (X) and purchasing decisions (Y) for Tupperware products. The data collection technique used in this research was a questionnaire distributed online to Stie Sutaatmadja students & Selangor Islamic University College students. The sampling technique uses non-probability sampling with a sample size of 60 students. This research uses data analysis techniques in this quantitative research using descriptive statistics. The results showed that (1) It can be seen that the green marketing mix of Tupperware products for STIE Sutaatmaja Students & Selangor Islamic University Students has been carried out quite well by Tupperware, (2) It can be seen that purchasing decisions for Tupperware products among STIE Sutaatmaja Students & Selangor Islamic University College Students are quite high for Tupperware products, (3) There is an influence between the green marketing mix on purchasing decisions among Tupperware consumers among STIE Sutaatmaja Students & Selangor Islamic University College Students.
PENGARUH SOCIAL MEDIA MARKETING TIKTOK TERHADAP BRAND EXPERIENCE Suci Sari; Gugyh Susandy
DIMENSIA (Diskursus Ilmu Manajemen STIESA) Vol. 20 No. 01 (2024): Maret
Publisher : STIESA Press

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Abstract

The existence of social media is now no longer used as a means of entertainment, but also as a modern marketing tool that is able to reach buyers on a wider scale. TikTok is a digital entertainment platform that has expanded into digital marketing tools. The tight competition in the business world means that many companies need Big77 to be dynamic in implementing appropriate marketing strategies. This research aims to analyze the influence of social media marketing, namely TikTok, on brand experience. The sample is 70 respondents who have used Wardah Beauty products and are active on TikTok social media. The research results prove that social media marketing activities via TikTok can influence brand experience. However, the brand experience of Wardah Beauty Cosmetics cannot be grown from the results of social media marketing carried out via the TikTok platform. Brand loyalty is formed from the experience of the Wardah Beauty cosmetic brand which is rated quite highly in the eyes of consumers. The sample for this research consisted of 70 people. The sample technique used was purposive sampling. Purposive sampling is a technique for sampling data sources with certain considerations. Data analysis uses quantitative descriptive analysis, simple linear regression model, classical assumption test. Hypothesis testing uses partial tests and coefficient of determination tests (R2) and tests (t), while data processing uses SPSS 22 based on partial tests (t tests). The results of this research show that partially, social media marketing has a positive effect on brand experience in the Wardah Beauty TikTok survey. However, based on the R2 Determination Coefficient Test), the work of social media marketing variables has a small influence on brand experience. This is proven by the determination coefficient value of 44.1%
THE EFFECT OF GREEN INTELLECTUAL CAPITAL ON SUSTAINABILITY PERFORMANCE WHICH IS MEDIATED BY FINANCIAL PERFORMANCE Nunik Nurmalasari; Inggrit Rahma Vinezha
DIMENSIA (Diskursus Ilmu Manajemen STIESA) Vol. 20 No. 01 (2024): Maret
Publisher : STIESA Press

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Abstract

Sustainability Performance is sustainable development which includes three main dimensions including environmental, social and economic. To realize Sustainability performance, companies need to implement Green Intellectual Capital and quality financial performance. This research examines the influence of Green Intellectual Capital on Sustainability Performance with Financial Performance as a mediating variable. The sampling technique used purposive sampling involving 21 non-financial companies listed on the IDX in 2018-2022. Gacor777 adalah salah satu link situs slot777 gacor hari ini maxwin yang selalu hadir untuk anda semua The data analysis used in this research includes Descriptive Statistics, Classical Assumption Test, Linear Regression Analysis Test, and Sobel (Mediation) Test. The results of this research show that (1) Green Intellectual Capital has no effect on Financial Performance. (2) Financial Performance has no effect on Sustainability Performance. (3) Green Intellectual Capital has no effect on Sustainability Performance. (4) Financial Performance does not mediate the relationship between Green Relational Capital and Sustainability Performance.
PENGARUH PENERAPAN SISTEM WWTP ( WASTE WATER TREATMEN PLANT ) TERHADAP PENCEMARAN LINGKUNGAN PERUSAHAAN (STUDI KASUS PADA PT.SUBANG MULYA SEJAHTERA) Bismantara Bismantara; Dimas Ricco Nugraha
DIMENSIA (Diskursus Ilmu Manajemen STIESA) Vol. 20 No. 01 (2024): Maret
Publisher : STIESA Press

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Abstract

Intermediate Financial Accounting is a continuation of accounting science from basic accounting, the countain in intermediate financial accounting includes riil account accounting treatment and special accounting problems. Concepts in intermediate financial accounting explain accounting treatment including recognition, measurement, statement and disclosure. This study examines the influence of intellectual intelligence, accounting behavior and availability of educational facilities on the understanding of intermediate financial accounting with motivation as a moderating variable.               The sampling technique used convenience sampling with a sampling of 43 students. The study uses the Moderated Regression Analysis (MRA) analysis tool slot deposit 5000.             The results showed that (1) intellectual intelligence, learning behavior and the availability of educational facilities had no significant effect on the understanding of intermediate financial accounting, (2) motivation to moderate the influence of intellectual intelligence and learning behavior on understanding middle financial accounting, (3) motivation does not moderate the influence of availability educational facilities for understanding middle financial accounting

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