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Jurnal Ilmiah Manajemen & Kewirausahaan
Published by institut ilmu sosial dan bisnis andi sapada
ISSN : -     EISSN : 29644674     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ilmiah Manajemen & Kewirausahaan a is a peer-reviewed journal published by the Faculty of Economics and Business Andi Sapada Institute of Social and Business Sciences. JIMK is published four times a year in March, June, September, and December. This journal provides direct open access to content on the principle of free availability for the public interest and supports a greater global exchange of knowledge.
Arjuna Subject : -
Articles 156 Documents
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Pengaruh Kualitas Sumberdaya Manusia Terhadap Pembagunan Ekonomi Inklusif di Indonesia Nurnaningsih, Nurnaningsih
Jurnal Ilmiah Manajemen & Kewirausahaan Vol 11 No 1 (2024): September
Publisher : Fakultas Ekonomi dan Bisnis Institut Ilmu Sosial dan Bisnis Andi Sapada

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Abstract

This study examines the impact of poverty, unemployment, and economic inequality on inclusive growth in Indonesia. The data used in this study is panel data from 34 provinces in Indonesia. The analysis technique used is panel data regression with a fixed effect model. Based on the research results, it is clear that the relationship between poverty, unemployment, and economic inequality is negative and significant on inclusive economic growth in Indonesia. The analysis also emphasizes that efforts to achieve inclusive economic growth must focus on community empowerment, investment in education and training, inclusive infrastructure development, and policies focused on sustainable economic development
Penerapan Program Pengembangan Karyawan Dalam Menghadapi Era Industri 4.0 Nurnaningsih, Nurnaningsih
Jurnal Ilmiah Manajemen & Kewirausahaan Vol 11 No 1 (2024): September
Publisher : Fakultas Ekonomi dan Bisnis Institut Ilmu Sosial dan Bisnis Andi Sapada

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Abstract

This study aims to evaluate the employee development strategy implemented by PT Telkom Indonesia in facing the challenges of Industry 4.0, focusing on the effectiveness of digital training, employee participation, perceptions, competency improvement, and implementation obstacles. Using a descriptive quantitative and qualitative approach through interviews, observation, and documentation with 15 informants, the findings indicate that Telkom has adopted relevant digital training programs such as AI, cloud computing, and data analytics via the MyDigilearn platform. Employee participation is high, with 83% of respondents feeling more prepared to face new technologies. However, challenges remain, including overly theoretical training methods, inflexible schedules, and suboptimal post-training evaluations. Only 46% received adequate coaching experiences, and 39% noted insufficient training evaluations. Despite these issues, Telkom’s training strategy aligns with human capital development principles and the 70:20:10 learning model. Improvements are recommended in delivery methods, schedule flexibility, and continuous evaluation to enhance program effectiveness.
Pemanfaatan QRIS sebagai Media Promosi dan Transaksi Pemasaran Digital UMKM Ibrahim, Darmawansah
Jurnal Ilmiah Manajemen & Kewirausahaan Vol 11 No 1 (2024): September
Publisher : Fakultas Ekonomi dan Bisnis Institut Ilmu Sosial dan Bisnis Andi Sapada

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Abstract

The development of digital technology has brought significant changes to marketing and business transaction systems, particularly in the Micro, Small, and Medium Enterprises (MSMEs) sector. This study aims to analyze the utilization of the Quick Response Code Indonesian Standard (QRIS) as both a promotional medium and a transaction tool in digital marketing activities of MSMEs. The research employs a descriptive quantitative approach by distributing questionnaires to MSME owners who have adopted QRIS as a means of payment and promotion. The results indicate that the use of QRIS not only facilitates cashless transactions but also enhances the professional image and consumer trust toward MSMEs. Moreover, the integration of QRIS with social media and digital marketing platforms expands promotional reach and increases sales volume. This study confirms that QRIS plays a strategic role in strengthening the digital transformation of MSMEs through transaction efficiency and effective marketing communication.
Analisis Perubahan Perilaku Konsumen di Era Pasca Pandemi terhadap Belanja Online Ibrahim, Darmawansah
Jurnal Ilmiah Manajemen & Kewirausahaan Vol 11 No 1 (2024): September
Publisher : Fakultas Ekonomi dan Bisnis Institut Ilmu Sosial dan Bisnis Andi Sapada

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Abstract

This study aims to analyze changes in consumer behavior toward online shopping in the post-COVID-19 pandemic era. The pandemic has brought significant transformations in consumption patterns, where purchasing activities that were previously dominated by conventional methods have shifted to digital platforms. This research employs a descriptive quantitative method by collecting data through questionnaires distributed to 150 e-commerce users in Indonesia. The results show that the main factors influencing the increase in online shopping behavior after the pandemic are ease of access, trust in digital platforms, and new habits formed during social restrictions. Consumers are now more concerned with transaction security, delivery speed, and user reviews before making a purchase. In addition, the study found that consumer loyalty toward online brands has increased along with positive shopping experiences and responsive after-sales services. The study concludes that changes in consumer behavior in the post-pandemic era are permanent in several aspects, indicating that businesses must adapt their digital marketing strategies to retain and enhance customer loyalty in an increasingly competitive online market.
Pemanfaatan SEO dan Konten Digital sebagai Strategi Pemasaran Online pada UMKM Ibrahim, Darmawansah
Jurnal Ilmiah Manajemen & Kewirausahaan Vol 11 No 2 (2024): Desember
Publisher : Fakultas Ekonomi dan Bisnis Institut Ilmu Sosial dan Bisnis Andi Sapada

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Abstract

This study aims to analyze the utilization of Search Engine Optimization (SEO) and digital content as online marketing strategies to enhance the visibility and competitiveness of Micro, Small, and Medium Enterprises (MSMEs). In today’s increasingly competitive digital era, MSME actors are required to leverage internet-based marketing technologies to reach consumers more widely and effectively. This research employs a descriptive qualitative method using a case study approach involving several MSMEs in the culinary and fashion sectors that have implemented SEO strategies and digital content marketing. The results show that the application of SEO helps improve the ranking of MSME websites on search engines, making it easier for consumers to find products organically. Meanwhile, engaging and relevant digital content increases consumer interaction, trust, and loyalty. The synergy between SEO and digital content has a significant impact on sales growth and brand awareness among MSMEs. Therefore, optimizing marketing strategies based on SEO and digital content is a crucial step in supporting digital transformation and ensuring the sustainability of MSME businesses in the digital economy era.
Persepsi Nilai dan Kualitas Produk terhadap Keputusan Pembelian di Marketplace Ibrahim, Darmawansah
Jurnal Ilmiah Manajemen & Kewirausahaan Vol 11 No 2 (2024): Desember
Publisher : Fakultas Ekonomi dan Bisnis Institut Ilmu Sosial dan Bisnis Andi Sapada

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Abstract

This study aims to analyze the influence of perceived value and product quality on consumer purchase decisions in the marketplace. In today’s digital era, marketplaces have become one of the main platforms used by consumers for online shopping. Consumers not only consider price but also evaluate the benefits, quality, and value they perceive from the products offered. This research employs a quantitative approach using a survey method by distributing questionnaires to 100 marketplace users in Indonesia. The collected data were analyzed using multiple linear regression to determine the extent to which perceived value and product quality affect purchase decisions. The results show that both perceived value and product quality have a positive and significant effect on consumer purchase decisions. Consumers tend to be more confident in making a purchase when they feel they receive benefits that match the price paid and perceive the product as having good quality. These findings emphasize that marketing strategies in marketplaces should focus on enhancing the perceived value and maintaining consistent product quality to build consumer trust and encourage purchase decisions.
Transformasi Digital dalam Strategi Pemasaran pada Industri Retail Ibrahim, Darmawansah
Jurnal Ilmiah Manajemen & Kewirausahaan Vol 11 No 2 (2024): Desember
Publisher : Fakultas Ekonomi dan Bisnis Institut Ilmu Sosial dan Bisnis Andi Sapada

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Abstract

This study aims to analyze the role of digital transformation in the development of marketing strategies in the retail industry. With the rapid advancement of digital technology, retail companies face new challenges and opportunities in reaching consumers effectively. Digital transformation encompasses the use of online platforms, social media, mobile applications, and analytics technologies to enhance customer experience and operational efficiency. This research employs a qualitative descriptive approach using a case study method on several retail companies in Indonesia that have implemented digital marketing strategies. Data were collected through in-depth interviews with marketing managers and observations of company documentation. The results indicate that digital transformation enables retail companies to increase customer engagement, expand market reach, and tailor product offerings based on consumer preferences analyzed digitally. Companies that successfully integrate digital technologies into their marketing strategies experience significant improvements in customer satisfaction and competitiveness. These findings emphasize the importance of digital transformation as a strategic element in modern marketing, particularly in the highly competitive and dynamic retail industry.
Peran Big Data dalam Pengambilan Keputusan Pemasaran di Era Digital Ibrahim, Darmawansah
Jurnal Ilmiah Manajemen & Kewirausahaan Vol 11 No 2 (2024): Desember
Publisher : Fakultas Ekonomi dan Bisnis Institut Ilmu Sosial dan Bisnis Andi Sapada

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Abstract

This study aims to analyze the role of big data in supporting marketing decision-making in companies in the digital era. With the increasing volume, variety, and velocity of consumer-generated data, companies need to leverage big data to understand consumer behavior, identify market trends, and enhance the effectiveness of marketing strategies. This research employs a qualitative descriptive approach using a case study method on several companies that have implemented big data in their marketing decision-making processes. Data were collected through in-depth interviews with marketing managers and data analysts, as well as analysis of internal company documentation related to digital marketing strategies and reports. The results indicate that big data plays a crucial role in improving the accuracy of marketing decisions, enabling more precise market segmentation, and facilitating product offer personalization according to consumer preferences. Companies that integrate big data into their marketing strategies experience increased customer satisfaction, loyalty, and operational efficiency. These findings emphasize that the utilization of big data is a strategic element essential for navigating the dynamics of the digital market and increasingly competitive environment.
Pengaruh Green Marketing terhadap Citra Merek dan Loyalitas Konsumen Ibrahim, Darmawansah
Jurnal Ilmiah Manajemen & Kewirausahaan Vol 11 No 2 (2024): Desember
Publisher : Fakultas Ekonomi dan Bisnis Institut Ilmu Sosial dan Bisnis Andi Sapada

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Abstract

This study aims to analyze the effect of green marketing on brand image and consumer loyalty in companies that implement environmentally friendly marketing strategies. Green marketing is a marketing approach that emphasizes sustainability and environmental responsibility, which can enhance consumers’ positive perceptions of the brand. This research employs a quantitative approach using a survey method, with data collected through questionnaires distributed to consumers who have used products or services from companies practicing green marketing. The results indicate that the implementation of green marketing has a positive and significant effect on brand image. A positive brand image subsequently contributes to increased consumer loyalty, leading consumers to make repeat purchases and recommend products to others. These findings confirm that environmentally friendly marketing strategies not only benefit the environment but also enhance brand value and foster long-term relationships with consumers.
Implementasi Green Marketing Mix dalam Upaya Meningkatkan Keunggulan Kompetitif Ibrahim, Darmawansah
Jurnal Ilmiah Manajemen & Kewirausahaan Vol 11 No 2 (2024): Desember
Publisher : Fakultas Ekonomi dan Bisnis Institut Ilmu Sosial dan Bisnis Andi Sapada

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Abstract

This study aims to analyze the implementation of the green marketing mix and its impact on the competitive advantage of companies. The green marketing mix includes product, price, promotion, and distribution strategies that emphasize environmentally friendly practices and sustainability. The application of this strategy is believed to enhance corporate reputation, consumer satisfaction, and product differentiation in an increasingly environmentally conscious market. The study uses a quantitative approach with a survey method, collecting data through questionnaires distributed to consumers and business practitioners who implement the green marketing mix. The results indicate that the implementation of the green marketing mix has a positive effect on competitive advantage. The application of environmentally friendly marketing strategies allows companies to strengthen brand image, increase consumer loyalty, and create added value that differentiates the company from its competitors.

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