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Journal of Loomingulisus ja Innovatsioon
Published by Yayasan Adra Karima Hubbi
ISSN : 30479452     EISSN : 30481007     DOI : 10.70177/innovatsioon
Core Subject : Religion, Science, Education, Social,
Religion Computer Science & IT Environmental Science Law, Crime, Criminology & Criminal Justice Other
Journal of Loomingulisus ja Innovatsioon is an international peer-reviewed open-access journal dedicated to interchange for the results of high-quality research in all aspect of creativity and innovation. The scope of Journal of Loomingulisus ja Innovatsioon is not only in the form of study, research, or development, but also book review. But also focused on: developing creativity, innovation and leadership in various fields. The journal publishes state-of-art papers in fundamental theory, experiments, and simulation, as well as applications, with a systematic proposed method, sufficient review on previous works, expanded discussion, and concise conclusion. As our commitment to the advancement of science and technology, the Journal of Loomingulisus ja Innovatsioon follows the open access policy that allows the published articles freely available online without any subscription. Submitted papers must be written in English for initial review stage by editors and further review process by minimum two international reviewers.
Arjuna Subject : Umum - Umum
Articles 81 Documents
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The Co-Creative Human-AI Nexus: A Phenomenological and Experimental Study on How Generative Tools Reshape Divergent Thinking in Industrial Design Omar Fawaz; Rania Moukadem; Jad Kassem
Journal of Loomingulisus ja Innovatsioon Vol. 3 No. 3 (2026)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/innovatsioon.v3i3.4341

Abstract

Generative artificial intelligence is increasingly embedded in industrial design, yet its effects on divergent thinking remain contested because rapid idea production may coexist with fixation, reduced agency, and uncertain authorship. This study examined how generative tools reshape fluency, flexibility, originality, and elaboration during early design ideation while exploring designers’ lived experiences of human–AI co-creation. A mixed-methods design combined a randomized pretest–posttest experiment with phenomenological interviews. One hundred twenty industrial design students were assigned to AI-assisted or conventional ideation conditions, while twenty participants were purposively selected for in-depth interviews. Divergent-thinking performance, process logs, questionnaires, sketches, prompts, and interview transcripts were analyzed using ANCOVA, correlation analysis, and thematic interpretation. The AI-assisted group achieved significantly higher posttest scores across all divergent-thinking dimensions, with the strongest effects in fluency and flexibility. Conceptual reframing and prompt revision were positively associated with originality, whereas direct adoption of generated outputs was linked to fixation, lower autonomy, and authorship uncertainty. Participants described generative AI as a source of accelerated externalization, productive surprise, expanded association, and increased evaluative burden. Generative AI functions as a conditional creativity amplifier whose benefits depend on critical human engagement, active transformation, and reflective control rather than technological access alone.

Page 9 of 9 | Total Record : 81

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