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Dedi Purwanto Indra Kusuma
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Jl. Swadaya No. 28 Kekalik Kijang, Kel. Kekalik Jaya, Kec. Sekarbela, Kota Mataram - NTB 83116
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Tourism and Hospitality Research
Published by Lembaga Penelitian dan Pendidikan (LPP) Kalibra
ISSN : -     EISSN : 31102603     DOI : https://doi.org/10.70716/thr
Core Subject : Science, Education, Social,
Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Social Sciences
Tourism and Hospitality Research (THR) is a peer-reviewed open-access journal published by Lembaga Penelitian dan Pendidikan (LPP) Kalibra with registered number of e-ISSN 3110-2603 This journal serves as a platform for researchers, academics, practitioners, and policymakers to explore current issues, theoretical developments, innovations, and practical applications in the global tourism and hospitality industry. The journal welcomes original research articles, case studies, conceptual papers, and review articles covering topics including, but not limited to: tourism planning and development, hospitality operations, sustainable tourism, destination management, travel behavior, tourism marketing, service quality, human resource management in hospitality, digital transformation in tourism, and the impact of tourism on society and the environment. Published quarterly, THR aims to contribute to the advancement of knowledge and professional practice in tourism and hospitality by disseminating cutting-edge research that reflects the dynamic and interdisciplinary nature of the field.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 20 Documents
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Education-Based Tourism: An Effort to Increase Environmental Awareness among the Younger Generation Syahreza, Rayyan Ibrahim; King, Heli; Wang, Jinming
Tourism and Hospitality Research Vol. 2 No. 1 (2026): Tourism and Hospitality Research, March 2026
Publisher : Lembaga Penelitian dan Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70716/thr.v2i1.209

Abstract

Environmental degradation and unsustainable tourism practices remain critical global challenges, particularly as tourism activities increasingly involve younger generations. Education-based tourism has emerged as a strategic approach to fostering environmental awareness by integrating learning experiences into tourism activities. This study aims to analyze the role of education-based tourism in enhancing environmental awareness among the younger generation through a systematic review of empirical and conceptual studies. The research employed a qualitative literature review design, analyzing peer-reviewed journal articles, conference proceedings, and book chapters related to educational tourism, ecotourism, and environmental education. Data were analyzed using thematic content analysis to identify dominant patterns, outcomes, and challenges associated with education-based tourism initiatives. The results indicate that education-based tourism significantly contributes to improving environmental knowledge, attitudes, and pro-environmental behaviors among young participants through experiential learning, contextual education, and direct interaction with natural and cultural environments. Furthermore, education-based tourism supports sustainable tourism development by strengthening environmental responsibility and community engagement. However, challenges related to program design, target group specificity, and integration into formal education systems persist. This study concludes that education-based tourism is an effective instrument for increasing environmental awareness among the younger generation and recommends the development of structured, context-sensitive, and participatory tourism education programs to maximize long-term impacts.
Strategies for Village Tourism Management to Promote Community-Based Economic Independence Arsyila, Aurelia Meisya; Amirullah, Muhammad Dekky; Tiberghien, Guillaume
Tourism and Hospitality Research Vol. 2 No. 1 (2026): Tourism and Hospitality Research, March 2026
Publisher : Lembaga Penelitian dan Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70716/thr.v2i1.210

Abstract

Village tourism has emerged as a strategic instrument for fostering community-based economic independence, particularly in rural areas of developing countries. Indonesia has extensively adopted the Community-Based Tourism (CBT) approach to empower local communities, optimize local resources, and promote sustainable development. However, despite the growing number of tourism villages, many still face challenges related to governance, community participation, human resource capacity, and economic sustainability. This study aims to synthesize and analyze strategic village tourism management practices that promote community-based economic independence through the CBT framework. Using a qualitative systematic literature review of 40 peer-reviewed journal articles and conference proceedings published between 2016 and 2023, this study applies thematic analysis to identify dominant strategies, institutional patterns, and success factors. The findings reveal that effective village tourism management is driven by five interrelated strategies: participatory governance, local economic empowerment, institutional strengthening, innovation-based product development, and multi-stakeholder collaboration. The study also highlights the importance of local wisdom, financial transparency, and community ownership in sustaining economic benefits. This article contributes theoretically by consolidating fragmented CBT literature into an integrated strategic framework and practically by offering policy-relevant insights for village tourism managers and policymakers. The findings support the role of CBT as a viable pathway toward inclusive and sustainable rural economic independence.
Preservation of Local Traditions through Cultural Tourism: A Case Study of Traditional Villages in Indonesia Benowo, Yusril; Uekita, Yuki; Wang, Liang
Tourism and Hospitality Research Vol. 2 No. 1 (2026): Tourism and Hospitality Research, March 2026
Publisher : Lembaga Penelitian dan Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70716/thr.v2i1.220

Abstract

Cultural tourism has become a strategic instrument for preserving local traditions amid rapid globalization and socio-cultural transformation. Traditional villages in Indonesia represent living cultural landscapes where customs, rituals, architecture, and local wisdom continue to evolve alongside tourism development. This study aims to analyze how cultural tourism contributes to the preservation of local traditions in Indonesian traditional villages while identifying strategies that balance cultural continuity and tourism sustainability. Employing a qualitative descriptive approach, this research synthesizes findings from multiple case studies across Indonesia, including Sade, Penglipuran, Kemiren, Cireundeu, Pedawa, and other traditional villages documented in recent scholarly literature. Data were collected through systematic literature analysis of peer-reviewed journals indexed nationally and internationally and were analyzed using thematic content analysis. The results indicate that cultural tourism plays a dual role: it strengthens cultural resilience through ritual revitalization, community participation, and intergenerational knowledge transfer, while simultaneously posing risks of commodification and cultural simplification. However, community-based tourism, local wisdom integration, and customary governance mechanisms significantly mitigate these risks. This study concludes that cultural tourism can serve as an effective tool for preserving local traditions when managed through participatory, culturally sensitive, and sustainability-oriented frameworks. The findings contribute to the discourse on sustainable cultural tourism and offer practical insights for policymakers, local communities, and tourism planners.
The Utilization of Virtual Reality in Destination Marketing in the Digital Era Haryadi, Ahmad Fadli Putra; An, Sohyun; Chang, Kuang Yu
Tourism and Hospitality Research Vol. 2 No. 1 (2026): Tourism and Hospitality Research, March 2026
Publisher : Lembaga Penelitian dan Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70716/thr.v2i1.227

Abstract

The rapid development of digital technology has significantly transformed destination marketing strategies in the tourism industry. Among emerging technologies, Virtual Reality (VR) has gained increasing attention due to its ability to deliver immersive, interactive, and emotionally engaging experiences for potential tourists. This study aims to examine the utilization of Virtual Reality in destination marketing within the digital era by synthesizing empirical findings from prior academic studies. Using a qualitative literature-based research design, this study systematically reviews and analyzes peer-reviewed journal articles and scholarly book chapters related to VR applications in tourism marketing. The analysis focuses on the role of VR in shaping destination image, enhancing tourist engagement, and influencing behavioral intentions. The findings indicate that VR contributes positively to destination marketing by strengthening emotional involvement, perceived presence, information quality, and visit intention. However, the effectiveness of VR varies depending on content design, level of interactivity, and user characteristics. The study concludes that Virtual Reality serves as a strategic marketing tool that complements traditional promotional methods rather than replacing them. This research provides theoretical contributions to digital destination marketing literature and offers practical insights for destination marketing organizations in adopting VR-based promotional strategies in the digital era.
International Tourists’ Perceptions of Indonesia’s Tourism Attractiveness in the Post-Pandemic Era Khalif, Kenzo Althaf; Ramdani, Dadan; Ibáñez, Maria José
Tourism and Hospitality Research Vol. 2 No. 1 (2026): Tourism and Hospitality Research, March 2026
Publisher : Lembaga Penelitian dan Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70716/thr.v2i1.229

Abstract

The post-pandemic era has reshaped global tourism dynamics, influencing international tourists’ perceptions of destination attractiveness. Indonesia, as one of the leading tourism destinations in Southeast Asia, has implemented various recovery strategies to restore tourist confidence. This study aims to analyze international tourists’ perceptions of Indonesia’s tourism attractiveness after the COVID-19 pandemic. This research uses a quantitative approach through survey distribution to international tourists visiting Indonesia in 2023–2025. Data were analyzed using descriptive and inferential statistical methods. The findings show that cultural authenticity, natural landscape attractiveness, health safety assurance, and digital tourism services significantly influence tourist perceptions. However, infrastructure inequality and service quality inconsistency remain challenges. The study concludes that Indonesia’s tourism competitiveness in the post-pandemic era depends on integrated strategies combining sustainability, digital transformation, and service standardization. These findings contribute to tourism recovery policy development and destination marketing strategies in emerging tourism economies.
The Impact of Tourism Events on Destination Image Enhancement and Tourist Loyalty Safira Atmadya Putri; Boge Triatmanto; Sofia Martinez
Tourism and Hospitality Research Vol. 2 No. 2 (2026): Tourism and Hospitality Research, June 2026
Publisher : Lembaga Penelitian dan Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70716/thr.v2i2.298

Abstract

Tourism events have become a strategic tool in enhancing destination competitiveness by strengthening destination image and fostering tourist loyalty. This study aims to analyze the impact of tourism events on destination image enhancement and its implication for tourist loyalty. A quantitative research approach was employed using a survey method involving 210 tourists who attended cultural and sport tourism events. Data were analyzed using Structural Equation Modeling (SEM). The findings reveal that tourism events have a significant positive effect on destination image. Furthermore, destination image significantly influences tourist loyalty, both directly and indirectly through tourist satisfaction. Event quality and memorable experiences play a crucial mediating role in shaping perceptions and behavioral intentions. This study confirms that well-organized tourism events contribute not only to short-term visitation but also to long-term destination branding and loyalty formation. The results provide practical implications for destination managers to strategically design event portfolios that enhance image and strengthen visitor attachment.
The Role of Ecotourism in Supporting Biodiversity Conservation in National Park Areas Erina Ermayanti; Duyen Thi Thu Tran; Rajdeep Deb
Tourism and Hospitality Research Vol. 2 No. 2 (2026): Tourism and Hospitality Research, June 2026
Publisher : Lembaga Penelitian dan Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70716/thr.v2i2.304

Abstract

Ecotourism has become an important strategy for supporting biodiversity conservation and sustainable development in national park areas. The increasing global demand for nature-based tourism encourages national park managers to balance environmental protection with tourism development. This study aims to analyze the role of ecotourism in supporting biodiversity conservation in national park areas and examine its socio-economic and environmental contributions to local communities and protected ecosystems. The research employed a qualitative descriptive approach through literature review and comparative analysis of previous studies related to ecotourism, biodiversity conservation, and sustainable tourism management. The findings indicate that ecotourism contributes positively to biodiversity conservation by increasing environmental awareness, generating conservation funding, supporting habitat protection, and encouraging community participation in conservation activities. In addition, ecotourism creates alternative economic opportunities for local communities through employment, tourism services, and sustainable resource management. However, uncontrolled tourism activities may also generate environmental pressures such as habitat degradation, waste accumulation, and wildlife disturbance. Therefore, sustainable ecotourism management strategies emphasizing community involvement, visitor management, environmental education, and conservation-oriented policies are essential for maintaining ecological balance within national park areas. This study contributes to sustainable tourism literature by strengthening the understanding of ecotourism as an integrated approach to biodiversity conservation and sustainable regional development.
The Influence of Social Media on Tourists’ Visiting Decisions toward Nature-Based Tourism Destinations Rani Vaniya Suwondo; Emily Carter; Michael Tan
Tourism and Hospitality Research Vol. 2 No. 2 (2026): Tourism and Hospitality Research, June 2026
Publisher : Lembaga Penelitian dan Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70716/thr.v2i2.310

Abstract

The rapid growth of digital technology has transformed the tourism industry, particularly through the increasing influence of social media on tourists’ travel behavior and destination choices. This study aims to analyze the influence of social media on tourists’ visiting decisions toward nature-based tourism destinations. A quantitative research approach with a survey design was employed in this study. Data were collected from 250 domestic tourists who had visited nature-based tourism destinations in Indonesia during the last two years. The research instrument consisted of structured questionnaires using a five-point Likert scale. Data were analyzed using descriptive statistics and multiple linear regression analysis. The findings indicate that visual content, online reviews, and influencer recommendations significantly affect tourists’ destination image formation and visiting intentions. Social media platforms such as Instagram, TikTok, and YouTube play a crucial role in increasing destination visibility, emotional attachment, and tourists’ trust toward tourism destinations. Furthermore, user-generated content was identified as one of the strongest factors influencing tourists’ decision-making processes. The study also reveals that authentic digital communication and sustainable destination branding contribute positively to tourists’ satisfaction and revisit intention. This research contributes theoretically to tourism marketing literature by expanding the understanding of social media’s role in nature-based tourism. Practically, the findings provide important implications for destination managers and tourism stakeholders in developing effective and sustainable digital marketing strategies.
The Role of Culinary Tourism in Shaping Destination Identity and Branding Nayla Azzahra Ramadhani; Olivia M. Carter; Ethan J. Williams
Tourism and Hospitality Research Vol. 2 No. 2 (2026): Tourism and Hospitality Research, June 2026
Publisher : Lembaga Penelitian dan Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70716/thr.v2i2.313

Abstract

Culinary tourism has emerged as a strategic component in destination development, contributing significantly to destination identity formation and branding. As tourists increasingly seek authentic and memorable experiences, local gastronomy has become an essential element in differentiating destinations within a highly competitive tourism market. This study aims to examine the role of culinary tourism in shaping destination identity and strengthening destination branding through a systematic review of recent scholarly literature. The study employs a qualitative literature review approach by analyzing contemporary studies published between 2021 and 2025 in reputable tourism and hospitality journals. The findings reveal that culinary tourism contributes to destination branding through five key dimensions: cultural authenticity, heritage preservation, destination image enhancement, tourist engagement, and economic sustainability. Local cuisine functions not only as a tourism attraction but also as a symbolic representation of place identity that strengthens emotional connections between tourists and destinations. Furthermore, effective gastronomic branding strategies improve destination competitiveness, visitor satisfaction, and destination loyalty. The study concludes that culinary tourism has evolved from a complementary tourism product into a core branding asset capable of enhancing destination distinctiveness and long-term sustainability. The findings provide practical implications for destination management organizations, policymakers, and tourism stakeholders seeking to develop competitive and culturally authentic tourism destinations.
The Role of Transportation and Accessibility in the Development of Sustainable Tourism Destinations Daffa Mufid Hakim; Alya Putri Ramadhani; Nathan William Pratama
Tourism and Hospitality Research Vol. 2 No. 2 (2026): Tourism and Hospitality Research, June 2026
Publisher : Lembaga Penelitian dan Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70716/thr.v2i2.322

Abstract

Transportation and accessibility are fundamental components in the development of sustainable tourism destinations. Efficient transportation systems facilitate tourist mobility, improve destination competitiveness, and support regional economic growth while minimizing environmental impacts. This study aims to examine the role of transportation and accessibility in fostering sustainable tourism development through a comprehensive literature-based analysis. A qualitative approach employing a systematic review of recent scientific publications was utilized to explore the relationship between transportation infrastructure, accessibility, and tourism sustainability. The findings indicate that well-integrated transportation systems significantly enhance tourist satisfaction, destination attractiveness, and local economic opportunities. Furthermore, sustainable transportation solutions such as public transit, multimodal transportation networks, non-motorized mobility, and accessible infrastructure contribute to environmental conservation and social inclusivity. Accessibility was found to be a critical factor influencing destination competitiveness, visitor experience, and the participation of diverse groups, including people with disabilities. The study also reveals that transportation planning integrated with sustainability principles can reduce congestion, carbon emissions, and environmental degradation in tourism destinations. Therefore, transportation and accessibility should be considered strategic elements in tourism policy and destination management. The study contributes to the growing body of knowledge on sustainable tourism by highlighting the importance of transportation systems in achieving long-term economic, environmental, and social sustainability.

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