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Fakultas Ilmu Sosial dan Ilmu Politik, Program Studi Ilmu Administrasi Bisnis, Jl. Urip Sumoharjo Km. 05, Kecamatan Panakukkang, Kota Makassar, Sulawesi Selatan
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Published by Universitas Islam Makassar
ISSN : -     EISSN : 30646405     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Focus & Scopes 1. Administrasi Bisnis Bidang yang mempelajari pengelolaan dan pengaturan kegiatan operasional organisasi agar tujuan perusahaan dapat tercapai secara efektif dan efisien. 2. Ekonomi Ilmu yang mempelajari cara individu dan masyarakat mengelola sumber daya yang terbatas untuk memenuhi kebutuhan yang tidak terbatas. 3. Manajemen Keuangan Bidang yang berfokus pada perencanaan, pengelolaan, dan pengendalian keuangan perusahaan untuk memaksimalkan nilai dan keuntungan. 4. Akuntansi Sistem pencatatan, pengukuran, dan pelaporan informasi keuangan yang digunakan sebagai dasar pengambilan keputusan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 31 Documents
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Analisis Penerapan Sistem Manajemen Mutu ISO 9001:2015 Dalam Menunjang Pemasaran Di PT Industri Kapal Indonesia Nurul Nafisha B.Dg.Ngila; Mahyus Mahyus
Innovation For Quality Business Admin And Technology (INQUBATE) Vol. 2 No. 2 (2026): Februari 2026
Publisher : Prodi Ilmu Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55638/c4521p76

Abstract

PT Industri Kapal Indonesia (Persero) Kota Makassar adalah salah satu Badan Usaha Milik Negara (BUMN) sebagai perusahaan yang bergerak di bidang pembuatan dan perbaikan kapal, Tujuan dari penelitian ini adalah untuk menganalisa penerapan sistem manajemen mutu ISO 9001:2015 pada PT. Industri Kapal Indonesia (persero) Kota Makassar terkhususnya dalam bidang pemasaran serta mengidentifikasi hambatan yang dihadapi dalam menerapkan standar tersebut. Jenis penelitian yang dilakukan adalah deskriptif, dengan analisis menggunakan metode kualitatif. Pengumpulan data dilakukan melalui observasi,wawancara yang mendalam, dokumentasi dengan informan yang dipilih secara purposive sampling. penelitian menunjukkan bahwa penerapan ISO 9001:2015 memberikan dampak positif terhadap peningkatan kualitas layanan, yang pada gilirannya meningkatkan kepercayaan pelanggan dan memperluas pangsa pasar. Namun, penelitian ini juga mengidentifikasi beberapa hambatan, seperti kurangnya pemahaman yang mendalam tentang standar ISO, resistensi terhadap perubahan, dan keterbatasan sumber daya. Implikasi dari penelitian ini adalah pentingnya komitmen manajemen puncak, pelatihan yang berkelanjutan, dan komunikasi yang efektif untuk memastikan keberhasilan penerapan ISO 9001:2015 dalam menunjang pemasaran. Manajemen pemasaran sangat berperan penting dalam implementasi sistem untuk mengetahui kondisi dan permintaan pasar serta merancang strategi untuk mencapai target perusahaan. Penelitian ini memberikan kontribusi pada pemahaman tentang tantangan dan peluang dalam penerapan sistem manajemen mutu di industri maritim Indonesia. Kata Kunci:ISO 9001:2015,Mutu,Pemasaran
Strategi pemasaran udang Vannamei dalam meningkatkan penjualan di PT south suco Makassar Athifah; Mochtar Luthfi
Innovation For Quality Business Admin And Technology (INQUBATE) Vol. 2 No. 2 (2026): Februari 2026
Publisher : Prodi Ilmu Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55638/nad81518

Abstract

Penelitian ini bertujuan untuk (1) Untuk menganalisis strategi pemasaran udang vannamei dalam meningkatkan penjualan di PT.South Suco Makassar, dan untuk (2)Untuk mengetahui faktor pendukung dan penghambat strategi pemasaran udang vannamei dalam meningkatkan penjualan di PT.South Suco Makassar. Jenis penelitian ini adalah penelitian kualitatif dengan pendekatan deskriptif. Di PT South Suco Makassar. Teknik pengumpulan data yaitu, observasi, wawancara, dokumentasi. Kemudian di analisis dengan cara reduksi data, penyajian data dan penarikan kesimpulan. Hasil penelitian menjelaskan bahwa (1) strategi pengembangan yang digunakan dalam meningkatkan penjualan yaitu: Strategi produk mempertahankan kualitas produk dari segi bahan baku, kemasan. Strategi harga menyesuaikan dengan  harga pasar. Strategi promosi yaitu mempromosikan di media sosial seperti WhatsApp, Facebook, dan aplikasi online lainnya, memberikan merek pada kemasan.(2) faktor pendukung dalam proses peningkatan penjualan adalah dengan memilah bahan baku yang berkualitas dan juga menggunakan mesin yang baik sehingga tetap dapat menjaga kualitas dari pada produk tersebut, sedangkan pada faktor penghambat adalah terkait pada jumlah persediaan bahan baku yang dapat disediakan oleh suplayer.(3) faktor penghambat adalah ketersediaan bahan baku yang terkadang mengalami kendala sehingga proses produksi terhambat.
Pengaruh Kepuasan Konsumen Terhadap KeputusanPembelian MS Glow Cabang Salodong KecamatanBiringkanaya Kota Makassar Siti Rahmawati Rahma; Muliati
Innovation For Quality Business Admin And Technology (INQUBATE) Vol. 2 No. 2 (2026): Februari 2026
Publisher : Prodi Ilmu Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55638/9y38v154

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kepuasan konsumenterhadap keputusan pembelian produk MS Glow di Cabang Salodong,Kecamatan Biringkanaya, Kota Makassar. Penelitian ini menggunakanpendekatan kuantitatif asosiatif dengan teknik pengumpulan data melaluikuesioner kepada 50 responden. Analisis data dilakukan menggunakanregresi linear sederhana. Hasil penelitian menunjukkan bahwa kepuasankonsumen berpengaruh positif dan signifikan terhadap keputusan pembelian,dengan kontribusi pengaruh sebesar 30,7%. Temuan ini menegaskanpentingnya strategi peningkatan kepuasan dalam mempengaruhi perilakukonsumen.
Pengaruh Desain Produk dan Harga Terhadap Peningkatan Omset Penjual Baju Jersey Di PT Pandora KreatifNusantara Kota Makassar Fahreza Rezky Ramdhan Ramdhan; sariana sariana
Innovation For Quality Business Admin And Technology (INQUBATE) Vol. 2 No. 2 (2026): Februari 2026
Publisher : Prodi Ilmu Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55638/ebqw6188

Abstract

Penelitian ini bertujuan untuk (1) Mengetahui desain produk berpengaruh terhadap peningkatan omset penjualan baju Jersey  di PT. Pandora Kreatif Nusantara Kota Makassar (2) Mengetahui harga berpengaruh terhadap peningkatan omset penjualan di PT. Pandora Kreatif Nusantara Kota Makassar (3) Mengetahui desain produk dan harga produk berpengaruh terhadap peningkatan omset penjualan di PT. Pandora Kreatif Nusantara Kota Makassar  (4) Mengetahui sumbangan pengaruh desain produk dan harga produk terhadap peningkatan omset penjualan di PT. Pandora Kreatif Nusantara Kota Makassar. Jenis penelitian yang digunakan dalam penelitian ini adalah kuantitatif. Sampel pada penelitian ini berjumlah 75 responden. Teknik pengumpulan data berupa observasi, kuesioner dan dokumentasi. Metode analisis data yang digunakan adalah analisis regresi berganda. Hasil penelitian ini menunjukkan bahwa : (1) Desain produk tidak berpengaruh signifikan terhadap terhadap peningkatan penjualan hal ini didukung oleh nilai t hitung 0,609 < 1,993 t tabel (2) Harga berpangaruh signifikan terhadap peningkatan penjualan hal ini didukung oleh nilai t hitung 3,561 > 1,993 t tabel (3) Desain produk dan harga berpangaruh secara bersama-sama dan signifikan terhadap peningkatan penjualan hal ini menunjukkan nilai f hitung 6,715 > 3,122 (4) R2 menunjukkan bahwa kemampuan model yang terdiri dari desain produk dan harga dalam menjelaskan variasi peningkatan penjualan adalah sebesar 15,7%, sementara sisanya sebesar 84,3% dipengaruhi oleh faktor lain yang tidak diteliti dalam penelitian ini, seperti kualitas layanan, promosi, distribusi, dan merek.  
Chicken Farming Business Development Strategy and Its Impact on the Economy of the Bolli Village Community Maiwa District, Enrekang Regency Diwan Saputra; Mochtar Luthfi
Innovation For Quality Business Admin And Technology (INQUBATE) Vol. 3 No. 1 (2026): Agustus
Publisher : Prodi Ilmu Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55638/w2kxzd42

Abstract

The purpose of this study is (1) to determine the description of the chicken farming business strategy in the economy of the Bolli village community, Maiwa sub-district, Enrekang district. (2) to determine the external and internal factors in the development of chicken farming businesses and their impact on the economy of the Bolli village community, Maiwa sub-district, Enrekang district. The research method used is descriptive qualitative research with data collection techniques through observation, interviews and documentation with data analysis techniques in the form of data reduction, data presentation and drawing conclusions. The results of the study conducted in Bolli Village, Enrekang Regency regarding the chicken farming business development strategy show a market strategy by developing a more efficient marketing concept and paying attention to the quality of more modern livestock productivity and managing existing resources so that they can be utilized better. In developing a business strategy, chicken farming in Bolli village prioritizes market targets and increases promotion.
The Influence of the Village Head's LeadershipPerformance Style Towards Community Satisfaction in Mattampa Village Walie of Bone Regency A.Wanda Putri; Muliati Muliati
Innovation For Quality Business Admin And Technology (INQUBATE) Vol. 3 No. 1 (2026): Agustus
Publisher : Prodi Ilmu Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55638/bxv50484

Abstract

This study aims to analyze the influence of leadership style and the performance of the village head on the level of community satisfaction in Mattampawalie Village, Bone Regency. This research employed a quantitative approach using a survey method. Data were collected through questionnaires distributed to 50 respondents from the local community. The data were analyzed using simple linear regression to determine the extent of the influence of the independent variable on the dependent variable.  The results indicate that a participatory leadership style and effective performance of the village head have a positive and significant effect on community satisfaction. However, the level of influence is relatively low. This is reflected in the coefficient of determination, which shows that the leadership style variable explains only a small portion of the variation in community satisfaction. The majority of the variation is influenced by other factors, such as service quality, village facilities, budget transparency, and community participation.
Partnership Based Marketing Model (Partnership Marketing) For MSMEs Case Study of Bolu Cukke Rahmah Liliriaja District, Soppeng Regency Mila Amelia; Mahyus Mahyus
Innovation For Quality Business Admin And Technology (INQUBATE) Vol. 3 No. 1 (2026): Agustus
Publisher : Prodi Ilmu Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55638/6tfvd092

Abstract

This study aims to analyze the implementation of a partnership-based marketing model at the Bolu Cukke Rahmah MSME in Liliriaja District, Soppeng Regency, and to evaluate the effectiveness of mutualistic symbiosis between the MSME and travel drivers in supporting business sustainability. This study employs a descriptive qualitative approach with data collected through interviews, observations, and documentation. Informants include the business owner, employees, travel drivers, and consumers selected purposively. The results show that the partnership operates informally and is based on trust. Travel drivers act as promotional intermediaries by recommending the products to passengers, while the business provides rest facilities and refreshments as a form of appreciation. This partnership helps increase consumer purchases, expand market reach, and support business sustainability. The findings indicate that partnership-based marketing can be an effective strategy for MSMEs to increase sales without incurring high promotional costs.
Business Development Strategy in Increasing Consumer Buying Interest in Spicy Noodles at Warung 99 Permata Sudiang Raya, Biringkanaya District, Makassar City Atikah Fitjriyyah Alwi; sariana
Innovation For Quality Business Admin And Technology (INQUBATE) Vol. 3 No. 1 (2026): Agustus
Publisher : Prodi Ilmu Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55638/gbdd4a21

Abstract

This study aims to determine business development strategies to increase consumer interest in buying spicy noodles at the 99 Permata Sudiang Raya stall, Biringkanaya District, Makassar City, and to identify supporting and inhibiting factors. The study used a qualitative approach, data collection techniques through interviews, observation, and documentation. Research informants consisted of the business owner, two employees, and consumers. Data analysis techniques used were data reduction, data presentation, and conclusion drawing. The results showed that the business development strategy was carried out through product innovation with variations in spiciness levels from level 1 to 10. Setting affordable prices, improving service quality, utilizing social media and online delivery services. Supporting factors include a strategic location, consistent taste quality, competitive prices, and human resources (HR) by providing good service to consumers. While inhibiting factors include competition from similar businesses and limited financial resources in business development.
The Effect of Increasing Online Shopping on the Decline in Traders' Income in Gor Sudiang Makassar Anita Ramadhani Anita; Norhaedah Norhaedah
Innovation For Quality Business Admin And Technology (INQUBATE) Vol. 3 No. 1 (2026): Agustus
Publisher : Prodi Ilmu Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55638/3jgmp154

Abstract

This study aims to examine the effect of increased online shopping on the decline in income of traditional vendors in the Gor Sudiang Makassar area. The development of digital technology and changes in consumer behavior have driven a shift from conventional to online transactions, raising concerns about the sustainability of traditional vendor businesses. This study employed a quantitative approach with an associative method. Data were collected by distributing Likert-scale questionnaires to 87 traditional vendors selected using purposive sampling. The data were analyzed using simple linear regression, supported by validity, reliability, and normality tests to ensure the instrument's suitability, using SPSS version 24 software. The results indicate that increased online shopping has a positive and significant impact on the decline in income of traditional vendors in Gor Sudiang Makassar. This finding suggests that the higher the online shopping activity, the greater the decline in income experienced by traditional vendors. This study implies that traditional vendors need to adapt to technological developments by utilizing digital media as a survival strategy and increasing business competitiveness. The results of this study are expected to serve as a consideration for the government and business actors in formulating policies to empower traditional vendors in the digital era
The Effect of Sales on the Increase in Business Income of Black Woven Sarongs in Bulukumba Regency Megawati Megawati; Mochtar Luthfi
Innovation For Quality Business Admin And Technology (INQUBATE) Vol. 3 No. 1 (2026): Agustus
Publisher : Prodi Ilmu Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55638/xwbppq49

Abstract

This study aims to analyze the influence of sales on increasing the income of black woven sarong businesses in Bulukumba Regency and to determine the magnitude of the influence of sales on increasing the income of black woven sarong businesses in Bulukumba Regency. Sales are the main factor that determines the level of income and business sustainability, especially in the traditionally managed weaving craft industry. This study uses a quantitative approach with a survey method. Data were collected through a Likert-scale questionnaire distributed to 50 black sarong weavers, all of whom were women, with a Simple Random Sampling technique. The data analysis technique used in this study is a simple linear regression supported by validity tests, reliability tests, and classical assumption tests to ensure the accuracy and feasibility of the research model, with the help of SPSS software. The results of the study indicate that sales have a positive and significant effect on increasing the income of black woven sarong businesses in Bulukumba Regency with a significant value of (0.009) smaller than the value of Y (0.05) and the magnitude of the contribution of sales (X) to the income of black woven sarongs (Y) in Bulukumba is 0.132 or 13.2%. This indicates that there has been an increase in the level of sales achieved, both in terms of volume and transaction value.

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