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The Effect of Promotion through Instagram Social Media on Purchasing Decisions at Chocolicious Cake Stores in Makassar City Mochtar Luthfi M; Nur Afni Pertiwi
Journal La Bisecoman Vol. 1 No. 3 (2020): Journal La Bisecoman
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journallabisecoman.v1i3.142

This study aims to determine and analyze the effect of promotion through social media Instagram on purchasing decisions at a chocolicious cake shop in Makassar City. Customer Study of Chocolicious Cake Shop on Jln A.P. Pettarani Makassar. The research method used in this research is descriptive quantitative, with a total sample of 60 respondents. The analytical method used in this study is a simple regression analysis using SPSS 24. The results showed that promotion through social media Instagram had a positive and significant effect on purchasing decisions with the results of the t count> t table (6.564> 1.671). Chocolicious products are accepted by the public and also show that indeed social media has an important role in conveying information such as introducing products to the general public if we are good at using them.

POTENSI JAMU SEBAGAI OBAT HERBAL ASLI INDONESIA UNTUK MENINGKATKAN DAYA TAHAN TUBUH Aji Firda Lia F; Chaerul Fadly Mochtar; Diana Indri Sulistia; Sekar Ayu Kumara; Shella Carlina Tasya; Hasyrul Hamzah; Muh Irham Bakhtiar; Mochtar Luthfi; Chaerul Mundzir
BERNAS: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 4 (2022)
Publisher : Universitas Majalengka

The virus that is currently endemic throughout the world is the Covid-19 virus. Covid-19, which was declared a pandemic by WHO on March 11, 2020, can enter the human body through the mucosa of the eyes, nose and mouth. The number of victims infected with the Covid-19 corona virus is increasing every day in Indonesia. One of the innovations in preventing the corona virus is the use of herbal ingredients to maintain body resistance in the New Normal period . This can keep the body healthy and fit, and can prevent and kill harmful bacteria in the body. So that the immune system will increase. Examples of the use of herbal ingredients, namely temulawak, turmeric and ginger, can be used as raw materials for herbal medicine or herbal medicine. The activity is expected to increase the knowledge of the community and students regarding the potential use of herbal medicine, an Indonesian herbal medicine to increase endurance. The method used is online via Zoom Meeting using the speaker presentation method to the participants. The results of the activity, namely consuming herbs, Indonesian herbs can help increase body resistance in the New Normal period.

PENYULUHAN MANFAAT VITAMIN DALAM MEMBENTUK INNATE IMMUNITY DAN ADAPTIVE IMMUNITY DI MASA NEW NORMAL Chaerul Fadly Mochtar; Helda Rahma; Nur Ismi Aulia Shifa; Mochtar Luthfi; Nita Magfirah Ilyas; Nur Lutfiah Damis
BERNAS: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 4 (2022)
Publisher : Universitas Majalengka

Beberapa tahun terakhir kondisi pandemi covid-19 yang luar biasa seperti saat ini memberikan dampak yang luar biasa pada masyarakat. Tanggal 2 Agustus 2021, terdapat 38.480.764 kasus Covid-19 tercatat positif dan tercatat sebanyak 573.053 meninggal akibat Covid-19 yang terjadi di Asia Tenggara. Di Indonesia sendiri diketahui terdapat sebanyak 3.440.396 positif dan 95.723 kematian. Upaya mengatasi kasus Covid-19, untuk diri sendiri ataupun untuk keluarga dan orang sekitarnya, maka diperlukan panduan bagi masyarakat, salah satunya dengan mengonsumsi vitamin. Beberapa nutrisi yang paling sering disebut dan direkomendasikan untuk meningkatkan fungsi sistem imun tubuh adalah vitamin berperan sebagai imunomodulator, yaitu substansi dalam tubuh yang dapat mempengaruhi sistem imun, dengan menguatkan respon imun atau menekan imun agar tidak bereaksi berlebihan terhadap zat asing. Metode yang digunakan yaitu daring via zoom meeting menggunakan metode presentasi narasumber terhadap peserta. Kegiatan ini diharapkan dapat meningkatkan pengetahuan masyarakat dan mahasiswa/i mengenai Edukasi Vitamin sebagai Pembentuk Innate Immunity dan Adaptive Immunity di Masa New Normal

Donut Product Marketing Strategy in Increasing Sales at Domami Stores, Manggala District, Makassar City Mochtar Luthfi; Norhaedah K; Riska Riska
PINISI Discretion Review Volume 6, Issue 1, September 2022
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pdr.v6i1.38226

Research objectives 1 ) To analyze marketing strategies in increasing sales at Domami Stores, Manggala District, Makassar City 2) To determine the supporting factors and inhibiting factors in increasing sales at Domami Manggala Shops, Makassar City. The type of research carried out is with a qualitative descriptive approach. This research was carried out at the Domami Manggala shop located Antang Jl. Nipa-Nipa No. 85b, Manggala District, Makassar City. Data sources are primary and secondary data. The focus of the research is marketing strategy. Data collection techniques are observation, interviews, and documentation. The results of the study explain that 1) The marketing strategy used by Domami Manggala Stores in increasing sales is to apply the concept of marketing mix, starting from product selection, where the products offered are different. different with prices starting from Rp. 15,000 to a price of Rp. 50,000 which can be reached by all people, taking places in strategic locations, and promotions are carried out in 2 ways, namely Online and Offline, Online using social media such as WhatsApp, Instagram, Facebook, Gojek, as for Offline installing shop front banner. 2) Supporting factors are strategic location, product introduction on social media, and the inhibiting factor is decreasing consumer purchasing power and preferring to produce their own

Study of the Prosperous Pedati Cooperative Administration Service System One-Stop Administration System Office Makassar city Muliati Muliati; Mochtar Luthfi; Nurfazidah Nurfazidah
Jurnal Ad'ministrare Volume 9, Issue 2, July-December 2022
Publisher : Pendidikan Administrasi Perkantoran, Universitas Negeri Makassar

Basically every human being needs service, it can be said that service cannot be separated from human life. This study aims (1) to find out the description of the cooperative administrative service system for the Prosperous Peddler Cooperative in Samsat Makassar City. (2) To analyze the factors that support and hinder the administrative service system for the welfare cooperative cooperative in the Samsat city of Makassar. The type of research used is qualitative with data collection techniques through observations, interviews, and documentation with data analysis using data reduction techniques, data presentation, and drawing conclusions. The results of the study explain that the administrative service system in an institution, especially in the welfare cooperative, of course, the main concern is human resources. To provide services to consumers, reliability and professionalism in providing a service quickly, accurately and satisfactorily are needed in order to create customer satisfaction.

Edukasi Bahaya Obat Tradisional Mengandung Bahan Kimia Obat Di MTs Nurul Islam Kecamatan Palaran Kota Samarinda Chaerul Fadly Mochtar; Mochtar Luthfi; Suriati Suriati; Novia Misnawati Aisyiyah; Kurnita Puji Lestari; Shella Putri; Jati Pratiwi
BERNAS: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 2 (2023)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jb.v4i2.4878

Obat tradisional merupakan bahan atau ramuan bahan berupa tumbuhan, hewani, mineral dan galenika yang digunakan secara turun temurun dalam pengobatan di masyarakat. Berdasarkan laporan Badan POM sepanjang Desember 2016 sampai dengan November 2017 menemukan sebanyak 39 produk obat tradisional mengandung bahan kimia obat dan 28 produk diantaranya tidak memiliki izin edar Badan POM atau ilegal. Tujuan dari kegiatan ini adalah untuk memberikan pengenalan dan pemahaman akan obat tradisional yang berbahaya dan mengandung bahan kimia obat tanpa pengawasan BPOM yang diedarkan secara luas. Evaluasi dilakukan dengan menggunakan pertanyaan pretest dan posttest yang diberikan sebelum dan setelah pemberian materi, hal tersebut dilakukan untuk menilai tingkat pengetahuan dan pemahaman peserta. Hasil statistika menunjukkan nilai pretest memiliki rata-rata sebesar 24,88 dan 57,33 untuk nilai posttest, selain itu uji Wilcoxon menunjukkan nilai signifikan 0,000 (<0,05) yang artinya terdapat perubahan pengetahuan sebelum dan setelah pemaparan materi. Pemberian edukasi terkait obat tradisional oleh pemateri dapat meningkatkan pengetahuan masyarakat mengenai keamanan dan bahaya obat tradisional mengandung bahan kimia obat.

The Effect of Level of Education and Training on Employee Performance at PT. Japfa Comfeed Indonesia Tbk. Unit – Ps Tompobulu 1 Maros Regency Mochtar Luthfi M; Nurlinda Nurlinda; Muliati Muliati; Mahyus Mahyus; Norhaedah K
Jurnal Office Volume 9, Number 1, January-June 2023
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jo.v9i1.48591

This research is to test and analyze: (1) The effect of educational level on employee performance. (2) The effect of training on employee performance. (3) The effect of the level of education and training simultaneously on the work performance of employees of PT. Japfa Comfeed Indonesia Tbk. Unit-PS Tompobulu 1 Maros Regency. The type of research used is quantitative research with data collection techniques using exact science, namely through observation, questionnaires and documentation with data analysis techniques using multiple linear regression analysis. The time used in this study was one month from January 2023 from the issuance of the permit. study. The results of the study show that: (1) The level of education has a significant effect on employee performance, with t count = 5, 972 > t table 1.671 and a significance of 0.000. (2) Training has a significant effect on employee performance, with t count = 7.568 > t table 1.671 and a significance of 0.000. (3) The level of education and training simultaneously has a significant effect on employee performance, with f count = 261.908 > f table 3.16, and a significance of 0.000.

Pengaruh Promo Kredit Serba Guna (KSG) Terhadap Pertumbuhan Kredit Di BPR Hasamitra Cabang. Daya Kota Makassar Mutiata Sukma; Mochtar Luthfi
Jurnal Mirai Management Vol 8, No 3 (2023)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v8i3.6273

Penelitian ini bertujuan untuk 1) mengetahui dan menganalisis pengaruh kredit serba guna (KSG) terhadap pertumbuhan kredit di BPR Hasamitra Cabang Daya, Kec. Biringkanaya Kota Makassar, Sulawesi Selatan dan, 2) untuk mengetahui dan menganalisis besarnya sumbangan pengaruh kredit serba guna terhadap pertumbuhan kredit di BPR Hasamitra Cabang Daya, Kec. Biringkanaya Kota Makassar, Sulawesi Selatan. Jenis penelitian yang digunakan adalah penelitian kuantitatif dengan menggunakan metode analisis regresi linear sederhana dan Koefisiensi Determinasi (KD) yang diolah dengan perangkat lunak SPSS 25 IBM dan waktu penelitian 30 September–30 Oktober 2022. Hasil Penelitian menunjukkan bahwa nilai t hitung = 5,643 dengan nilai signifikansi 0,000 < 0,05 dan KSG memberikan kontribusi sebesar 19,8% terhadap Pertumbuhan Kredit. Kata Kunci: BPR Hasamitra, Kredit Serba Guna, Perumbuhan Kredit

The Impact of Relational Marketing and Service Quality on Customer Loyalty: A Comprehensive Analysis Mochtar Luthfi M; Muh Fajar MS; Hermawaty RK; Mahyus Mahyus; Muliati Muliati
PINISI Discretion Review Volume 7, Issue 1, September 2023
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pdr.v7i1.57518

This research aims to test and analyze: (1) The effect of relationship marketing on customer loyalty. (2) The effect of service quality on customer loyalty. (3) The simultaneous effect of relationship marketing and service quality on customer loyalty. (4) The extent of the contribution/influence of relationship marketing and service quality on customer loyalty. The type of research used is quantitative research with data collection techniques using exact sciences, namely through observation, questionnaires, and documentation, with data analysis techniques using multiple linear regression analysis using SPSS 24. The research results show that: (1) Relationship marketing has a significant influence on customer loyalty, with t_calculated = 4.026 > t_table 1.671 and a significance of 0.000. (2) Service quality has a significant influence on customer loyalty, with t_calculated = 5.336 > t_table 1.671 and a significance of 0.000. (3) Relationship marketing and service quality simultaneously have a significant influence on customer loyalty, with f_calculated = 115.170 > f_table 3.16, and a significance of 0.000. (4) Relationship marketing and service quality contribute 80.2% or 0.802 to customer loyalty.

Edukasi Bahaya Obat Tradisional Mengandung Bahan Kimia Obat Di MTs Nurul Islam Kecamatan Palaran Kota Samarinda Chaerul Fadly Mochtar; Mochtar Luthfi; Suriati Suriati; Novia Misnawati Aisyiyah; Kurnita Puji Lestari; Shella Putri; Jati Pratiwi
BERNAS: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 2 (2023)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jb.v4i2.4878

Obat tradisional merupakan bahan atau ramuan bahan berupa tumbuhan, hewani, mineral dan galenika yang digunakan secara turun temurun dalam pengobatan di masyarakat. Berdasarkan laporan Badan POM sepanjang Desember 2016 sampai dengan November 2017 menemukan sebanyak 39 produk obat tradisional mengandung bahan kimia obat dan 28 produk diantaranya tidak memiliki izin edar Badan POM atau ilegal. Tujuan dari kegiatan ini adalah untuk memberikan pengenalan dan pemahaman akan obat tradisional yang berbahaya dan mengandung bahan kimia obat tanpa pengawasan BPOM yang diedarkan secara luas. Evaluasi dilakukan dengan menggunakan pertanyaan pretest dan posttest yang diberikan sebelum dan setelah pemberian materi, hal tersebut dilakukan untuk menilai tingkat pengetahuan dan pemahaman peserta. Hasil statistika menunjukkan nilai pretest memiliki rata-rata sebesar 24,88 dan 57,33 untuk nilai posttest, selain itu uji Wilcoxon menunjukkan nilai signifikan 0,000 (<0,05) yang artinya terdapat perubahan pengetahuan sebelum dan setelah pemaparan materi. Pemberian edukasi terkait obat tradisional oleh pemateri dapat meningkatkan pengetahuan masyarakat mengenai keamanan dan bahaya obat tradisional mengandung bahan kimia obat.

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