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INDONESIA
Widya Cipta : Jurnal Sekretari dan Manajemen
Published by Universitas Bina Sarana Informatika
ISSN : 25500805     EISSN : 25500791     DOI : https://doi.org/10.31294/widyacipta
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Widya Cipta: Jurnal Sekretari dan Manajemen first publication in 2017 with P-ISSN: 2550-0805 E-ISSN: 2550-0791 contains scientific writings on conceptual ideas, studies, theoretical applications, literature studies, and research results that have a focus on management, social, secretarial, economic, and business developments. Widya Cipta: Jurnal Sekretari dan Manajemen published by LPPM Universitas Bina Sarana Informatika
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 7 Documents
 1 
Search results for , issue "Vol. 8 No. 2 (2024): September" : 7 Documents clear
The Role of Tiktok Social Media in Increasing Students Interest Entrepreneurship Ginting, Melia Br; Nasution, Muhammad Irwan Padli; Nurbaiti, Nurbaiti
Widya Cipta: Jurnal Sekretari dan Manajemen Vol. 8 No. 2 (2024): September
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/widyacipta.v8i2.12118

Abstract

The aim of this research is to determine the role of TikTok social media in increasing students' interest in entrepreneurship. The problem is that many students are not very good at entrepreneurship, judging from their many needs; therefore, students who want to start a business should be able to do so by taking advantage of existing online innovation and entertainment, because now everyone can definitely access and even have a virtual entertainment account that can be used to share data in the form of photos and recordings. TikTok is an online entertainment service that is generally popular among millennials for doing business. This research method used a quantitative approach. The population in this study was students at UIN North Sumatra, with a total of 100 respondents using a purposive test. Information collection methods use questionnaires, and data analysis techniques use e-views and multiple linear regressions. The test results show that the dependent variable TikTok web-based entertainment (X), more or less and at the same time has a significant effect on the independent factor Business Interest (Y), this tends to be reasonable that the TikTok virtual entertainment variable influences interest in business ventures. The collateral coefficient (R Square), and it means that every 1% increase in TikTok web-based entertainment increases business interest by 41.3%. Meanwhile, the impact of recognizing traditional assumptions shows that the model conditions do not suffer from the adverse effects of multicollinearity problems, do not contain heteroscedasticity, and show normal conditions.
Determinants of Unemployment: Empirical Evidence from Indonesia Asmara, Gea Dwi; Saleh, Rahmat
Widya Cipta: Jurnal Sekretari dan Manajemen Vol. 8 No. 2 (2024): September
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/widyacipta.v8i2.12123

Abstract

Indonesia faces the challenge of a rapidly increasing labor force that is not proportional to the number of jobs available, resulting in unemployment. This study examines the effect of economic growth, inflation, and minimum wage on unemployment in 34 provinces in Indonesia from 2018 to 2022. This research uses secondary data from the Central Bureau of Statistics and Bank Indonesia. The data processing method uses panel data regression with the Fixed Effect model. The results of the analysis show that economic growth and inflation have a negative and significant relationship with unemployment in Indonesia. In contrast, the provincial minimum wage has a positive and significant relationship with unemployment in Indonesia.
Brand Reputation on Brand Performance in Surplus Indonesia Yuliana, Lingga; Apriyana, Nurliya; Perkasa, Didin Hikmah; Masnia, Masnia; Waty, Sully Sia; Pratama, Aldiwa; Maria, Nadiya Tristi
Widya Cipta: Jurnal Sekretari dan Manajemen Vol. 8 No. 2 (2024): September
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/widyacipta.v8i2.12229

Abstract

The research presented here examines the impact of brand reputation on brand performance using the Indonesian Surplus case study. The study employed a quantitative descriptive methodology, surveying one hundred respondents in Jakarta who used the Surplus Indonesia application and purchased goods from partners between July and December 2023. Purposive sampling was used to select the target audience. Data analysis was conducted using Partial Least Square (PLS) with Smart PLS version 4.1 to accurately assess the relationship between brand reputation and brand performance. Respondents answered questionnaires distributed via Google Forms, which included a Likert scale ranging from one to five to measure perceptions of brand reputation and performance. The study's findings indicate that brand reputation has a significant and positive impact on brand performance, highlighting the importance of maintaining a strong brand reputation for business success. The research's management conclusion is that Surplus Indonesia's existence can function as a platform to assist small, medium, and large enterprises in the economy in managing food that is fit for human consumption. In addition, customers are urged to use caution when selecting the goods they wish to use. With the objective to reduce food waste and improve earth's chances of survival.
The Mediation of Buying interest to Shopping Lifestyle and Discount on Product Purchase Decision Abdulah, Budiman; Sandopart, Dewa Putu Yohanes Agata L.; Hapsari, Denintha Dwi
Widya Cipta: Jurnal Sekretari dan Manajemen Vol. 8 No. 2 (2024): September
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/widyacipta.v8i2.12230

Abstract

This study aims to determine the effect of shopping lifestyle on buying interest, discounts on buying interest, buying interest in purchasing decisions, shopping lifestyle on purchasing decisions through buying interest and discounts on purchasing decisions through product buying interest in the Shopee Indonesia marketplace. This study uses a quantitative approach, with an unknown population and a sample of 200 respondents. The sampling technique uses a statistical calculation method, namely using the Hair et al formula. While the type of sample used is purposive sampling, the analysis method uses Structural Equation Modeling (SEM) SmartPLS software version 3.0. The results showed that shopping lifetsyle had a positive and significant effect on purchase intention, discount had a positive and significant effect on purchase intention, purchase intention had a positive and significant effect on purchasing decisions, shopping lifestyle had a positive and significant effect on purchasing decisions through purchase intention, discount had a positive and significant effect on purchasing decisions through purchase intention. The practical implications of this research are expected to help shopee companies to maintain sales promotions by providing discounts to their consumers, because shopping lifestyle and discounts have a significant influence on buying interest and purchasing decisions.
Mapping The Research Landscape of Customer Loyalty on Beauty Clinic Consumers Islami, Vina
Widya Cipta: Jurnal Sekretari dan Manajemen Vol. 8 No. 2 (2024): September
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/widyacipta.v8i2.12234

Abstract

Beauty skin care has now become a necessity for everyone who wants healthy skin. The lifestyle of women demands more attention to appearance, for that skin care is very important for everyone. Skin and facial care is one of the main needs of modern women who will support their activities. This need is so noticed by skin health and beauty care service companies, that various skin and facial care clinic businesses have sprung up, especially in big cities. This paper contributes to this field by presenting an analysis of new econometric literature on academic research on customer loyalty in the beauty clinic industry. This method utilizes tools like VOSviewer to visualize and analyze bibliographic data, enabling researchers to identify key concepts, research directions, and emerging trends in a particular field. VOSviewer, a widely used software, helps in mapping relationships between concepts, determining research trends, and providing insights for future studies.sing. This study reviewed the comprehensive Scopus database, analyzing 383 documents to identify key metrics, such as influential publication sources, keywords, countries, affiliations, and authors. The results revealed a growing number of publications related to consumer loyalty.
The Effect of Service Quality Dimensions, Perceived Value, Customer Satisfaction, and Brand Love toward Customer Retention on First Media’s Subscribers Halim, Irwanto; Berlianto, Margaretha Pink
Widya Cipta: Jurnal Sekretari dan Manajemen Vol. 8 No. 2 (2024): September
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/widyacipta.v8i2.12235

Abstract

In the dynamic telecommunications sector, customer retention is of paramount importance for companies like First Media in Indonesia, given the rapid technological advancements and increasing demand for high-quality services. This study explores the factors influencing customer retention, including service encounter communication, internet service quality, service convenience, perceived value, customer satisfaction, and brand love. Service encounter communication, service convenience, and internet service quality are examined in relation to their effect on perceived value, customer satisfaction, and customer retention. A comprehensive survey was conducted using Google Forms, with 49 indicators distributed across these variables, and data analysis was performed with 313 samples using Partial Least Squares - Structural Equation Modeling (PLS-SEM). The results indicate that service encounter communication has a positive and significant effect on perceived value, customer satisfaction, and customer retention. Service convenience positively affects customer satisfaction but does not affect perceived value or customer retention. Internet service quality has a positive influence on perceived value. Perceived value enhances customer satisfaction, leading to improved customer retention and brand love, which in turn positively influences customer retention. This study provides valuable insights for First Media to enhance customer retention and satisfaction. However, it has limitations in terms of variable selection and testing, suggesting opportunities for future research to explore additional factors contributing to customer retention and brand management.
Analysis of CSR Disclosure Practice in Sustainability Reports:  A Case Study of Mining and Agriculture Companies in the Indonesia Sharia Stock Index Wulandari, Nurafifah; Saleh, Rahmat
Widya Cipta: Jurnal Sekretari dan Manajemen Vol. 8 No. 2 (2024): September
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/widyacipta.v8i2.12236

Abstract

The urgent need for CSR disclosure is not only for the company's internal needs in accountability, transparency, risk management, and business sustainability but also includes compliance with regulations and ensuring the reputation of the company's image for the trust of stakeholders, especially the surrounding community. The current situation related to the activities of mining and agricultural companies, which are risky and sensitive to the social environment and political economy, has become a major concern for various parties in Indonesia. Corporate Social Responsibility (CSR) has now become an obligation for companies that run their business activities directly or related to natural resources, which can be reported in the sustainability report. The study aims to determine the description of CSR disclosure practices in sustainability reports with the Sharia Enterprise Theory (SET) approach. The measurement indicators used are the GRI Standard and Sharia compliance, which consists of 4 categories in measuring CSR disclosure carried out by the content analysis method. This research was conducted on companies listed on the Indonesian Sharia Stock Index (ISSI). The number of samples in this study was 11 companies consisting of 6 mining companies and five agricultural companies obtained by purposive sampling technique. This study did not include the 2020-2024 period in the analysis because the global economic crisis due to the COVID-19 pandemic made companies change their priorities. The results showed that, in general, the concept of SET in CSR disclosure has been applied by companies in terms of habluminallah and habluminannas, with an average disclosure of 47 items out of 123 items per company. The company that disclosed the most was PT Timah Tbk, with a score of 65 items, and the lowest was PT Austindo Tbk, which had 30 items. Our findings have alternative implications for the government in several ways, including strengthening regulations and policies, supervision and law enforcement, incentives and support, and pressure on companies to provide space for public involvement and participation.

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