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INDONESIA
Widya Cipta : Jurnal Sekretari dan Manajemen
Published by Universitas Bina Sarana Informatika
ISSN : 25500805     EISSN : 25500791     DOI : https://doi.org/10.31294/widyacipta
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Widya Cipta: Jurnal Sekretari dan Manajemen first publication in 2017 with P-ISSN: 2550-0805 E-ISSN: 2550-0791 contains scientific writings on conceptual ideas, studies, theoretical applications, literature studies, and research results that have a focus on management, social, secretarial, economic, and business developments. Widya Cipta: Jurnal Sekretari dan Manajemen published by LPPM Universitas Bina Sarana Informatika
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 40 Documents
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Analysis of CSR Disclosure Practice in Sustainability Reports:  A Case Study of Mining and Agriculture Companies in the Indonesia Sharia Stock Index Nurafifah Wulandari; Rahmat Saleh
Widya Cipta: Jurnal Sekretari dan Manajemen Vol. 8 No. 2 (2024): September
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/widyacipta.v8i2.12236

Abstract

The urgent need for CSR disclosure is not only for the company's internal needs in accountability, transparency, risk management, and business sustainability but also includes compliance with regulations and ensuring the reputation of the company's image for the trust of stakeholders, especially the surrounding community. The current situation related to the activities of mining and agricultural companies, which are risky and sensitive to the social environment and political economy, has become a major concern for various parties in Indonesia. Corporate Social Responsibility (CSR) has now become an obligation for companies that run their business activities directly or related to natural resources, which can be reported in the sustainability report. The study aims to determine the description of CSR disclosure practices in sustainability reports with the Sharia Enterprise Theory (SET) approach. The measurement indicators used are the GRI Standard and Sharia compliance, which consists of 4 categories in measuring CSR disclosure carried out by the content analysis method. This research was conducted on companies listed on the Indonesian Sharia Stock Index (ISSI). The number of samples in this study was 11 companies consisting of 6 mining companies and five agricultural companies obtained by purposive sampling technique. This study did not include the 2020-2024 period in the analysis because the global economic crisis due to the COVID-19 pandemic made companies change their priorities. The results showed that, in general, the concept of SET in CSR disclosure has been applied by companies in terms of habluminallah and habluminannas, with an average disclosure of 47 items out of 123 items per company. The company that disclosed the most was PT Timah Tbk, with a score of 65 items, and the lowest was PT Austindo Tbk, which had 30 items. Our findings have alternative implications for the government in several ways, including strengthening regulations and policies, supervision and law enforcement, incentives and support, and pressure on companies to provide space for public involvement and participation.
Digital Marketing Adoption: Insights from Small and Medium Street Food Vendors Rakhmanita, Ani; Maulana, Yasir; Khairusy, Mirza Abdi
Widya Cipta: Jurnal Sekretari dan Manajemen Vol. 10 No. 1 (2026): March
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/widyacipta.v10i1.11180

Abstract

Our study reveals the resource constraint faced by small and medium sized street food vendors in adopting digital marketing and explores how street food vendors address challenges. Data were collected through semi structured interviews with 20 street food vendors, then analyzed using qualitative analysis. This study reveals their readiness to adopt digital marketing, the benefits gained from digital marketing, and the challenges in taking digital marketing to next level. The diffusion of innovation theory is used as a theoretical lens that will help researchers understand this phenomenon. This theory attempts to predict the behavior of individuals and social groups in the process of innovation adoption, by considering four characteristic of innovation, such as relative advantage, compatibility, complexity, and trial. Discussion of these findings leads to insight for academics, culinary SMEs, and policy makers in developing relevant policies to economy
Digital Marketing Strategy and Customer Rating: Impact on Purchase Decisions at Sinar Mandiri Dewi, Myla Sunar; Hayati, Nur
Widya Cipta: Jurnal Sekretari dan Manajemen Vol. 10 No. 1 (2026): March
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/widyacipta.v10i1.11528

Abstract

The rapid growth of digital technology has transformed marketing practices, forcing businesses to adopt digital platforms in order to remain competitive and influence consumer behavior. In this environment, digital marketing strategies and customer rating play an increasingly important role in shaping purchasing decisions, especially for retail businesses operating in highly competitive markets. However, empirical evidence regarding the effectiveness of these factors in the context of local retail is still limited. This study uses an explanatory quantitative approach to analyze the impact of digital marketing strategies and customer evaluation on purchasing decisions at Sinar Mandiri. Data was collected from customers who had made purchases and been exposed to the company’s digital marketing activities through social media, online marketplaces, and other digital platforms using a five-point Likert scale questionnaire. The data was analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS software. The results of the study indicate that both digital marketing strategies and customer rating have a positive and significant influence on purchasing decisions, with digital marketing strategies showing a stronger influence. These findings suggest that effective digital marketing serves as a major stimulus in shaping consumer expectations, while customer evaluations reinforce trust and perceived quality in the decision-making process. These results have practical implications for local retail businesses in developing more targeted digital marketing strategies and managing customer feedback to improve purchasing decisions.
An Analysis of Window Dressing Practices in ASEAN Healthcare Companies in 2023 Sulistiyowati, Liliek Nur; Setyahety, Ririh Anggraini; Salsabila, Sintiya Oktavia
Widya Cipta: Jurnal Sekretari dan Manajemen Vol. 10 No. 1 (2026): March
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/widyacipta.v10i1.11247

Abstract

Window dressing practices have become a significant phenomenon in the ASEAN healthcare sector following the COVID-19 pandemic, particularly in 2023. Uncertainty in financial reporting and pressure to demonstrate positive performance have driven management to employ manipulation strategies, including cash management, leverage, and increased liquidity ratios, toward the end of the reporting period. The healthcare sector, with its high capital requirements and strict regulations, has the potential to influence investor decisions and market stability. This study employed an associative quantitative approach, targeting healthcare companies in Indonesia, Malaysia, Thailand, and Vietnam. The population was 90 companies, with purposive sampling as the data collection technique, resulting in a sample of 55 companies. Quarterly financial data for 2023 were collected from public reports and analyzed using multiple regression analysis with SPSS version 25. The results indicate that cash holdings and leverage significantly influence window dressing practices, while company size and managerial ownership vary across countries. Increased liquidity ratios at the end of the reporting period reinforce the indication of year-end effects. Differences in financial structures and characteristics of ASEAN capital markets result in different practice patterns across countries. These findings expand the earnings management literature and provide practical implications for investors and regulators in improving transparency, oversight, and harmonizing capital market policies across countries.
Revisiting the Fama-French Three-Factor Model in Sustainable Investment Maulana, Yasir; Anggraeni, Nur; Disman, Disman; Rakhmanita, Ani
Widya Cipta: Jurnal Sekretari dan Manajemen Vol. 10 No. 2 (2026): September
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/widyacipta.v10i2.11226

Abstract

This study investigates whether the Fama-French three-factor model retains its explanatory relevance for excess stock returns, focusing on firms listed in Indonesia’s ESG Leaders Index during 2021-2023. Prior empirical studies report mixed evidence on whether sustainability screening alters the pricing of conventional risk factors. A quantitative explanatory design employing purposive sampling selects 29 firms. OLS regression is applied following sequential model specification tests. The central finding is that the firm size factor (SMB) is statistically insignificant, a result attributed to the structural concentration of large-cap firms within the ESG Leaders universe. Market risk premium exerts a positive and significant effect, confirming that systematic risk pricing persists within ESG-screened portfolios even in an emerging market setting. The book-to-market ratio (HML) also shows a positive and significant influence, demonstrating that the value premium survives sustainability screening and is somewhat larger than the coefficients reported in multi-country comparisons, suggesting that ESG screening does not suppress but may preserve or amplify the value premium. The study contributes to the asset pricing literature by demonstrating that ESG screening does not uniformly eliminate risk-factor relevance and by highlighting how index composition shapes which factors remain empirically active in sustainability-oriented markets.
Understanding Consumer Purchasing Decisions in Coffee Shops:The Role of Product Quality, Price Perception and Service Quality Hapsari, Brigitta Ditta; Tuti, Meylani
Widya Cipta: Jurnal Sekretari dan Manajemen Vol. 10 No. 2 (2026): September
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/widyacipta.v10i2.11561

Abstract

This research aims to investigate the influence of product quality, price perception, and service excellence on consumer purchasing behavior at Cilikopi. This study is driven by the growing competition within the coffee shop industry, necessitating that business owners understand the critical factors affecting consumer purchasing decisions. The research utilized a quantitative methodology through a survey instrument. The study population comprised all Cilikopi consumers, utilizing an accidental sampling technique, which yielded 224 respondents. Data were obtained via a structured questionnaire employing a Likert scale and subsequently analyzed using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS), with the aid of SmartPLS 3.0 software. The findings demonstrate that product quality, pricing perception, and service quality exert a favorable and significant impact on consumer purchasing decisions. These results suggest that consumers demonstrate a heightened propensity for purchase when product palatability and texture are satisfactory, the price is deemed appropriate relative to the perceived advantages, and service is rendered expeditiously and courteously. This research offers a theoretical contribution to the enhancement of consumer behavior studies within the food and beverage sector, specifically focusing on coffee shops. Practically, the research findings can serve as a foundation for coffee shop proprietors to enhance the quality of products and services, as well as to establish pricing strategies aligned with consumer expectations to boost purchasing decisions.
From Green CSR Innovation to Community Dependency: Lessons from the Maron River Ecotourism Program Nuril Endi Rahman; Gery Katon Mahendra; Muhammad Rifa'at Adiakarti Farid; Maryani, Maryani; Nuraini, Ika
Widya Cipta: Jurnal Sekretari dan Manajemen Vol. 10 No. 2 (2026): September
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/widyacipta.v9i2.11893

Abstract

The green Corporate Social Responsibility (CSR) paradigm is a transitional effort by companies to integrate environmental concerns with socio-economic empowerment. The urgency of this research stems from the need to investigate green CSR practices that are not only philanthropic but also address the rampant allegations of greenwashing. But how can CSR practices encourage sustainable social-ecological transformation?. The research method used a qualitative case study approach. Data collection methods included in-depth interviews, observation, and documentation studies. Interviews were conducted with the company’s CSR Staff, Kelompok Sadar Wisata (Pokdarwis) Sungai Maron, and the local government. Data analysis was conducted using thematic analysis and triangulation to ensure data validity.  Findings indicate that the Maron River Ecotourism Program has moved beyond conventional philanthropic CSR by integrating environmental conservation with community-based economic development. The program strengthened local participation through tourism management institutions, improved river conservation practices, and created livelihood opportunities through boat services, small businesses, and tourism-related activities. These outcomes demonstrate the emergence of socio-ecological value co-creation between the company and local communities. However, the study identifies a sustainability paradox. Although community groups actively manage daily tourism operations, strategic functions—including infrastructure provision, tourism promotion, capacity-building initiatives, and access to external networks—remain highly dependent on corporate support. This condition limits the development of community autonomy and exposes vulnerabilities to the program’s long-term sustainability. The study concludes that transformative green CSR requires an autonomy-by-design approach that gradually transfers strategic capacities, strengthens local entrepreneurial leadership, and establishes clear exit strategies to ensure community resilience beyond the corporate support cycle.
The Moderating Role of Adversity Quotient in the Effects of Burnout, Non-Physical Work Environment, and Work Motivation on Turnover Intention Armajaya, I Made Roni; Sudiana, I Wayan; Putra, Cokorda Gede Bayu
Widya Cipta: Jurnal Sekretari dan Manajemen Vol. 10 No. 2 (2026): September
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/widyacipta.v10i2.12180

Abstract

Labor dynamics in business units managed by BUPDA (Badan Usaha Desa Adat or Traditional Village Business Entity)  Batur, Kintamani, Bali indicate a risk of turnover intention that may disrupt service stability and organizational sustainability. This study examines the effects of burnout, the non-physical work environment, and work motivation on turnover intention and investigates adversity quotient (AQ) as a moderating variable. This study employed an explanatory quantitative design with a cross-sectional survey approach, data were collected from 161 BUPDA employees through a five-point Likert-scale questionnaire and analyzed using PLS-SEM with SmartPLS 4. The findings show that burnout increases turnover intention, whereas a supportive non-physical work environment and stronger work motivation reduce it. AQ buffers the adverse effect of burnout; however, it weakens the turnover-reducing effects of the non-physical work environment and work motivation. These results indicate that AQ functions as a dual-role personal resource: it helps employees withstand work pressure while potentially increasing their confidence to pursue alternative employment. The study contributes by integrating job demands, psychosocial work resources, motivation, and personal resilience in a community-based traditional village enterprise. Practically, BUPDA should combine burnout prevention, a supportive psychosocial climate, motivational practices, and differentiated retention strategies based on employees.
Driving Thrifting Purchase Intention Through Content Marketing and Consumer Attitude: A Mediating Role Approach Lina, Lina; Tyra, Maria Josephine
Widya Cipta: Jurnal Sekretari dan Manajemen Vol. 10 No. 2 (2026): September
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/widyacipta.v10i2.12570

Abstract

The rapid growth of digital marketing and the increasing popularity of thrifting products have changed the way consumers make purchasing decisions. Although previous studies have widely examined the influence of content marketing on consumer behavior, limited research has specifically investigated its effect on purchase intention toward thrifting products, particularly through the mediating role of consumer attitude among Generation Z consumers. Therefore, this study aims to examine the effect of content marketing on purchase intention with consumer attitude as a mediating variable in the context of thrifting products. A quantitative approach was employed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). Data were collected through an online questionnaire distributed via social media platforms, resulting in 100 valid responses from Generation Z consumers. The findings reveal that content marketing has a significant positive effect on consumer attitude and purchase intention. Furthermore, consumer attitude significantly influences purchase intention and mediates the relationship between content marketing and purchase intention. The R-square values indicate moderate explanatory power, with 0.57 for consumer attitude and 0.68 for purchase intention. This study contributes to the literature by extending the understanding of the psychological mechanism through which content marketing influences purchase intention in the context of sustainable fashion consumption. The findings also provide practical implications for marketers in designing engaging, informative, and credible digital content to strengthen consumer attitudes and encourage purchase intention toward thrifting products.  
When Local Wages Fail: Push and Pull Factors in Labor Migration among Overseas Filipino Workers from Nueva Ecija, Philippines Ramos, Laurence L.; De Quina, Ryan; Gonzales-Marzan, Carolyn P.; Marzan, Jayson L.; Saturno, Janet O.; Celestino, Sherwin B.
Widya Cipta: Jurnal Sekretari dan Manajemen Vol. 10 No. 2 (2026): September
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/widyacipta.v10i2.13139

Abstract

Labor migration remains a persistent structural feature of the Philippine economy, driven by inadequate local wages, limited employment opportunities, and household financial pressures. This study examines the migration patterns, occupational profiles, and motivational drivers of 84 Overseas Filipino Workers (OFWs) from Nueva Ecija, Philippines, using a mixed-methods design that integrates descriptive survey data with structured qualitative interviews. Grounded in Lee's Push-Pull Theory of Migration (1966), the study investigates the types of employment held by OFWs, the duration of their overseas contracts, the financial costs of migration, and the key factors shaping their decisions to work abroad. Findings reveal that Hong Kong, Saudi Arabia, and the United Arab Emirates were the most prevalent destinations, with migration concentrated within Asian and Middle Eastern labor markets. Domestic work dominated the occupational profile across successive deployments indicating limited upward occupational mobility once workers enter the care sector. The majority of respondents reported overseas stays of five years or fewer, consistent with the temporary contract structure regulated by Philippine migration policy. Over half of respondents incurred placement fees, with a portion potentially exceeding the legally regulated ceiling. Economic push factors, including wage inadequacy, unemployment, and household financial vulnerability, emerged as the primary motivators of migration, with respondents consistently framing overseas work as a necessity rather than a personal aspiration. These findings underscore the need for policy interventions targeting local employment expansion, fee regulation enforcement, and sustainable reintegration support for returning workers.

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