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Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis
Published by Universitas Bina Sarana Informatika
ISSN : 23550295     EISSN : 25498932     DOI : https://doi.org/10.31294/eco
Core Subject : Economy,
Economics, Econometrics & Finance
The first Ecodemica journal was published in 2014, with ISSN: 2355-0295 and E-ISSN: 2549-8932 Ecodemica : Jurnal Ekonomi, Manajemen, dan Bisnis is an open access, periodical, and peer-reviewed journal published by LPPM Universitas Bina Sarana Informatika. The journal is designed to provide a platform for researchers, academics, and practitioners who are interested in new knowledge and discuss ideas, issues, and challenges in studies in economics, management, and business.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 14 Documents
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Pengaruh User-Generated Content dan Estetika Visual terhadap Brand Awareness Fashion Lokal Ramadhayanti, Ana
Jurnal Ecodemica: Jurnal Ekonomi, Manajemen, dan Bisnis Vol. 10 No. 1 (2026): April 2026
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/ecodemica.v10i1.11370

Abstract

This research seeks to examine the impact of User-Generated Content (UGC) and Visual Aesthetics on the Brand Awareness of local fashion products in online marketplaces, concentrating on the inhabitants of Koja, North Jakarta. The swift expansion of e-commerce has rendered digital aspects, like user-generated content and visual appeal, vital components in influencing consumer brand perceptions. It is thought that strong brand recognition assists local brands in competing against global products that lead the online market. This research utilized a quantitative survey method. A survey was given to 100 participants chosen through purposive sampling. The questionnaires were utilized to choose participants based on these criteria: living in Koja, aged 18 to 40, and having bought local fashion items via online marketplaces in the last six months. The data analysis utilized multiple linear regression via SPSS version 25, starting with tests for validity, reliability, and classical assumptions. The findings show that both UGC and Visual Aesthetics positively and significantly influence Brand Awareness. UGC enhances consumer trust in the brand by providing genuine, relevant, and engaging content. In the meantime, visual aesthetics significantly contribute to improving visual attractiveness, design uniformity, and consumer awareness and memory of a brand. At the same time, these two independent variables accounted for 61.2% of the increase in brand awareness for local fashion products. These results validate that combining UGC with visual appeal is a successful approach to enhancing brand recognition. Consequently, regional fashion companies are encouraged to enhance user-generated content while preserving the visual appeal of their products in the market.
Analisis Sektor Unggulan Sebagai Daya Saing Dalam Pembangunan Wilayah Kawasan Ajatappareng Sulawesi Selatan Khatimah, Khusnul; Astuty, Sri; Rajab, Abdul; Syafri, Muhammad; Irwandi
Jurnal Ecodemica: Jurnal Ekonomi, Manajemen, dan Bisnis Vol. 10 No. 1 (2026): April 2026
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/ecodemica.v10i1.12025

Abstract

The process of regional development is strategically supported by leading sectors. The objectives of this study are to categorize economic sectors in the Ajatappareng region, identify leading sectors, and examine the dynamics of development within economic sectors. The Central Statistics Agency (BPS) provided secondary statistics on the GDRP of South Sulawesi Province and the Ajatappareng area (Parepare City, Pinrang, Sidrap, Barru, and Enrekang Regency) for the years 2020–2024. Klassen Typology, Shift-Share analysis, and Location Quotient (LQ) analysis are among the analytical methods employed. According to the study's findings, the primary industries in the Ajatappareng region include manufacturing, government administration, defense, and mandatory social security; wholesale and retail commerce; and agriculture, forestry, and fishing.
Leadership Styles and Work–Life Balance as Predictors of Employee Engagement: A Case Study of a QSR Outlet in Denpasar Wiratningsih, Ni Putu Ardriyani Tiara; Kusuma, I Gusti Ngurah Agung Gede Eka Teja; Permadi, I Komang Oka
Jurnal Ecodemica: Jurnal Ekonomi, Manajemen, dan Bisnis Vol. 10 No. 1 (2026): April 2026
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/ecodemica.v10i1.12153

Abstract

In service industries in particular, engagement among workers is critical to the success and longevity of any firm. On the other hand, a lack of staff involvement is still a problem for many businesses, which can have an impact on output and customer satisfaction. We hope to learn more about how work-life balance, innovative leadership, and transactions leadership influence engagement in this Denpasar QSR Outlet. Primary data for the study came from questionnaires given to all 113 employees using a saturation sample technique; the methodology was quantitative. Using SPSS-assisted multiple linear regression analysis, we looked at the data. The results demonstrate that transformational leadership positively affects employee engagement, as leaders who offer inspiration, motivation, and individualized attention can strengthen employees' emotional connection to their work. Transactional leadership also shows a positive effect, indicating that clear goals, rewards, and feedback can strengthen employees’ involvement in organizational activities. Moreover, work-life balance significantly enhances employee engagement, indicating that those who successfully manage their professional and personal lives exhibit greater enthusiasm and commitment in the workplace. This study's originality resides in the concurrent analysis of leadership styles and work-life balance within the fast-food restaurant sector, offering contemporary empirical evidence to aid managerial decision-making in enhancing employee engagement.
Pengaruh Promosi Digital dan Brand Image terhadap Niat Beli di Tan-Panama Coffee di Kota Denpasar Winanda, Ni Made Pramesi Dwi; Wahyuni, Ni Made; Purnamawati, Ida Ayu Putu Santi
Jurnal Ecodemica: Jurnal Ekonomi, Manajemen, dan Bisnis Vol. 10 No. 1 (2026): April 2026
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/ecodemica.v10i1.12288

Abstract

The purpose of this paper is to contribute to the management literature in the creative culinary coffee shop industry by examining the influence of digital promotion and brand image on simultaneous and partial purchase intention. Using a descriptive research approach, this study uses quantitative data to assess how purchase intention is influenced by digital promotion and brand image. The research location is Tan-Panama coffee shop, Denpasar. The research sample includes 102 consumers who have made purchases. Data collection was conducted using a questionnaire survey method with a simple random sampling technique. The data analysis technique used SPSS 26.0 software. The results of the study indicate that digital promotion and brand image together have a significant positive influence on purchase intention. Then, digital promotion has a positive and significant impact on purchase intention among consumers. Furthermore, brand image greatly influences purchase intention. Practically, this study will help management or marketers to understand the power of digital promotion as a marketing tool and brand image more strategically to attract new customers. Understanding how it affects consumer purchase intention is very important and has strong implications for marketers. The implication of this study is that the management of Tan-Panama coffee shop must build digital promotions and strengthen its brand image so that it can increase purchase intention.

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