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Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis
Published by Universitas Bina Sarana Informatika
ISSN : 23550295     EISSN : 25498932     DOI : https://doi.org/10.31294/eco
Core Subject : Economy,
Economics, Econometrics & Finance
The first Ecodemica journal was published in 2014, with ISSN: 2355-0295 and E-ISSN: 2549-8932 Ecodemica : Jurnal Ekonomi, Manajemen, dan Bisnis is an open access, periodical, and peer-reviewed journal published by LPPM Universitas Bina Sarana Informatika. The journal is designed to provide a platform for researchers, academics, and practitioners who are interested in new knowledge and discuss ideas, issues, and challenges in studies in economics, management, and business.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 20 Documents
 1   2 
Pengaruh User-Generated Content dan Estetika Visual terhadap Brand Awareness Fashion Lokal Ramadhayanti, Ana
Jurnal Ecodemica: Jurnal Ekonomi, Manajemen, dan Bisnis Vol. 10 No. 1 (2026): April 2026
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/ecodemica.v10i1.11370

Abstract

This research seeks to examine the impact of User-Generated Content (UGC) and Visual Aesthetics on the Brand Awareness of local fashion products in online marketplaces, concentrating on the inhabitants of Koja, North Jakarta. The swift expansion of e-commerce has rendered digital aspects, like user-generated content and visual appeal, vital components in influencing consumer brand perceptions. It is thought that strong brand recognition assists local brands in competing against global products that lead the online market. This research utilized a quantitative survey method. A survey was given to 100 participants chosen through purposive sampling. The questionnaires were utilized to choose participants based on these criteria: living in Koja, aged 18 to 40, and having bought local fashion items via online marketplaces in the last six months. The data analysis utilized multiple linear regression via SPSS version 25, starting with tests for validity, reliability, and classical assumptions. The findings show that both UGC and Visual Aesthetics positively and significantly influence Brand Awareness. UGC enhances consumer trust in the brand by providing genuine, relevant, and engaging content. In the meantime, visual aesthetics significantly contribute to improving visual attractiveness, design uniformity, and consumer awareness and memory of a brand. At the same time, these two independent variables accounted for 61.2% of the increase in brand awareness for local fashion products. These results validate that combining UGC with visual appeal is a successful approach to enhancing brand recognition. Consequently, regional fashion companies are encouraged to enhance user-generated content while preserving the visual appeal of their products in the market.
Analisis Sektor Unggulan Sebagai Daya Saing Dalam Pembangunan Wilayah Kawasan Ajatappareng Sulawesi Selatan Khatimah, Khusnul; Astuty, Sri; Rajab, Abdul; Syafri, Muhammad; Irwandi
Jurnal Ecodemica: Jurnal Ekonomi, Manajemen, dan Bisnis Vol. 10 No. 1 (2026): April 2026
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/ecodemica.v10i1.12025

Abstract

The process of regional development is strategically supported by leading sectors. The objectives of this study are to categorize economic sectors in the Ajatappareng region, identify leading sectors, and examine the dynamics of development within economic sectors. The Central Statistics Agency (BPS) provided secondary statistics on the GDRP of South Sulawesi Province and the Ajatappareng area (Parepare City, Pinrang, Sidrap, Barru, and Enrekang Regency) for the years 2020–2024. Klassen Typology, Shift-Share analysis, and Location Quotient (LQ) analysis are among the analytical methods employed. According to the study's findings, the primary industries in the Ajatappareng region include manufacturing, government administration, defense, and mandatory social security; wholesale and retail commerce; and agriculture, forestry, and fishing.
Leadership Styles and Work–Life Balance as Predictors of Employee Engagement: A Case Study of a QSR Outlet in Denpasar Wiratningsih, Ni Putu Ardriyani Tiara; Kusuma, I Gusti Ngurah Agung Gede Eka Teja; Permadi, I Komang Oka
Jurnal Ecodemica: Jurnal Ekonomi, Manajemen, dan Bisnis Vol. 10 No. 1 (2026): April 2026
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/ecodemica.v10i1.12153

Abstract

In service industries in particular, engagement among workers is critical to the success and longevity of any firm. On the other hand, a lack of staff involvement is still a problem for many businesses, which can have an impact on output and customer satisfaction. We hope to learn more about how work-life balance, innovative leadership, and transactions leadership influence engagement in this Denpasar QSR Outlet. Primary data for the study came from questionnaires given to all 113 employees using a saturation sample technique; the methodology was quantitative. Using SPSS-assisted multiple linear regression analysis, we looked at the data. The results demonstrate that transformational leadership positively affects employee engagement, as leaders who offer inspiration, motivation, and individualized attention can strengthen employees' emotional connection to their work. Transactional leadership also shows a positive effect, indicating that clear goals, rewards, and feedback can strengthen employees’ involvement in organizational activities. Moreover, work-life balance significantly enhances employee engagement, indicating that those who successfully manage their professional and personal lives exhibit greater enthusiasm and commitment in the workplace. This study's originality resides in the concurrent analysis of leadership styles and work-life balance within the fast-food restaurant sector, offering contemporary empirical evidence to aid managerial decision-making in enhancing employee engagement.
Pengaruh Promosi Digital dan Brand Image terhadap Niat Beli di Tan-Panama Coffee di Kota Denpasar Winanda, Ni Made Pramesi Dwi; Wahyuni, Ni Made; Purnamawati, Ida Ayu Putu Santi
Jurnal Ecodemica: Jurnal Ekonomi, Manajemen, dan Bisnis Vol. 10 No. 1 (2026): April 2026
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/ecodemica.v10i1.12288

Abstract

The purpose of this paper is to contribute to the management literature in the creative culinary coffee shop industry by examining the influence of digital promotion and brand image on simultaneous and partial purchase intention. Using a descriptive research approach, this study uses quantitative data to assess how purchase intention is influenced by digital promotion and brand image. The research location is Tan-Panama coffee shop, Denpasar. The research sample includes 102 consumers who have made purchases. Data collection was conducted using a questionnaire survey method with a simple random sampling technique. The data analysis technique used SPSS 26.0 software. The results of the study indicate that digital promotion and brand image together have a significant positive influence on purchase intention. Then, digital promotion has a positive and significant impact on purchase intention among consumers. Furthermore, brand image greatly influences purchase intention. Practically, this study will help management or marketers to understand the power of digital promotion as a marketing tool and brand image more strategically to attract new customers. Understanding how it affects consumer purchase intention is very important and has strong implications for marketers. The implication of this study is that the management of Tan-Panama coffee shop must build digital promotions and strengthen its brand image so that it can increase purchase intention.
Pengaruh Perceived Convenience dan Facilitating Conditions terhadap Behavioural Intention dalam Adopsi QRIS pada UMKM di Kecamatan Bekasi Utara Hadyan, Ryan Ardhito
Jurnal Ecodemica: Jurnal Ekonomi, Manajemen, dan Bisnis Vol. 10 No. 1 (2026): April 2026
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/ecodemica.v9i1.14281

Abstract

Although the adoption of the QRIS payment system continues to increase, technical challenges, such as limited internet connectivity and low levels of long-term consumer loyalty orientation, remain major challenges. In practice, the use of this payment method is highly dependent on the level of ease, convenience, and added value perceived directly by consumers. This study aims to explore the factors that enhance consumers’ behavioural intention to use the QRIS payment system in the MSME sector. The study also defines its geographical scope as North Bekasi. Data were collected through questionnaires from 175 respondents selected using a purposive sampling technique and analyzed using multiple linear regression. The data analysis was conducted using SPSS 21. The results of the first hypothesis indicate that perceived convenience has a significant effect on increasing behavioural intention (t-value 5.759 > t-table 1.653). Furthermore, the results of the second hypothesis demonstrate that facilitating conditions have a significant effect on increasing consumers’ behavioural intention (t-value 4.474 > t-table 1.653). The first practical implication focuses on creating a more convenient transaction experience by simplifying the transaction process. The second practical implication focuses on establishing readiness standards for MSME merchants. Furthermore, the practical implication for Bank Indonesia as the regulatory authority is to facilitate the distribution of devices, such as Electronic Data Capture (EDC) machines, to MSME merchants. This study has several limitations that should be considered, particularly the need to increase the sample size and expand the geographical scope of the study.
Dinamika Perilaku Keuangan Gen Z: Pengaruh Literasi Keuangan dan Toleransi Risiko dengan Kecerdasan Emosional sebagai Moderasi Hariyanto, Vincentius Felix; Setiobudi, Auditia; Nugroho, Prayoga Adinata
Jurnal Ecodemica: Jurnal Ekonomi, Manajemen, dan Bisnis Vol. 10 No. 2 (2026): September 2026
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/ecodemica.v10i2.12416

Abstract

This research aims to comprehensively evaluate the strategic interrelationships between financial literacy and financial risk tolerance in determining the financial behavior, while incorporating emotional intelligence as a potential moderating variable. Adopting a robust Partial Least Square Structural Equation Modeling (PLS-SEM) approach, this study analyzes a purposive sample of 190 students at Ciputra University to map the cognitive and psychological determinants of financial decision-making. The empirical results identify a distinct and sophisticated behavioral mechanism: financial literacy significantly enhances an individual’s financial risk tolerance, which subsequently serves as the primary catalyst for superior financial conduct and prudent money management. Notably, the evidence suggests a non-significant direct path from financial literacy to behavior, indicating that literacy does not independently dictate financial habits. Furthermore, the analysis reveals that emotional intelligence does not exert a significant moderating influence within this structural framework, suggesting that emotional regulation does not amplify the impact of literacy on behavioral outcomes in this demographic. Since financial risk tolerance is identified as a critical full mediator, these findings imply that the mere accumulation of financial knowledge is fundamentally insufficient to transform personal financial habits without a commensurate development in risk assessment capabilities. This study advocates that financial literacy programs in higher education institutions should evolve beyond theoretical instruction to prioritize the cultivation of practical risk management and mitigation skills. Strengthening this specific mediational pathway is vital for fostering rational, systematic, and adaptive financial decision-making among students as they navigate the multifaceted complexities and predatory risks of the contemporary digital economic landscape.
The Influence of Liquidity, Capital Intensity, and Good Corporate Governance on Tax Management Juliansah, Irvan; Khoifin, Kiki; Kismanah, Imas; Rustandi, Herman; Rasiman, Rasiman
Jurnal Ecodemica: Jurnal Ekonomi, Manajemen, dan Bisnis Vol. 10 No. 2 (2026): September 2026
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/ecodemica.v10i2.12531

Abstract

This study is designed to examine how liquidity, capital intensity ratio, and good corporate governance mechanisms affect tax management within manufacturing firms in the food and beverage sub-sector listed on the Indonesia Stock Exchange (IDX) over the 2019-2023 period. Employing a quantitative research design, the study focuses on a population comprising all relevant companies within the specified sector and timeframe. A purposive sampling method was applied, resulting in the selection of nine firms that met the established criteria. The analysis relies on secondary data sourced from the official website of the Indonesia Stock Exchange. Panel data regression analysis is utilized as the primary analytical technique. The empirical findings indicate that, when considered jointly, liquidity, capital intensity ratio, managerial ownership, institutional ownership, and the audit committee exert a significant influence on tax management. However, when examined individually, liquidity and capital intensity ratio demonstrate a negative association with tax management, whereas managerial ownership, institutional ownership, and the audit committee do not exhibit any statistically significant effect. The adjusted R-squared value of 0.4862 indicates that the five independent variables collectively explain 48.62% of the variation in tax management.
Kepuasan Gaji Sebagai Prediktor Kinerja: Evaluasi Efektifitas Kepemimpinan Digital Sitanggang, Kelvin Daniel; Saragih, Susanti
Jurnal Ecodemica: Jurnal Ekonomi, Manajemen, dan Bisnis Vol. 10 No. 2 (2026): September 2026
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/ecodemica.v10i2.12597

Abstract

This study examines the effects of digital leadership and salary satisfaction on employee performance in the banking industry in Bandung City, Indonesia, amid rapid digital transformation and increasing competition from financial technology (fintech) companies. As banking institutions continue to adopt digital technologies, understanding the factors associated with employee performance has become increasingly important. This study employed a quantitative approach using a survey method. Data were collected through an online questionnaire involving 56 permanent banking employees selected through purposive sampling. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The analysis included assessments of convergent validity, discriminant validity, construct reliability, and structural relationships through a bootstrapping procedure involving 5,000 resamples. The findings indicate that digital leadership does not have a statistically significant effect on employee performance, suggesting that digital leadership practices may not yet translate into measurable performance improvements in the banking context. Conversely, salary satisfaction has a significant effect on employee performance (p = 0.002). The model explains 36.7% of the variance in employee performance (R² = 0.367). These findings highlight the importance of employees' perceptions of compensation alongside organizational efforts to strengthen digital leadership. From a managerial perspective, banking institutions should develop digital leadership competencies while maintaining fair, transparent, and competitive compensation practices to support employee performance during digital transformation.
Pendapatan Asli Daerah, Pertumbuhan Ekonomi, dan Ketenagakerjaan terhadap Kemiskinan di Kabupaten Barru Alvin, Alvin; Bado, Basri; Kamaruddin, Citra Ayni; Astuty, Sri; Andriani, Shadry
Jurnal Ecodemica: Jurnal Ekonomi, Manajemen, dan Bisnis Vol. 10 No. 2 (2026): September 2026
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/ecodemica.v10i2.13241

Abstract

Original Income (PAD) growth, Economic Growth, Labor Force Participation Rate (TPAK), and Open Unemployment Rate (TPT) on the percentage of poor population in Barru Regency. The study used a quantitative approach with time series data for the period 2010–2025 obtained from the Central Statistics Agency (BPS) and the Directorate General of Fiscal Balance (DJPK). The data were analyzed using multiple linear regression processed with IBM SPSS Statistics. The results indicated that PAD growth had a positive and significant influence on the percentage of poor population. Economic growth and TPT had positive but insignificant influences, while TPAK had a negative and significant influence on the percentage of poor population in Barru Regency. Simultaneously, PAD growth, economic growth, TPAK, and TPT had a significant influence on the percentage of poor population. The coefficient of determination showed an Adjusted R² value of 67.9%, indicating that 67.9% of the variation in the percentage of poor population was explained by the four independent variables included in the model, while the remaining 32.1% was explained by other factors outside the model. These findings indicated that poverty in Barru Regency was influenced by interconnected economic and employment factors. Therefore, integrated and sustainable development policies were needed to improve community welfare and reduce poverty in Barru Regency.
Tunai atau Non-Tunai: Analisis Pengaruh Bantuan Sosial terhadap Perilaku Konsumsi Rumah Tangga di Provinsi Jawa Barat Yuliani, Novi Mela; Hudan, Alya Zulfa Dwi Avria Rizky; Khoirunnisa, Anis; Rahmania, Raisya
Jurnal Ecodemica: Jurnal Ekonomi, Manajemen, dan Bisnis Vol. 10 No. 2 (2026): September 2026
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/ecodemica.v10i2.13272

Abstract

This study analyses the impact of cash and non-cash social assistance programmes on household consumption in 20 regencies and cities in West Java during the period 2020–2024. The research methodology utilised panel data regression, with the fixed-effects model selected as the optimal model. This study examines the effects of the Non-Cash Food Assistance (BPNT), the Family Hope Programme (PKH) and the national health insurance of Healthy Indonesia Card (JKN-KIS) on household consumption. The results show that BPNT has a positive and significant effect on household consumption, with a coefficient of 0.0854 (p=0.0000). JKN-KIS also has a positive and significant effect, with a coefficient of 0.0512 (p=0.0004). Meanwhile, PKH has a positive but non-significant effect, with a coefficient of 0.0043 (p=0.6785). These results indicate that increases in BPNT and JKN-KIS are associated with increases in household consumption expenditure, whilst the relationship between PKH and total consumption expenditure has not yet shown statistically significant evidence at the regency/city level during the study period. The research findings indicating that the PKH programme is not statistically significant in relation to total consumption may be linked to the nature of the PKH as a conditional cash transfer programme, which has different targets and utilisation mechanisms compared to the BPNT and JKN-KIS, as well as the possibility that the impact of the PKH is more evident in specific expenditure components in line with the programme’s objectives. Consequently, these findings suggest variations in the impact of different social assistance programmes on household consumption expenditure.

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