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All Journal Values EMAS: Jurnal Ekonomi, Manajemen dan Bisnis SENEMA Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis
I Gusti Ngurah Agung Gede Eka Teja Kusuma
Universitas Mahasaraswati Denpasar
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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PENGARUH KUALITAS LAYANAN DAN SERVICESCAPE RUMAH SAKIT TERHADAP KEPERCAYAAN KONSUMEN (STUDI PADA PASIEN POLIKLINIK RAWAT JALAN RUMAH SAKIT SILOAM BALI PADA PANDEMI COVID-19) Dwi Setyawati; I Gusti Ngurah Agung Gede Eka Teja Kusuma; I Wayan Gede Antok Setiawan Jodi
VALUES Vol. 3 No. 2 (2022): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Abstract

Hospitals as health service providers must be able to provide the best quality of service to patients in order to increase patient’s trust when seeking treatment at the hospital. In addition to service quality, hospitals must also pay attention to the servicescape they have so that they can make patients feel confident when taking treatment. This study aims to examine the effect of service quality and servicescape on consumer trust. The research was conducted at the Outpatient Polyclinic of Siloam Hospital Bali. The sample of this study was 170 patients who received outpatient treatment. Sampling using the type of non-probability sampling using a formula (5 x Indicator). The method used is multiple linear regression analysis. The results of this study indicate that Service Quality has a positive and significant effect on Consumer Trust. And Servicescape has a positive and significant effect on Consumer Trust.
PENGARUH SERVICESCAPE DAN VARIASI PRODUK TERHADAP MINAT BELI PADA GONG RESTORAN JATILUWIH Ni Putu Wiwik Nia Utari; I Gusti Ngurah Agung Gede Eka Teja Kusuma; I Wayan Gede Antok Setiawan Jodi
VALUES Vol. 3 No. 2 (2022): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Abstract

Buying interest is closely related to consumer purchasing decisions, interest is used to predict a person's tendency to do or not do buying behavior. The purpose of the study was to determine the effect of servicescape and product variations on buying interest. The object of this research is the influence of Servicespace and Product Variations on Buying Interest at Gong Restaurant Jatiluwih. The number of respondents in this study were 85 people. Methods of data collection using a questionnaire. Data analysis used multiple linear regression. The result of this research is that servicescape has a positive and significant effect on buying interest at Gong Restaurant Jatiluwih. This shows that the better the servicescape of Gong Restaurant Jatiluwih, the higher the buying interest in the product. Product variations have a positive and significant effect on buying interest at Gong Restaurant Jatiluwih. This shows that the better the variety of Gong Restoran Jatiluwih products, the higher the buying interest in these products.
UPAYA MENINGKATKAN KENYAMANAN DI WARUNG IBU PURNAMA, DESA DAUH PURI KAJA I Gusti Ngurah Agung Gede Eka Teja Kusuma; I Nyoman Rico Dwi Cahya Indrawan; Augyawati Joe
PROSIDING SEMINAR NASIONAL PENGABDIAN MASYARAKAT (SENEMA) Vol 5 No 1 (2026): PROSIDING SEMINAR NASIONAL PENGABDIAN MASYARAKAT (SENEMA)
Publisher : Universitas Mahasaraswati Denpasar

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Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kenyamanan dan kualitas pelayanan pada Warung Ibu Purnama yang berlokasi di Desa Dauh Puri Kaja, Denpasar Utara. Permasalahan utama yang dihadapi mitra meliputi rendahnya penerapan standar kebersihan dalam proses pengolahan makanan serta kondisi fasilitas makan yang kurang layak. Metode pelaksanaan yang digunakan adalah sosialisasi, pendampingan, serta monitoring dan evaluasi. Solusi yang diberikan berupa edukasi penggunaan apron saat memasak dan perbaikan fasilitas melalui penggantian taplak meja. Hasil kegiatan menunjukkan adanya peningkatan kesadaran pemilik usaha terhadap pentingnya kebersihan dan kenyamanan, serta perbaikan tampilan lingkungan usaha yang lebih rapi dan higienis. Dengan demikian, kegiatan ini memberikan kontribusi nyata dalam meningkatkan kualitas pelayanan dan potensi keberlanjutan usaha
The Influence of Social Media Marketing, Electronic Word of Mouth, And Live Streaming on Impulse Buying on Tiktok Shop Ni Komang Alit Prameswari Atmaja; I Gusti Ngurah Agung Gede Eka Teja Kusuma; Made Pradnyan Permana Usadi
EMAS: Jurnal Ekonomi, Manajemen dan Bisnis Vol. 7 No. 7 (2026): EMAS: Jurnal Ekonomi, Manajemen dan Bisnis
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36733/emas.v7i7.14501

Abstract

Online shopping behavior is continuously increasing as community lifestyles increasingly follow year-to-year trends. The strong desire for individuals to look attractives is one of the causes for the high usage of marketplace sites for online shopping. The purpose of this study is to determine the influence of socials media marketings, electronics words of mouth, and live streaming on impulse buying. The sample in this study consists of 112 respondentss who are TikTok Shop consumers in Denpasar City. Research sampling was conducted using the purposive sampling method. The data analysis technique used is regressions analysis. The research results state that socials media marketings has a positives and significants effects on impulse buying, electronics words of mouth has a positives and significants effects on impulse buying, and live streaming does not influence impulse buying.
Drivers of Employee Performance in A Municipal Market Enterprise: The Roles of Job Satisfaction, Work Ethic, And Work Environment I Komang Oka Permadi; I Gusti Ngurah Agung Gede Eka Teja Kusuma; Anak Agung Ngurah Wisnu Pramana Ningrat
EMAS: Jurnal Ekonomi, Manajemen dan Bisnis Vol. 7 No. 7 (2026): EMAS: Jurnal Ekonomi, Manajemen dan Bisnis
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36733/emas.v7i7.14502

Abstract

This study examines the effects of job satisfaction, work ethic, and the work environment on employee performance at the Badung Market Unit of Perumda Pasar Sewakadarma, Denpasar, Indonesia. As a municipal enterprise, the organization depends on effective human resource management to maintain service quality and achieve operational objectives. A quantitative research design was employed, involving all 60 employees through a saturated sampling or census technique. Data were collected using questionnaires, interviews, and documentation. The questionnaire served as an instrument for measuring the research variables, while the data were analyzed using multiple linear regression with SPSS version 25.0. The findings demonstrate that job satisfaction has a positive and significant effect on employee performance, indicating that employees who are more satisfied with their jobs tend to perform better. Work ethic also has a positive and significant influence, suggesting that discipline, responsibility, commitment, and dedication contribute to improved work outcomes. In addition, a supportive work environment significantly enhances employee performance by promoting comfort, cooperation, and effectiveness in task completion. These results confirm that employee performance can be strengthened by improving job satisfaction, reinforcing a strong work ethic, and creating a conducive work environment. The findings provide implications for policies aimed at enhancing performance.
Leadership Styles and Work–Life Balance as Predictors of Employee Engagement: A Case Study of a QSR Outlet in Denpasar Ni Putu Ardriyani Tiara Wiratningsih; I Gusti Ngurah Agung Gede Eka Teja Kusuma; I Komang Oka Permadi
Jurnal Ecodemica: Jurnal Ekonomi, Manajemen, dan Bisnis Vol. 10 No. 1 (2026): April 2026
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/ecodemica.v10i1.12153

Abstract

In service industries in particular, engagement among workers is critical to the success and longevity of any firm. On the other hand, a lack of staff involvement is still a problem for many businesses, which can have an impact on output and customer satisfaction. We hope to learn more about how work-life balance, innovative leadership, and transactions leadership influence engagement in this Denpasar QSR Outlet. Primary data for the study came from questionnaires given to all 113 employees using a saturation sample technique; the methodology was quantitative. Using SPSS-assisted multiple linear regression analysis, we looked at the data. The results demonstrate that transformational leadership positively affects employee engagement, as leaders who offer inspiration, motivation, and individualized attention can strengthen employees' emotional connection to their work. Transactional leadership also shows a positive effect, indicating that clear goals, rewards, and feedback can strengthen employees’ involvement in organizational activities. Moreover, work-life balance significantly enhances employee engagement, indicating that those who successfully manage their professional and personal lives exhibit greater enthusiasm and commitment in the workplace. This study's originality resides in the concurrent analysis of leadership styles and work-life balance within the fast-food restaurant sector, offering contemporary empirical evidence to aid managerial decision-making in enhancing employee engagement.
PENGARUH SOCIAL MEDIA MARKETING, CUSTOMER REVIEW DAN EXPERIENTIAL MARKETING TERHADAP KEPUTUSAN PENGGUNAAN JASA PADA STUDIO RAISARAS BEAUTY DI BADUNG Ni Kadek Ayu Sintya Putri; Anak Agung Putu Agung; I Gusti Ngurah Agung Gede Eka Teja Kusuma
VALUES Vol. 6 No. 2 (2025): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Abstract

Industri kecantikan saat ini menghadapi persaingan yang semakin sengit, terutama dengan semakin luasnya penggunaan media sosial sebagai alat pemasaran. Pelanggan sering dipengaruhi oleh ulasan daring, interaksi di media sosial, serta pengalaman yang diberikan oleh penyedia jasa kecantikan. Studio Raisaras Beauty di Badung menjadi salah satu usaha yang memanfaatkan strategi pemasaran digital untuk menarik pelanggan dan meningkatkan keputusan mereka dalam menggunakan jasa. Penelitian ini bertujuan untuk mengevaluasi pengaruh Social Media Marketing, Customer Review, dan Experiential Marketing terhadap keputusan pelanggan dalam menggunakan jasa Studio Raisaras Beauty. Dengan melibatkan 190 responden yang dipilih menggunakan teknik non-probability sampling, data dikumpulkan melalui kuesioner dan dianalisis menggunakan analisis deskriptif, uji asumsi klasik, serta regresi linier berganda untuk mengukur hubungan antar variabel. Hasil penelitian menunjukkan bahwa ketiga variabel tersebut secara simultan memiliki pengaruh signifikan terhadap keputusan penggunaan jasa, dengan Experiential Marketing sebagai variabel yang paling dominan. Berdasarkan temuan ini, Studio Raisaras Beauty disarankan untuk meningkatkan interaksi melalui media sosial, mendorong ulasan positif dari pelanggan, dan mengoptimalkan pengalaman emosional dalam layanan guna meningkatkan loyalitas pelanggan
PENGARUH BEBAN KERJA, KOMPETENSI, WORK LIFE BALANCE TERHADAP KINERJA KARYAWAN DI THE SUN HOTEL & SPA LEGIAN BADUNG I Wayan Adhi Pratama; I Gusti Ngurah Agung Gede Eka Teja Kusuma; I Komang Oka Permadi
VALUES Vol. 7 No. 1 (2026): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Abstract

The Sun Hotel & Spa Legian merupakan salah satu hotel berbintang yang beroperasi di kawasan dengan tingkat persaingan industri perhotelan yang cukup ketat. Dalam pelaksanaannya, hotel ini menghadapi kondisi beban kerja karyawan yang relatif tinggi, sementara program pelatihan belum tersedia secara optimal. Kondisi tersebut menunjukkan pentingnya pengelolaan sumber daya manusia, khususnya yang berkaitan dengan beban kerja, kompetensi, dan keseimbangan kehidupan kerja atau work life balance, dalam meningkatkan kinerja karyawan. Penelitian ini bertujuan untuk menganalisis pengaruh beban kerja, kompetensi, dan work life balance terhadap kinerja karyawan The Sun Hotel & Spa Legian. Pendekatan yang digunakan adalah kuantitatif dengan analisis regresi linier berganda yang diolah menggunakan perangkat lunak SPSS (Statistical Package for the Social Sciences) versi 25.0 for Windows. Populasi penelitian mencakup seluruh karyawan dengan jumlah sampel sebanyak 40 responden. Teknik analisis data meliputi uji validitas, reliabilitas, uji asumsi klasik, regresi linier berganda, koefisien determinasi, uji F, dan uji t. Hasil penelitian menunjukkan bahwa beban kerja, kompetensi, dan work life balance berpengaruh positif dan signifikan terhadap kinerja karyawan. Untuk penelitian selanjutnya disarankan menambahkan variabel lain yang memengaruhi kinerja karyawan serta memperluas jumlah sampel dan ruang lingkup penelitian.
The Effect of Service Quality, Trust, And Delivery Timelines on Customer Satisfaction at J&T Cargo Kapten Regug Made Yoga Artika Widyantara; I Gusti Ngurah Agung Gede Eka Teja Kusuma; Made Pradnyan Permana Usadi
EMAS: Jurnal Ekonomi, Manajemen dan Bisnis Vol. 7 No. 2 (2026): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36733/emas.v7i2.13668

Abstract

The rapid developments of internet technology in Indonesia has significantsly increased e-commerce activities, leading to a growing demand for efficients and reliable logistics and delivery services. J&T Cargo Kapten Regug is one of the expeditions services providers that continues to strive to maintain customers satisfactions amid increasingly intense competitions. However, based on observationss and interviews, several issues were identsified, including unprofessionsal employee performance, customers concerns regarding shipments security, and delivery processes that do not meet estimated timelines. These conditionss motivated this study, which aims to examine the effects of services quality, trust, and delivery timelines on customers satisfactions at J&T Cargo Kapten Regug. This research was conducted at J&T Cargo Kapten Regug. The populations comprised all customers who had used J&T Cargo Kapten Regug’s delivery services, with an unknown total number. A purposive sampling method with a non-probability sampling technique was employed, involving 160 respondents who had previously used the company’s services. Data were collected through observationss, interviews, and the distributions of Likert-scale questionsnaires. The data were analyzed use multiple linear regressionss analysis with the assistance of SPSS versionss 25. The result indicate that services quality, trust, and delivery timelines each have a positive and significants effects on customers satisfactions at J&T Cargo Kapten Regug. These findings suggest that improvements in services quality, increased customers trust, and more timely delivery services contribute significantsly to higher levels of customers satisfactions.
The Effect of Product Quality, Digital Marketing, and Brand Image on Purchase Decisions at Cubic Art Bali Anak Agung Putri Saraswati; I Gusti Ngurah Agung Gede Eka Teja Kusuma; Ni Putu Nita Anggraini
EMAS: Jurnal Ekonomi, Manajemen dan Bisnis Vol. 7 No. 4 (2026): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36733/emas.v7i4.13997

Abstract

This study aims to analyze the influence of product quality, digital marketing, and brand image on purchasing decisions at Cubic Art Bali. The phenomenon of increasing competition in the arts and crafts industry requires companies to strengthen product quality, digital marketing strategies, and brand image in order to enhance consumer purchasing decisions. The research design employed is quantitative research using an associative approach. The population in this study consists of Cubic Art Bali consumers, while the sample consists of 144 respondents obtained through a non-probability sampling technique, namely incidental sampling. Data collection was conducted by distributing questionnaires. The data analysis techniques used include Validity and Reliability Tests, Classical Assumption Tests, Multiple Linear Regression Analysis, as well as t-tests and F-tests. The results of the study indicate that: (1) product quality has a positive and significant influence on purchase decisions; (2) digital marketing has a positive and significant influence on purchase decisions; and (3) brand image has a positive and significant influence on purchase decisions. These findings suggest that the higher the product quality, the more effective the digital marketing strategy, and the more positive the brand image, the higher the purchase decisions of consumers at Cubic Art Bali.
Co-Authors Anak Agung Ngurah Wisnu Pramana Ningrat Anak Agung Putri Saraswati Anak Agung Putu Agung Anak Agung Shinta Puteri Pradnyaswari Augyawati Joe Desi Fitriani Dewa Ayu Dwi Padmi Putri Dwi Setyawati I Gede Prayoga Sukma Dharma I Kadek Adi Suswandayana I Kadek Wahyu Sedana Putra I Komang Oka Permadi I Nyoman Rico Dwi Cahya Indrawan I Putu Dida Renata I Wayan Adhi Pratama Kadek Satya Prayoga Made Pradnyan Permana Usadi Made Yoga Artika Widyantara Ni Kadek Ayu Sintya Putri Ni Komang Alit Prameswari Atmaja Ni Made Eliska Dwiyanti Ni Putu Ardriyani Tiara Wiratningsih Ni Putu Devi Reina Putri Ni Putu Gayatri Wahyunia Dewi Ni Putu Nita Anggraini Ni Putu Wiwik Nia Utari Ni Wayan Gek Mas Ayu Bindiawati Nila Arafah Kuraidoh Raden Mas Said Agil SETIAWAN JODI, I WAYAN GEDE ANTOK