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Matrik: Jurnal Manajemen, Strategi Bisnis, Dan Kewirausahaan
Published by Universitas Udayana
ISSN : -     EISSN : 23028890     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN aims as a medium of exchange of information and scientific works among the teaching staff, alumni, students, practitioners and observers of science in management, business strategy and entrepreneurship. MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN welcomes both theoretical and empirical contributions. Nonetheless, theoretical papers should yield novel testable implications, and empirical papers should be theoretically well-motivated. The Editors view management, business strategy and entrepreneurship as being closely related to economics and, as a consequence, papers submitted will often have theoretical motivations that are grounded in economics. MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN accepts articles based on research findings and conceptual studies in the fields of marketing, finance, human resources management, and entrepreneurship management. Topics of interest include, but are not limited to: Human Resources Management, Financial Management, Marketing Management, Strategic Management, Organizational Behavior, Operations Management, Islamic Business Studies, Entrepreneurship, E-business, Corporate Governance, International Business The Journal Welcome both empirical and theoretical studies that are original, have not been previously published, and are not under consideration for publication elsewhere.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 8 Documents
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Search results for , issue "Vol. 17 No. 2 (2023)" : 8 Documents clear
Impact of Tourist Satisfaction Attributes on Behaviour of Sharing Tourism Experiece on Social Media suwitho; Hindah Mustika; Fastha Aulia Pradhani
MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Vol. 17 No. 2 (2023)
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/MATRIK:JMBK.2023.v17.i02.p05

Abstract

Tourist satisfaction is an emotion that is felt by visitors when they there are in a place, in this case a tourism place. The satisfaction felt by visitors makes certain behaviours, which in this case share information using social media. This study examines and analyzes the predictors of tourist satisfaction and tourist engagement on the behaviour of sharing tourism experience on social. This study had 115 respondents, using the SEM-PLS analysis technique the results showed that all influence tests were acceptable. Novelty in this study is the existence of tourist engagement that is able to make something unique because both the visitor and the place visited have an emotional engagement
Financial Investment Behavior of Individual Investor in Indonesia After the Revocation of the Covid-19 Policy Ghazali Syamni; Thasrif Murhadi; Marzuki Marzuki; Zamzami Zainuddin; Sari Yulis Terfiadi
MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Vol. 17 No. 2 (2023)
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/MATRIK:JMBK.2023.v17.i02.p06

Abstract

This study investigates the impact of psychological, social, and demographic aspects on Indonesian individual stock investors' decisions. With the help of Indonesian Stock Exchange Representative Offices in all provinces where there are representatives, this research is based on survey data and involves sending questionnaire links via WhatsApp, telegrams, and emails to participants. Following President Joko Widodo's announcement that social restrictions imposed during the previous pandemic had been lifted, the spread began after an initial one-week period in the first week of 2023. Thus, 108 questionnaire responses were collected for the survey. The findings demonstrated that individual stock investors' behavior was unaffected by gender, age, or marital status. Work, education, and experience have a positive and considerable influence on individual investors' investment behavior; however, the removal of social restraints has a negative impact on this behavior. According to the study's findings, education degree is the main variable that significantly affects stock investors' behavior.
Biased Behavior And Stock Investment Decisions Of Investors In Bali, Indonesia Agus Wahyudi Salasa Gama; Ni Putu Yeni Astiti; Ni Wayan Eka Mitariani
MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Vol. 17 No. 2 (2023)
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/MATRIK:JMBK.2023.v17.i02.p02

Abstract

Investment decisions are often affected by irrational behavioral factors that cause improper logical analysis. Herding and overconfidence are two behaviors that lead to biased decision-making, specifically regarding investment. Therefore, this study aimed to test the effect of herding and overconfidence on investment decisions moderated by financial knowledge and attitude. Using a sample of 267 stock investors, the test was conducted with PLS-SEM. The results showed that overconfidence positively influences individuals' investment decisions, while herding has no effect. Financial knowledge and attitude were found not to moderate this effect but could act as predictor variables with a significant positive impact on investment decisions.
How Social Media Reviews and Perceived Value Affects the Purchase Intention of Beauty Products Karina Vashti Devi; Laurentia Verina Halim Secapramana
MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Vol. 17 No. 2 (2023)
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/MATRIK:JMBK.2023.v17.i02.p08

Abstract

This research was conducted with the aim of analyzing the green economy transition in tourism, especially tourist villages, whether it is able to provide inspiration or actually prevent an increase in people's income in conditions of the COVID-19 shock. The research was carried out in tourist villages in West Java and Lampung Provinces. This study found thatthe transition of a tourist village with the concept of green economy has a strong influence in increasing the income of rural tourism communities in conditions of the COVID-19 shock, this is due to the fact that the green economy concept encourages the utilization of natural resources and environmental preservation, this will ensure a sustainable attraction for tourists which in turn can increase revenue.  
Bank Profitability Analysis: the Role of Liquidity, Company Size, Asset Quality, and Leverage Ulil Hartono; Desi Nurvitasari
MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Vol. 17 No. 2 (2023)
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/MATRIK:JMBK.2023.v17.i02.p07

Abstract

Banks are one of the most important sectors for a country’s economic growth, so banks must be appropriatelymanaged. The success of bank management is reflected in resulting profitability. This research aims to analysethe effect of liquidity, firm size, asset quality, and leverage on bank profitability in 2017-2021. The populationin this study is 27, and the sample is 25, which was selected using purposive sampling. This study uses secondarydata from Bank financial reports obtained from the bank website. The result shows that liquidity and companysize did not affect profitability, while asset quality and leverage affected profitability. This research implies thatmanager banks must pay attention to asset quality and leverage by considering the 5C principle in assessingcreditworthiness.
Does Board Gender Diversity Affect Financial Distress? Yandi Suprapto; Irvin Ng
MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Vol. 17 No. 2 (2023)
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/MATRIK:JMBK.2023.v17.i02.p01

Abstract

Females were regarded as incompetent as a leader before the current modern era. But, female in managerial positions has been increasing since 2015. As part of corporate governance, there is only a few research regarding gender diversity’s relationship with financial distress with different results on different context. This research investigates the role of board gender diversity on firms’ financial distress. Multiple linear regression is used as the method of study. In general, board gender diversity does not have any relationship with financial distress in the infrastructure firms. When dissected into 4 sub-sectors, 1 out of 3 sub-sectors with 1 other sub-sector excluded, shown a negative relationship between board gender diversity and financial distress while the other 3 sub-sectors do not show any significant relationship.
Tourism Transition and Green Economy: Inspire or Prevent People's Income in The Covid-19 Shock? Khavid Normasyhuri; Heni Noviarita; Muhammad Kurniawan; Gustika Nurmalia
MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Vol. 17 No. 2 (2023)
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/MATRIK:JMBK.2023.v17.i02.p03

Abstract

The COVID-19 pandemic, which resulted in the destruction of all existing regulatory systems, faced many obstacles, especially in the field of tourism, including tourism villages. The Green Economy concept is expected to be a way out and a bridge between people's income growth, social justice and environmental friendliness. This research was conducted with the aim of analyzing the green economy transition in tourism, especially tourist villages, whether it is able to provide inspiration or actually prevent an increase in people's income in conditions of the COVID-19 shock. This study develops a model to see the relationship between green economy and people's income. Quantitative in this study used SmartPLS 3.0 in analyzing data obtained from 600 respondents through the observation stage and a list of questions given. The research was carried out in tourist villages in West Java and Lampung Provinces carried out in the context of COVID-19. This study found thatthe transition of a tourist village with the concept of green economy has a strong influence in increasing the income of rural tourism communities in conditions of the COVID-19 shock. This is because, tourist villages with the concept of green economy are able to create a special attraction for tourists the design of a tourist village is carried out in accordance with the surrounding natural conditions and the habits of life of the people so that the tourist village is eyed by many foreign tourists as well as local tourists and when tourists come, of course there will be an economic turnover in the village and implications for the local community economically, socio-culturally and the surrounding environment.
A Blue Ocean Strategy for Herbal Liniment: Escaping Tight Competition in Indonesian Market Elvina Yohana Santoso; Werner Murhadi
MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Vol. 17 No. 2 (2023)
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/MATRIK:JMBK.2023.v17.i02.p04

Abstract

The herbal liniment industry operates in a highly competitive and saturated market. This study focuses on developing a blue ocean strategy for Yodosan Herba Natur, an herbal liniment manufacturer, to treat musculoskeletal pain. Through qualitative interviews with 17 participants in Surabaya, customer preferences and latent needs for musculoskeletal pain treatment were explored. Data analysis revealed seven main themes: effectiveness, experience, ease of use, sensation, availability, recommendation, and other factors. This research assessed the competitive landscape comprehensively using blue ocean strategy analysis tools. The blue ocean strategy is to develop an odorless product with long-lasting heat, a strong brand image, widespread availability, compact size, and affordable prices. New factors introduced are packaging designs, niche marketing, and strategic partnerships. The findings highlight the potential for Yodosan Herba Natur to revolutionize musculoskeletal pain treatment and capture the untapped markets of second and third-tier non-consumers.

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