Matrik: Jurnal Manajemen, Strategi Bisnis, Dan Kewirausahaan
MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN aims as a medium of exchange of information and scientific works among the teaching staff, alumni, students, practitioners and observers of science in management, business strategy and entrepreneurship. MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN welcomes both theoretical and empirical contributions. Nonetheless, theoretical papers should yield novel testable implications, and empirical papers should be theoretically well-motivated. The Editors view management, business strategy and entrepreneurship as being closely related to economics and, as a consequence, papers submitted will often have theoretical motivations that are grounded in economics. MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN accepts articles based on research findings and conceptual studies in the fields of marketing, finance, human resources management, and entrepreneurship management. Topics of interest include, but are not limited to: Human Resources Management, Financial Management, Marketing Management, Strategic Management, Organizational Behavior, Operations Management, Islamic Business Studies, Entrepreneurship, E-business, Corporate Governance, International Business The Journal Welcome both empirical and theoretical studies that are original, have not been previously published, and are not under consideration for publication elsewhere.
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<![CDATA[ADAPTING TRAVEL BUSINESS STRATEGIES FOR GEN Z: THE ROLE OF CROSS-BORDER PARTNERSHIPS AND TECHNOLOGY INTEGRATION ]]>
<![CDATA[Dwiyono Rudi Susanto]]>;
<![CDATA[Tonny Hendratono]]>;
<![CDATA[Supina Supina]]>;
<![CDATA[Amin Kiswantoro]]>;
<![CDATA[Nur Rohman]]>
<![CDATA[ MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Vol. 19 No. 2 (2025) ]]>
Publisher : <![CDATA[Faculty of Economics and Business Udayana University ]]>
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DOI: 10.24843/MATRIK:JMBK.2025.v19.i02.p01
<![CDATA[This study explores the role of cross-border cooperation in attracting Generation Z travelers, particularly in Indonesia. With the rise of online travel agencies (OTAs) and direct service distribution by airlines and hotels, the travel industry has been reshaped by digital platforms. However, there is a gap in understanding how these collaborations meet the specific preferences of Gen Z as the potential market. The study investigates how selection factors, technology integration, and customer trust influence Gen Z’s booking intentions. A mixed-methods approach was used, combining a stratified random sampling survey and semi-structured interviews with industry professionals involved in cross-border travel partnerships. The quantitative data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings indicate that personalized experiences, trust in brands, and seamless technology integration significantly impact Gen Z's booking decisions. This research offers insights for travel companies looking to enhance engagement with this key demographic.]]>
<![CDATA[HOW E-WALLET USAGE TRIGGERS IMPULSIVE BUYING IN ONLINE LIVE SHOPPING PLATFORM: EVIDENCE FROM INDONESIA ]]>
<![CDATA[Sudhian Aryadipura]]>;
<![CDATA[Muhammad Fikrinala Margaliu]]>;
<![CDATA[Miranda Tanjung]]>
<![CDATA[ MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Vol. 19 No. 2 (2025) ]]>
Publisher : <![CDATA[Faculty of Economics and Business Udayana University ]]>
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DOI: 10.24843/MATRIK:JMBK.2025.v19.i02.p02
<![CDATA[The study examines factors influencing impulsive buying in live shopping, focusing on e-wallet usage, hedonic motives, perceived risk, and celebrity endorsers. Using a quantitative, explanatory research, data were collected in 2024 from 349 respondents who had used live shopping features on Shopee, TikTok Shop, or Lazada with e-wallets in the last six months. Data analysis employed Structural Equation Modeling (SEM-PLS). Six hypotheses were tested, and results indicate that e-wallet usage positively influences impulsive buying, while hedonic motives mediate this effect. Celebrity endorsers strengthen the relationship between hedonic motives and impulsive buying, but perceived risk does not moderate the link between e-wallet usage and impulsive buying. However, perceived risk does not impact the relationship. The findings suggest that e-commerce platforms should leverage live shopping and celebrity endorsements to boost sales. Future research should explore additional moderators (e.g., cultural factors, interfaces) and longitudinal impacts of impulsive buying behavior in live commerce contexts.]]>
<![CDATA[IMPROVING FINANCIAL LITERACY AND PERCEPTION TO INCREASE PUBLIC INVOLVEMENT IN CAPITAL MARKETS: EVIDENCE IN INDONESIA ]]>
<![CDATA[Dito Rinaldo]]>;
<![CDATA[Vina Anggilia Puspita]]>;
<![CDATA[Nico Irawan]]>
<![CDATA[ MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Vol. 19 No. 2 (2025) ]]>
Publisher : <![CDATA[Faculty of Economics and Business Udayana University ]]>
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DOI: 10.24843/MATRIK:JMBK.2025.v19.i02.p03
<![CDATA[The insufficient financial literacy of the Indonesian people causes low public involvement in the capital market; thus, this study seeks to build a capital market education model that can be a solution to this problem. The SEM-PLS technique was used to test hypotheses on 155 people from West Java. The findings of this study show that the financial literacy level of the Indonesian people is still very poor, their knowledge of investment and managing emergency funds is very restricted, and their lifestyle tends to be consumptive. Also, there is still a negative view of capital market perception, which makes people hesitant to join the market. In contrast to earlier research, this study proposes a novel capital market education model based on the findings of variable tests and indicators, with the expectation that it would be used to increase literacy and improve public perceptions of the capital market.]]>
<![CDATA[A STUDY OF INTENTION TO REDUCE INDONESIA'S FOOD WASTE ]]>
<![CDATA[Teresia Debby]]>;
<![CDATA[Atik Aprianingsih]]>;
<![CDATA[Agus Hasan Pura Anggawidjaja]]>;
<![CDATA[Wisnu Wardhono]]>;
<![CDATA[Ivan Prasetya]]>;
<![CDATA[Chris Petra Agung]]>;
<![CDATA[Avadhut Patwardhan]]>
<![CDATA[ MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Vol. 19 No. 2 (2025) ]]>
Publisher : <![CDATA[Faculty of Economics and Business Udayana University ]]>
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DOI: 10.24843/MATRIK:JMBK.2025.v19.i02.p04
<![CDATA[Food waste has become a big problem in Indonesia. According to the data in May 2023, Indonesia was placed in the third sport in the rank of the world’s largest food waste producer in the world. Food waste makes up to 40.98% of the total waste, this data is taken from the Ministry of Environment and Forestry in 2023. This phenomenon contradicts with the reality of many of its citizen are still struggling to find food to eat. Moral norms hold a high place in Indonesia, and this can be used as one driver to reduce the food waste. This study has goal to see how moral norms for food waste reduction and self-efficacy towards food waste reduction impact the intention to reduce food waste in Indonesia. This study uses technique, structural equation model-partial least squares (SEM-PLS). In total, there are 157 respondents who have participated in this study. The results clearly shown that there is a positive correlation between 2 variables (moral norms for food waste reduction and self-efficacy toward food waste) with food waste reduction intention. To close, Indonesia with its moral norms towards food waste has helped with the intention to reduce food waste. However, the intention alone is not enough. There must be a strong incentive to change the intention into real action.]]>
<![CDATA[INCENTIVE MECHANISM FOR QUALITY INSPECTION: A LINEAR PROGRAMMING APPROACH ]]>
<![CDATA[I Nyoman Sutapa]]>;
<![CDATA[I Gede Riana]]>;
<![CDATA[Magdalena Wullur]]>;
<![CDATA[Indriati Njoto Bisono]]>
<![CDATA[ MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Vol. 19 No. 2 (2025) ]]>
Publisher : <![CDATA[Faculty of Economics and Business Udayana University ]]>
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DOI: 10.24843/MATRIK:JMBK.2025.v19.i02.p05
<![CDATA[This study develops an incentive mechanism model for outsourced personnel in product quality inspection, based on a principal-agent relationship. The core challenge lies in misaligned incentives, where agents often prioritize output volume over quality. By integrating Mechanism Design Theory (MDT) and Linear Programming (LP), our model aligns the principal's objective of minimizing defective products with the agent's utility maximization, subject to Incentive Compatibility and Individual Rationality constraints. Our analysis reveals that the optimal incentive structure combines a basic wage with a performance-based bonus. The optimal effort level of outsourced personnel increases with both rising losses due to defective products and enhanced detection effort effectiveness. The model also shows that optimal inspection allocation should be assigned to personnel with higher capabilities, especially for high-risk products. This research provides a theoretical contribution by integrating MDT and LP for incentive design and offers practical implications for improving product quality through a measurable incentive framework.]]>
