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Maneggio
Published by PT Anagata Sembagi Education
ISSN : -     EISSN : 30327652     DOI : https://doi.org/10.62872/2j94fd85
Core Subject : Science,
Decision Sciences, Operations Research & Management
The journal publishes original articles on current issues and trends occurring internationally in financial management, marketing management, human-resource management, behavior organizational, good governance, strategic management, business ethics, entrepreneurship, management accounting, manajemen produksi
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 188 Documents
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Synergizing Green Marketing and Product Innovation: Strategies for Elevating Consumer Choices Siti Kholifah Kholifah; Irawan Yuswono
Maneggio Vol. 1 No. 4 (2024): Maneggio-Aug
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/663sfh79

Abstract

This study examines the impact of green marketing and green product innovation on brand image and purchasing decisions among consumers. Utilizing a quantitative approach, data were collected from 165 respondents through surveys in Semarang, Indonesia. The findings reveal that green marketing significantly enhances brand image, suggesting that environmentally friendly marketing efforts are valued by consumers and contribute to a positive brand perception. However, green product innovation alone does not significantly affect brand image, indicating the necessity of combining it with effective green marketing strategies. Furthermore, the study confirms that a strong brand image significantly influences purchasing decisions, highlighting the importance of consumer perceptions in driving buying behavior. Green product innovation also shows a significant positive impact on purchasing decisions, demonstrating that eco-friendly and innovative products appeal to consumers. Despite these benefits, green marketing alone does not significantly impact purchasing decisions, suggesting that additional factors are required to drive consumer purchases directly. The study concludes that an integrated strategy combining green marketing and product innovation offers the greatest potential for enhancing brand image and influencing consumer behavior, providing valuable insights for managers seeking to leverage sustainability in their marketing strategies.
Marketing Strategy Preparation Case Study On CV. Gapura Creative Engineering Anang Pribadi; Nur Wening
Maneggio Vol. 1 No. 4 (2024): Maneggio-Aug
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/n086rp30

Abstract

This research aims to formulate an effective marketing strategy for CV. Gapura Creative Engineering through a qualitative approach. Intense competition, dynamic customer needs, and rapid technological developments require the company to formulate innovative and adaptive marketing strategies. The research methodology includes in-depth interviews with relevant parties with 5 respondents, direct observation, and document analysis to comprehensively understand the company's marketing situation. SWOT analysis was used to identify the strengths, weaknesses, opportunities, and threats facing the company. The results show that the company's main strengths lie in product quality and good reputation, while weaknesses include limitations in digital marketing and distribution. Opportunities that can be capitalized on include the growth of the digital market and strategic partnerships, while threats include intense competition and rapidly changing market trends. Based on these findings, suggested marketing strategies include increasing brand awareness through more aggressive digital campaigns, optimizing the use of social media, and developing more innovative products in line with market trends. The implementation of these strategies is expected to increase the competitiveness of CV. Gapura Creative Engineering, expand market share, and support sustainable growth. This research provides valuable insights for the preparation of a more effective and targeted marketing strategy for the company.
E-WOM as the Main Influencer of Surabaya Consumers in Making Purchase Decisions for Fashion Products on Shopee Sri Utami Ady; Shely Silvia
Maneggio Vol. 1 No. 4 (2024): Maneggio-Aug
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/jnhj4162

Abstract

This study is motivated by problems often experienced by fashion product buyers when shopping online, such as products received do not match the picture, have different colors or textures from those seen in online photos, items received are different from orders. This study aims to analyze the effect of price, product quality, and E-WOM on purchasing decisions for fashion products with trust as an intervening variable on the Shopee e-commerce site in the city of Surabaya. This study is a quantitative study with a population of all fashion product consumers from the Shopee e-commerce site who live in the city of Surabaya. The sampling technique used purposive sampling and a sample of 120 respondents was found. The analysis technique used is Structure Equation Models (SEM) using the help of AMOS software version 26. The results of this study indicate that price has a negative but insignificant effect on purchasing decisions. Product quality has a positive but insignificant effect on purchasing decisions. E-WOM has a significant positive effect on purchasing decisions. Price has a positive but insignificant effect on trust. Product quality has a significant positive effect on trust. E-WOM has a significant positive effect on trust. Trust has a significant positive effect on purchasing decisions. Trust does not mediate the effect of price on purchasing decisions. Trust does not mediate the effect of product quality on purchasing decisions. Trust mediates the effect of E-WOM on purchasing decisions. The implication of this study is that e-commerce companies, especially Shopee, should pay more attention to product quality and manage E-WOM well to increase consumer trust, which can ultimately strengthen purchasing decisions. In addition, it is important for companies to ensure that accurate and honest product descriptions are conveyed to consumers, in order to minimize the difference between expectations and reality, and to build and maintain consumer trust.
Art Performance Management (Pegas) at SMA Negeri 1 Pamekasan Apriliandini Savitri; Setyo Yanuartuti
Maneggio Vol. 1 No. 4 (2024): Maneggio-Aug
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/x5vqhk08

Abstract

Art Performance (Pegas) is an annual school activity and a school flagship activity carried out by class X students of SMA Negeri 1 Pamekasan. The purpose of this research is to describe the management of art performance (pegas) which consists of production management and artistic management and to find out the results of management on art performance (pegas). This research uses a qualitative descriptive approach, data collection using observation techniques, interviews, and documentation. Data analysis through several stages such as data collection, data reduction, data presentation, and conclusion drawing. Data validity uses source triangulation and technique triangulation. The results showed that the management of art performances (pegas) managed by class X students consisted of production management and artistic management by applying management functions, namely planning, organizing, mobilizing, and supervising. The results of the art performance management (pegas) can be seen in the success of the implementation of the art performance (pegas) such as the continuity of the event, the presentation of the work, the audience who attended, and funding or sponsorship. The implementation of the art performance (pegas) was carried out well with the existence of management and the application of management functions so that the art performance (pegas) became effective and efficient.
The Effect of Service Quality and Patient Satisfaction on Patient Loyalty Mediated by Patient Trust at Byor Skin Clinic Jessica Lepianda; Wani Devita Gunardi; Fushen Fushen
Maneggio Vol. 1 No. 4 (2024): Maneggio-Aug
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/xtsxb056

Abstract

Nowadays, women in Indonesia are very fond of the beauty and smoothness of the skin of Korean artists, along with the increasing trend of drama and KPOP in Indonesia, many are competing to do beauty treatments to be able to maintain their appearance and have white, clean, bright, glowing skin or what is currently often called clear skin. The increasing awareness of self-beauty treatments are in line with the beauty industry in Indonesia which also continues to grow, it can be seen from the increasing number of people who visit and perform treatments at beauty clinics and the increasing number of beauty clinics that we can find. Data were obtained through questionnaires distributed randomly. The analysis technique was SEM and using AMOS software version 23. Based on the analysis results, it was found that out of 7 hypotheses, there was 1 hypothesis that rejected, and other 6 hypotheses were accepted. The service quality has no positive effect to the patient loyalty, the patient satisfaction has positive effect to patient loyalty, patient trust has positive effect to patient loyalty, service quality has positive effect to patient trust, patient satisfaction has a positive effect to patient trust, patient trust has positive effect mediate service quality with patient loyalty, and the patient trust also has positive effect mediate patient satisfaction with patient loyalty.         
Marketing Information System for Maize Commodities in Soppeng Regency to Increase Agricultural Productivity and National Food Security Asnia Minarti; Ismail Ismail; Nursakti Nursakti
Maneggio Vol. 1 No. 4 (2024): Maneggio-Aug
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/vxww9w34

Abstract

Maize in Soppeng Regency is a strategic commodity and has bright marketing prospects. Therefore, efforts to increase maize production need to receive great attention, because with sufficient availability, maize is one of the main food needs in the world after rice. It is expected that the community's need for maize can be met and the selling price remains stable. This research aims to increase the productivity of corn commodity marketing in Soppeng Regency based on the application of online marketing information systems, so that the market world can be wider and make it easier for farmers to sell their corn commodity products and become corn crop production centers, in order to increase the productivity of food crops, especially in Soppeng Regency. This study uses preliminary data on corn production from villages and sub-districts sourced from the Office of Food Crops, Horticulture, Plantations, and Food Security of Soppeng Regency which consists of 49 villages, 21 sub-districts and 8 sub-districts. The system development method uses the SDLC (System Development Life Cycle) system development technique, the application of this method starts from the field condition analysis stage, the system design stage, the system creation stage, the system testing stage, the system usage stage in the field. In addition, to meet the sustainability of the program, technical guidance on the use of the system will be provided to each user at the sub-district level. The results of this research are in the form of using an online-based corn commodity marketing information system    
Analysis of the Influence of Liquidity, Solvency, and Share Price on Company Value in Indonesian State-Owned Enterprises Masno Masno; Guruh Dwi Pratama; Yunita Yunita
Maneggio Vol. 1 No. 4 (2024): Maneggio-Aug
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/vej1zb40

Abstract

Companies often seek to increase the value of the company over time, because the high value of the company reflected in the stock price will increase the wealth of shareholders. This study aims to analyze the influence of the Current Ratio, Return on Asset (ROA), and Stock Price on Company Value over ten years. The independent variables used are Current Ratio, Return on Asset, and Stock Price while the dependent variable is Company Value. These data were then analyzed using multiples of the regression method involving a statistical test t (partial), statistical test F (simultaneous), and a coefficient of determination test. The results show that the Current Ratio, Return on Asset, and Stock Price partially have a positive and significant effect on the value of the company. significant impact on the Current Ratio, Return on Asset, and Share Price has a significant effect on the company's value. The implication of this research is that understanding the factors that affect firm value can help in designing more effective policies and strategies to improve the company's financial performance and attractiveness in the eyes of investors.
Factors Associated With The Incidence Of Diarrhea In ToddlersIn The Meureubo Health Center Working Area, Meureubo Sub-District, West Aceh District In 2023 Muhammad Fassa; Fauzi Ali Amin; Anwar Arbi; Khairuman Khairuman
Maneggio Vol. 1 No. 5 (2024): Maneggio-Oct
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/5am7e005

Abstract

Diarrhea in children under five is a significant public health problem, especially in developing countries, where the incidence and mortality rate due to diarrhea is still high. This phenomenon is further exacerbated by the lack of access to proper sanitation and health education among the community. This study aims to identify factors related to the incidence of diarrhea in toddlers in the working area of the Meureubo Health Center, Meureubo District, West Aceh Regency, in 2023. The method used is a literature study, with data and information obtained from various sources, including scientific journals, articles, and related reports. The analysis was carried out on factors that affect the incidence of diarrhea, such as environmental sanitation, diet, immunization status, and parental knowledge about health and diarrhea prevention. Although there has been previous research on diarrhoea in toddlers, there is still a lack of understanding the specific association between parental knowledge and the incidence of diarrhoea in this local context. The results of the study showed that drinking water quality, hygiene practices, and parental knowledge about diarrhea prevention had a significant influence on the incidence of diarrhea in toddlers. These findings emphasize the need for health interventions that focus on improving access to clean water, good sanitation, and education for parents. This research is expected to provide useful information for the development of more effective health intervention programs in the region as well as increase public awareness about the importance of diarrhoea prevention among toddlers.
WRITING AS AN INVESTMENT TO FULFILL AN INCREASE IN THE FUNCTIONAL POSITION OF LECTURER Julinda Siregar; Hotmaulina Sihotang
Maneggio Vol. 1 No. 5 (2024): Maneggio-Oct
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/e3mb1882

Abstract

Scientific writing has an essential role in supporting the improvement of lecturers' functional positions, where scientific publications are seen as a form of strategic investment that can encourage academic career development. Through publications, lecturers not only share their research results and intellectual ideas, but also increase their competence, credibility, and professional recognition in the world of higher education. This study aims to analyze scientific writing as a long-term investment that plays a role in fulfilling the requirements for lecturers' functional promotion, and to assess the impact of writing productivity on institutional recognition. Using qualitative methods, this study identifies motivational factors, challenges, and benefits obtained by lecturers through scientific writing and publication activities. The results of the analysis show that scientific writing productivity significantly contributes to the process of functional promotion, both through increasing the required credit score, as well as through wider recognition of lecturers' scientific contributions in the academic sphere. Thus, scientific writing and publication skills need serious attention in lecturer development programs, so that they can support the improvement of professional performance and strengthen the academic position of lecturers in higher education. Continuous efforts in improving scientific writing skills are seen as crucial as a form of investment for the future of lecturers' academic careers, which in turn can contribute to improving the quality of higher education in Indonesia.
Financial Inclusion Knowledge, Spending Behavior, and Ease of Use on Interest in Using the DANA Application Bambang Suseno
Maneggio Vol. 1 No. 5 (2024): Maneggio-Oct
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/e6ezt587

Abstract

 This study aims to examine how financial inclusion knowledge, spending behavior, and ease of use influence students' interest in using the DANA application. Financial inclusion knowledge is considered important as it provides an understanding of digital financial products and services, while spending behavior reflects how individuals manage their expenses and make financial decisions. Furthermore, the application's ease of use is a key factor that can influence users' interest in adopting financial technology like DANA. This research employs a quantitative approach using a survey method. Data from 100 students in Deli Sumatera University's management study program was collected using a questionnaire and analyzed using multiple linear regression. The research results show that knowledge of financial inclusion, spending behavior, and ease of use have a positive and significant impact on the interest in using the DANA application. Among these three variables, knowledge of financial inclusion has the most dominant influence on the interest in usage. The more students know about financial inclusion, the more they want to use DANA. In addition, planned spending behavior and the ease of using the DANA application also play a significant role in encouraging interest in using the app. Based on these findings, this research contributes to understanding the factors that influence interest in using digital financial applications and supports the enhancement of financial inclusion among students

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