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JL. Cut Nyak Dhien No. 36A Kuningan, Kuningan Jawa Barat
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INDONESIA
INDONESIAN JOURNAL OF BUSINESS AND ECONOMICS
Published by Universitas Kuningan
ISSN : 26215167     EISSN : 26214466     DOI : https://doi.org/10.25134
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
The Indonesian Journal of Business and Economics (IJBE) is a peer-reviewed academic journal published by the Faculty of Economics, University of Kuningan, Indonesia. As a biannual publication issued in June and December, it serves as a scholarly platform for the dissemination of knowledge derived from rigorous research. The journal provides a forum for academics and researchers worldwide to exchange and discuss ideas in the fields of accounting, management, and economics. Published in English, the IJBE has been accredited with Sinta 4 by the Ministry of Education, Culture, Research, and Technology of the Republic of Indonesia. The journal’s scope encompasses, but is not limited to, topics in accounting, financial management, human resource management, operations management, marketing management, strategic management, development economics, international economics, and Islamic economics.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 15 Documents
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THE EFFECT OF SOCIAL SUPPORT, EMOTIONAL INTELLEGENCE,AND MINDFULNESS ON PSYCHOLOGICAL WELL-BEINGAMONG EMPLOYEES Refandani Refandani; Retno Kurniasih
INDONESIAN JOURNAL OF BUSINESS AND ECONOMICS Vol. 8 No. 2 (2025): Indonesian Journal Of Business And Economics
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/drrenx64

Abstract

This study analyzes the influence of social support, emotional intelligence, and mindfulness on the psychological well-being of employees at PT KAI (Persero) Daop 5 Purwokerto using a quantitative approach. From a population of 140 office employees, 104 respondents were selected through purposive sampling. Data were collected using a questionnaire and analyzed using multiple linear regression (IBM SPSS 25). The results indicate that social support and mindfulness have a positive effect on psychological well-being, while emotional intelligence does not show a significant effect. The theoretical framework used was the Conservation of Resources (COR) theory, which emphasizes that individuals strive to maintain and develop psychological resources to preserve well-being. These findings suggest the need for organizations to strengthen social support in the workplace and develop mindfulness enhancement programs as strategies to maintain and improve employee psychological well-being, while also contributing to the development of COR theory application in the workplace context.
OPTIMIZATION OF GAMIS PRODUCT INVENTORY MANAGEMENT ATTWENTY2 CLOTHING STORE Nadila Faiza; Nurul Hidayati
INDONESIAN JOURNAL OF BUSINESS AND ECONOMICS Vol. 8 No. 2 (2025): Indonesian Journal Of Business And Economics
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/9w448v16

Abstract

Twenty2 Clothing Store is a fashion business experiencing difficulties in inventory control due to demand uncertainty. The research was conducted from January to September 2025 at Twenty2 Clothing Store. The methods used were demand forecasting, probabilistic inventory modeling, and analysis according to the Committee of Sponsoring Organizations of the Treadway Commission (COSO). The study's results indicated that the most appropriate forecasting method was Holt-Winters exponential smoothing. The amount of safety stock needed from June 2025 to January 2026 was 129 pcs, from February to March 2026 was 112 pcs, and from April to May 2026 was 35 pcs. The reorder point for June 2025-January 2026 was 131 pcs, for February-March 2026 was 134 pcs, and for April-May 2026 was 38 pcs. The recommended optimal order quantity for June 2025-January 2026 was 396 pieces, for February-March 2026 was 176 pieces, and for April-May 2026 was 28 pieces. The analysis of inventory management internal control according to COSO control components at Twenty2 Clothing Store was good but still simple and not yet digitalized. Therefore, Twenty2 Clothing Store can use the forecasting results and improve internal control in a systematic, structured, and recorded manner with a digitalization system.
THE INFLUENCE OF LOVE OF MONEY, FINANCIAL LITERACY, INCOME AND DIGITAL FINANCIAL SERVICES ON PERSONAL FINANCIAL PLANNING  (A Case Study of Micro and Small Enterprises in Kuningan Regency) Munir Nur Komarudin; Ayus Ahmad Yusuf; Wildan Permana Zaenal Asikin
INDONESIAN JOURNAL OF BUSINESS AND ECONOMICS Vol. 8 No. 2 (2025): Indonesian Journal Of Business And Economics
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/8fewgb56

Abstract

The problem in this study is personal financial planning which is still a problem for some people, especially for Micro and Small Business owners in Kuningan Regency. The purpose of this study is to determine the effect of love of money , financial literacy, income and digital financial services on personal financial planning . The research method used in this study is a descriptive and verification method with a quantitative approach. The population in this study is micro and small business owners in Kuningan Regency with a total of 16,485 in 2023. In this study the author uses the Slovin formula to determine the number of samples that will be the target of the study. The data collection method uses a questionnaire or questionnaire using an interval scale of 1 to 10, and the data analysis technique used in this study is multiple linear regression analysis. The results of the study show that: (1) Love of money , Financial literacy, Income and Digital financial services together have a significant effect on Personal financial planning (2) Love of money does not have a significant effect on Personal financial planning . (3) Financial literacy does not have a significant effect on Personal financial planning . (4) Income has a positive and significant effect on personal financial planning. (5) Digital financial services have a positive and significant effect on personal financial planning.
BUSINESS ETHICS AND THE INFLUENCE OF VOICE COMMERCE (SMART SPEAKER)-BASED DIGITAL MARKETING ON PURCHASING DECISIONS Ilham Akbar; Abdi Wijaya
INDONESIAN JOURNAL OF BUSINESS AND ECONOMICS Vol. 8 No. 2 (2025): Indonesian Journal Of Business And Economics
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/xwmnp475

Abstract

Digital  transformation  has  introduced  voice  commerce  as  an  innovation  in  artificial  intelligence–based  marketing  strategies,  enabling  consumers  to  interact  through  voice  commands.  This  study  aims  to  examine  the  influence  of  business  ethics  and  voice  commerce–based  digital  marketing  on  purchase  decisions,  with  consumer  trust  as  a  mediating  variable.  The  research  employed  an  explanatory  quantitative  approach  with  250  respondents  who  use  smart  speakers  in  Indonesia.  Data  were  analyzed  using  Partial  Least  Squares–Structural  Equation  Modeling  (PLS-SEM)  to  evaluate  the  interrelationships  among  variables  and  the  strength  of  mediation.  The  findings  reveal  that  business  ethics  significantly  and  positively  influence  consumer  trust,  which  subsequently  increases  purchase  decisions.  Moreover,  voice  commerce  enhances  the  emotional  connection  between  users  and  brands  through  natural  and  personalized  interactions,  although  privacy  and  data  security  remain  key  concerns.  Consumer  trust  acts  as  a  crucial  mediator  linking  ethical  business  practices  to  purchase  decisions.  The  results  confirm  that  the  integration  of  moral  values  and  digital  technology  shapes  ethical  and  sustainable  consumer  behavior.  This  study  concludes  that  the  success  of  digital  marketing  in  the  voice  commerce  era  depends  on  how  well  companies  uphold  fairness,  transparency,  and  social  responsibility  principles  in  the  use  of  voice  technology.  The  theoretical  contribution  lies  in  the  development  of  the  Ethical  Voice  Commerce  Framework,  while  the  practical  implication  emphasizes  the  importance  of  implementing  digital  ethics  governance  to  enhance  consumer  trust  and  loyalty.
THE INFLUENCE OF BRAND IMAGE AND DIGITAL MARKETING ON REPURCHASE INTENTION OF REEBOK SHOES WITH CUSTOMER SATISFACTION AS AN INTERVENING VARIABLE: (A Survey of Private University Students in Kuningan Regency) Salsha Billa Azzhara Azzhara; Dikdik Harjadi; Wachjuni Wachjuni; Wely Hadi Gunawan
INDONESIAN JOURNAL OF BUSINESS AND ECONOMICS Vol. 8 No. 2 (2025): Indonesian Journal Of Business And Economics
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/trg3ft40

Abstract

This study aimed to examine the influence of brand image and digital marketing on the repurchase intention of Reebok shoes, mediated by customer satisfaction. The research used a quantitative method with a survey approach involving 140 private university students in Kuningan Regency who use Reebok shoes. Data analysis was conducted using the Partial Least Square (PLS) method with SmartPLS software. The results of the study indicate that: (1) brand image has a positive and significant influence on customer satisfaction. (2) digital marketing has a positive and significant influence on customer satisfaction. (3) brand image has a positive and significant influence on repurchase intention. (4) digital marketing has no influence on repurchase intention. (5) customer satisfaction also has a positive and significant influence on repurchase intention. (6) brand image has a significant influence on repurchase intention through customer satisfaction. (7) digital marketing has a significant influence on repurchase intention through customer satisfaction.

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