cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Wachjuni
Contact Email
wachjuni@uniku.ac.id
Phone
+6287831138388
Journal Mail Official
ijbe@uniku.ac.id
Editorial Address
JL. Cut Nyak Dhien No. 36A Kuningan, Kuningan Jawa Barat
Location
Kab. kuningan,
Jawa barat
INDONESIA
INDONESIAN JOURNAL OF BUSINESS AND ECONOMICS
Published by Universitas Kuningan
ISSN : 26215167     EISSN : 26214466     DOI : https://doi.org/10.25134
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
The Indonesian Journal of Business and Economics (IJBE) is a peer-reviewed academic journal published by the Faculty of Economics, University of Kuningan, Indonesia. As a biannual publication issued in June and December, it serves as a scholarly platform for the dissemination of knowledge derived from rigorous research. The journal provides a forum for academics and researchers worldwide to exchange and discuss ideas in the fields of accounting, management, and economics. Published in English, the IJBE has been accredited with Sinta 4 by the Ministry of Education, Culture, Research, and Technology of the Republic of Indonesia. The journal’s scope encompasses, but is not limited to, topics in accounting, financial management, human resource management, operations management, marketing management, strategic management, development economics, international economics, and Islamic economics.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 15 Documents
 1   2 
EXPLORING GENERATION Z’S BEHAVIORAL INTENTION TO USE SKYSCANNER: THE ROLE OF PERCEIVED EASE OF USE, PERCEIVED USEFULLNES, AND TRUST Adipura Danang Maulana; Nova Almas Nabila
INDONESIAN JOURNAL OF BUSINESS AND ECONOMICS Vol. 8 No. 1 (2025): Indonesian Journal Of Business And Economics
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The development of information technology has changed the way people search and purchase airplane tickets. This study aims to analyze the effect of Perceived Ease of Use, Perceived Usefulness, and Trust on Behavioral Intention to Use the Skyscanner application for Generation Z in Yogyakarta. Using a quantitative approach, this study involved 100 student respondents selected through purposive sampling technique. Data were analyzed using multiple linear regression with the help of SPSS. The results showed that the three independent variables-Perceived Ease of Use (β=0.720), Perceived Usefulness (β=0.724), and Trust (β=0.708)-partially and simultaneously had a positive and significant effect on Behavioral Intention to Use with a coefficient of determination of 80.4%. These findings strengthen the Technology Acceptance Model (TAM) in the context of airfare comparison applications and emphasize the importance of ease of use, practical benefits, and trust in increasing technology adoption among Generation Z. The practical implication for application developers is the need to focus on intuitive interfaces, efficient features, and data security transparency to increase the intention to use airfare search applications.
CAPITAL EXPENDITURE AND INFLATION: IS GOVERNMENT SPENDING WORSENING NIGERIA’S ECONOMIC CRISIS? Abass Adewale
INDONESIAN JOURNAL OF BUSINESS AND ECONOMICS Vol. 8 No. 1 (2025): Indonesian Journal Of Business And Economics
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines Nigeria's inflation and government capital expenditures from 1991 and 2023.  This study examines if government spending on administration, economic services, social and community services, and government transfers has increased or decreased the country's inflation rate.  Secondary data from the Central Bank of Nigeria's statistical bulletin was gathered for the study using an ex-post facto research design.  To determine the degree to which each category of spending influences the rate of inflation, the study used the Autoregressive Distributed Lag (ARDL) model. The research results demonstrate limited and non-significant links between different expenditure types and inflation while economic services spending generates the most insignificant negative correlation. Increasing capital expenditure during recent years has not reduced high inflation because the existing spending practices appear inadequate to fight inflationary trends. As per the research economic services budget shows some responsiveness to inflation reduction yet it generates no statistically meaningful effects. In contrast, administration, social/community services, and government transfers expenditure show minimal impact on inflation. The study establishes that capital expenditure supports national development but Nigeria's present capital spending system and management tactics fail to solve inflation problems properly. Managed fiscal policy implementations that specifically support macroeconomic priorities need to become the focus to fight inflation while establishing enduring economic equilibrium. Better planning together with expenditure prioritization by government is essential for Nigeria to overcome its economic crisis according to findings from this study.
A HYBRID MODEL FOR STOCK PORTFOLIO SELECTION: MEAN-VALUE-AT-RISK WITH ANT COLONY OPTIMIZATION Arief Surya Lesmana; Hadi Satria Ganefi; Dadan Darmawan Muttaqien
INDONESIAN JOURNAL OF BUSINESS AND ECONOMICS Vol. 8 No. 1 (2025): Indonesian Journal Of Business And Economics
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The main problem in portfolio selection and management is determining an optimal risk-return balance. Investors strive to obtain maximum return while keeping the level of risk, but such a balance is hard to reach. The objective of this paper is to optimize stock portfolio formation using Ant Colony Optimization (ACO) for stock selection and the Mean-Value-at-Risk (VaR) model for portfolio optimization. By simulating risk aversion coefficients, the cluster of four stocks was computed by the ACO algorithm with asset allocation proportions. The study found a negative relationship existing between risk aversion and VaR or the expected return, while between VaR and expected return, exists a positive correlation. The optimum portfolio for a risk aversion of 3.6 had an expected return of 4.38% and VaR of 9.27% with a ratio of 47.25%. The detailed composition includes 26.61% BRIS, 24.42% ELSA, 46.16% PGAS, and 2.83% TLKM. It shows the efficiency of the ACO algorithm in stock selection and that the investment is acceptable to suit the individual’s risk preference. Results from this study have significant implications for portfolio management in that it provides the necessary guide to construct an optimum portfolio that is balanced according to investor profiles.
DIGITAL MARKETING LANDSCAPE A COMPREHENSIVE SYSTEMATIC LITERATURE REVIEW Januar Habibi Mahsyar; Micki Watulandi
INDONESIAN JOURNAL OF BUSINESS AND ECONOMICS Vol. 8 No. 1 (2025): Indonesian Journal Of Business And Economics
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study presents a systematic literature review on digital marketing, aiming to synthesize existing research to identify key trends, gaps, and central issues in the field. The review comprehensively analyzes relevant academic articles published over the recent years, employing rigorous selection criteria and thematic categorization. Major findings highlight the growing importance of social media integration, artificial intelligence applications, and customer engagement strategies in digital marketing. However, challenges related to data privacy, measurement of digital marketing effectiveness, and alignment of traditional and digital marketing persist. The contributions of this review lie in providing a structured overview that aids researchers and practitioners in understanding evolving digital marketing dynamics and guiding future research directions.
HOW GOOD ARE INTERNAL CONTROLS IN PREVENTING FRAUD IN GOVERNMENT? A LITERATURE REVIEW Enung Nurhayati; Hamfri Djajadikerta; Amelia Setiawan
INDONESIAN JOURNAL OF BUSINESS AND ECONOMICS Vol. 8 No. 1 (2025): Indonesian Journal Of Business And Economics
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine the effectiveness of the implementation of internal control in preventing fraud in the government sector. This study uses  the Systematic Literature Review (SLR) approach by analyzing 20 relevant national and international journal articles in the period 2016–2024. The results show that internally controlled controls that are designed and implemented effectively can narrow the chances of fraud, increase transparency, and strengthen governance accountability. However, there are a number of obstacles in its implementation, such as weak human resource capacity, lack of technology integration, and non-optimal organizational culture that supports integrity. In conclusion, internal control plays an important role in creating a clean and sustainable system of government, but its effectiveness is highly dependent on comprehensive structural, cultural, and technological support.
THE EFFECT OF ACCOUNTABILITY, TRANSPARENCY, AND QUALITY OF HUMAN RESOURCES ON THE EFFECTIVENESS OF VILLAGE FUND FINANCIAL MANAGEMENT WITH INDIVIDUAL MORALITY AS A MODERATION VARIABLE Adam Pratama Ibrahim; Neni Nurhayati
INDONESIAN JOURNAL OF BUSINESS AND ECONOMICS Vol. 8 No. 1 (2025): Indonesian Journal Of Business And Economics
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines how accountability, transparency, and the quality of human resources influence the effectiveness of village fund financial management, with individual morality as a moderating variable. A quantitative approach was used, involving 291 village officials from Kuningan Regency. Data were collected through questionnaires and analyzed using Moderated Regression Analysis (MRA). The results show that accountability, transparency, and human resource quality significantly affect financial management effectiveness. However, individual morality does not moderate these relationships. These findings highlight the importance of institutional and governance mechanisms over individual traits in optimizing village fund utilization.
FORGING DIGITAL BUSINESS TRUST: ETHICAL STRATEGIES FOR SUSTAINABLE BUSINESS Qona'ah El Hasan; Adi Muhamad Muhsidi; Wachjuni; Dewi Sintya
INDONESIAN JOURNAL OF BUSINESS AND ECONOMICS Vol. 8 No. 1 (2025): Indonesian Journal Of Business And Economics
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/vhm6y577

Abstract

The rapid evolution of the digital landscape has positioned digital business trust as paramount for fostering sustainable relationships between businesses and stakeholders. Despite its clear benefits, including potential annual growth exceeding 10%, companies frequently encounter ethical dilemmas in data management and digital technology adoption, such as AI bias and non-transparent marketing. While transparent and ethical practices are known to enhance consumer trust, a significant gap remains in research specifically outlining comprehensive strategies for building long-term digital trust using robust systematic literature review (SLR) methodologies. This study addresses this gap by conducting an SLR to identify and analyze digital business ethics strategies contributing to trust and business sustainability. Employing Publish or Perish with Google Scholar, the search utilized keywords like "digital business ethics strategies" and "digital trust and ethics in business" for articles published between 2020 and 2025. After rigorous screening, 27 relevant articles were selected for in-depth analysis. The findings reveal that digital business trust is cultivated through multifaceted and integrated ethical strategies. These encompass the reinforcement of fundamental moral principles and awareness, stringent data transparency and accountability, adoption of stakeholder-centric approaches, seamless integration of ethics into core business models and innovation, proactive regulatory compliance, diligent ethical application in digital marketing, and the cultivation of a strong ethical leadership and organizational culture. Ultimately, this research confirms that ethics is not merely a compliance obligation but a vital strategic asset, indispensable for safeguarding long-term stakeholder relationships and ensuring sustainable business operations in the dynamic digital marketplace.
THE INFLUENCE OF SOCIAL MEDIA MARKETING, FINANCIAL LITERACY,RISK PERCEPTION, AND USER SATISFACTION ON PAYLATERCONSUMER LOYALTY IN INDONESIA Sri Nurhasana; Wulan Dari; Kurnia Tika; Erny Wahyuni; Tetty Rahmiati Harahap
INDONESIAN JOURNAL OF BUSINESS AND ECONOMICS Vol. 8 No. 1 (2025): Indonesian Journal Of Business And Economics
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/9bsg0v86

Abstract

This study aims to analyze the influence of Social Media Marketing, Financial Literacy, Risk Perception, and User Satisfaction on Consumer Loyalty among Paylater service users in Indonesia. Paylater services are increasingly popular among digital communities, but consumer loyalty to this service remains a challenge amidst increasing competition and usage risks. This study uses a quantitative approach with a survey method of 200 active Paylater user respondents. The analysis technique used is multiple linear regression with the help of SPSS software. The results show that Social Media Marketing, Financial Literacy, and User Satisfaction have a positive and significant effect on Consumer Loyalty, while Risk Perception has a negative and significant effect. Simultaneously, these four variables have a significant influence on loyalty, with an F-value of 29.783 and a significance value of 0.000. The coefficient of determination (R²) value of 0.379 indicates that 37.9% of the variation in consumer loyalty can be explained by this model. This study implies that improving digital marketing strategies, financial education, risk management, and user service quality are important steps in building sustainable Paylater consumer loyalty in Indonesia.
THE ROLE OF DIGITAL MARKETING IN ENHANCING TOURISM BUSINESS MARKETING NETWORKS IN PULO ACEH Putri Mauliza; Juwita Juwita; Marlina Marlina; Susanti Susanti; Arsyad Arsyad
INDONESIAN JOURNAL OF BUSINESS AND ECONOMICS Vol. 8 No. 2 (2025): Indonesian Journal Of Business And Economics
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/zcse2d83

Abstract

This study explores the role of digital marketing in strengthening the tourism business network in Pulo Aceh. Employing a descriptive qualitative approach, data were collected through interviews, field observations, and literature review. The findings show that social media platforms, online communication applications, and digital storytelling techniques have significantly expanded the promotional reach of tourism destinations and improved connectivity with potential visitors. However, several challenges persist, including limited digital literacy among local communities, unequal internet accessibility, and weak collaboration among stakeholders. The study concludes that digital marketing can serve as a strategic tool to enhance tourism marketing in Pulo Aceh through initiatives such as digital skills training, improvements in information technology infrastructure, and the development of stronger collaborative networks with stakeholders including local government and private sectors. This research contributes theoretically by enriching the discourse on digital-based tourism marketing in remote island regions, while also offering practical insights for stakeholders to optimize digital platforms in promoting tourism destinationsKeywords: Authors should select a maximum of five keywords that are specific and reflect what is essential about the article.
OPEN INNOVATION STRATEGY AND INNOVATION SPEED: BRIDGING THE GAP TO BUSINESS EXCELLENCE Adedimeji Shoetan
INDONESIAN JOURNAL OF BUSINESS AND ECONOMICS Vol. 8 No. 2 (2025): Indonesian Journal Of Business And Economics
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/rhbhmz31

Abstract

The study focuses on manufacturing and bottling companies, and its goal is to investigate the mediating role between innovation speed and open innovation on business excellence. The specific objective is to research how business strategies affect the degree of openness that is implemented and how open innovation affects the bottom line. A total of 120 replies were received from managers and supervisors in core departments of two Nigerian manufacturing firms: the Nigerian Bottling Company (NBC & Coca-Cola), and Seven-Up Bottling Company, Lagos Plant. Research framework constructs were developed and confirmed, and structural equation modelling was used to test hypotheses regarding the connections being investigated. The results show that open innovation strategy from the dimension of inbound and outbound is evidenced to have a positive impact on business excellence and innovation speed. The study concludes that companies with a focus on innovation are those that put more resources into developing their technical and core competencies. Companies that pursue a diversification strategy tend to rely only on open innovation managerial techniques, whereas companies that prioritize efficiency are more likely to rely on the practice of open innovation, and to an extent, the development of core competencies. These findings are valuable to researchers, industry professionals, and academia.

Page 1 of 2 | Total Record : 15

 1   2 

Filter by Year

2025 2025


Reset
Filter By Issues
All Issue Vol. 8 No. 2 (2025): Indonesian Journal Of Business And Economics Vol. 8 No. 1 (2025): Indonesian Journal Of Business And Economics