cover
Contact Name
Alwi Ihsan Nababan
Contact Email
alwinababan@usu.ac.id
Phone
+628116556192
Journal Mail Official
jomba@journal.itisd.org
Editorial Address
Jl. Pintu Air Gg. Langgar, Siti Rejo I, Kec. Medan Kota, Kota Medan, Sumatera Utara 20219
Location
Unknown,
Unknown
INDONESIA
Journal of Management and Business Analytics
Published by CV. ADMITECH SOLUTIONS
ISSN : -     EISSN : 3090157X     DOI : https://doi.org/10.63703/jomba
Core Subject : Economy, Science,
JOMBA: Journal of Management and Business Analytics is a peer-reviewed, open-access journal that publishes high-quality research in management and business analytics. It serves as a platform for academics, researchers, and practitioners to share insights, methodologies, and applications in data-driven decision-making and business strategies. Business Management: Strategy, HR, operations, marketing, finance, entrepreneurship, corporate governance. Business Analytics: AI, machine learning, big data, decision support, predictive analytics. Digital Transformation: E-commerce, blockchain, cybersecurity, IoT, Industry 4.0. Sustainability & CSR: ESG, green business, ethical decision-making, circular economy. Emerging Trends: Behavioral economics, neuromarketing, AI in business strategy.
Articles 8 Documents
Search results for , issue "Vol. 2 No. 1 (2026): January" : 8 Documents clear
The Influence of Motivation and Career Development on Employee Loyalty at PT Federal International Finance (FIFGROUP) Pematangsiantar Branch Mhd. Ramadhan; Yudha Andika; Henny Gultom; Renni Sania; Amanda Aqilla
Journal of Management and Business Analytics Vol. 2 No. 1 (2026): January
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Abstract

This research aims to determine the level of motivation, career development, and employee loyalty at PT Federal International Finance (FIFGROUP) Pematang Siantar Branch, as well as to analyze the effect of motivation and career development on employee loyalty, both simultaneously and partially. The results of the study indicate that motivation and career development are in good condition, and employee loyalty is high. Furthermore, there is a positive influence, both simultaneously and partially, between motivation and career development on employee loyalty. The correlation between motivation, career development, and employee loyalty is moderately high, showing that the level of employee loyalty can be explained by these two factors. The results of hypothesis testing show that H₀ is rejected, meaning that motivation and career development have a positive and significant effect on employee loyalty at PT Federal International Finance (FIFGROUP) Pematang Siantar Branch.
Analysis of the Influence of Social Media Marketing on Purchase Intention with Customer Trust as a Mediating Variable at Relasi Coffee Pematangsiantar Juntri Julianus Sinurat; Hengki Mangiring Parulian Simarmata; Novendra A. Sinaga
Journal of Management and Business Analytics Vol. 2 No. 1 (2026): January
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This study discusses the influence of Social Media Marketing on Purchase Intention with Customer Trust as a mediating variable in the Pematangsiantar coffee relationship. The purpose of this study is to determine the influence of social media marketing on purchase intention with customer trust as a mediating variable in the Pematangsiantar coffee relationship. This type of research uses a quantitative method, the population in this study is all customers in the coffee relationship with a sample of 300 people. Data collection techniques use interviews, observations, and questionnaires that have been tested for validity and reliability. The data analysis technique used to answer the hypothesis is multiple linear regression. The results of this study indicate that there is an influence of social media marketing on purchase intention with customer trust as a mediating variable in the Pematangsiantar coffee relationship partially. Evidenced by the Tcount < Ttable value for social media marketing on purchase intention of 0.000 < 0.05. The Tcount < Ttable value for social media marketing on customer trust of 0.001 < 0.05. The calculated T value < T table for purchase intention on customer trust is 0.000 < 0.05. The calculated F value > F table for the influence of social media marketing on purchase intention mediated by customer trust is 756.312 > 3.02.
The Effect of Profitability and Leverage on Firm Value with Dividend Policy as an Intervening Variable in Manufacturing Companies Listed on the Indonesia Stock Exchange for the Period 2021–2024 Pransiskus Sitinjak; Sarida Sirait; Eko Deswin M. Siringo-Ringo
Journal of Management and Business Analytics Vol. 2 No. 1 (2026): January
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Abstract

This research aims to determine how profitability and leverage affect firm value with dividend policy as an intervening variable in manufacturing companies listed on the Indonesia Stock Exchange (IDX) for the 2021-2024 period. Firm value is a crucial indicator for assessing business performance and sustainability, while profitability and leverage are key factors that can influence investment decisions and profit distribution. Dividend policy, in itself, acts as a signal to investors regarding the company's financial condition. This study uses the multiple linear regression method with data obtained through the companies' annual reports on the IDX. Profitability is measured using Return On Assets (ROA), Leverage is measured by the Debt to Equity Ratio (DER), Firm Value is measured by the Price to Book Value (PBV), and Dividend Policy is measured by the Dividend Payout Ratio (DPR). The results of this study indicate that profitability and leverage have a significant effect on firm value. However, leverage does not have a significant effect on dividend policy, and dividend policy cannot mediate the leverage variable's effect on firm value.
The Influence of Work Environment and Workload on Employee Performance with Work Motivation as an Intervening Variable at the Department of Population and Civil Registration of Pematangsiantar City Arjunansi Samosir; Sarida Sirait; Hengki Mangiring Parulian Simarmata
Journal of Management and Business Analytics Vol. 2 No. 1 (2026): January
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Abstract

The purpose of this study is to find out the influence of work environment and workload on employee performance with work motivation as an intervening variable at the Population and Civil Registration Office of Pematangsiantar City. This study uses quantitative descriptive. The population used in this study is all employees of the Population and Civil Registration Office of Pematangsiantar City which is 46 people who work in all divisions. The data collection technique uses questionnaires. The results of this study show that the work environment has a positive but insignificant effect on employee performance, the work environment has a positive and significant effect on work motivation, workload has a positive but insignificant effect on employee performance, workload has a positive and significant effect on work motivation, work motivation has a positive and significant effect on employee performance, work environment has a positive and significant effect on performance Employees through work motivation, workload has a positive but not significant effect on employee performance through motivation.
The Influence of Work Motivation Work Discipline Work Environment and Job Satisfaction on Employee Performance at PT. Pos Indonesia (Persero) Pematangsiantar Fajar Suryani Manurung; Sarida Sirait; Calen
Journal of Management and Business Analytics Vol. 2 No. 1 (2026): January
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Abstract

Employee performance is a crucial factor in determining a company's success in achieving its goals. Every company expects its employees to perform well, thus requiring work motivation, discipline, a supportive work environment, and job satisfaction. This study aims to determine and analyze the influence of work motivation, discipline, the work environment, and job satisfaction on employee performance at PT. Pos Indonesia (Persero) Pematangsiantar. This study used a quantitative approach with descriptive methods. The study population was all 46 employees of PT. Pos Indonesia (Persero) Pematangsiantar, representing 46 respondents working across all divisions within the company. Data analysis was performed using multiple linear regression using SPSS 22. The results indicate that work motivation has a positive and significant effect on employee performance, work discipline has a positive and no significant effect on employee performance, the work environment has a negative but significant effect on employee performance, and job satisfaction has a positive and significant effect on employee performance. Simultaneously, work motivation, discipline, the work environment, and job satisfaction have a significant effect on employee performance at PT. Pos Indonesia (Persero) Pematangsiantar.
The Influence of Good Governance Implementation and Organizational Culture on Employee Performance with Community Satisfaction as a Mediating Variable at the District Office of East Siantar Pematangsiantar City Krista Nainggolan; Hengki Mangiring Parulian Simarmata; Henry D. Pardede
Journal of Management and Business Analytics Vol. 2 No. 1 (2026): January
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Optimal public service requires the implementation of good governance principles and a strong organizational culture, as both play an important role in improving employee performance and public satisfaction. This study aims to determine and analyze the influence of implementation good governance and organizational culture on employee performance, with public satisfaction as a mediating variable, at the District Office of Siantar Timur Pematangsiantar City. This research employs a quantitative approach. The population consists of the community members who use services at the District Office of Siantar Timur, Pematangsiantar City, with a total sample of 150 respondents selected using the slovin formula. Data analysis was conducted using path analysis to examine direct and indirect effects, and the sobel test to examine the mediation effect. The result show that the implementation of good governance gas positive and significant effect on employee performance. Furthermore, the implementation of good governance and organization culture has a positive and significant effect on public satisfaction. Public satisfaction can mediate the relationship between the implementation of good governance and organizational culture on employee performance at the district Office of Siantar Timur Pematangsiantar City. Data processing was carried out using SPSS version 25.
The Influence of Work Discipline and Work Facilities on Employee Performance with Job Satisfaction as an Intervening Variable at the Regional Development Planning, Research, and Development Agency of Pematangsiantar City Amelia Apriyanti Br. Haloho; Calen Calen; Richard Berlien
Journal of Management and Business Analytics Vol. 2 No. 1 (2026): January
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Abstract

Employee performance is one of the important factors in supporting the success of an organization. Every government agency needs employees with good performance so that organizational goals can be achieved effectively. To realize optimal performance, work discipline, adequate work facilities, and employee job satisfaction are needed. This study aims to test and analyze the work discipline and work facilities that affect employee performance with job satisfaction as an intervening variable at the office of the Regional Planning, Research and Development Agency of Pematangsiantar City. The method used in this study is a quantitative method. The population used in this study is all employees at the office of the Regional Planning, Research and Development Agency of Pematangsiantar City which is 49 people who work in all departments. The data analysis technique was carried out using path analysis. The results of the study show that work discipline has a positive and significant effect on employee performance, work facilities have a positive and significant effect on employee performance, work discipline and work facilities have a positive and significant effect on job satisfaction. Job satisfaction cannot mediate between work discipline and work facilities on employee performance at the Regional Planning, Research and Development Agency of Pematangsiantar City, Data processing using the SPSS 22 application.
Technology-Based Startup Ideas and MVP Development: A Digital Literacy Perspective among High School Students Ince Ahmad Zarqan; Dimas Yudistira Nugraha; Ganda Sitompul; Fernando Sihotang; Scherly Hansopaheluwakan; Adli Abdillah Nababan
Journal of Management and Business Analytics Vol. 2 No. 1 (2026): January
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The rapid growth of digital technologies has created new opportunities for entrepreneurship among younger generations, including high school students. This study explores the emerging trends of technology-based startup ideas and evaluates the potential for Minimum Viable Product (MVP) development from the perspective of digital literacy. Using a descriptive–qualitative approach, data were collected from student business proposals, pitch decks, and prototype outputs generated during a startup competition for high school students. The analysis categorized startup ideas into various technological domains such as fintech, edtech, agritech, and health tech, while also assessing the quality and feasibility of MVPs based on lean startup principles. Findings reveal that students demonstrate strong creativity in problem identification and solution design, yet often face challenges in translating ideas into functional MVPs due to limited technical capacity. Moreover, higher levels of digital literacy—particularly in digital creativity, technological adaptability, and collaborative skills—were positively correlated with the quality of MVP outcomes. This study highlights the importance of integrating digital literacy into early entrepreneurship education, suggesting that fostering these competencies can enhance the capacity of young innovators to develop feasible and impactful technology-driven startups.

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