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Wiranomika
Published by STIE Wijaya Mulya
ISSN : 29745821     EISSN : -     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Naskah yang diserahkan merupakan hasil penelitian dan studi literatur di bidang ekonomi, bisnis, dan kewirausahaan. Bidang ekonomi meliputi penelitian empiris dan teoritis di bidang teori ekonomi, ekonometrika, ekonomi industri, ekonomi internasional, ekonomi moneter, ekonomi pembangunan, ekonomi publik, ekonomi perkotaan dan perbatasan, ekonomi kesehatan, ekonomi pertanian, ekonomi sumber daya manusia dan ekonomi Islam. Bidang bisnis meliputi hasil penelitian tata kelola perusahaan, manajemen keuangan, manajemen sumber daya manusia, manajemen pemasaran, manajemen produksi dan operasi, manajemen strategi, manajemen teknologi informasi, perilaku konsumen, pemasaran jasa, akuntansi keuangan, akuntansi manajemen, audit, perencanaan pajak, dan aspek dari perilaku dalam bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 85 Documents
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Pengaruh Likuiditas, Solvabilitas, dan Aktivitas terhadap Nilai Perusahaan pada sekto Property and Real Estate Periode 2022-2024 sabila aulia
JURNAL WIRANOMIKA Vol. 5 No. 2 (2026): Wiranomika
Publisher : STIE Wijaya Mulya

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Abstract

Abstract This study aims to analyze the effect of liquidity, solvency, and activity on firm value in property and real estate companies listed on the Indonesia Stock Exchange (IDX) during the 2022–2024 period. Liquidity is proxied by the Current Ratio (CR), solvency by the Debt to Equity Ratio (DER), activity by the Total Asset Turnover (TATO), while firm value is proxied by the Price to Book Value (PBV). This research employs a quantitative approach using secondary data obtained from the published financial statements of companies listed on the Indonesia Stock Exchange. The sampling technique used was purposive sampling, resulting in 30 companies as research samples with a total of 90 observations during the 2022– 2024 period. Data analysis was conducted using multiple linear regression with the assistance of SPSS. The results indicate that liquidity has a positive and significant effect on firm value. In contrast, solvency and activity do not have a significant effect on firm value. Simultaneously, liquidity, solvency, and activity have a significant effect on firm value. These findings suggest that a company's ability to meet its short-term obligations is a more important consideration for investors in increasing firm value than its capital structure or the efficiency of its asset utilization.   Keywords: Activity, Current Ratio, Debt to Equity Ratio, Liquidity, Solvency, Total Asset Turnover, Frim Value, price to Book Valu
PENGARUH KREATIVITAS CONTENT CREATOR,TALENT DAN PROMO GRATIS ONGKIR MARKETPLACE TERHADAP KEPUTUSAN PEMBELIAN  KONSUMEN DI TOKO ONLINE SHOPEE BENTHANG CLOTH ayunda
JURNAL WIRANOMIKA Vol. 5 No. 2 (2026): Wiranomika
Publisher : STIE Wijaya Mulya

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Abstract

This study employed a quantitative research method using a survey approach. The population consisted of consumers who had purchased Benthang Cloth products through the Shopee marketplace. The sample comprised 100 respondents selected using a purposive sampling technique. Data were collected through a structured questionnaire employing a five-point Likert scale. The data were analyzed using validity and reliability tests, classical assumption tests, multiple linear regression analysis, t-test, F-test, and the coefficient of determination (Adjusted R²). The findings indicate that, partially, Content Creator Creativity has a positive and significant effect on Purchase Decision, with a significance value of 0.000. Talent also has a positive and significant effect on Purchase Decision, with a significance value of 0.001. Furthermore, Marketplace Free Shipping Promotion has a positive and significant effect on Purchase Decision, with a significance value of 0.000. Simultaneously, Content Creator Creativity, Talent, and Marketplace Free Shipping Promotion have a positive and significant effect on Purchase Decision, as indicated by a significance value of 0.000. The Adjusted R Square value of 0.609 indicates that 60.9% of consumer purchase decisions can be explained by these three independent variables, while the remaining 39.1% is influenced by other factors outside the scope of this study. Among the independent variables, Marketplace Free Shipping Promotion has the most dominant influence on Purchase Decision. Based on these findings, it can be concluded that digital marketing strategies through creative content, the effective utilization of talent, and the provision of free shipping promotions significantly enhance consumer purchase decisions at the Benthang Cloth online store on Shopee. Therefore, Benthang Cloth is recommended to continuously optimize its digital promotional strategies and maximize the utilization of marketplace features to improve consumer attraction and loyalty. Keywords: Content Creator Creativity, Talent, Free Shipping Promotion, Marketplace, Purchase Decision.
PENGARUH KUALITAS PELAYANAN, PERSEPSI HARGA, DAN PROMOSI PENJUALAN TERHADAP MINAT BELI PENGGUNA SHOPEEFOOD DI SUKOHARJO ricky satria
JURNAL WIRANOMIKA Vol. 5 No. 2 (2026): Wiranomika
Publisher : STIE Wijaya Mulya

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Abstract: This study aims to analyze the effect of service quality, price perception, and sales promotion on purchase intention among ShopeeFood users in Sukoharjo Regency. The study is distinctive because it examines these three marketing factors simultaneously in the local context of ShopeeFood users in Sukoharjo. A quantitative survey approach was used with 100 respondents selected through non-probability sampling using purposive sampling. Primary data were collected through a five-point Likert questionnaire from respondents who had used ShopeeFood at least once, lived in Sukoharjo, and were willing to participate. Data were analyzed using SPSS through validity and reliability tests, multiple linear regression, t-test, F-test, and coefficient of determination. The results show that service quality has a positive and significant effect on purchase intention (t = 3.995; Sig. = 0.000), while price perception has no significant effect (t = 1.613; Sig. = 0.110). Sales promotion has a positive and significant effect (t = 5.337; Sig. = 0.000). Simultaneously, the three variables significantly affect purchase intention (F = 55.704; Sig. = 0.000), with R² = 0.635. ShopeeFood is recommended to improve service quality and maintain attractive promotional programs.   Keywords: Service Quality (X1), Price Perception (X2), Sales Promotion(X3), Purchase Intention (Y)
PENGARUH PEMBERIAN MOTIVASI, PENERAPAN DISIPLIN KERJA DAN BUDAYA ORGANISASI TERHADAP KINERJA PEGAWAI (Studi Kasus Pada Kantor Kecamatan Wuryantoro Kabupaten Wonogiri) ragil pambudi; SRI ISFANTIN PUJI LESTARI; Retnoning Ambarwati
JURNAL WIRANOMIKA Vol. 5 No. 3 (2026): Wiranomika
Publisher : STIE Wijaya Mulya

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Abstract: This study aims to determine the variables Providing Motivation (X1), Work Discipline (X2), and Organizational Culture (X3) which influence Employee Performance at the Wuryantoro District Office, Wonogiri Regency (Y). This research uses multiple linear regression which is analyzed using IBM SPSS 25 software. The results of the regression equation obtained are Y = 1.899+0.345X1+0.366X2+0.377X3+e The data used is primary data using the entire population with thirty respondents studied at the Wuryantoro District Office, Wonogiri Regency. The findings show that the variable Providing Motivation (X1) tcount (2.196) > ttable (2.055), the hypothesis is accepted, the hypothesis is accepted, which means there is a partially significant influence on Employee Performance at the Wuryantoro District Office, Wonogiri Regency (Y). Work Discipline (X2) tcount (4.779) > ttable (2.055), hypothesis accepted, hypothesis accepted, which means there is a partially significant influence on Employee Performance at the Wuryantoro District Office, Wonogiri Regency (Y). Organizational Culture (X3) tcount (2.115) > ttable (2.055), hypothesis accepted, hypothesis accepted, which means there is a partially significant influence on employee performance at the Wuryantoro District Office, Wonogiri Regency (Y The results of the F test obtained Fcount (15.680) > Ftable (2.975), the hypothesis was rejected, which means that there is a significant simultaneous influence of the variables Providing Motivation (X1), Work Discipline (X2), and Organizational Culture (X3) on Employee Performance in the Office Wuryantoro District, Wonogiri Regency (Y). Of the four independent variables, the dominant one is Work Discipline (X2) where the tcount value is (4.779) > ttable (2.055), which means the hypothesis is proven to be true. Keywords: Providing Motivation (X1), Work Discipline (X2), Organizational  Culture (X3), and Employee Performance (Y)
ANALISIS PENGARUH CITRA MEREK, KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN (Studi Kasus pada Hen's Kitchen Surakarta) Heni Widiarti
JURNAL WIRANOMIKA Vol. 5 No. 3 (2026): Wiranomika
Publisher : STIE Wijaya Mulya

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Abstract

Abstract: Competition in the catering industry requires bussinesess to maintain long-term customer relationship.This Study examinaste effect of brand image,product quality, and serviice quality on customer loyalty at Hen's Kitchen Surakarta and identifies variable with the strongest relatif influence. A quantitative approach with an associative desaigh was employed. Data were collected  through-a five- point likert scale questionnaire from 100 customers selected using purposive sampling,with the criterion of having purchased Hen's Kitchen product at least once.Data were analized using multiple linear regression,t-test,F-test,Coefficient of determination (R2 ) and Comparison of Standardized Coeffisient Beta. The Results Showed that brand image had a positive and Significant effect on customer loyalty (t =6.324; p = 0.000). Product quality also had positive and signifcant effect (t = 10.019; p =0.000), as did service quality (t = 6.089; p = 0.000). Simultaneously the three significantly  variable affected customer loyalty ( F = 59.054; P = 0.000 ) With R2  = 0.649, indicating that 64.9% of customer loyalty variation was eplained by the model. Product quality has strongerst relative influence (B = 0,612). The findings indicate that product quality should be prioritized while maintaning brand image and service quality to strengthen customer loyalty Keyword: brand image;product quality;servis quality;customer loyalty;catering.

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