cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Elida Ziaul Huda
Contact Email
wiranomikastiewima@gmail.com
Phone
+6281229764213
Journal Mail Official
wiranomikastiewima@gmail.com
Editorial Address
Jl. Kutai Raya, Sumber, Banjarsari, Surakarta
Location
Kota surakarta,
Jawa tengah
INDONESIA
Wiranomika
Published by STIE Wijaya Mulya
ISSN : 29745821     EISSN : -     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Naskah yang diserahkan merupakan hasil penelitian dan studi literatur di bidang ekonomi, bisnis, dan kewirausahaan. Bidang ekonomi meliputi penelitian empiris dan teoritis di bidang teori ekonomi, ekonometrika, ekonomi industri, ekonomi internasional, ekonomi moneter, ekonomi pembangunan, ekonomi publik, ekonomi perkotaan dan perbatasan, ekonomi kesehatan, ekonomi pertanian, ekonomi sumber daya manusia dan ekonomi Islam. Bidang bisnis meliputi hasil penelitian tata kelola perusahaan, manajemen keuangan, manajemen sumber daya manusia, manajemen pemasaran, manajemen produksi dan operasi, manajemen strategi, manajemen teknologi informasi, perilaku konsumen, pemasaran jasa, akuntansi keuangan, akuntansi manajemen, audit, perencanaan pajak, dan aspek dari perilaku dalam bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 83 Documents
 5   6   7   8   9 
Pengaruh Likuiditas, Solvabilitas, dan Aktivitas terhadap Nilai Perusahaan pada sekto Property and Real Estate Periode 2022-2024 sabila aulia
JURNAL WIRANOMIKA Vol. 5 No. 2 (2026): Wiranomika
Publisher : STIE Wijaya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract This study aims to analyze the effect of liquidity, solvency, and activity on firm value in property and real estate companies listed on the Indonesia Stock Exchange (IDX) during the 2022–2024 period. Liquidity is proxied by the Current Ratio (CR), solvency by the Debt to Equity Ratio (DER), activity by the Total Asset Turnover (TATO), while firm value is proxied by the Price to Book Value (PBV). This research employs a quantitative approach using secondary data obtained from the published financial statements of companies listed on the Indonesia Stock Exchange. The sampling technique used was purposive sampling, resulting in 30 companies as research samples with a total of 90 observations during the 2022– 2024 period. Data analysis was conducted using multiple linear regression with the assistance of SPSS. The results indicate that liquidity has a positive and significant effect on firm value. In contrast, solvency and activity do not have a significant effect on firm value. Simultaneously, liquidity, solvency, and activity have a significant effect on firm value. These findings suggest that a company's ability to meet its short-term obligations is a more important consideration for investors in increasing firm value than its capital structure or the efficiency of its asset utilization.   Keywords: Activity, Current Ratio, Debt to Equity Ratio, Liquidity, Solvency, Total Asset Turnover, Frim Value, price to Book Valu
PENGARUH KREATIVITAS CONTENT CREATOR,TALENT DAN PROMO GRATIS ONGKIR MARKETPLACE TERHADAP KEPUTUSAN PEMBELIAN  KONSUMEN DI TOKO ONLINE SHOPEE BENTHANG CLOTH ayunda
JURNAL WIRANOMIKA Vol. 5 No. 2 (2026): Wiranomika
Publisher : STIE Wijaya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study employed a quantitative research method using a survey approach. The population consisted of consumers who had purchased Benthang Cloth products through the Shopee marketplace. The sample comprised 100 respondents selected using a purposive sampling technique. Data were collected through a structured questionnaire employing a five-point Likert scale. The data were analyzed using validity and reliability tests, classical assumption tests, multiple linear regression analysis, t-test, F-test, and the coefficient of determination (Adjusted R²). The findings indicate that, partially, Content Creator Creativity has a positive and significant effect on Purchase Decision, with a significance value of 0.000. Talent also has a positive and significant effect on Purchase Decision, with a significance value of 0.001. Furthermore, Marketplace Free Shipping Promotion has a positive and significant effect on Purchase Decision, with a significance value of 0.000. Simultaneously, Content Creator Creativity, Talent, and Marketplace Free Shipping Promotion have a positive and significant effect on Purchase Decision, as indicated by a significance value of 0.000. The Adjusted R Square value of 0.609 indicates that 60.9% of consumer purchase decisions can be explained by these three independent variables, while the remaining 39.1% is influenced by other factors outside the scope of this study. Among the independent variables, Marketplace Free Shipping Promotion has the most dominant influence on Purchase Decision. Based on these findings, it can be concluded that digital marketing strategies through creative content, the effective utilization of talent, and the provision of free shipping promotions significantly enhance consumer purchase decisions at the Benthang Cloth online store on Shopee. Therefore, Benthang Cloth is recommended to continuously optimize its digital promotional strategies and maximize the utilization of marketplace features to improve consumer attraction and loyalty. Keywords: Content Creator Creativity, Talent, Free Shipping Promotion, Marketplace, Purchase Decision.
PENGARUH KUALITAS PELAYANAN, PERSEPSI HARGA, DAN PROMOSI PENJUALAN TERHADAP MINAT BELI PENGGUNA SHOPEEFOOD DI SUKOHARJO ricky satria
JURNAL WIRANOMIKA Vol. 5 No. 2 (2026): Wiranomika
Publisher : STIE Wijaya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract: This study aims to analyze the effect of service quality, price perception, and sales promotion on purchase intention among ShopeeFood users in Sukoharjo Regency. The study is distinctive because it examines these three marketing factors simultaneously in the local context of ShopeeFood users in Sukoharjo. A quantitative survey approach was used with 100 respondents selected through non-probability sampling using purposive sampling. Primary data were collected through a five-point Likert questionnaire from respondents who had used ShopeeFood at least once, lived in Sukoharjo, and were willing to participate. Data were analyzed using SPSS through validity and reliability tests, multiple linear regression, t-test, F-test, and coefficient of determination. The results show that service quality has a positive and significant effect on purchase intention (t = 3.995; Sig. = 0.000), while price perception has no significant effect (t = 1.613; Sig. = 0.110). Sales promotion has a positive and significant effect (t = 5.337; Sig. = 0.000). Simultaneously, the three variables significantly affect purchase intention (F = 55.704; Sig. = 0.000), with R² = 0.635. ShopeeFood is recommended to improve service quality and maintain attractive promotional programs.   Keywords: Service Quality (X1), Price Perception (X2), Sales Promotion(X3), Purchase Intention (Y)

Page 9 of 9 | Total Record : 83

 5   6   7   8   9 

Filter by Year

2022 2026


Reset
Filter By Issues
All Issue Vol. 5 No. 2 (2026): Wiranomika Vol. 5 No. 1 (2026): Wiranomika Vol. 4 No. 3 (2025): Wiranomika Vol. 4 No. 2 (2025): Wiranomika Vol. 4 No. 1 (2025): Wiranomika Vol. 3 No. 3 (2024): WIRANOMIKA Vol. 3 No. 2 (2024): WIRANOMIKA Vol. 3 No. 1 (2024): WIRANOMIKA Vol. 2 No. 3 (2023): WIRANOMIKA Vol. 2 No. 1 (2023): WIRANOMIKA Vol. 1 No. 1 (2022): Wiranomika More Issue